Pereion Solutions Blog

Register Now for Watson CXA, IBM Tealeaf and DA Webinars

Posted by Kristin Bonazoli

Fri, Mar 29, 2019 @ 08:03 AM

As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions strives to keep our clients informed of the latest releases and educational content available for  IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud), Watson Customer Experience Analytics (Watson CXA) and IBM Digital Analytics (IBM DA). One resource offered by IBM Watson Marketing, that is worth mentioning and is free to all Tealeaf CX on Cloud, Watson CXA and IBM DA users, is a series of product overview webinars that will provide an introduction into the reporting features available for each CX analytic platform. Below you will find the dates and times available in which you can register for these informative webinars.

Tealeaf CX on Cloud Webinars

The webinars offered for Tealeaf CX on Cloud will cover session search, struggle analytics and the snapshot gallery; event manager components; event tester and alert options; and report types available within the analytics section. To register, please click the date and time below that works best for you:


Watson CXA Webinars

The Watson CXA product overview webinars will discuss activity within the overview, web and mobile app dashboards; key stages within Mindset reporting; journey reporting across multiple channels; and flexible reporting.  If you would like to register, please click that date and time below that suits your schedule:


IBM Digital Analytics Webinars

Topics included in the IBM DA webinars will review interface layout, workspaces, standard reporting and ad-hoc reporting. If you wish to sign up, please click one of the dates and times below that works for you:


Additional resources for Tealeaf CX on Cloud and Watson CXA

Need additional resources or help leveraging Tealeaf and Watson CXA?  Pereion Solutions can assist in making sure you are fully utilizing the tools and getting the most value from Tealeaf on Cloud and Watson CXA. First, check out the important use case videos Pereion Solutions has developed that you can use to improve digital intelligence and put customer insights to work. Click the tile below to be directed Pereion's Customer Use Case Video page

Watson CXA/Tealeaf Use Case Videos 1

Also available is our ebook, “Watson, Can You Help Improve Digital Customer Experience?,” that complements the use case videos and includes formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences. Gain the insights you need to enhance customer journeys, boost conversions and maximize lifetime customer value by clicking the tile below to download the eBook:

Watson, Can you help improve digital experience ebook

Still need help or have questions on how to effectively leverage Tealeaf CX on Cloud or Watson CXA? 
Click here, to schedule a complimentary consultation with Pereion Solutions.   We can help you in your efforts to optimize and deliver exceptional digital customer experiences through our vast expertise in customer analytics.

 

Topics: Pereion Solutions, IBM Tealeaf, Coremetrics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, IBM Digital Analytics, IBM Customer Experience Analytics, Customer Experience, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Watson Marketing, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, Watson CXA Use Cases, wcxa, tealeaf cx on cloud use cases, Tealeaf

Exclusive Tealeaf CX to Cloud Migration Offer from Pereion Solutions

Posted by Kristin Bonazoli

Tue, Mar 26, 2019 @ 10:03 AM

Delivering optimal customer experiences across all digital channels while striving to reduce costs and maximize returns is a top priority for most online businesses.  For legacy IBM Tealeaf CX on-premise customers, you already recognize the value of understanding customer behavior to assist in enhancing overall digital experiences.  Although this on-premise solution offers robust analytics capabilities that help to enrich customer experiences, it also requires a considerable investment in hardware, software and resources to manage and maintain.  That said, now is an ideal time to consider making the move to IBM Tealeaf Customer Experience (CX) on Cloud to achieve even more advanced analytic functionality in addition to a significant cost savings and an increased return on investment (ROI).

Benefits of moving to Tealeaf CX on Cloud

Tealeaf CX on Cloud combines AI-powered capabilities with the strength and robustness found in the legacy Tealeaf CX on-premise platform plus substantially reduces the complexity and ability to maintain, resulting in significant advantages for your business. Here are some notable reasons to make the move:

  • AI powered functionality offers enhanced visibility into the customer experience allowing you to quickly identify struggle, uncover opportunities and boost conversions
  • Significantly reduces IT capital expenses and eliminates the need for further investment in hardware   and software
  • Minimized dependency on internal IT resources to set-up, install and maintain
  • Easy deployment - quickly implement customizable SDKs to capture data and start getting value in a matter of days
  • Achieve the customer experience benefits of a full function on-premise Tealeaf platform
  • Receive monthly releases that add new enhancements and features with no incremental cost
  • A modern user interface that provides easy navigation and enhanced views into your customer data
  • Realized savings in time and money and an overall enhanced return on investment (ROI)

Now that you have learned about the benefits, are you ready to make the move to Tealeaf CX on Cloud? We want to make it really easy for you to take the next step.

