Pereion Solutions Blog

Learn About Data Driven Customer Experience with Tealeaf at IBM Think 2019

Posted by Steven Perry

Tue, Feb 5, 2019 @ 07:02 AM

IBM Think 2019 is just seven days away and an ideal time for companies to get hands on experience and explore the many technologies and resources that can be employed to help transform and optimize their businesses. Artificial intelligence (AI) will again be a key topic at Think and a great opportunity for online businesses to discover new ways of leveraging the power of AI in solutions like IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) to enhance digital experiences and maximize business opportunities.

Pereion Solutions to present at IBM Think 2019

As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions is proud to be presenting and to be a part of IBM Think 2019.  Please join us on Wednesday, February 13, 2019, from 9:30 AM - 10:10 AM for a break out session (Session ID#7359A), Data Driven Customer Experience with IBM Tealeaf, located at Moscone South, Exhibit Level, Hall D - Data & AI Think Tank E.  Learn how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience. We will focus on Tealeaf CX on Cloud best practices and highlight important use cases that you can apply to help you better understand customer behavior and transform your data into usable insight to create exceptional digital experiences and boost business performance.  Our presentation will cover the following key topics:

  • Anomaly Detection
  • Struggle Analytics
  • Business Process Scorecards
  • Geospatial Analytics
  • OnSite Search Optimization
  • Session Search & Analysis Techniques

 

We hope to see you at Think 2019.  For additional information on our session click here

 Think 2019-2

 

Not attending Think but are interested in learning more about Tealeaf on Cloud and the valuable information being presented? Please click below for a one-on-one discussion on Data Driven Customer Experience with IBM Tealeaf.

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Topics: Tealeaf best practices, IBM Tealeaf Partner, Pereion, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Think 2019

Transition to Tealeaf on Cloud and Realize the Benefits

Posted by Steven Perry

Wed, Nov 14, 2018 @ 08:11 AM

Many online businesses aim to optimize and deliver seamless and exceptional cross-channel customer experiences while reducing costs and maximizing return on investment (ROI). Businesses that currently utilize IBM’s Tealeaf CX on premise platform recognize the benefits of understanding customer behavior in helping to uncover areas of struggle to enhance digital experiences. Although this on-premise behavior analytics solution offers robust analytic capabilities, it also requires a significant investment in hardware, software and resources to manage and maintain. Tealeaf on Cloud was introduced as demand for ease of use, flexibility and cost efficiency increased for a cloud-based offering.

Tealeaf on Cloud combines AI-powered functionality with the strength and robustness found in the legacy Tealeaf CX on-premise platform. Tealeaf on Cloud offers added advanced analytic features and significantly reduces the complexity and ability to maintain which translates into substantial advantages for your business.

Many Tealeaf CX on Premise clients have transitioned over to Tealeaf on Cloud and have realized the many benefits. Let’s take a closer look at some functional and financial reasons to make the move.

Greater Visibility in the Customer Experience

By leveraging the advanced analytic capabilities found in AI-powered Tealeaf on Cloud you achieve an enhanced view into your customers’ experiences. Some of Tealeaf on Cloud’s innovative analytic capabilities, that cannot be achieved through the on-premise version of Tealeaf, include:

  • Struggle Analytics help you recognize areas of struggle, such as repetitive patterns or step counts, allowing you in drill deeper with session analysis to determine the root cause of friction.
  • Geospatial Analytics assist in identifying and understanding where geographically customers are engaging or struggling with your business.
  • Anomaly Detection, a new feature in Tealeaf on Cloud, detects unusual patterns in customer behavior data.

 

With greater visibility into the customer experience, you are well equipped to minimize struggle, uncover areas of opportunity and ensure that your customers progress across all their journeys with consistent and optimized experiences.

Click below to view the Tealeaf on Cloud Customer Use Case Videos.

