Pereion Solutions Blog

CX Analytics - How to Move from What to Why Webinar

Posted by Kristin Bonazoli

Mon, Oct 7, 2019 @ 14:10 PM

Are you looking to achieve deep customer insights to help improve digital experiences? 

Register now for the Digital Analytics Association (DAA) webinar, CX Analytics - How to Move from "What" to "Why", co-sponsored by Pereion Solutions and Acoustic on Wednesday, October 30, 2019 at 1:00pm ET. 

In this webinar, you will learn how to combine CX analytics, using Acoustic Experience Analytics (AKA Tealeaf), with traditional web analytics to gain an in-depth view into customer behaviors that offer valuable insights that can be used to help create exceptional customer experiences, eliminate struggle and answer the "Why" vs. the "What" in the customer journey.

Join DAA as Pereion Solutions, co-founder and president, Steve Perry and Adrienne Hartman, Director of E-commerce and Campaign Sales at J.J. Keller as well as an Acoustic Tealeaf customer, discuss the following:

  • Moving beyond traditional analytics to understand why and how users interact with digital properties rather than the properties themselves
  • The recognized business value of CX Analytics, using Acoustic Tealeaf, from JJ Keller's point of view
  • The realized rich customer data and insights that CX Analytics can uncover
  • How to apply and leverage specific Tealeaf use cases to help improve digital intelligence and create actionable insights
Click here or the tile below to register for the DAA Webinar co-sponsored by Pereion Solutions and Acoustic and get your answer to the "why" behind customer behaviors.

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Topics: Pereion Solutions, Customer Analytics, Tealeaf SaaS, Tealeaf CX on Cloud, cx analytics, digital experience, tealeaf cx on cloud use cases, Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud, DAA Webinar

It is a Great Time to be a Tealeaf on Premise Customer!

Posted by Steven Perry

Wed, Aug 28, 2019 @ 07:08 AM

At the end of June of this year, IBM sold the key elements of the Watson Marketing portfolio to a private equity company, Centerbridge Partners, enabling the formation of a new “Martech” company called Acoustic. One of the gems of this sale was Tealeaf CX Analytics. Tealeaf has been available as an “on Premise” product as well as a “SaaS based” offering for several years. Unfortunately, there had not been a new release of the on Premise version of the product for quite a few years. Whereas, the cloud or SaaS version of the product has seen the bulk of the investment and regular monthly releases. A new version, v10, of Tealeaf on Premise was released almost to the day of the start of Acoustic; the new name is Acoustic Customer Experience Analytics.

For existing Tealeaf on Premise customers, this is good news. There are now two excellent choices to consider:  (Option #1) Upgrade to v10, and, (Option #2) Migrate to Tealeaf on Cloud.  Let's explore the two options that are now available for Tealeaf on Premise users.

What’s New in v10

There are a number of updates in moving from v9.0.2 to v10.0, including:

  • Modernized user interface
  • Replay fidelity improvements
  • Collection and processing improvements
  • Browser based replay (BBR) enhancements
  • Integration with Acoustic Exchange (aka Universal Behavior Exchange or UBX)

Tealeaf v10Tealeaf on Premise v10 modernized user interface

What’s Different with Tealeaf on Cloud

Tealeaf on Cloud provides certain capabilities that do not exist in Tealeaf on Premise, such as:

  • Anomaly detection
  • Struggle analytics
  • Geospatial analytic reporting

Geospatial-16Geospatial Analytic Reporting available in Tealeaf on Cloud

What are the Key Factors Determining the Best Path?

The fundamental difference between Tealeaf on Premise and Tealeaf on Cloud is the method of data capture and retention, so this is the good starting point. Tealeaf on Premise is based on network capture through the PCA and is supplemented with client side data. The sessions and data are stored in a company managed server environment. Tealeaf on Cloud is based primarily on client side capture through the SDK (js file) that routes the data to the Acoustic cloud environment. Sessions and data are stored in the cloud. There is a hybrid option to supplement client side capture with passive network capture. Understanding how the data is collected and how it is stored, including any privacy or security restrictions, are the first factors to consider when evaluating the best path forward.

