Pereion Solutions Blog

What’s new with Acoustic Analytics (Tealeaf, Journey and Digital Analytics)

Posted by Kristin Bonazoli

Tue, Nov 19, 2019 @ 07:11 AM

Several new features and enhancements, including name changes, have been introduced to the Acoustic Analytics, formerly part of IBM Watson Marketing, portfolio.  Let's take a closer look at what has been released over the past few months with Acoustic Analytics which includes the former Tealeaf, Journey and Digital Analytics.

Acoustic Analytics updates the UI and adds Journey Stages

Acoustic Analytics, formerly known as Watson Customer Experience Analytics, is comprised of of 3 components - Acoustic Experience Analytics (Tealeaf), Acoustic Journey Analytics and Acoustic Digital Analytics.  In addition to the rebranding, here is what is new with the Acoustic Journey Analytic and Acoustic Digital Analytic components of Acoustic Analytics:

Acoustic Journey Analytics updates include:

  • Journey stages have replaced Mindsets. Unlike the Mindsets report, which only shows a snapshot of customers in each stage, the Journey stages report also shows you the customers that are transitioning from stage to stage. Users can also configure stages and set target goals at each stage. Journey stages will track the progress of those goals.   For more information on Journey Stages, click here.

Original_MindsetOriginal Mindset Report

Journey_StagesJourney Stage report

  • Mindset changed event icon's name has been changed to Stage Migration and the Original mindset and New mindset attributes renamed Original stage and New stage respectively.
  • Enhancements to the navigation bar offer a more streamlined look and sharper labeling and the Reports menu has been renamed Journey Analytics.
  • Paths in the Channel summary report are now sorted by unique customers in descending order and the Most traveled metric has been temporarily removed. 
  • Now configure time zones in Journey Analytics to ensure consistent time zone reporting across Journey Analytics, Digital Analytics and Experience Analytics (Tealeaf) applications.
  • Users now have the ability exclude specific journeys from journey reports
  • Report descriptions can now be shown in the Description field of the report building panel.

Click here for more information on the new releases for Acoustic Journey Analytics

Acoustic Digital Analytics updates include:

  • Acoustic branding changes in the UI 
  • The capacity to apply filters in standard reports to narrrow report results.

Filter reports

  • Export Clickstream reports as Excel and CSV files. Open the Clickstream report and then click Menu > Export > CSV or Menu > Export > Excel.
  • Access to the Digital Analytics Enterprise Dashboard directly from the Digital Analytics UI.
  • Improvements to registration data processing and report calculation
  • Logging out to Digital Analytics will also log you out of IBM id.
  • Filter icons are now shown in standard report widgets
filtericon
  • Tracking Code Generator is now available 

Click here for more information on the new releases for Acoustic Digital Analytics

 

Acoustic Experience Analytics (Tealeaf) enhance Replay and Data Export

Acoustic Experience Analytics (Tealeaf), also a component of Acoustic Analytics, is alternatively available as a standalone module. Below you will find a list of the latest improvements to Acoustic Experience Analytics:

  • The user interface now reflects the Acoustic branding so when logging in you see a rebranded page and banner.


NewLoginPageRebranding

 

  • A redesigned Replay interface offers updated and re-positioned icons and allows users to customize replay with a new Settings option. 
  • Setting option can also be used to specify session attributes you want displayed during Replay.
  • Show mouse movement is available in Replay Settings and when enabled allows users to view the mouse movements when replaying the session with Auto Replay. This new feature can provide valuable insight into your customer's behavior.
  • The newly designed Replay also provides the ability to retrieve static content from outside LTS files for LTS session replay and filter mouse movement events from the Replay and Raw data navigation panes.
  • Anomaly Detection can now be configured to run on an hourly basis.