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Additional Features Deliver Improved Efficiency

Along with advanced analytic features, Tealeaf on Cloud allows you to achieve all the customer experience benefits of a full function on-premise Tealeaf deployment but with greater simplicity and efficiency through technical enhancements. First, a modern user interface offers easy navigation and enhanced views into customer data. Also, with easy deployment of Tealeaf on Cloud, you can quickly implement SDKs to capture data and start getting value in a matter of days. Finally, Tealeaf on Cloud provides you with several added benefits that help you make sense of all the customer data you are capturing to deliver the best possible customer experience.

Recognize a in Savings Time and Money

By implementing AI-powered Tealeaf on Cloud, you recognize a considerable savings in time and money and a maximized return on investment (ROI) for your business. With Tealeaf on Cloud you can:

  • Drastically reduce your IT capital expenses and eliminate the need for further investment in hardware or software – including expensive software upgrades for supporting servers.
  • Receive monthly releases that add new enhancements and functionality to Tealeaf on Cloud with no incremental costs.
  • Minimize the dependency on internal IT resources to setup, install and maintain.
  • Simplify licensing as there are no user charges and no separate charges for additional modules like Overstat and Mobile.

 

With the incremental revenue recognized from optimized experiences and increased conversions, Tealeaf on Cloud maximizes your ROI and expands your ability to focus your time and resources on boosting your business.

Ready to Migrate to Tealeaf on Cloud and Realize the Benefits?

Do you what to learn more about the additional advanced analytic capabilities and the substantial cost saving your business will realize by making the move to Tealeaf on Cloud? Click the button below to request a complimentary Tealeaf on Cloud Migration Assessment.

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Shubert Ticketings’ Successful Transition from Tealeaf CX on Premise to Tealeaf on Cloud

Read how Shubert Ticketing, a leading international provider of ticketing services, successfully made the move from Tealeaf CX on Premise to Tealeaf on Cloud.Together with the expert assistance from Pereion Solutions, Shubert Ticketing was able to optimize their customers’ digital experiences which resulted in exceptional customer experiences. To access the IBM Tealeaf on Cloud case study for Shubert Ticketing, please click the tile below. 

Read the Shubert TIcketing CXA Case Study

Topics: Pereion Solutions, Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Pereion, SAAS, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Behavior Data, Behavior Analytics, Tealeaf on Premise to Cloud Migration

Watson Customer Experience Analytics Named Leader by Forrester

Posted by Steven Perry

Tue, Jul 31, 2018 @ 07:07 AM

In the recent Forrester Wave™: Customer Analytics Solutions Q2, 2018 report, IBM was recognized as a leader based on  IBM’s Watson Customer Experience Analytics (CXA) and Watson Marketing Insights (WMI). Scoring high overall in a 39-criteria evaluation in the areas of business impact, time to value as well as product investment and vision.

The evaluation included 9 customer analytics solution vendors who provide a comprehensive customer analytics platform which offer DIFM (“do- it-for-me”- business user friendly) and out of the box capabilities. According to the report, as demand for easy and instant access to customer insights among many professionals has increased so has the market for DIFM customer analytics solutions. Due to lack of IT and data science resources within many organizations, this new class of customer analytics solutions has surfaced allowing non-technical business users to leverage the insights needed to make better business decisions.

Click here to download the Forrester Wave™: Customer Analytics Solutions Q2, 2018 report from IBM. 

Watson CXA outperforms in Journey and Struggle Analytics 

Watson CXA distanced itself from the competition by excelling in Journey Analytics and Struggle Analytics in the Forrester evaluation.  Both offer a greater visibility into customers' behavior resulting in outstanding digital customer experiences by leveraging an infusion of Watson AI technology.

  • Journey Analytics provides a cross channel and multi-session customer view to help visualize the complete journeys customers take and assist with identifying the top-performing or popular paths that lead to conversion, offering actionable insight that can be used to replicate positive customer experiences.

 

  • Struggle Analytics recognizes potential struggle activity, such as step counts, repetitive patterns, or slow load times for pages. In addition, it allows you to drill deeper with session analysis to view individual customer experiences and readily determine the cause of customer struggle.