Free Tealeaf CX on Cloud Implementation Offer

Valid through June 30, 2019, this offers includes:

  • Free Tealeaf SDK/UIC implementation services for IBM Tealeaf CX on Premise clients that transition to IBM Tealeaf CX on Cloud through Pereion Solutions by June 30, 2019
  • Customized, configured and tested SDK UIC
  • Incremental analytic capabilities of Tealeaf CX on Cloud
  • Recognized return on investment (ROI)

Click here to get started on your Tealeaf CX on Cloud implementation and take in all the advantages of making the move.

 

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Shubert Ticketing - Tealeaf CX on Cloud Customer Success Story

Shubert Ticketing, a leading international provider of ticketing services, abandoned the cost and complexity of managing and maintaining IBM's Tealeaf CX on Premise solution by successfully transitioning to IBM Tealeaf CX on Cloud.  Click here to read more about how Shubert Ticketing, along with the expert assistance of Pereion, effectively leveraged Tealeaf CX on Cloud to reduce customer struggle, optimize digital experiences and maximize ROI.  

Read the Shubert TIcketing CXA Case Study

 

Topics: Pereion Solutions, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Tealeaf SaaS, IBM Customer Experience Analytics, customer experience analytics, Customer Experience, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Tealeaf on Premise to Cloud Migration, Tealeaf

New Pereion Tealeaf & Watson CXA Learning Portal

Posted by Kristin Bonazoli

Tue, Mar 12, 2019 @ 10:03 AM

Pereion Solutions is pleased to announce the launch of our new learning portal, Pereion Learning Paths, to our website. Pereion Learning Paths will put valuable resources within reach to help you successfully leverage IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) and Watson Customer Experience Analytics (CXA). Designed to supplement IBM's available education and provide you with short consumable education modules, our Learning Paths will assist you in focusing on specific areas important to facilitating effective digital analysis and creating actionable customer insight. The Learning Portal is a value add service for our clients.  Click below to learn more and request access to Pereion Learning Paths and get started on your learning path to successful analysis for your digital business.

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Tealeaf on Cloud Use Case Formulas for Success - Available now!

The initial launch of the learning portal features, Tealeaf on Cloud Use Case Formulas for Success. This learning module examines some of the top use cases for Tealeaf on Cloud that you can use to help enhance digital experience and boost business opportunities. These use cases include: Struggle Analysis, Real-time Alerting, Geospatial Analysis, Business Process Optimization, Search Optimization and Anomaly Detection. In addition, each use case provides a step by step formula which can be applied to further improve digital intelligence and optimize experiences using Tealeaf on Cloud.

Coming soon to Pereion Learning Paths 

As our Pereion Learning Paths curriculum is continually being developed, be sure to visit our portal regularly for new material.  Soon to be added is the Tealeaf on Cloud Fundamentals learning module that will touch upon the basics of Tealeaf on Cloud and cover topics such as Session Search, Advanced Session Search, Session Lists, Reporting and Managing Dashboards.   Furthermore, we will be adding modules that will provide resources and material on both Watson Customer Experience Analytics (CXA) and Universal Behavior Exchange, so stay tuned as there is much more to come!  

Questions or need help with Tealeaf on Cloud or Watson CXA?

Have questions or need help on a specific topic covered in our Learning Portal?  As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions can help!  Let us assist you in making sure you are fully utilizing the tools and getting the achieved value from Tealeaf on Cloud and Watson CXA.  Click here for a complimentary consultation.