SetHourlyAnomalyDetection
  • Session Search BETA was renamed Search and made the default for searching sessions.  Search and Classic Search options have been added to the Session Search page allowing you to switch between both options.
  • Export all option has been added to the Session Search results page providing users with a new way to manage and monitor sessions searches.
  • Data Export feature has been improved.
  • Several usability enhancements have been made to the Snapshot Gallery
  • A text widget has been added for communicating information to WorkSpace members.

CreateTextWidget

Click here for a detailed list of the enhancements released for Acoustic Experience Analytics (Tealeaf)

 

Need Help Leveraging Acoustic Experience Analytics (Tealeaf)? 

Pereion Solutions specializes in Acoustic Experience Analytics (Tealeaf) and wants to help you get the most out of your CX investment.  Below is a list of Pereion resources that are available to you in your efforts of effectively leveraging Acoustic Experience Analytics (Tealeaf).

Pereion Solutions Learning Paths Portal Offers Short Education Modules

Pereion Solutions' Learning Paths can help you expand your skills in key areas that are important to successful digital analysis.  Our learning paths put resources at your fingertips to allow you to effectively leverage both the Acoustic Analytics (Watson CXA) and Acoustic Experience Analytics (Tealeaf) solutions to optimize customer experiences and maximize opportunities for your digital business.  Our learning modules include:

  • Acoustic Experience Analytics (Tealeaf) Fundamentals will help you grasp the basics of Experience Analytics (Tealeaf) so you can begin to understand customer behavior and recognize areas of improvement for your online business. The topics include: Simple Session Search, Advanced Session Search, Session Replay and Analysis, Managing Workspaces and Dashboards, and Creating Standard Reports.

  • Acoustic Experience Analytics (Tealeaf) Formulas for Success include use cases and formulas that will provide you with a step by step process for getting started with effective digital analysis and optimized customer experiences to gain a competitive advantage in the online business world.  Use case topics include: Geospatial Analytics, Struggle Analytics, Heatmap Analysis, Realtime Alerting, Business Process Optimization, and Anomaly Detection.

 

Click here to get started on your Learning Path to effective digital analysis or by clicking the tile below.

Pereion Learning Paths Portal

 

Pereion Now Offering Virtual Hands on Training

In addition to the education modules available in our Pereion Learning Paths, Pereion Solutions is pleased to now offer a virtual hands-on Acoustic Experience Analytics (Tealeaf) Training Course that will further develop your Tealeaf skills.  Our new course is designed to provide the beginner level Tealeaf user the opportunity to develop intermediate level skills and covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. 

To learn more about the Tealeaf on Cloud training course or to register your organization for the virtual hands on training, please click on the button below.  If your organization has specific requirements, we will work with you to customize the class to fit your needs.

Pereion Solutions Tealeaf on Cloud Training Course

Pereion Solutions Acoustic Experience Analytics (Tealeaf) eBook

Pereion has put together the top customer experience use cases you can apply to improve your digital intelligence and put customer insights to work using Experience Analytics (Tealeaf).  Click here to download your copy and start to realize the business value of converting your customer behavior data into a competitive transformation tool.  

Acoustic Experience Analytics (Tealeaf) eBook

 

Topics: Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, customer journey analytics, Pereion Learning Paths, ROI, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly, Acoustic Experience Analytics, Acoustic analytics, Acoustic Journey Analytics

Get Ready for the Holidays with Acoustic

Posted by Kristin Bonazoli

Thu, Oct 31, 2019 @ 07:10 AM

With the holiday season almost upon us, now is the perfect time to ensure that your business is prepped and ready for the influx of on-line shoppers over the upcoming months. To assist with holiday preparations, Acoustic is providing clients with tips and recommendations to optimize for peak program activities with their 2019 Holiday Readiness Program.

Acoustic 2019 Holiday Readiness Program

If you are an existing Acoustic Experience Analytic (formerly Tealeaf) and Acoustic Analytics (formerly Watson CXA) user, the Acoustic Holiday Readiness Program will arm you with valuable information and resources that you can use to plan and make your busy season a success.  Below you will find links to Acoustic's Holiday Readiness Webinar Series and Holiday Readiness Guideline documents along with Acoustic Support information that will help you to prepare for the hectic holiday stretch.

