{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


The Value of Marketing Automation for IT Service Providers


by Greg Jackman

Marketing automation provides the tools that make it possible for IT service providers, or managed service providers, to build pipeline and grow their businesses. When we refer to marketing automation we’re talking about applying techology that allows you to more fully understand and interact, with potential buyers throughout the sales lifecycle. Marketing automation provides the resources to identify, nurture, and close these prospects in a manner that is valuable to them.


The Role of Social Media in IT Service Provider Marketing


by Greg Jackman

The real core value of social media marketing is relationship development with your potential customers. Focusing on the right conversations, with the right content, in the right areas, with the right people.


6 Simple Steps to Improve SEO in MSP Marketing


by Greg Jackman

I know you have probably heard over and over again that SEO is important to enhancing your website and growing your lead generation. That said, with all the technical changes in search algorithms it can be difficult to sort through and just focus on those items that will make a difference in Search Engine Optimization. What specific steps should I be taking? This is intended to give you a few actionable steps to keep your website SEO in good shape: 


Can Inbound Marketing Really Double Lead Generation For a MSP?


by Greg Jackman

Managed Service Providers (MSPs) have a lot on their plate. But in the end, just like everyone else, you need to find the best approaches to grow your business. To grow your business you need to dramatically increase lead generation. So how are other MSPs doing it? Inbound Marketing is one of the key tools growing MSPs are using to grow lead generation across expanding service areas.


Build a MSP Marketing Plan That Will Increase Lead Generation


by Greg Jackman

Last year, HubSpot released their ROI Report that leaves no doubt that the inbound marketing movement is alive and flourishing across all types of industries. According to the 2013 HubSpot ROI Report1, 93% of companies using inbound marketing have increased their lead generation2. The principles of inbound marketing should be incorporated into an overall MSP Marketing plan, there are solid proof points in the industry of success. For example, Paranet, a managed IT services and consulting firm, increased their monthly organic leads by 2000%, their web traffic by 148%, and their landing page conversions by 1000%3 by implementing inbound marketing practices with HubSpot.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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