 

 

IBM Watson Marketing Insights - AI-power cognitive analytics with out of box capabilities

Forrester commends IBM Watson Marketing Insights (WMI) for its AI powered predictive customer insights and out-of-the-box analytic capabilities. It allows businesses to explore marketing insights and leverage predictive analytics without requiring data scientist technical skills. IBM WMI assists marketers in understanding and forecasting customer behaviors by recommending target audiences based on predictive analytics by creating segments based on a profile of customer data compiled from multiple sources. For more information about IBM Watson Marketing Insights, click here.

Learn more about Watson Customer Experience Analytics (CXA)

As a top performer in customer analytic solutions, IBM Watson Customer Experience Analytics (CXA) provides a comprehensive customer analytic platform which offers a seamless, end-to-end view of the customer experience to understand and optimize every journey.  Gain the insights you need to resolve issues, boost conversions and maximize lifetime customer value with Watson CXA. In our eBook, we have highlighted the top 10 use cases and formulas for success. Please click the tile below to download the eBook.

Watson, Can you help improve digital experience ebook

Pereion Solutions is an IBM Gold business partner specializing in Watson Marketing. If you would like to learn more about IBM Watson Customer Experience Analytics please click here or the tile below to request a consult or request a demo.

Learn more about Watson Customer Experience Analytics

Topics: Pereion Solutions, Marketing Analytics, Pereion, Customer Analytics, IBM Customer Experience Analytics, customer experience analytics, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, customer journeys, journey reports, Struggle Analytics, actionable insight, Watson Marketing, IBM Watson Marketing Insights, IBM WMI

Upgrade from IBM Digital Analytics to Watson Customer Experience Analytics Today

Posted by Steven Perry

Tue, Jul 10, 2018 @ 07:07 AM

Special Offer for IBM Digital Analytics Customers

Move beyond traditional web analytics with a special offer from Pereion Solutions and begin to really understand your customers' behavior.

This upgrade offer is designed to help you seamlessly and successfully make the transition from IBM Digital Analytics (DA) to Watson Customer Experience Analytics (CXA) along with the expertise of Pereion Solutions. In addition, it will allow you to gain a greater visibility into customers' behavior resulting in outstanding digital customer experiences.

Valid from July 1, 2018 though September 30, 2018, this offer provides:

  • Free Tealeaf SDK implementation services for IBM Digital Analytics customers that upgrade to Watson Customer Experience Analytics through Pereion Solutions by September 30, 2018
  • Customized, configured and tested SDK
  • Incremental capabilities of Watson CXA
  • Recognized return on investment (ROI)

 

IBM Digital Analytics Upgrade Offer Request a Quote

Why make the move from IBM DA to Watson CXA

Although IBM Digital Analytics (DA, AKA, Coremetrics) has a good web analytic foundation to build on, Watson Customer Experience Analytics (CXA) yields a level of customer insight that can't be achieved with traditional web or digital analytics solutions. Watson CXA can go beyond that and provide tremendous value in identifying and improving customer experience issues and ultimately increasing conversion rates.

Benefits of making the move to Watson CXA

  • Enhanced visibility into customer experience through Journey Analytics, Struggle Analytics, Mobile Analytics
  • Ability to create actionable insight from your customer data
  • Modern user interface that provides easy navigation and enhanced views in to customer data
  • Monthly releases that add new enhancements and functionality with no incremental costs
  • Realized savings in time and money and an overall return on investment (ROI)

 

Watson CXA image-6

  

Improve Digital Experience by Upgrading to Watson CXA Now

A challenge for many organizations is how to get started and move beyond basic digital analytics to create more relevant data that equals better customer insights.  Watson CXA and Pereion Solutions can help you with these efforts.   In our eBook, “Watson, Can You Help Improve Digital Customer Experience?,” we compiled the top 10 use cases you can implement to improve your digital intelligence and put customer insights to work with IBM Watson CXA.    Also included are formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences.

To learn more about how Watson CXA can transform your customer data into actionable information that allows you to make better decisions for your business, you can download the eBook by clicking below.

Watson, Can you help improve digital experience ebook.