Holiday Readiness pic for blog (2)

 

Holiday Readiness Webinars

Acoustic's Holiday Readiness Webinars offer a variety of tips and best practices for Acoustic Experience Analytics (formerly Tealeaf), both On-Premise and SaaS, and Acoustic Analytics (formerly Watson CXA) that can help ensure a successful holiday season and exceptional experience for customers.  These webinars examine a list of the most common and critical areas to help address challenges (like unusual data spikes, holiday eventing issues, and reporting) and the best ways to troubleshoot unforeseeable situations.


Holiday Readiness Guidelines and Support Information

In addition to the webinars, Acoustic has provided downloadable Holiday Readiness Guidelines that you can follow as you prepare your organization and ensure your Acoustic Experience Analytic and Acoustic Analytic requirements are in order for the holidays.  Acoustic Support is also available to assist with any technical issues over the 2019 Holiday Season.  Please click the link below for the Acoustic Support Handbook which details contact information, how to engage support and links to sign up for maintenance and outage notifications. 

 

CX Analytic Holiday Readiness Complimentary Consultation

Pereion Solutions wishes you a prosperous and profitable holiday season.  As an Acoustic partner, we provide our customers with best practices to achieve greater insight and improve digital experience through our deep expertise in Customer Experience Analytics.  Please click here to request a complimentary consultation with us to discuss your customer experience analytic requirements and to ensure you get the most value out of your Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) investment this holiday season.

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Topics: Tealeaf best practices, cx analytics, Tealeaf, Acoustic, GoAcoustic, Acoustic Experience Analytics, Acoustic analytics

Need to Develop Tealeaf Skills in Your Organization?

Posted by Steven Perry

Mon, Oct 21, 2019 @ 13:10 PM

Tealeaf, now part of the Acoustic Analytics portfolio, is a powerful Customer Experience (CX) analytics offering from Acoustic that can provide invaluable insight into the what and why behind your customers’ behaviors. But, to unlock the solution’s full potential and effectively leverage its robust capabilities does require pertinent skills. As an Acoustic partner specializing in Tealeaf, Pereion Solutions recently launched a learning portal, Pereion Learning Paths, that offers short and easy to navigate education modules which provide entry-level skills to get your organization started on a learning path to uncover actionable insights you can use to digitally transform your business.

Take advantage of the unparalleled opportunity for virtual hands-on training!

To complement the entry-level education offered with our Pereion Learning Paths, Pereion Solutions is pleased to announce the availability of a virtual hands-on Tealeaf on Cloud Training Course. Designed to offer beginner level Tealeaf users in your organization the opportunity to develop intermediate level skills, the course content covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. The training is administered by a Pereion Solutions’ instructor and a Tealeaf analyst, and the course material is developed for remote delivery to a single company with 3 to 12 students. The curriculum is estimated at eight (8) hours and is customized to your site and Tealeaf environment.

 

Tealeaf on Cloud Training Class

 

Increase your proficiency and maximize ROI for your organization with Tealeaf CX Analytics

Acquiring the essential skills needed to successfully leverage Tealeaf helps lay a foundation for effective digital analysis by helping you understand your customer behaviors and creating the actionable insight needed to make more informed decisions about your business. By readily using analytic capabilities in Tealeaf, your organization can gain a valuable macro to micro view on user interactions and the opportunity to quickly uncover issues and implement improvements to optimize experiences, providing your business with an invaluable savings of time and money – and realize the planned ROI with your Tealeaf CX Analytics solution.

Ready to take the next step in developing your organization’s analytic skills?

To learn more about the Tealeaf on Cloud training course offered by Pereion Solutions or to register your organization for the virtual hands on training, please click on the button below. If you do have specific requirements for your organization, we will work with you to customize this class to the needs.

