Pereion Solutions Blog

What’s new with Acoustic Analytics (Tealeaf, Journey and Digital Analytics)

Posted by Kristin Bonazoli

Tue, Nov 19, 2019 @ 07:11 AM

Several new features and enhancements, including name changes, have been introduced to the Acoustic Analytics, formerly part of IBM Watson Marketing, portfolio.  Let's take a closer look at what has been released over the past few months with Acoustic Analytics which includes the former Tealeaf, Journey and Digital Analytics.

Acoustic Analytics updates the UI and adds Journey Stages

Acoustic Analytics, formerly known as Watson Customer Experience Analytics, is comprised of of 3 components - Acoustic Experience Analytics (Tealeaf), Acoustic Journey Analytics and Acoustic Digital Analytics.  In addition to the rebranding, here is what is new with the Acoustic Journey Analytic and Acoustic Digital Analytic components of Acoustic Analytics:

Acoustic Journey Analytics updates include:

  • Journey stages have replaced Mindsets. Unlike the Mindsets report, which only shows a snapshot of customers in each stage, the Journey stages report also shows you the customers that are transitioning from stage to stage. Users can also configure stages and set target goals at each stage. Journey stages will track the progress of those goals.   For more information on Journey Stages, click here.

Original_MindsetOriginal Mindset Report

Journey_StagesJourney Stage report

  • Mindset changed event icon's name has been changed to Stage Migration and the Original mindset and New mindset attributes renamed Original stage and New stage respectively.
  • Enhancements to the navigation bar offer a more streamlined look and sharper labeling and the Reports menu has been renamed Journey Analytics.
  • Paths in the Channel summary report are now sorted by unique customers in descending order and the Most traveled metric has been temporarily removed. 
  • Now configure time zones in Journey Analytics to ensure consistent time zone reporting across Journey Analytics, Digital Analytics and Experience Analytics (Tealeaf) applications.
  • Users now have the ability exclude specific journeys from journey reports
  • Report descriptions can now be shown in the Description field of the report building panel.

Click here for more information on the new releases for Acoustic Journey Analytics

Acoustic Digital Analytics updates include:

  • Acoustic branding changes in the UI 
  • The capacity to apply filters in standard reports to narrrow report results.

Filter reports

  • Export Clickstream reports as Excel and CSV files. Open the Clickstream report and then click Menu > Export > CSV or Menu > Export > Excel.
  • Access to the Digital Analytics Enterprise Dashboard directly from the Digital Analytics UI.
  • Improvements to registration data processing and report calculation
  • Logging out to Digital Analytics will also log you out of IBM id.
  • Filter icons are now shown in standard report widgets
filtericon
  • Tracking Code Generator is now available 

Click here for more information on the new releases for Acoustic Digital Analytics

 

Acoustic Experience Analytics (Tealeaf) enhance Replay and Data Export

Acoustic Experience Analytics (Tealeaf), also a component of Acoustic Analytics, is alternatively available as a standalone module. Below you will find a list of the latest improvements to Acoustic Experience Analytics:

  • The user interface now reflects the Acoustic branding so when logging in you see a rebranded page and banner.


NewLoginPageRebranding

 

  • A redesigned Replay interface offers updated and re-positioned icons and allows users to customize replay with a new Settings option. 
  • Setting option can also be used to specify session attributes you want displayed during Replay.
  • Show mouse movement is available in Replay Settings and when enabled allows users to view the mouse movements when replaying the session with Auto Replay. This new feature can provide valuable insight into your customer's behavior.
  • The newly designed Replay also provides the ability to retrieve static content from outside LTS files for LTS session replay and filter mouse movement events from the Replay and Raw data navigation panes.
  • Anomaly Detection can now be configured to run on an hourly basis.

SetHourlyAnomalyDetection
  • Session Search BETA was renamed Search and made the default for searching sessions.  Search and Classic Search options have been added to the Session Search page allowing you to switch between both options.
  • Export all option has been added to the Session Search results page providing users with a new way to manage and monitor sessions searches.
  • Data Export feature has been improved.
  • Several usability enhancements have been made to the Snapshot Gallery
  • A text widget has been added for communicating information to WorkSpace members.