 

Topics: Coremetrics, Pereion, IBM Digital Analytics, customer experience analytics, Watson Customer Experience Analytics, Watson CXA, customer journeys, journey reports, Struggle Analytics, actionable insight, IBM Digital Analytics (DA)

Channel Readiness & Partner Value Drive Channel Partner Program Design

Posted by Greg Jackman

Mon, May 19, 2014 @ 08:05 AM

Determining the improvements you need to make to your channel partner program to drive revenue growth isn’t easy. There are two key drivers that will help you plan a new or refreshed partner program design: Channel Readiness and Partner Value.

Channel Readiness Icon resized 600Any channel program needs to deliver real partner value, and you need to understand how it differs from what your competitors offer. This is the basis for designing any partner program. Channel readiness is the other key driver. It’s about assessing the key elements of your partner program, and ensuring it provides your partners with what they need to be successful.

A structured framework to channel readiness can be a good tool to use for designing a channel partner program, following are some channel readiness questions to guide you through the thought process:

 

  1. Business Goals & Channel Objectives: Do you have clearly defined goals and objectives for your partner program, such as revenue volumes, number of new customers, number of trained partners, and product volumes?
  2. Partner Role & Profile: Have you clearly defined your partners’ role in the sales cycle? What defines your ideal partner and do they have the proper skill sets for your sales process?
  3. Capacity Planning: Do you have a clear view of the number of channel partners, technical specialists, and sales partners to achieve your objectives?
  4. Partner Value: Can you clearly articulate the value prop of your channel program? Have you tested it?
  5. Partner Recruitment: Do you have a marketing plan to market your channel programs to your ideal partner prospects?
  6. Economic Model: Have you validated the economic model for your partners and channel sales reps?
  7. Product Access & Skills: Do you have product access and affordable training and certifications programs in place?
  8. Marketing Support: Does your channel marketing plan support the latest digital marketing approaches? Do you offer a channel marketing concierge service?
  9. Sales Support: Does your program provide access to technical sales resources to accelerate sales cycle times?
  10. Program Structure & Tools: Do you provide easy access for the channel sellers including support through mobile devices?
  11. Management System: Do you provide dashboards and reporting tools so your partners are able to easily manage the various elements of your relationship?

Download the following eBook on Channel Readiness Assessment to give you some additional ideas and considerations on each of these topics and help guide your efforts in designing a partner program:

channel readiness assessment ebook

Do you have a clear view on the differentiated partner value your channel program needs to deliver?  Are all the elements of your partner program in place, so your channel is ready to deliver?  Has your channel program evolves over time, it is important to step back and ask these questions. 

Please share this blog using the social media icons above and subscribe to the Pereion blog and Channel Development LinkedIn showcase below.

 

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Topics: Pereion Solutions, Channel Management, Channel Consulting Services, Channel Marketing, Channel Sales, Channel Readiness, Pereion, Partner Recruitment

6 Simple Steps to Improve SEO in MSP Marketing

Posted by Greg Jackman

Tue, May 13, 2014 @ 08:05 AM

I know you have probably heard over and over again that SEO is important to enhancing your website and growing your lead generation. That said, with all the technical changes in search algorithms it can be difficult to sort through and just focus on those items that will make a difference in Search Engine Optimization. What specific steps should I be taking? This is intended to give you a few actionable steps to keep your website SEO in good shape: 

  

1. Build a Solid Keyword Plan.

a. Put together a list of words and terms relevant to your business or industry and prioritize the ones you’d like to rank for (these can also make good blog topic ideas). Remember that people are using full sentences or longer phrases more and more in their searches. Keep your target locations in mind as well.

b. Take advantage of SEO tools like Google Adwords Keyword Planner, Act-On Inbound or Hubspot’s Keyword Research Tool to check the rankings of your keywords and note their competition levels. Also, keep in mind that certain popular terms within your industry, will be extremely difficult for you to rank for, regardless of the size of your company.