Pereion Solutions Tealeaf on Cloud Training Course

Topics: Pereion Solutions, Tealeaf Software, tealeaf analytics, Tealeaf partner, Tealeaf SaaS, digital transformation, Pereion Learning Paths, Tealeaf, ROI, Tealeaf Fundamentals, GoAcoustic, Acoustic Experience Analytics, Tealeaf on Cloud

CX Analytics - How to Move from What to Why Webinar

Posted by Kristin Bonazoli

Mon, Oct 7, 2019 @ 14:10 PM

Are you looking to achieve deep customer insights to help improve digital experiences? 

Register now for the Digital Analytics Association (DAA) webinar, CX Analytics - How to Move from "What" to "Why", co-sponsored by Pereion Solutions and Acoustic on Wednesday, October 30, 2019 at 1:00pm ET. 

In this webinar, you will learn how to combine CX analytics, using Acoustic Experience Analytics (AKA Tealeaf), with traditional web analytics to gain an in-depth view into customer behaviors that offer valuable insights that can be used to help create exceptional customer experiences, eliminate struggle and answer the "Why" vs. the "What" in the customer journey.

Join DAA as Pereion Solutions, co-founder and president, Steve Perry and Adrienne Hartman, Director of E-commerce and Campaign Sales at J.J. Keller as well as an Acoustic Tealeaf customer, discuss the following:

  • Moving beyond traditional analytics to understand why and how users interact with digital properties rather than the properties themselves
  • The recognized business value of CX Analytics, using Acoustic Tealeaf, from JJ Keller's point of view
  • The realized rich customer data and insights that CX Analytics can uncover
  • How to apply and leverage specific Tealeaf use cases to help improve digital intelligence and create actionable insights
Click here or the tile below to register for the DAA Webinar co-sponsored by Pereion Solutions and Acoustic and get your answer to the "why" behind customer behaviors.

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Topics: Pereion Solutions, Customer Analytics, Tealeaf SaaS, Tealeaf CX on Cloud, cx analytics, digital experience, tealeaf cx on cloud use cases, Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud, DAA Webinar

Leverage Customer Experience (CX) Analytics to Drive Business Value

Posted by Steven Perry

Thu, Sep 19, 2019 @ 10:09 AM

As customer expectations continue to soar, the customer experience has become a make-or-break component for business success. At the same time, you are under increasing pressure to drive digital transformation across all areas of your business – and to do so within tight budgets where your investment in optimizing customer experiences translates into significant value to your business and fosters profitable growth. Fortunately, the right CX Analytic solutions can help you move beyond traditional web analytics and leverage your customer data to increase ROI and deliver the extraordinary customer experiences that can facilitate successful digital transformation of your business. In fact, based on a recent Forrester Total Economic Impact™ Study, Tealeaf CX Analytics demonstrated a potential three-year risk adjusted result of 196% ROI with a payback period of 4 months, offering significant business value.

eBook Blog picCX Analytics offer significant value to your business

Boost digital intelligence with data-driven insight

While many organizations employ traditional digital analytics to help with recognizing what customer interactions are taking place on their site, leveraging Customer Experience Analytic (CX) solutions offers you the necessary data-driven insight into the why behind customer behavior -- arming you with valuable digital intelligence you can use to make important business decisions on rectifying issues and optimizing your site for all customers.

With customer analytic capabilities that provide insight into your customers’ actions, CX Analytics allow you to easily identify customer struggles and monitor critical process steps on your site, as well as detect potential anomalies in your business that could signal concern. Real-time alerting can be deployed to offer you the ability to quickly uncover obstacles to superior experiences and allow you to proactively eliminate areas of struggle or confusion on your site, translating into a valuable savings of time and lost opportunities for your business.

Behavior analytics available in CX Analytics can further assist by helping you identify what – or what paths -- lead to positive customer behavior. For example, marketing analytics can help determine the campaigns and channels that lead to conversion, while journey analytics offer a consolidated view of multi-path journeys and the ability to compare and optimize important touch points. Additionally, mobile analytics can offer increased visibility into the struggles and actions of this important user segment, and integration of Voice of the Customer allows you to link your customer feedback to actual customer experiences taking place on your site.