CreateTextWidget

Click here for a detailed list of the enhancements released for Acoustic Experience Analytics (Tealeaf)

 

Need Help Leveraging Acoustic Experience Analytics (Tealeaf)? 

Pereion Solutions specializes in Acoustic Experience Analytics (Tealeaf) and wants to help you get the most out of your CX investment.  Below is a list of Pereion resources that are available to you in your efforts of effectively leveraging Acoustic Experience Analytics (Tealeaf).

Pereion Solutions Learning Paths Portal Offers Short Education Modules

Pereion Solutions' Learning Paths can help you expand your skills in key areas that are important to successful digital analysis.  Our learning paths put resources at your fingertips to allow you to effectively leverage both the Acoustic Analytics (Watson CXA) and Acoustic Experience Analytics (Tealeaf) solutions to optimize customer experiences and maximize opportunities for your digital business.  Our learning modules include:

  • Acoustic Experience Analytics (Tealeaf) Fundamentals will help you grasp the basics of Experience Analytics (Tealeaf) so you can begin to understand customer behavior and recognize areas of improvement for your online business. The topics include: Simple Session Search, Advanced Session Search, Session Replay and Analysis, Managing Workspaces and Dashboards, and Creating Standard Reports.

  • Acoustic Experience Analytics (Tealeaf) Formulas for Success include use cases and formulas that will provide you with a step by step process for getting started with effective digital analysis and optimized customer experiences to gain a competitive advantage in the online business world.  Use case topics include: Geospatial Analytics, Struggle Analytics, Heatmap Analysis, Realtime Alerting, Business Process Optimization, and Anomaly Detection.

 

Click here to get started on your Learning Path to effective digital analysis or by clicking the tile below.

Pereion Learning Paths Portal

 

Pereion Now Offering Virtual Hands on Training

In addition to the education modules available in our Pereion Learning Paths, Pereion Solutions is pleased to now offer a virtual hands-on Acoustic Experience Analytics (Tealeaf) Training Course that will further develop your Tealeaf skills.  Our new course is designed to provide the beginner level Tealeaf user the opportunity to develop intermediate level skills and covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. 

To learn more about the Tealeaf on Cloud training course or to register your organization for the virtual hands on training, please click on the button below.  If your organization has specific requirements, we will work with you to customize the class to fit your needs.

Pereion Solutions Tealeaf on Cloud Training Course

Pereion Solutions Acoustic Experience Analytics (Tealeaf) eBook

Pereion has put together the top customer experience use cases you can apply to improve your digital intelligence and put customer insights to work using Experience Analytics (Tealeaf).  Click here to download your copy and start to realize the business value of converting your customer behavior data into a competitive transformation tool.  

Acoustic Experience Analytics (Tealeaf) eBook

 

Topics: Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, customer journey analytics, Pereion Learning Paths, ROI, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly, Acoustic Experience Analytics, Acoustic analytics, Acoustic Journey Analytics

Pereion and Tealeaf at Forrester CX NYC

Posted by Kristin Bonazoli

Tue, Jun 18, 2019 @ 07:06 AM

The Forrester CX NYC Conference wrapped up last week and Pereion Solutions was proud to showcase important Tealeaf use cases at the event's IBM Tealeaf Experience Zone.  Steven Perry was available for the duration of the conference answering questions and providing deep dives into several Tealeaf use cases that can be implemented to improve digital intelligence, create actionable insights and facilitate digital transformation.