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Topics: Search Optimization, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Struggle Analytics, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Data Drive Customer Experience with Tealeaf, Anomaly Detection, Pereion Learning Path Portal, geospatial analytics, Pereion Learning Paths, tealeaf cx on cloud use cases, Real-alerting, Business Process Scorecard, Tealeaf

Pereion Solutions Presents at IBM Think 2019

Posted by Kristin Bonazoli

Wed, Feb 20, 2019 @ 07:02 AM

Pereion Solutions was proud to present and be a part of the IBM Think 2019 conference that wrapped up last Friday.   Our founder and president, Steve Perry, discussed ways to utilize data driven insights and leverage the power of AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) and Watson Customer Experience Analytics (CXA).

59 (1)Steve Perry, President of Pereion Solutions presents at IBM Think 2019

 

Data Driven Customer Experience with IBM Tealeaf

Our IBM Think 2019 session, Data Driven Customer Experience with IBM Tealeaf, touched upon IBM Tealeaf CX on Cloud best practices and important use cases that can be applied to help achieve a better understanding of customer behavior to enhance digital experience and drive business opportunities.  Some of the important use cases covered in the presentation include:

  • Anomaly Detection - Identify unusual patterns and irregularities in customer behavior data and uncover contributing factors
  • Struggle Analytics - Detect and analyze customer struggle on your site in real time
  • Business Process Scorecards - Gain visibility into the performance of your business processes and identify individual process steps that may need improvement
  • Geospatial Analytics - Understand where your customers are engaging and struggling geographically
  • Onsite Search Optimization - Achieve advanced insights into how customers engage with content and what they are searching for on your website

 

Please click the tile below to take a look at additional Tealeaf CX on Cloud and Watson CXA customer use cases that were not included in our presentation.

Watson CXA & Tealeaf Use Case Video 

 

Missed our IBM Think 2019 session?  Download a copy of our presentation or schedule a consultation on Data Driven Customer Experience with IBM Tealeaf, by clicking the tile below.

Download Pereion Solutions' IBM Think Presentation, Data Driven Customer Experience with IBM Tealeaf, or request a consult

 

Pereion introduces new Learning Path portal at Think 2019

In addition to our presentation, we are thrilled to have introduced Pereion Solutions' Learning Paths at IBM Think 2019!

In effort to address the needs of our customers and put resources within reach to effectively leverage IBM Tealeaf CX on Cloud and Watson CXA solutions, Pereion developed the Pereion Learning Path portal.  It is designed to help you focus on specific areas important to facilitating effective digital analysis and creating actionable customer insight.

Our Learning Paths curriculum is continually being developed so be sure to visit our portal regularly for new material.  Click below to register and get started on your learning path to successful digital analysis!

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Topics: Tealeaf best practices, IBM Tealeaf Partner, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Think 2019, Learning path portal, Think 2019

Learn About Data Driven Customer Experience with Tealeaf at IBM Think 2019

Posted by Steven Perry

Tue, Feb 5, 2019 @ 07:02 AM

IBM Think 2019 is just seven days away and an ideal time for companies to get hands on experience and explore the many technologies and resources that can be employed to help transform and optimize their businesses. Artificial intelligence (AI) will again be a key topic at Think and a great opportunity for online businesses to discover new ways of leveraging the power of AI in solutions like IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) to enhance digital experiences and maximize business opportunities.

Pereion Solutions to present at IBM Think 2019

As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions is proud to be presenting and to be a part of IBM Think 2019.  Please join us on Wednesday, February 13, 2019, from 9:30 AM - 10:10 AM for a break out session (Session ID#7359A), Data Driven Customer Experience with IBM Tealeaf, located at Moscone South, Exhibit Level, Hall D - Data & AI Think Tank E.  Learn how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience. We will focus on Tealeaf CX on Cloud best practices and highlight important use cases that you can apply to help you better understand customer behavior and transform your data into usable insight to create exceptional digital experiences and boost business performance.  Our presentation will cover the following key topics:

  • Anomaly Detection
  • Struggle Analytics
  • Business Process Scorecards
  • Geospatial Analytics
  • OnSite Search Optimization
  • Session Search & Analysis Techniques

 

We hope to see you at Think 2019.  For additional information on our session click here

 Think 2019-2

 

Not attending Think but are interested in learning more about Tealeaf on Cloud and the valuable information being presented? Please click below for a one-on-one discussion on Data Driven Customer Experience with IBM Tealeaf.