 

2. Add appropriate Metadata on every page of your website.

       a. The Page Title should contain no more than 70 characters.

       b. The Meta Description shouldn’t exceed 50 characters.

       c. The Meta keywords should have no more than 500 characters.

Note: Keywords that are more towards the front of the metadata copy will rank better in search.

 

3. Optimize the body copy of all webpages with keywords as naturally as possible (avoid keyword stuffing) for the purpose of human readers, not Google crawlers.

a. Headers & URLs: Place the most important keywords towards the beginning of your headers and URLs. Choose keywords you think will get clicked and shared the most. The term Social search refers to how content being shared on social media increases the amount of links and traffic to your webpages, and thereby improves search rankings.

b. Links: Include keywords in the text of your hyperlinks, especially in the first ones listed on a page. Note that it’s better to link to a page that is already ranking well in SEO.

c. Tags: Using tags sparingly. Tags themselves do not improve SEO; rather it’s the relating of one piece of content to another. Overusing tags, or creating tags that share the same words, looks like duplicate content to Google crawlers and you’ll be penalized.

d. Image Text/Alt Text: Use keywords in your image text. Not only will this be visible to search engines, but if an image doesn’t load properly for a visitor, they will at least still be able to read the text that describes that image.

 

4. Link Building. Sharing links with your Alliance Partners (and vica versa) will grow your website’s link profile, draw the attention of search engines, and direct more web traffic to your website.

 

5. Mobile Optimization. Since a significant portion of today’s internet search traffic comes from mobile devices, Google penalized the search rankings of webpages that aren’t mobile optimized.

 

6. Blogging. Every time you create a new blog page, you’re creating another dynamic page, or dynamic content. So by creating an ongoing blogging strategy, you’ll continuously be adding fresh content and developing a quantity of pages for Google to rank on your website.

 

As you can see, a solid SEO strategy is essential to driving more prospects to your website, and keeping them on your site. So by optimizing all the pages of your website, you increase your chances of those prospects finding you in local search results, retaining their attention, and eventually increasing your conversion rate. The graphs below put into perspective the marketing channels companies spend their time and energy on, versus what channel produces the best results: SEO.

SEO, Social Media Play Key Roles in Customer Acquisition1

SEO, MSP marketing

According to this chart, SEO leads have a 15% close rate, while direct mail (outbound lead) only has a 7% close rate. So as you can see, working to improve your SEO is one of the most effective uses of your time and effort, in terms of converting sales, acquiring customers, and overall business success.

Just look to the real world for further proof on how SEO is benefiting businesses everywhere. Focusing on how HubSpot’s SEO Tools helped align their SEO practices, the following three companies were able to grow:

  1. Sobieski Services, a subset of The Sobieski Group providing plumbing, heating, and air conditioning solutions, increased their web traffic by 55%.2
  2. Legacy Dental boosted their website visits by 145% over the course of two years. In particular, their organic search inflated by 169%.3
  3. Paranet, a Managed Service Provider, increased their:
    • Monthly organic leads by 2000%4
    • Web traffic by 148%4
    • Landing page conversion by 1000%4

 

By now, we hope we have given you enough information to help you get started applying stronger SEO practices for your business. Feel free to read more on inbound marketing topics in our other MSP Marketing Plan blog posts. Act-On and HubSpot also offer valuable SEO guidance on their respective websites as well.

We encourage you to download our Marketing Playbook for MSPs to help you in your marketing efforts:

MSP Inbound Marketing

If you’d like to discuss your inbound marketing, marketing automation, or your specific SEO objectives with us, please use the comment section below or contact Steve Perry directly at slperry@pereion.com.

Please also feel free to share this blog using the social media icons above. You can subscribe to the Pereion blog below, as well, to continue receiving information on how MSPs can utilize marketing strategies.

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1100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In, HubSpot, 2014.
2Sobieski Services Increases Revenue 125% with HubSpot Lead Intelligence, HubSpot, 2014.
3Health Services Success Story: Legacy Dental, HubSpot, 2014.
4 Paranet Increases Organic Leads By 2000% Using HubSpot, HubSpot, 2014.
 