Transform your digital business

By applying powerful analytic capabilities to your customer data, CX Analytics offer data-driven insights into customer behaviors that you can use to optimize areas of your business crucial for maximizing digital transformation.

By providing insight into search terms and identifying customer behavior before, during and after performing a search, for example, CX Analytics can assist you with search optimization and help you understand if customers find what they are searching for on your site. At the same time, CX Analytics can help you evaluate page engagements on your site to aid you with correlating different elements of customer engagement across your pages and to assist with overall page optimization that can lead to increased conversions.

In addition, CX Analytics provide further capabilities that can assist you with optimizing experiences across your site. Geospatial analytics can help you understand geographically where your customers engage or struggle, allowing you to realize geographic trends and to rectify issues or replicate successes on a global level. The ability to perform session search and replay specific sessions for further analysis provides an invaluable macro to micro view on user interactions and the opportunity to quickly uncover issues and rapidly implement improvements to optimize experiences, providing your business with an invaluable savings of time and money.

Ready to get started with building the digital intelligence to transform your business?

CX Analytic solutions can help you quickly uncover the actionable insights from your customer data that you can use to improve the customer experience and gain the important digital intelligence necessary to drive digital transformation and significant business value across your organization. To help you get started, Pereion Solutions has compiled the top customer experience use cases you can apply to improve your digital intelligence and put data-driven insights to work using Tealeaf, a CX Analytics offering from Acoustic.

To learn more about how converting your customer data into actionable insight can help you make better decisions and provide optimal value to your business, you can download the Tealeaf Use Case eBook by clicking the tile below.

Download the Tealeaf Use Case eBook

Topics: Marketing Analytics, Customer Analytics, Search Optimization, Page Optimization, Customer Experience, real-time alerting, business process, Struggle Analytics, actionable insight, digital intelligence, Behavior Data, customer insights, cx analytics, Anomaly Detection, geospatial analytics, Tealeaf, ROI, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud

It is a Great Time to be a Tealeaf on Premise Customer!

Posted by Steven Perry

Wed, Aug 28, 2019 @ 07:08 AM

At the end of June of this year, IBM sold the key elements of the Watson Marketing portfolio to a private equity company, Centerbridge Partners, enabling the formation of a new “Martech” company called Acoustic. One of the gems of this sale was Tealeaf CX Analytics. Tealeaf has been available as an “on Premise” product as well as a “SaaS based” offering for several years. Unfortunately, there had not been a new release of the on Premise version of the product for quite a few years. Whereas, the cloud or SaaS version of the product has seen the bulk of the investment and regular monthly releases. A new version, v10, of Tealeaf on Premise was released almost to the day of the start of Acoustic; the new name is Acoustic Customer Experience Analytics.

For existing Tealeaf on Premise customers, this is good news. There are now two excellent choices to consider:  (Option #1) Upgrade to v10, and, (Option #2) Migrate to Tealeaf on Cloud.  Let's explore the two options that are now available for Tealeaf on Premise users.

What’s New in v10

There are a number of updates in moving from v9.0.2 to v10.0, including:

  • Modernized user interface
  • Replay fidelity improvements
  • Collection and processing improvements
  • Browser based replay (BBR) enhancements
  • Integration with Acoustic Exchange (aka Universal Behavior Exchange or UBX)

Tealeaf v10Tealeaf on Premise v10 modernized user interface

What’s Different with Tealeaf on Cloud

Tealeaf on Cloud provides certain capabilities that do not exist in Tealeaf on Premise, such as:

  • Anomaly detection
  • Struggle analytics
  • Geospatial analytic reporting

Geospatial-16Geospatial Analytic Reporting available in Tealeaf on Cloud

What are the Key Factors Determining the Best Path?