Tealeaf provides valuable Customer Experience data-driven insights 

Tealeaf offers a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that will help you deliver compelling, consistent and relevant digital experiences to your customers.  By leveraging Tealeaf's advanced analytic tools and applying to various use cases, you are better prepared to to deliver optimized and superior on-line customer experiences.  Here are the use cases of Tealeaf that we touched upon at Forrester CX NYC:

  • Struggle Analytics - Quickly detect and analyze user struggle using AI, allowing you to swiftly rectify issues, uncover areas of opportunity and optimize customer experiences.
  • Business Process Scorecards - Gain visibility into the performance of your business processes and identify process steps that may require enhancements to boost conversions.
  • Anomaly Detection - Leverage the power of predictive analytics to detect unusual patterns and irregularities in your customer behavior data and determine contributing. 
  • Real-time Alerting - Quickly detect and analyze customer struggles, allowing you to take swift corrective actions to eliminate areas of friction and provide optimal customer experiences.
  • Marketing Analytics - Evaluate your conversion paths and identify what led to conversions, allowing you to target and optimize your marketing efforts and realize a strong ROI.
  • Voice of the Customer - Easily integrate customer voice and customer experiences, allowing you to make more informed decisions on optimizing online experience for your customers.
  • Mobile Analytics - Increase insight into your mobile customers’ intentions and struggles, allowing you to implement site design changes to maximize your mobile opportunities.
  • Journey Analytics - Analyze a consolidated view of multi-path customer journeys, allowing you to compare and optimize touch points and journeys for all customers across unique segments.
  • Search Optimization - Gain advanced insights into search terms and click through behavior to assist in optimizing search and improving content engagement for enriched experiences.
  • Page Optimization - Evaluate customer engagements to identify what content is engaging to assist in optimizing your page content and increasing conversions. 
  • Geospatial Analytics - Understand geographically where customers engage or struggle and reveal geographic trends you can use to make targeted decisions on a global level.
  • Session Search and Analysis - Query captured data to locate and replay specific sessions for further analysis and increased visibility into user interactions to assist with optimizing experiences.

Steve at CX NYC
Steve Perry showcases Tealeaf use cases at the CX NYC Conference

Learn more about the robust capabilities of Tealeaf

Interested in learning more about Tealeaf and it's advanced analytic features? Schedule a one-on-one discussion with us to learn more about any of the valuable Tealeaf use cases or download a copy of our Tealeaf Use Case deck from CX NYC, click here or the tile below.  We want to make sure you are getting the most out of your Tealeaf investment and leveraging the necessary analytic tools so you can successfully optimize customer experiences and maximize opportunities for your digital business.

 

Download Tealeaf Use Case Deck or Request a Consultation CLICK HERE

 

Data Driven Customer Experience with Tealeaf, on-demand webcast

In addition to the Forrester CX Conference information, we also want to make you aware that our Think 2019 presentation, Data Driven Customer Experience with IBM Tealeaf, is now available on-demand. Click here to view our on-demand webinar and discover how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using Tealeaf on Cloud.  Also, learn more about the following important use cases: Geospatial AnalyticsStruggle AnalyticsAnomaly DetectionBusiness Process Scorecards and Onsite Search Optimization

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Topics: Marketing Analytics, Mobile Marketing, IBM Mobile Customer Engagement, tealeaf analytics, Search Optimization, Page Optimization, IBM Tealeaf on Cloud, business process, Struggle Analytics, actionable insight, Digital Transformation with CX Analytics, customer insights, digital transformation, customer journey analytics, Data Drive Customer Experience with Tealeaf, Anomaly Detection, geospatial analytics, Real-alerting, Business Process Scorecard, Tealeaf, CX NYC 2019

CX Analytics Drive Digital Transformation

Posted by Steven Perry

Wed, Jan 23, 2019 @ 07:01 AM

As we begin a new year, now may be an ideal time for many online businesses to rethink their digital transformation initiatives.  With expectations continuing to grow in the digital marketplace, online marketers must be able to quickly understand the needs of customers across all digital journeys in effort to deliver exceptional cross-channel customer experiences and to stay ahead of the competition.  Developing a solid digital transformation strategy will give businesses the means to understand customers’ needs and empower them to deliver value that is aligned with the customer demands.

