Pereion Solutions Blog

Customer Engagement Solution Integrated with Tealeaf Software

Posted by Steven Perry

Mon, Jan 19, 2015 @ 09:01 AM

 

By integrating Exchange Solution's Customer Engagement Platform with IBM Tealeaf's Customer Experience Management technology you can leverage the detailed customer analytic data you recieve from Tealeaf software to optimize profitability through intelligent customer engagement. Customer Experience Management and Customer Engagement need to work as one.  The combination of the two provides marketers with customer data that provides both insights to improve the customer experience and the ability to engage customers with customized incentives to drive more profitable customer behavior. 

Exchange Solution Customer Engagement

 

 

 

 

 

Here Is How It Works

The data captured by Tealeaf can simultaneously be fed into the Exchange Solutions platform, with no additional investements in software or technology resoureces, to allow for identification of customer "behavior" gaps on a customer by customer basis. Behavior gaps are defined as valuable behaviors that customers are not performing. Companies can then target these behavior gaps with messaging offering individualized incentives in order to close those gaps.  Intelligent rules ensure that the offers are economically rationale, guaranteeing a positive ROI. 

Benefits of Integrated Solution

  • Discover previously unknown website or mobile experience problems, so you can improve success rates and increase online revenues
  • Drive increased profitability using individualized, data driven incentives to target new customer behaviors
  • Exchange Solutions performance based pricing model ensures a return on your marketing investment

IBM Webinar with Forrester Research

Title: Maximizing Your Profits with Integrated Customer Experience & Customer Engagement

Date: January 27th, 2015

Time: 1-2pm ET

Speakers:

  • Emily Collins, Customer Insights Analyst at Forrester Research
  • Robert Jewell, Chief Revenue Officer at Exchange Solutions
  • Dennis Coates, IBM Tealeaf
IBM Webinar Registration on Customer Engagement with Forrester Research

Pereion Solutions is working with Exchange Solutions to be able to provide clients a simple integrated implementation of IBM Tealeaf with the Exchange Solutions platform.  This allows clients to take advantage of the benefits of both offerings through a single implementation with an integrated pricing model; enabling them to focus on increasing conversion rates, retention rates, and revenue per customer; rather than focusing on implementing hardware and software infrastructure. To learn more about this integrated offering by Pereion Solutions and Exchange Solutions, just click on the image below.

Exchange Solutions Tealeaf Pereion


Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Exchange Solutions

IBM Smarter Commerce Blog Post Highlights Tealeaf Software Solutions

Posted by Steven Perry

Tue, Dec 9, 2014 @ 08:12 AM

We posted a guest blog on the IBM Smarter Commerce Blog this week highlighting the need for a no compromise approach to Customer Experience Management tools and processes.  The blog references some of the results from the IBM Holiday Digital Analytics benchmark, you can find the results of this benchmark on the IBM Digital Analytics Benchmark Hub.

IBM Smarter Commerce

 

 

 

 

You can click here to go directly to the IBM Smarter Commerce blog. Please take the time to read the blog, it highlights five key recommendations for online businesses:

  • Test Everything
  • Make Mobile Experience a Top Priority
  • Visualize and Optimize the Customer Experience
  • Understand the Full Customer Journey
  • Move to Intelligent Customer Engagement

I would like to call out two of these recommendations and corresponding partnerships that we have established to provide a unique set of solutions that take advantage of the IBM Tealeaf capabilities and provide clients with industry leading offerings that effectively allow them to maximize the value of their Tealeaf investment and create a differentiated customer experience. 

Test Everything

We have partnered with SiteSpect to create a private cloud implementation of IBM Tealeaf within the SiteSpect Cloud data centers.  This enables companies to take advantage of SiteSpect's best in class testing capabilities and IBM Tealeaf's industry leading Customer Experience Management capabilities in a single integrated network environment.  This combination reduces network latency and provides a seamless view between SiteSpect and Tealeaf.  For further information on this offering, please click on the image below.

Implement IBM Tealeaf with SiteSpect Cloud

Move to Intelligent Customer Engagement

In addition, we have partnered with Exchange Solutions to provide an integrated offering of Exchange Solutions unique customer engagement platform with IBM Tealeaf's rich customer analytic capabilities.  Exchange Solutions is able to leverage that information by applying a proprietary rules engine to identify customer behavior gaps and then offer individualized incentives to encourage specific buyer behavior.  This approach to Intelligent Customer Engagement provides the opportunity to maximize individual customer profitability and this can all be done with an innovative performance based pricing model that allows costs to be tied directly to results.  To learn more about this joint offering with Exchange Solutions, please click on the image below.

Exchange Solutions Tealeaf Pereion

There is no reason to compromise when it comes to customer experience, when you have the opportunity to marry these industry leading online solutions for testing and customer engagment with IBM Tealeaf technology to improve the overall customer experience.  

Topics: Customer Experience Management, Tealeaf Software, tealeaf web analytics, Tealeaf best practices, Tealeaf technology, Tealeaf IBM, Exchange Solutions, SiteSpect

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

New call-to-action

Pereion Learning Paths Portal

 Read the Shubert TIcketing CXA Case Study

 

SUBSCRIBE TO THE PEREION BLOG

Recent Posts

Posts by Topic

see all