The fundamental difference between Tealeaf on Premise and Tealeaf on Cloud is the method of data capture and retention, so this is the good starting point. Tealeaf on Premise is based on network capture through the PCA and is supplemented with client side data. The sessions and data are stored in a company managed server environment. Tealeaf on Cloud is based primarily on client side capture through the SDK (js file) that routes the data to the Acoustic cloud environment. Sessions and data are stored in the cloud. There is a hybrid option to supplement client side capture with passive network capture. Understanding how the data is collected and how it is stored, including any privacy or security restrictions, are the first factors to consider when evaluating the best path forward.

The next area to consider are specific functional differentiation between the two products. There are unique attributes associated with each offering which may lead you one way or another based on your requirements.

System implementation and management is the next consideration. The Tealeaf on Premise environment is more complex to setup and manage than the Tealeaf on Cloud environment and requires additional system management skills and resources. The cloud version of Tealeaf is relatively easy to maintain, updates to the SDK is the only software to maintain and application software updates occur automatically through monthly SaaS application updates.

Finally, cost is factor in deciding between Tealeaf on Cloud and On Premise versions. There are differences in annual license charges, hardware maintenance, and systems management. These costs are critical in measuring the overall ROI on your Tealeaf investment.

Why v10

Staying with the On Premise version and upgrading to v10 is generally going to be driven by data privacy and security related concerns or company policies, along with a need to maintain passive network capture.

Why Tealeaf Cloud

The decision to the migrate to the cloud is generally driven by the desire to simplify the environment and taken advantage of all the benefits of a SaaS based delivery model, including costs, simplification, cloud directives, automatic updates, and new functionality.

What’s Best for Us

With two great choices, there are a several things to consider before choosing between an On-Premise v10 vs. Cloud deployment.  We recommend that Tealeaf on Premise customers do an assessment of both options to determine which is the best fit for their business. Pereion can assist you in your decision and help you take the next step with a complimentary Tealeaf on Premise Migration Path Assessment.  Click here or the tile below to get started!

https://www.pereion.com/tealeafmigrationpathassessment

 

Topics: Tealeaf on Premise to Cloud Migration, Tealeaf, Acoustic, GoAcoustic, Tealeaf v10, Tealeaf on Premise, Acoustic Experience Analytics, Tealeaf on Cloud

Discover what’s new with Tealeaf on Cloud and Watson CXA

Posted by Kristin Bonazoli

Tue, Jul 23, 2019 @ 07:07 AM

One of the biggest changes over the past few months, in addition to the new enhancements to Tealeaf Customer Experience on Cloud, Watson Customer Experience Analytics (CXA) and Digital Analytics (DA), is the rebranding of the IBM Watson Marketing portfolio to be named Acoustic. 

Acoustic, formerly IBM Watson Marketing, was officially introduced, on Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions.  Although branded under a new name, Tealeaf on Cloud, Watson CXA and Digital Analytics (DA) continue to be powerful Customer Experience (CX) analytic tools that offer a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that help marketers deliver optimal and enriched cross channel digital experiences that drive customer satisfaction, improve conversion rates, reduce cost and maximize return on investment (ROI).  Now, let's take look at latest releases that add new enhancements and functionality to Tealeaf on Cloud, Watson CXA and DA.  

 

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Tealeaf on Cloud enhancements improve reports and workspaces

Below you will find a list of the latest improvements to Tealeaf on Cloud:

  • Users assigned to the EventAdmin role are now authorized to edit reports shared by other users.
  • A Validate page option has been added to the Snapshot Capture feature allowing users to check the page they are capturing to make sure it does not have any issues that may cause the snapshot to fail.
  • Enhancements to workspaces now allow you to share with user groups.
  • Workspace owner names are now displayed in the Workspace navigation to help differentiate between similar workspace names.
  • Category name edits in Workspaces can now be canceled if needed.
  • Session Search BETA search sharing includes users groups.   Members of user groups with which you shared results can access the session listing by choosing Search results>Shared with Me from the Session Search BETA page. 
  • Simple Event Caption now functions with span elements.