Topics: Pereion Solutions, IT Marketing Services, MSP, MSP Marketing, Inbound Marketing, Pereion

How To Create More Partner Value and Grow Long Term Channel Sales

Posted by Steven Perry

Tue, Apr 22, 2014 @ 07:04 AM

It's not uncommon when trying to figure out how to grow channel sales to focus on why partners are underperforming versus addressing how to create more partner value. Firms that focus on the long term view and truly look to help their channel partners grow, will be rewarded versus those that think they just need to "fix" what their partners are doing wrong. Take a step back and ask yourself: Is our partner program designed to create partner value? Or just sell more stuff this quarter? Selling more stuff this quarter is good, but your partner program will perform much better if it addresses both questions. 

So what are some levers to pull to create more partner value?

  1. Net Margin: OK, so this is the easy one to identify and it's critically important, but it's not the only item. This is just the ante to play the game and it needs to be right, otherwise you won't get the opportunity to address some of the other items. 
  2. Growth Opportunities: Identifying growth opportunities is good and helpful, but you really need to be enabling your partners for new growth areas. It's one thing to say "cloud" or "big data" are going to be big; it's another to truly help your partners build solutions and practices in high growth areas. 
  3. Expense Reduction: Providing high value add services that truly reduce costs for your partners and minimizing operational costs just to participate in your program can be good opportunities to create partner value.
  4. Skill Development: Readily accessible, low cost education and skill development programs provide high value to your partners. Don't limit this to formal education programs either. Simple, easy access skill development tools can have greater value. This should encompass sales, marketing, and technical support.
  5. Marketing Support: Lead generation is a challenge for everyone. Easy to execute campaigns with high quality content combined with insight on segmentation and customer profiles can provide great value to your partners.
  6. Sales Support: You can certainly take the view here that partners should operate independently and be able to sell the product. That said, the firms I see with strong sales support to really help partners close deals and address objections win in the long term. 

So there are a half dozen areas you're able to address to improve your partner value and increase your channel sales. There are many more potential ways to create partner value. Companies that find ways to innovate and create differentiated partner value definitely win the channel competition in the long term. 

Are you asking yourself the harder questions about creating partner value? Or are you just looking for a short term fix? 

If you would like to discuss approaches to create more parter value and grow your indirect channel business, please comment below or contact Steve Perry directly at slperry@pereion.com.

Also, please feel free to share this blog using the social media icons above, and subscribe to the Pereion blog below.

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Topics: Channel Management, Channel Consulting Services, Channel Sales, Pereion

IT Marketing Services: 3 Reasons For MSPs to Blog…and Blog Often

Posted by Greg Jackman

Wed, Apr 16, 2014 @ 08:04 AM

If you ask any marketer they will tell you that a blog is a must have for your website, regardless of your industry.  This is definitely true for Managed Service Providers, blogging should be at the core of your marketing efforts. Blogging is hard and time consuming, but there is no way around it.  

Here are three main benefits of blogging:

1. Improves SEO (Search Engine Optimization) & Web Traffic: The average company that blogs generates 55% more website visitors. The average company that blogs generates 97% more inbound links and 434% more indexed pages.1

2. Increase Lead Generation: Companies that blog generate 126% more leads than those that don't.1

3. Increases Marketing ROI: Blogging = Business. 61% of US consumers have made a purchase based on a blog post.1

Managed Service Providers need to maintain a business blog because of the effect it will have on your marketing ROI. Below is a chart to demonstrate how the frequency of your blogging habits has on ROI. Of course, maintaining a higher frequency on your blog requires time and effort.

Blogging Regularly Linked to Higher ROI

Blogging Regularly Linked to Higher ROI

Blogging Frequency

 

Blogging will improve your SEO and drive more traffic to your website. Search engines, like Google, prefer dynamic content, so every time you post a new blog, you are creating a new page for your website. This gives search engines an additional opportunity to rank your website in search and index more of your pages. Over time, your SEO performance will improve.

