{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Value of Digital Experience Analytics in B2B eCommerce


by Kristin Bonazoli

Emerging technologies and B2C ecommerce practices have reshaped the expectations of today’s B2B ecommerce consumer. With the majority of B2B transactions now occurring online and across various digital channels, B2B buyers have come to expect simplified and seamless experiences like those they have grown accustomed to within the B2C ecommerce marketplace. Yet unlike B2C, the B2B ecommerce transaction can be based on more complex systems and processes, such as configurable product offerings, and many B2B organizations often lack the resources and capabilities to truly enhance the digital experience to meet growing customer demands.


Improving the Travel and Tourism Digital Experience


by Kristin Bonazoli

Deciding on that once in a lifetime travel destination is both fun and exciting but the task of making the travel arrangements can be downright daunting. From booking flights to reserving a hotel room or car, the process of getting your itinerary in order can be lengthy and, at times, very complex. Therefore, it is important that travel and leisure companies provide optimized and seamless omni-channel experiences that attract new customers and keep them coming back time and time again.


Reveal CX insights gaps with Digital Experience Analytics


by Kristin Bonazoli

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.


Tealeaf Customer Use Case Webinars


by Kristin Bonazoli

Tealeaf by Acoustic enables organizations to create a range of use cases to improve the online experience and drive digital transformation across digital properties.  These use cases extend from understanding and addressing customer struggle to recognizing areas needing improvements on your website to optimize the digital customer experience and drive digital innovation.


New Tealeaf Use Case eBook!


by Kristin Bonazoli

In today’s digital marketplace, Digital Customer Experience (CX) Analytics are essential to organizations who are looking to drive digital transformation across their digital properties. The ability to truly understand customer behaviors and recognize digital customer experience issues is critical. By leveraging digital CX analytics with a solution like Tealeaf, organizations gain the ability to apply these capabilities across a variety of use cases to transform customer data into a strategic and competitive tool to overcome digital transformation challenges and address customer expectations that result in extraordinary customer experiences.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

Subscribe to Email Updates

Recent Posts

Categories

see all

Let's talk about gaining greater customer insight and improving digital experience for your customers.

Get Started