Click here for a detailed list of the enhancements released for Tealeaf on Cloud.

 

Watson CXA adds updates to event icons and Navigation

Here is what is new and improved for Watson CXA :

  • Ability to customize event icons in individual journeys
  • Enhancements to the Navigation bar offer users a more up-to-date Reports menu and sharper labeling on other menus.
  • Organizations with top path enabled also see top path trends in the Overview dashboard

Click here additional information on Watson CXA enhancements.

Digital Analytics release enhances usability

Updates to DA include:

  • Hierarchy reports that you export and email now support date and segment compare.
  • Watson Assistant not only can answer your question but also provides a link to the IBM Knowledge Center for further information.
  • Digital Analytics Real-time Monitor and the Digital Analytics Enterprise Dashboard can be accessed by clicking the Monitor or Enterprise Dashboard link in the DA standard workspace.
  • Support for JSON in the Report API has been added allowing users to export reports to CSV, Excel, Tableau and JSON formats.
  • Monitor specific Product category metrics by configuring alerts.

Click here for more information on the new releases for Digital Analytics

Improve your Tealeaf skills at the DC Tealeaf Rug on 7/31/19, 

Looking to improve your Tealeaf skills?  Join Pereion Solutions on Wednesday, 7/31/19, at the Washington, DC Tealeaf Regional Users Group (RUG) for Tealeaf on Cloud Fundamentals training that will help develop and further your knowledge in key areas that are important to facilitating effective digital analysis.  This no cost, valuable Tealeaf RUG training session will focus on advanced reporting and session search capabilities, combined with basic event development training.  

Reserve Tickets to DC Tealeaf RUG on 7/31/19

Click here to reserve your spot for our 7/31/19 session on day 2 of the DC Tealeaf RUG.  (Please note that if you wish to attend the training on day 2, 7/31/19,  we ask that you also attend day 1, 7/30/19 - so reserve your tickets for BOTH days.)  Please be sure to bring a laptop and access to a Tealeaf on Cloud environment for this course.  For additional information about the topics that will be covered in our training session and to download a copy of the agenda, click here.

 

New learning material added to Pereion Learning Paths portal

Pereion Learning Paths put resources at your fingertips to allow you to effectively leverage Watson Customer Experience Analytics (Watson CXA) and Tealeaf Customer Experience on Cloud (Tealeaf on Cloud) solutions to optimize customer experiences and maximize opportunities for your digital business.  We have recently added a couple new education modules that will provide you with valuable information on Managing Workspaces and Dashboards and Creating Standard ReportsClick here or the tile below to read more about these new learning modules and other educational material that will help you get started with successful digital analysis.

Pereion Learning Paths Portal

 

Topics: tealeaf web analytics, Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, What's new with Tealeaf and Watson CXA, geospatial analytics, Pereion Learning Paths, return on investment, ROI, Tealeaf RUG Washington, DC, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

Introducing Acoustic - Market, Brilliantly.

Posted by Kristin Bonazoli

Tue, Jul 16, 2019 @ 07:07 AM

It's official!  Acoustic was launched, Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions which include Campaign, Content, Analytics, Personalization and Exchange.  Formed by Centerbridge Partners who recently acquired IBM’s Watson Marketing Portfolio, Acoustic is focused on empowering marketers with purpose-built solutions which will enable them to "unleash the brilliance" and give them the "freedom to do their best work."  Click here for the press release on Acoustic's formal announcement.

acoustic.co

Tealeaf - same robust CX analytic tool, new company

Now owned by Acoustic, Tealeaf Customer Experience on Cloud, Tealeaf CX on Premise and Watson CXA are and continue to be powerful Customer Experience (CX) analytic tools.  Offering a robust set of AI-powered behavior analytic capabilities, Tealeaf and Watson CXA produce valuable data-driven insights that help marketers deliver compelling, consistent and relevant digital experiences to their customers. Click here to be directed to Acoustic's webpage on Experience Analytics.