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Topics: Tealeaf best practices, IBM Tealeaf Partner, Pereion, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Think 2019

Transition to Tealeaf on Cloud and Realize the Benefits

Posted by Steven Perry

Wed, Nov 14, 2018 @ 08:11 AM

Many online businesses aim to optimize and deliver seamless and exceptional cross-channel customer experiences while reducing costs and maximizing return on investment (ROI). Businesses that currently utilize IBM’s Tealeaf CX on premise platform recognize the benefits of understanding customer behavior in helping to uncover areas of struggle to enhance digital experiences. Although this on-premise behavior analytics solution offers robust analytic capabilities, it also requires a significant investment in hardware, software and resources to manage and maintain. Tealeaf on Cloud was introduced as demand for ease of use, flexibility and cost efficiency increased for a cloud-based offering.

Tealeaf on Cloud combines AI-powered functionality with the strength and robustness found in the legacy Tealeaf CX on-premise platform. Tealeaf on Cloud offers added advanced analytic features and significantly reduces the complexity and ability to maintain which translates into substantial advantages for your business.

Many Tealeaf CX on Premise clients have transitioned over to Tealeaf on Cloud and have realized the many benefits. Let’s take a closer look at some functional and financial reasons to make the move.

Greater Visibility in the Customer Experience

By leveraging the advanced analytic capabilities found in AI-powered Tealeaf on Cloud you achieve an enhanced view into your customers’ experiences. Some of Tealeaf on Cloud’s innovative analytic capabilities, that cannot be achieved through the on-premise version of Tealeaf, include:

  • Struggle Analytics help you recognize areas of struggle, such as repetitive patterns or step counts, allowing you in drill deeper with session analysis to determine the root cause of friction.
  • Geospatial Analytics assist in identifying and understanding where geographically customers are engaging or struggling with your business.
  • Anomaly Detection, a new feature in Tealeaf on Cloud, detects unusual patterns in customer behavior data.

 

With greater visibility into the customer experience, you are well equipped to minimize struggle, uncover areas of opportunity and ensure that your customers progress across all their journeys with consistent and optimized experiences.

Click below to view the Tealeaf on Cloud Customer Use Case Videos.

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Additional Features Deliver Improved Efficiency

Along with advanced analytic features, Tealeaf on Cloud allows you to achieve all the customer experience benefits of a full function on-premise Tealeaf deployment but with greater simplicity and efficiency through technical enhancements. First, a modern user interface offers easy navigation and enhanced views into customer data. Also, with easy deployment of Tealeaf on Cloud, you can quickly implement SDKs to capture data and start getting value in a matter of days. Finally, Tealeaf on Cloud provides you with several added benefits that help you make sense of all the customer data you are capturing to deliver the best possible customer experience.

Recognize a in Savings Time and Money

By implementing AI-powered Tealeaf on Cloud, you recognize a considerable savings in time and money and a maximized return on investment (ROI) for your business. With Tealeaf on Cloud you can:

  • Drastically reduce your IT capital expenses and eliminate the need for further investment in hardware or software – including expensive software upgrades for supporting servers.
  • Receive monthly releases that add new enhancements and functionality to Tealeaf on Cloud with no incremental costs.
  • Minimize the dependency on internal IT resources to setup, install and maintain.
  • Simplify licensing as there are no user charges and no separate charges for additional modules like Overstat and Mobile.

 

With the incremental revenue recognized from optimized experiences and increased conversions, Tealeaf on Cloud maximizes your ROI and expands your ability to focus your time and resources on boosting your business.

Ready to Migrate to Tealeaf on Cloud and Realize the Benefits?

Do you what to learn more about the additional advanced analytic capabilities and the substantial cost saving your business will realize by making the move to Tealeaf on Cloud? Click the button below to request a complimentary Tealeaf on Cloud Migration Assessment.

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Shubert Ticketings’ Successful Transition from Tealeaf CX on Premise to Tealeaf on Cloud

Read how Shubert Ticketing, a leading international provider of ticketing services, successfully made the move from Tealeaf CX on Premise to Tealeaf on Cloud.Together with the expert assistance from Pereion Solutions, Shubert Ticketing was able to optimize their customers’ digital experiences which resulted in exceptional customer experiences. To access the IBM Tealeaf on Cloud case study for Shubert Ticketing, please click the tile below. 