The challenge for an MSP in blogging is coming up with good topics to write about and maintaining a consistent approach. But the beauty of blogging is that almost any topic related to your business or industry is fair game, the focus should be on educating your audience. Anything that sparks a conversion with your target audience is perfect. Even just raising awareness on a topic within your industry will still work in your favor. You should be able to naturally tie in your product or service within the conversation as well.

To cite a real world example on how blogging improves your business, Vifx, who delivers high-end architected virtualization, storage, and end-user computing solutions, leveraged HubSpot’s Landing Page tool to promote events and write better blogs. As a result, they increased their:

  • Site traffic by 76%2
  • Event attendance by 80%2
  • Time on page by 26%2

Regarding blogging strategy, there is not one right answer across the board. A good rule of thumb is to be blogging once per week. The following questions should help you to formulate a blogging plan.

  • How often should you post? Daily? Weekly? Monthly?
  • What % of your web traffic is being generated from your blog?
  • Do you have web forms on your website to convert blog traffic to leads?
  • What are your competitors’ blogging about, and how often?

The best thing you can do is just get started! Start today! Do it consistently!

For more on MSP marketing practices, please see our MSP inbound marketing page.  HubSpot also offers some valuable guidance for blogging in this blog post as well.

Please download our Inbound Marketing eBook for MSPs to assist you in your blogging efforts:

MSP Inbound Marketing

To discuss how to implement a blog for your business, please comment below or contact Steve Perry directly at slperry@pereion.com.

Please share this blog using the social media icons above, and subscribe to the Pereion blog below for further tips on inbound marketing for MSPs.

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100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In, HubSpot, 2014.

2  ViFX Uses HubSpot to Power Sales Team and Halve Its Sales Cycle, HubSpot, 2014.

                                                

Topics: Pereion Solutions, IT Marketing Services, MSP Marketing, Pereion

Can Inbound Marketing Really Double Lead Generation For a MSP?

Posted by Greg Jackman

Wed, Apr 2, 2014 @ 07:04 AM

Managed Service Providers (MSPs) have a lot on their plate. But in the end, just like everyone else, you need to find the best approaches to grow your business. To grow your business you need to dramatically increase lead generation. So how are other MSPs doing it? Inbound Marketing is one of the key tools growing MSPs are using to grow lead generation across expanding service areas.

When talking about inbound marketing, the most important aspects include:

  1. Maintaining a consistent Blog
  2. Exercising proper SEO techniques
  3. Coordinating an organized Social Media strategy

The Inbound Marketing Methodology is one of the best way to convert strangers into visitors, into leads, into customers, and finally into promoters of your business. The graphic below shows this process through four steps1:

  1. Attract
  2. Convert
  3. Close
  4. Delight
Inbound Marketing Methodology

Statistics are consistently showing that businessess are buying into the Inbound Marketing movement:

Nearly 50% of CEOs Report
Complete Inbound Integration2

 

Inbound Integration

Several MSPs have already learned how inbound marketing is able to help their businesses grow. NSK Inc., an IT consulting and outsourcing firm, was able to accomplish the following thanks to HubSpot’s inbound marketing tools and techniques involving best blogging and SEO practices:

  • Increased client revenue by 207%3
  • Increased lead volume by 200%3
  • Increased in web traffic by more than 100%3
  • Decreased paid marketing spend by 50%3

 

So as an MSP whether you’re in the beginning or the more advanced stages of implementing inbound marketing practices, try asking yourself the following questions to help stimulate your thought process:

  • Can Inbound Marketing improve your company’s marketing ROI?
  • What are your most important sources of leads today?
  • Specific to Inbound Marketing, how does your 2014 budget compare to your 2013 budget?
  • What % of your leads currently come from inbound marketing? From outbound marketing?
  • What % of your annual lead generation budget will be spent on inbound tactics? On outbound tactics?
  • What is your cost per lead for inbound channels, such as blogging, SEO and social media versus outbound marketing?
  • Do you supplement inbound marketing with paid digital advertising?
  • What % of leads comes from these channels?
  • What % of those leads convert to actual sales?
  • How will you promote that new managed service practice you are launching? 