Requirement of an effective digital transformation strategy

For many companies, digital technologies have been the driving force behind how they improve customer engagements and find new ways to transform business.  Yet, most lack the required data and insight needed to really understand digital customer experience issues which results in a transformation approach that misses the mark.  An effective digital transformation strategy must move beyond traditional web analytics, which offers a glimpse into customer interactions, and embrace Customer Experience (CX) analytics to get a thorough understanding of customer behaviors and journeys.  Although basic digital analytics provide you with details as to what is happening on a website, like number of clicks, page views or bounce rates, it does not tell you why digital properties perform as they do By applying CX analytic tools to customer data, businesses achieve an understanding into why and how users interact with digital properties rather than the properties themselves.  CX analytics plays an important role in producing successful digital transformation plans by supplying organizations with actionable insights that they can use to improve customer engagements and optimize digital experiences.  CX analytics have essentially become a digital transformation imperative.

Drive digital innovation with actionable insights

Data is an important component in the success of digital transformation.  Using the right customer data coupled with advanced data analysis supplies companies with rich insight into customer behaviors that enable them to create more actionable insights to use to improve customer experiences and maximize digital business performance.   By leveraging the robust data analysis capabilities of CX analytics, organizations can achieve the insight needed to drive digital innovation across some key areas of their businesses, which include digital process optimization, site optimization and marketing effectiveness, allowing them to rise above the constraints in the adoption of digital technologies.   Let’s take a closer look at three key areas:

 

Digital Process Optimization

At the core of digital transformation is process optimization which entails restructuring business processes across an organization – sales, marketing, customer service, operations, etc. – to help create enriched customer centric experiences.  Using CX analytics, companies can measure process effectiveness and obtain a greater view into the overall performance of their important business processes as well as identify individual process steps that may require enhancements or improvement.    Additionally, the capability to drill deeper using session analysis and to segment data in CX analytics offers companies insight into both the what and the why behind business performance. Allowing them to understand what causes customer struggle in certain process steps and quickly take corrective measures to carry out improvements to optimize business processes.

Site Optimization

A critical part in digital transformation is ensuring that web pages on your site are fully optimized to draw customers, drive engagement and ultimately boost conversions.  Site optimization encompasses several different factors from detecting struggle, understanding page engagement, improving site usability and search function, to providing the right content to enrich customer experience.  By applying behavior analysis in CX analytics, organizations can gain a better understanding of customer behavior across their site to assist in optimizing search and page engagements and identifying areas of customer struggle.  With increased visibility into customer experiences, struggles and paths, companies can identify best practices and areas of improvement for optimizing their site to furnish enriched digital customer experiences.

Marketing effectiveness

Marketing plays a major function in the digital transformation process.  Not only are marketing efforts required to produce powerful content to drive customer engagement throughout the customer journey, they are also expected to maximize marketing effectiveness and boost return on investment (ROI).  By leveraging the power of artificial intelligence (AI) in CX Analytics, companies can realize valuable insights that can be used to develop more personalized campaigns and messages based on customer behavior.  Armed with rich customer insights, marketers can produce impactful campaigns that will produce improved segmentation and better yields.

 

Start accelerating digital innovation

Successful digital transformation involves a customer-centric approach that empowers companies to produce innovative and engaging customer experiences across their entire organization.  By focusing on the key elements in digital innovation and applying the power of CX analytics for actionable insights, businesses can prevail over digital transformation challenges and begin to address rising customer expectations in the digital landscape to stay ahead of the competition.  To get started with accelerating digital innovation using CX analytics, click the title below to download Pereion's white page, Customer Experience Analytics: A Digital Transformation Imperative."

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Start accelerating digital innovation for your business with help from Pereion Solutions. We can assist you in learning how to apply the necessary CX analytic tools to gain actionable insights that you can use to improve customer experiences and maximize digital business performance.  Click the tile below to get started!

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Topics: Customer Experience, customer journeys, actionable insight, Artificial Intelligence (AI), Digital Transformation with CX Analytics, customer insights, digital transformation, digital journey, digital innovation, digital journeys, cx analytics, digital experience, customer journey analytics

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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