Read the Shubert TIcketing CXA Case Study

Topics: Pereion Solutions, Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Pereion, SAAS, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Behavior Data, Behavior Analytics, Tealeaf on Premise to Cloud Migration

Learn what’s new in Q3 with Watson Customer Experience Analytics, IBM Tealeaf on Cloud and IBM Digital Analytics

Posted by Steven Perry

Tue, Oct 16, 2018 @ 08:10 AM

Many new features and improvements were introduced in Q3 for Watson Experience Analytics (CXA), IBM Tealeaf Customer Experience (CX) on Cloud and IBM Digital Analytics (DA).

 Watson Customer Experience Analytics enhancements expand navigation and user management:

  • Enhancements to navigation allow users to pin favorite pages and easily move between all Watson Customer Engagement tools.
  • User management updates make it easy to add Digital Analytics users and assign a role as well as grant Admin privileges to a specific user.
  • The Digital Analytics client ID that provides flexible report data is now visible.
  • You can now replace top path reports with a customized report on the Overview dashboard and in the left navigation. Contact IBM Support for assistance.

 IBM Tealeaf on Cloud introduces many new features that enhance usability:

  • Anomaly Detection is new feature that has been added that detects anomalies in data.  Users now can indicate report metrics to be monitored.
  • The Simple Event Capture UI has been enhanced with the addition of a Match any content toggle. 
  • For Tealeaf on Cloud customers who provision the organization on their own, time zone input is now required. This addresses time zone information conflicts that periodically occur. 
  • Newly added to the Asset Manager is an option to view Native Templates. Use this feature to view existing templates and to incorporate custom templates for use with native replay. 
  • Bot Detected, an out-of-the-box session attribute, has been added to the Event Manager. Now you can easily identify session searches that are from bots with Bot Detected. 
  • Other usability enhancements added to Tealeaf on Cloud include:
    • A new section, Admin Workspaces, provides a new workspace for administrators and a central location for tracking Anomaly detection metrics. This section is visible to only Sysadmin, OrgAdmin and SupportUser roles.
    • The ability to select and add multiple widgets at once to your workspace.
    • Create new hit attribute and Create new step attribute buttons have been incorporated into the process of creating Events. Now you no longer need to abandon the Event you are creating when you want to add a Hit or Step attribute.
    • Select Multiple has been added to the Event Manager allowing you to simultaneously add multiple conditions to an Event.
    • The MMI Report has been enhanced to include MMI data from export sessions.
    • Improved validation for Replay Rules
    • Replay has been set as the default view for Consolidated session replay.
    • Improvements to the Replay user interface permit users to resize the left navigation panel.
    • Session list has been enhanced to allow users to adjust column width for an improved view of the Session list table.
    • An alphabetized applications list can now be found in the Applications table. This makes it easier for users to quickly find an application.
    • A numeric indicator has been added to the blue flag in the navigation pane of Session replay. Making it helpful to identify the exact number of steps for a screen that matches the search criteria.
    • Snapshot Gallery sort order is in a persisted state when accessing over multiple sessions.

 

Looking to improve digital intelligence and create actionable customer insights?  Click the tile below to view Pereion Solutions' IBM Watson Customer Experience Analytics and Tealeaf on Cloud Customer Use Case videos. 

 

Watson CXA/Tealeaf Use Case Videos 1

 

IBM Digital Analytics (DA) updates provide improved capabilities and management of personal data:

