Pereion Solutions Blog

Recently, Pereion partnered with a company called Brainshark. If you’re not familiar with them, Brainshark provides you with the ability to create a valuable partner portal to convert your training and sales enablement materials into video presentations, all available on-demand. You’re able to produce and deliver compelling content for your clients and partners by uploading different formats and adding your own narration, giving you a dynamic presentation that partners will be able to share for training purposes.

We are all very familiar with the idea of hotels providing their guests a concierge service to help plan and improve the quality of their stay. Hotel guests are often not familiar with the city they are staying in, or the hotel just may want to improve the overall guest experience to build customer loyalty; a hotel concierge desk can provide that value. This simple concept applies perfectly to channel marketing. So why not provide your channel partners with a marketing concierge service to help them develop their marketing plans?

Last year, HubSpot released their ROI Report that leaves no doubt that the inbound marketing movement is alive and flourishing across all types of industries. According to the 2013 HubSpot ROI Report¹, 93% of companies using inbound marketing have increased their lead generation². The principles of inbound marketing should be incorporated into an overall MSP Marketing plan, there are solid proof points in the industry of success. For example, Paranet, a managed IT services and consulting firm, increased their monthly organic leads by 2000%, their web traffic by 148%, and their landing page conversions by 1000%³ by implementing inbound marketing practices with HubSpot.

What is a Channel Readiness Assessment?

Increasingly, vendors are focusing on channel based sales and marketing strategies to grow their business. Companies are competing for share of wallet from channel partner resellers.  At Pereion, we’re actively engaged with our clients as they develop and expand channel partner strategies to penetrate new markets and accelerate growth.