{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Time for a Tealeaf TuneUp!


by Kristin Bonazoli

Does your company use Acoustic Experience Analytics (Tealeaf)?  Are you getting the maximum value out of your Tealeaf implementation?  Is Tealeaf providing the insights you need to drive your digital transformation activity?  If not, we can help!  For a small investment of time and money, you can insure you are fully optimizing your investment in Customer Experience Analytics.


Performance Monitoring - Best Practice Tip for Acoustic Experience Analytics (Tealeaf)


by Ethan Tye

The performance module of the Acoustic Experience Analytics UI Capture library can be configured to include a multitude of page performance metrics. These metrics can provide useful insights into your site’s technical performance.


Using CX Analytics to Accelerate B2B Digital Transformation Webinar


by Kristin Bonazoli

With today's new normal, the use of Customer Experience (CX) Analytics is essential for many B2B organizations who are looking to drive digital transformation across their digital properties.  The need to understand customer’s online struggles, eliminate the obstacles that prevent successful process conversions as well as offer a personalized and seamless experience is critical.  Being able to successfully convert customer behavior data into actionable insights that results in optimized and frictionless digital experiences provides a significant opportunity and competitive advantage for B2B companies.  Join us for our next webinar and learn how CX Analytics helps B2B organizations, like Bulbs.com and IBM, accelerate digital transformation.


Optimizing On-site Search with IBM, Marketing Analytics Summit Presentation


by Steven Perry
Yesterday, I had the opportunity to co-present with Dave McDuff, IBM’s leader for IBM.com Search and Discovery at the Marketing Analytic Summit.  Our talk was about On-site search for IBM.com, including What we track, What we find, What we do, and Why! 
 
I have observed in this business that certain individuals and teams truly look to leverage data to gain insight into their digital products, Dave and his team clearly fit in this category. They meet informally every morning, first thing over coffee, to see where the data may lead them.   
 
While the focus is on a limited number of core metrics, including clicks and terms, the real analysis is done by breaking out those core metrics in many dimensions.  These dimensions include: net promoter score, page performance, geography, language, results position, filters, pagination, time on page, etc.  The highly customized dimensional analysis is combined with the ability to pull up and do session analysis on any user session. This creates the ability to visualize and contextualize user behavior, enabling the team to gain a common understanding of UX issues. 
 
Based on their analysis, the team can address UX or UI issues that they uncover.  They quickly identify and quantify queries with no results,  including new topics.  They can even tackle issues around single word searches, where the user has provided very few clues on their real interests. 
 
The team is then able to quickly update UX issues as they surface and tune the search engine based on search terms and results.  They are also able to proactively listen and respond to their customers. This might include a recent product launch, product update or it might be a surge in searches based on current events, such as the current Covid 19 pandemic. 
 
Search is one of the most important capabilities on IBM.com. This data driven culture created by Dave and his team, has enabled them to focus on customer service, cost reduction, and revenue generation opportunities.  Across most digital properties, On-site search has become an increasingly critical tool for site navigation.  Often it fails to receive the analytical focus it deserves.  
 

Acoustic Journey Analytics Implementation Training


by Kristin Bonazoli

Pereion Solutions training webinars are designed to help you get the most out of your Acoustic Analytics investment.  Starting with the Fundamentals of Acoustic Experience Analytics (Tealeaf) followed by UX Tools training and Basic Event Building Skills instruction, Pereion's next webinar will answer your questions and expand your knowledge of Acoustic Journey Analytics.  

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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