  • The ability to login to IBM Digital Analytics with an IBMid. Now when a user logs in to DA for the first time, using an IBMid, the user is prompted to link the IBMid with a DA client ID.
  • Support for recurring email delivery of workspaces. In prior releases, you could email a workspace only one time. Now with this added feature, workspace emails can be scheduled daily, weekly or monthly using the Schedule Email drop down.
  • Newly released, is an alert feature that displays a 5-minute countdown. You can now indicate if you wish to stay logged in or just simply log out.
  • In earlier releases, DA did not allow you to email workspaces that contained personal data. Now, reports with personal data are excluded from workspaces that you email.
  • A notification feature is displayed at the top of the DA screen when ad hoc reports are finished processing. In addition, a Report status menu has been added to the DA header. Allowing you to track the status of active ad hoc reports as they are running (Running reports) or if they have finish processing (Completed reports).
  • The Standard report tooltip shows more detailed information like report type, report frequency and if the report contains personal data. Additionally, you can now share views of Standard reports with others and set start dates for segments in Standard reports to 800 days in the past.
  • Now only users with PII access are able to select dimensions that contain personal data. All users without PII access are restricted.
  • Marketing Channel and Marketing Program reports are replaced by the beta reports. Now you can create custom channels in DA and those channels will be included in your Standard reports.
  • Export data straight from the Digital Analytics UI. Using Export, you can select 3 types of data to export: Activity Record Feed, Customer Record Feed and Search Data Feed

Top 10 use cases to improve on digital intelligence using Watson CXA

Using Watson CXA, Pereion Solutions can help you identify your customers' paths, understand your customers' struggles and experiences, and then optimize your site and maximize business opportunities. 

In our eBook, Watson, Can You Help Improve Digital Customer Experience?,” we complied a list of the top 10 use cases you can implement to improve your digital intelligence and put customer insights to work with IBM Watson CXA.  Also included, are links to specific formulas that provide a step by step process for getting started with effective digital analysis and optimized customer experiences.  Click below to download our eBook.

Watson, Can you help improve digital experience ebook


 

 

Topics: Pereion Solutions, tealeaf web analytics, Coremetrics, Tealeaf IBM, Tealeaf SaaS, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA

Watson Customer Experience Analytics Named Leader by Forrester

Posted by Steven Perry

Tue, Jul 31, 2018 @ 07:07 AM

In the recent Forrester Wave™: Customer Analytics Solutions Q2, 2018 report, IBM was recognized as a leader based on  IBM’s Watson Customer Experience Analytics (CXA) and Watson Marketing Insights (WMI). Scoring high overall in a 39-criteria evaluation in the areas of business impact, time to value as well as product investment and vision.

The evaluation included 9 customer analytics solution vendors who provide a comprehensive customer analytics platform which offer DIFM (“do- it-for-me”- business user friendly) and out of the box capabilities. According to the report, as demand for easy and instant access to customer insights among many professionals has increased so has the market for DIFM customer analytics solutions. Due to lack of IT and data science resources within many organizations, this new class of customer analytics solutions has surfaced allowing non-technical business users to leverage the insights needed to make better business decisions.

Click here to download the Forrester Wave™: Customer Analytics Solutions Q2, 2018 report from IBM. 

Watson CXA outperforms in Journey and Struggle Analytics 

Watson CXA distanced itself from the competition by excelling in Journey Analytics and Struggle Analytics in the Forrester evaluation.  Both offer a greater visibility into customers' behavior resulting in outstanding digital customer experiences by leveraging an infusion of Watson AI technology.

  • Journey Analytics provides a cross channel and multi-session customer view to help visualize the complete journeys customers take and assist with identifying the top-performing or popular paths that lead to conversion, offering actionable insight that can be used to replicate positive customer experiences.

 

  • Struggle Analytics recognizes potential struggle activity, such as step counts, repetitive patterns, or slow load times for pages. In addition, it allows you to drill deeper with session analysis to view individual customer experiences and readily determine the cause of customer struggle.

 

 

IBM Watson Marketing Insights - AI-power cognitive analytics with out of box capabilities

Forrester commends IBM Watson Marketing Insights (WMI) for its AI powered predictive customer insights and out-of-the-box analytic capabilities. It allows businesses to explore marketing insights and leverage predictive analytics without requiring data scientist technical skills. IBM WMI assists marketers in understanding and forecasting customer behaviors by recommending target audiences based on predictive analytics by creating segments based on a profile of customer data compiled from multiple sources. For more information about IBM Watson Marketing Insights, click here.

Learn more about Watson Customer Experience Analytics (CXA)

As a top performer in customer analytic solutions, IBM Watson Customer Experience Analytics (CXA) provides a comprehensive customer analytic platform which offers a seamless, end-to-end view of the customer experience to understand and optimize every journey.  Gain the insights you need to resolve issues, boost conversions and maximize lifetime customer value with Watson CXA. In our eBook, we have highlighted the top 10 use cases and formulas for success. Please click the tile below to download the eBook.