The next area to consider are specific functional differentiation between the two products. There are unique attributes associated with each offering which may lead you one way or another based on your requirements.

System implementation and management is the next consideration. The Tealeaf on Premise environment is more complex to setup and manage than the Tealeaf on Cloud environment and requires additional system management skills and resources. The cloud version of Tealeaf is relatively easy to maintain, updates to the SDK is the only software to maintain and application software updates occur automatically through monthly SaaS application updates.

Finally, cost is factor in deciding between Tealeaf on Cloud and On Premise versions. There are differences in annual license charges, hardware maintenance, and systems management. These costs are critical in measuring the overall ROI on your Tealeaf investment.

Why v10

Staying with the On Premise version and upgrading to v10 is generally going to be driven by data privacy and security related concerns or company policies, along with a need to maintain passive network capture.

Why Tealeaf Cloud

The decision to the migrate to the cloud is generally driven by the desire to simplify the environment and taken advantage of all the benefits of a SaaS based delivery model, including costs, simplification, cloud directives, automatic updates, and new functionality.

What’s Best for Us

With two great choices, there are a several things to consider before choosing between an On-Premise v10 vs. Cloud deployment.  We recommend that Tealeaf on Premise customers do an assessment of both options to determine which is the best fit for their business. Pereion can assist you in your decision and help you take the next step with a complimentary Tealeaf on Premise Migration Path Assessment.  Click here or the tile below to get started!

https://www.pereion.com/tealeafmigrationpathassessment

 

Topics: Tealeaf on Premise to Cloud Migration, Tealeaf, Acoustic, GoAcoustic, Tealeaf v10, Tealeaf on Premise, Acoustic Experience Analytics, Tealeaf on Cloud

Discover what’s new with Tealeaf on Cloud and Watson CXA

Posted by Kristin Bonazoli

Tue, Jul 23, 2019 @ 07:07 AM

One of the biggest changes over the past few months, in addition to the new enhancements to Tealeaf Customer Experience on Cloud, Watson Customer Experience Analytics (CXA) and Digital Analytics (DA), is the rebranding of the IBM Watson Marketing portfolio to be named Acoustic. 

Acoustic, formerly IBM Watson Marketing, was officially introduced, on Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions.  Although branded under a new name, Tealeaf on Cloud, Watson CXA and Digital Analytics (DA) continue to be powerful Customer Experience (CX) analytic tools that offer a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that help marketers deliver optimal and enriched cross channel digital experiences that drive customer satisfaction, improve conversion rates, reduce cost and maximize return on investment (ROI).  Now, let's take look at latest releases that add new enhancements and functionality to Tealeaf on Cloud, Watson CXA and DA.  

 

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Tealeaf on Cloud enhancements improve reports and workspaces

Below you will find a list of the latest improvements to Tealeaf on Cloud:

  • Users assigned to the EventAdmin role are now authorized to edit reports shared by other users.
  • A Validate page option has been added to the Snapshot Capture feature allowing users to check the page they are capturing to make sure it does not have any issues that may cause the snapshot to fail.
  • Enhancements to workspaces now allow you to share with user groups.
  • Workspace owner names are now displayed in the Workspace navigation to help differentiate between similar workspace names.
  • Category name edits in Workspaces can now be canceled if needed.
  • Session Search BETA search sharing includes users groups.   Members of user groups with which you shared results can access the session listing by choosing Search results>Shared with Me from the Session Search BETA page. 
  • Simple Event Caption now functions with span elements.

Click here for a detailed list of the enhancements released for Tealeaf on Cloud.

 

Watson CXA adds updates to event icons and Navigation

Here is what is new and improved for Watson CXA :

  • Ability to customize event icons in individual journeys
  • Enhancements to the Navigation bar offer users a more up-to-date Reports menu and sharper labeling on other menus.
  • Organizations with top path enabled also see top path trends in the Overview dashboard

Click here additional information on Watson CXA enhancements.