 

Hopefully these questions will help stimulate some fresh ideas on Inbound Marketing and help you increase your lead generation, conversion rates, ROI, and ultimately, grow your business. As your business grows and you launch new services, Inbound Marketing provides you with a vehicle to launch and promote that new service offering. 

We encourage you to download our Inbound Marketing eBook for MSPs to help you in your inbound marketing efforts:

MSP Inbound Marketing

If you’d like to discuss your specific MSP inbound marketing goals with us, please use the comment section below or contact Steve Perry directly at slperry@pereion.com.

Please also feel free to share this blog using the social media icons above. You can subscribe to the Pereion blog below to continue receiving information on how MSPs can utilize inbound marketing strategies.

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1Inbound Methodology, HubSpot, 2014.
2The Data You Need to Make a Compelling Case for Inbound Marketing, HubSpot, 2014.
3IT Consultant NSK, Inc. Sees 207% Increase in New Client Revenue using Inbound, HubSpot, 2014.

Topics: Pereion Solutions, MSP, MSP Marketing, Inbound Marketing, Pereion

Looking for an Innovative Partner Portal Solution?

Posted by Greg Jackman

Mon, Mar 3, 2014 @ 07:03 AM

Recently, Pereion partnered with a company called Brainshark. If you’re not familiar with them, Brainshark provides you with the ability to create a valuable partner portal to convert your training and sales enablement materials into video presentations, all available on-demand. You’re able to produce and deliver compelling content for your clients and partners by uploading different formats and adding your own narration, giving you a dynamic presentation that partners will be able to share for training purposes.

Brainshark’s main application use cases are:

  1. Channel Partner Sales Enablement
  2. Sales Training
  3. Marketing Presentations
Brainshark Partner Portal

The dynamic, mobile-friendly, cloud-based, voice-enriched business presentations on a partner training portal, like Brainshark, increases retention, simplifies complex partner programs and products offerings, and improves the productivity of your sales, marketing and training programs. One of more significant elements of a parting training portal is that your clients are able to access these presentations anytime, anywhere, with any web-enabled device. You’re able to share critical, up-to-date content via email, newsletter, social media, an existing partner portal, and even embed it directly onto your website. The primary benefits of the partner training portal include:

  • Improved channel partner sales enablement and partner communications
  • Faster and cost efficient partner training and onboarding
  • Mobile optimized and cloud based, readying channel sellers with information on-the-go
  • Share content extending your reach and improving your lead generation and ROI
  • Ability to track viewer behavior, improving communication effectiveness

One of the more valuable features of Brainshark is the ability to track viewers of your content in real-time. This also includes the option of adding surveys, polls or quiz questions after your presentation is completed. With all these viewing details, you’re able to accomplish four important things:

  1. Engage your partners in a conversation
  2. Evaluate which content is resonating with your partners
  3. Align your content with your partners’ needs
  4. Measure the effectiveness of your channel marketing strategies for better decision making and prioritization

With a partner training portal, like Brainshark, you improve your overall channel partner communications and sales enablement.

We welcome you to check out our Pereion Solutions Presentation on myBrainshark, the entry level of Brainshark. This presentation gives you an overview of how our channel consulting and marketing services increases your channel sales through partners. Although posted on myBrainshark, it demonstrates Brainshark’s presentation capability and ability to deliver engaging content that grows your channel. 

If you’d like to discuss your partner sales channel enablement needs with us, please email Steve Perry at slperry@pereion.com. Or to learn more about Brainshark's capabilities, visit their Partner Sales Enablement page or Channel Sales Enablement page.

Please also share this blog using the social media icons above. You can subscribe to the Pereion blog below to receive additional tips on improving your channel marketing plans.

Topics: Pereion Solutions, Channel Management, Channel Marketing, Channel Sales, Partner Enablement, Partner Sales Enablement, Pereion

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Watson Customer Experience Analytics (WCXA) and Tealeaf software to optimize web and mobile experience.

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 Read the Shubert TIcketing CXA Case Study

 

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