Watson, Can you help improve digital experience ebook

Pereion Solutions is an IBM Gold business partner specializing in Watson Marketing. If you would like to learn more about IBM Watson Customer Experience Analytics please click here or the tile below to request a consult or request a demo.

Learn more about Watson Customer Experience Analytics

Topics: Pereion Solutions, Marketing Analytics, Pereion, Customer Analytics, IBM Customer Experience Analytics, customer experience analytics, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, customer journeys, journey reports, Struggle Analytics, actionable insight, Watson Marketing, IBM Watson Marketing Insights, IBM WMI

What’s New in IBM Digital Analytics and IBM Tealeaf on Cloud?

Posted by Steven Perry

Tue, Oct 3, 2017 @ 07:10 AM

Released in August, the current enhancements for IBM Digital Analytics and IBM Tealeaf on Cloud offer refinements in reporting and improvements in usability that provide a more enriched user experience. Let’s take a more detailed look at what’s new.

Enhancements to new UI for IBM Digital Analytics

Here are some of the features offering enhanced reporting and increased efficiency:

  • A new Cross Sold Product Report offers insight into product affinities.
  • The Page Categories and Product Categories reports have been expanded to support 15 levels of page or product categorization.
  • Ability to schedule a recurring ad-hoc report to run on a quarterly basis.
  • Ability to download and email your reports in the native Excel format.
  • Type-ahead functionality is now available in report filters.
  • Content in exported and emailed report files will translate into your local language selection when switching to another language.

New Release_IBM Digital Analytics.png

New Cross Sold Products report in IBM Digital Analytics


New features in IBM Tealeaf on Cloud

Take advantage of new enhancements that offer increased functionality and improved usability.

  • Session search added to the landing page.
  • Improvements to the Report builder user interface that allow you to quickly and easily change the view of your report data.*
  • A new field added to the configuration settings for Snapshot capture.*
  • A new way to delete Tags directly from the left panel of the Event Manager.
  • A redesigned user interface for Alerts for enhanced usability.
  • Improved highlighting for Replay that incorporates an overlay method of highlighting.

* Standard and Premium Editions only

 

Advancements in IBM Watson Customer Experience Analytics (CXA)

For users already enjoying the advantages of increased visibility into customers’ journeys and experiences offered with Watson (CXA), there are additional new benefits introduced with this release. 

  • Save journey-level audiences in addition to saving audiences at the report level and at the attribute level.
  • Updates to the In-store channel where in-store purchase data is now included in revenue KPIs in journey reports, mindsets, and on the Overview dashboard.
  • Better labeling for event attributes in mindsets.

New Release_Watson CXA.png

New ability to save journey-level audiences in IBM Watson CXA

 

Learn more about the benefits!

With the current updates, and more to come, learn more about how the new UI for IBM Digital Analytics and IBM Tealeaf on Cloud can help you to optimize on your digital marketing efforts and position you to more easily adopt Watson Customer Experience Analytics (CXA) to improve customers’ experience across your website.

Understand more about the enhancements offered in the new UI for IBM Digital Analytics by clicking here  or view a learning video here

Explore the new features in IBM Tealeaf on Cloud by clicking here.

Ready to start with delivering exceptional customer experiences? Our new Watson Customer Experience Analytics (CXA) eBook highlights the top 10 use cases and formulas for success with step by step processes for getting started with effective digital analysis and optimized customer experiences using Watson CXA.  Watson CXA provides a set of capabilities contained within IBM Digital Analytics and Tealeaf on Cloud combined.  If you would like assistance in helping your company take advantage of IBM Watson Customer Experience Analytics, request a consult or download our new Watson CXA eBook, please click below.     

               Watson, Can you help improve digital experience ebook             Learn more about Watson Customer Experience Analytics                       

Topics: IBM Digital Analytics, Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Watson Customer Experience Analytics (WCXA) and Tealeaf software to optimize web and mobile experience.

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 Read the Shubert TIcketing CXA Case Study

 

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