CX Analytics Drive Digital Transformation
As we begin a new year, now may be an ideal time for many online businesses to rethink their digital transformation initiatives. With expectations continuing to grow in the digital marketplace, online marketers must be able to quickly understand the needs of customers across all digital journeys in effort to deliver exceptional cross-channel customer experiences and to stay ahead of the competition. Developing a solid digital transformation strategy will give businesses the means to understand customers’ needs and empower them to deliver value that is aligned with the customer demands.