Digital Analytics release enhances usability

Updates to DA include:

  • Hierarchy reports that you export and email now support date and segment compare.
  • Watson Assistant not only can answer your question but also provides a link to the IBM Knowledge Center for further information.
  • Digital Analytics Real-time Monitor and the Digital Analytics Enterprise Dashboard can be accessed by clicking the Monitor or Enterprise Dashboard link in the DA standard workspace.
  • Support for JSON in the Report API has been added allowing users to export reports to CSV, Excel, Tableau and JSON formats.
  • Monitor specific Product category metrics by configuring alerts.

Click here for more information on the new releases for Digital Analytics

Improve your Tealeaf skills at the DC Tealeaf Rug on 7/31/19, 

Looking to improve your Tealeaf skills?  Join Pereion Solutions on Wednesday, 7/31/19, at the Washington, DC Tealeaf Regional Users Group (RUG) for Tealeaf on Cloud Fundamentals training that will help develop and further your knowledge in key areas that are important to facilitating effective digital analysis.  This no cost, valuable Tealeaf RUG training session will focus on advanced reporting and session search capabilities, combined with basic event development training.  

Reserve Tickets to DC Tealeaf RUG on 7/31/19

Click here to reserve your spot for our 7/31/19 session on day 2 of the DC Tealeaf RUG.  (Please note that if you wish to attend the training on day 2, 7/31/19,  we ask that you also attend day 1, 7/30/19 - so reserve your tickets for BOTH days.)  Please be sure to bring a laptop and access to a Tealeaf on Cloud environment for this course.  For additional information about the topics that will be covered in our training session and to download a copy of the agenda, click here.

 

New learning material added to Pereion Learning Paths portal

Pereion Learning Paths put resources at your fingertips to allow you to effectively leverage Watson Customer Experience Analytics (Watson CXA) and Tealeaf Customer Experience on Cloud (Tealeaf on Cloud) solutions to optimize customer experiences and maximize opportunities for your digital business.  We have recently added a couple new education modules that will provide you with valuable information on Managing Workspaces and Dashboards and Creating Standard ReportsClick here or the tile below to read more about these new learning modules and other educational material that will help you get started with successful digital analysis.

Pereion Learning Paths Portal

 

Topics: tealeaf web analytics, Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, What's new with Tealeaf and Watson CXA, geospatial analytics, Pereion Learning Paths, return on investment, ROI, Tealeaf RUG Washington, DC, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

Introducing Acoustic - Market, Brilliantly.

Posted by Kristin Bonazoli

Tue, Jul 16, 2019 @ 07:07 AM

It's official!  Acoustic was launched, Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions which include Campaign, Content, Analytics, Personalization and Exchange.  Formed by Centerbridge Partners who recently acquired IBM’s Watson Marketing Portfolio, Acoustic is focused on empowering marketers with purpose-built solutions which will enable them to "unleash the brilliance" and give them the "freedom to do their best work."  Click here for the press release on Acoustic's formal announcement.

acoustic.co

Tealeaf - same robust CX analytic tool, new company

Now owned by Acoustic, Tealeaf Customer Experience on Cloud, Tealeaf CX on Premise and Watson CXA are and continue to be powerful Customer Experience (CX) analytic tools.  Offering a robust set of AI-powered behavior analytic capabilities, Tealeaf and Watson CXA produce valuable data-driven insights that help marketers deliver compelling, consistent and relevant digital experiences to their customers. Click here to be directed to Acoustic's webpage on Experience Analytics.

Pereion's commitment to customers and Acoustic partnership

Pereion Solutions is committed to supporting our current Tealeaf and Watson CXA customers as well as future Acoustic customers through this transition and looks forward to a new partnership with Acoustic.  Below you will find links that will provide more information about Acoustic so you can begin to "Market, Brilliantly":

 

Pereion is dedicated to providing our customers with ways to gain greater insight and improve digital experience through our deep expertise in Customer Experience Analytics. Please click here to request a complimentary consultation with us to discuss your customer experience analytic requirements or if you have questions about Acoustic.

Experience Analytics Consultation

 

Topics: Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

Download the Tealeaf Use Case eBook

Pereion Learning Paths Portal

 Read the Shubert TIcketing CXA Case Study

 

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