{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Prep for the 2020 Holiday Season with Acoustic


by Kristin Bonazoli

There is no question that the 2020 holiday shopping season will be like no other we have ever experienced.  With many stores offering Black Friday deals and special promotions a little earlier than usual along with more people buying online, now is a great time to ensure that your business is prepped and ready for the unusual and hectic holiday season.  To assist with holiday preparations, Acoustic has provided tips and recommendations to optimize for peak program activities this 2020 holiday season.


The Value of Journey Analytics


by Kristin Bonazoli

With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers.  That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey.  For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities.  But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.


Acoustic Journey Analytics Implementation Training


by Kristin Bonazoli

Pereion Solutions training webinars are designed to help you get the most out of your Acoustic Analytics investment.  Starting with the Fundamentals of Acoustic Experience Analytics (Tealeaf) followed by UX Tools training and Basic Event Building Skills instruction, Pereion's next webinar will answer your questions and expand your knowledge of Acoustic Journey Analytics.  


What’s new with Acoustic Analytics (Tealeaf, Journey and Digital Analytics)


by Kristin Bonazoli

Several new features and enhancements, including name changes, have been introduced to the Acoustic Analytics, formerly part of IBM Watson Marketing, portfolio.  Let's take a closer look at what has been released over the past few months with Acoustic Analytics which includes the former Tealeaf, Journey and Digital Analytics.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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