By integrating Exchange Solution's Customer Engagement Platform with IBM Tealeaf's Customer Experience Management technology you can leverage the detailed customer analytic data you recieve from Tealeaf software to optimize profitability through intelligent customer engagement. Customer Experience Management and Customer Engagement need to work as one. The combination of the two provides marketers with customer data that provides both insights to improve the customer experience and the ability to engage customers with customized incentives to drive more profitable customer behavior.
Here Is How It Works
The data captured by Tealeaf can simultaneously be fed into the Exchange Solutions platform, with no additional investements in software or technology resoureces, to allow for identification of customer "behavior" gaps on a customer by customer basis. Behavior gaps are defined as valuable behaviors that customers are not performing. Companies can then target these behavior gaps with messaging offering individualized incentives in order to close those gaps. Intelligent rules ensure that the offers are economically rationale, guaranteeing a positive ROI.
Benefits of Integrated Solution
- Discover previously unknown website or mobile experience problems, so you can improve success rates and increase online revenues
- Drive increased profitability using individualized, data driven incentives to target new customer behaviors
- Exchange Solutions performance based pricing model ensures a return on your marketing investment
IBM Webinar with Forrester Research
Title: Maximizing Your Profits with Integrated Customer Experience & Customer Engagement
Date: January 27th, 2015
Time: 1-2pm ET
- Emily Collins, Customer Insights Analyst at Forrester Research
- Robert Jewell, Chief Revenue Officer at Exchange Solutions
- Dennis Coates, IBM Tealeaf
Pereion Solutions is working with Exchange Solutions to be able to provide clients a simple integrated implementation of IBM Tealeaf with the Exchange Solutions platform. This allows clients to take advantage of the benefits of both offerings through a single implementation with an integrated pricing model; enabling them to focus on increasing conversion rates, retention rates, and revenue per customer; rather than focusing on implementing hardware and software infrastructure. To learn more about this integrated offering by Pereion Solutions and Exchange Solutions, just click on the image below.