Build a MSP Marketing Plan That Will Increase Lead Generation

Last year, HubSpot released their ROI Report that leaves no doubt that the inbound marketing movement is alive and flourishing across all types of industries. According to the 2013 HubSpot ROI Report¹, 93% of companies using inbound marketing have increased their lead generation². The principles of inbound marketing should be incorporated into an overall MSP Marketing plan, there are solid proof points in the industry of success. For example, Paranet, a managed IT services and consulting firm, increased their monthly organic leads by 2000%, their web traffic by 148%, and their landing page conversions by 1000%³ by implementing inbound marketing practices with HubSpot.

If you’re not familiar with the concept of inbound marketing, it’s an online marketing methodology based on the idea of creating quality content around a product or service to educate potential clients. Inbound marketing practices include blogging, SEO, social media, webinars and other forms of content, like whitepapers or eBooks. As opposed to traditional outbound marketing tactics, like cold calling or sending email blasts, inbound marketing earns the attention of customers by aligning with their specific interests and focusing on naturally attracting leads through website traffic and lead nurturing.

So through MSP inbound marketing tactics, we aim to educate your prospects and clients about your solutions in order to improve your:

• Traffic generation
• Online lead generation
• Conversion of leads to customers
• Marketing automation and analytics 

MSP marketing transforms your marketing and enables you to market to your clients in the way they buy. Your MSP marketing plan will need to address the needs of potential customers as they shop and research their options online.

Pereion provides MSP’s with the Inbound Marketing eBook for Managed Service Providers so you’re able to formulate an efficient MSP marketing plan. This eBook methodically walks you through everything that needs careful consideration within the MSP marketing process. Pay special attention to the specific tactics identified as part of an overall MSP marketing plan, including:

• Targeting your blogging practices
• Implementing appropriate SEO methods
• Essential involvement on social media forums
• Aligning digital advertising with your overall plan
• Researching for suitable offers for clients in each of the 3 funnel positions
• Scheduling lead nurturing emails

To download our Inbound Marketing eBook for Managed Service Providers, please click on:

We would welcome your feedback, so if you’d like to discuss your own MSP marketing goals or challenges, please take advantage of the comment section below. To learn more about our MSP marketing services or if you have any questions, please send an email to Steve Perry at slperry@pereion.com.

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¹ Return on Investment from Inbound Marketing through Implementing HubSpot Software, HubSpot, January 2013.

² 93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data], Hubspot, February 2013.

³ Paranet Increases Organic Leads By 2000% Using HubSpot, HubSpot.