Pereion's commitment to customers and Acoustic partnership

Pereion Solutions is committed to supporting our current Tealeaf and Watson CXA customers as well as future Acoustic customers through this transition and looks forward to a new partnership with Acoustic.  Below you will find links that will provide more information about Acoustic so you can begin to "Market, Brilliantly":

 

Pereion is dedicated to providing our customers with ways to gain greater insight and improve digital experience through our deep expertise in Customer Experience Analytics. Please click here to request a complimentary consultation with us to discuss your customer experience analytic requirements or if you have questions about Acoustic.

Experience Analytics Consultation

 

Topics: Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

Tealeaf Fundamentals Training offered at DC RUG

Posted by Kristin Bonazoli

Mon, Jul 8, 2019 @ 07:07 AM

The Washington, DC Tealeaf Regional Users Group (RUG) meeting is right around the corner and Pereion Solutions is pleased to be providing Tealeaf Fundamentals Training on day 2 of the event.  Scheduled on both Tuesday, 7/30/19 and Wednesday, 7/31/19, the DC Tealeaf RUG is a great opportunity to learn more about Tealeaf best practices, hear about client success stories and expand your knowledge of Tealeaf's robust analytic capabilities.

Register now for Tealeaf Fundamentals Training on 7/31/19

We invite you to join Pereion Solutions on Wednesday, 7/31/19, at the Washington, DC Tealeaf Regional Users Group (RUG) for beginner level Tealeaf on Cloud hands-on training that will help develop and further your skills in key areas that are important to facilitating effective digital analysis.  This no cost, valuable Tealeaf RUG training session will focus on advanced reporting and session search capabilities, combined with basic event development training.  We hope that you can join us for this informative training resource.  Please be sure to bring a laptop and access to a Tealeaf on Cloud environment for this course.  

Click here to reserve your spot for our 7/31/19 session on day 2 of the DC Tealeaf RUG.  (Please note that if you wish to attend the training on day 2, 7/31/19,  we ask that you also attend day 1, 7/30/19 - so reserve your tickets for BOTH days.)  For additional information about the topics that will be covered in our training session and to download a copy of the agenda, click here.

 

Reserve your spot for  Tealeaf Fundamentals Training DC Tealeaf Regional Users Group on 7/31/19 CLICK HERE

 

Topics: Pereion Solutions, tealeaf analytics, Watson Customer Experience Analytics, Watson CXA, Tealeaf Customer Experience on Cloud, Tealeaf, Tealeaf RUG, Tealeaf Regional Users Group, Tealeaf RUG Washington, DC, Tealeaf Fundamentals

Pereion and Tealeaf at Forrester CX NYC

Posted by Kristin Bonazoli

Tue, Jun 18, 2019 @ 07:06 AM

The Forrester CX NYC Conference wrapped up last week and Pereion Solutions was proud to showcase important Tealeaf use cases at the event's IBM Tealeaf Experience Zone.  Steven Perry was available for the duration of the conference answering questions and providing deep dives into several Tealeaf use cases that can be implemented to improve digital intelligence, create actionable insights and facilitate digital transformation.

Tealeaf provides valuable Customer Experience data-driven insights 

Tealeaf offers a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that will help you deliver compelling, consistent and relevant digital experiences to your customers.  By leveraging Tealeaf's advanced analytic tools and applying to various use cases, you are better prepared to to deliver optimized and superior on-line customer experiences.  Here are the use cases of Tealeaf that we touched upon at Forrester CX NYC:

  • Struggle Analytics - Quickly detect and analyze user struggle using AI, allowing you to swiftly rectify issues, uncover areas of opportunity and optimize customer experiences.
  • Business Process Scorecards - Gain visibility into the performance of your business processes and identify process steps that may require enhancements to boost conversions.
  • Anomaly Detection - Leverage the power of predictive analytics to detect unusual patterns and irregularities in your customer behavior data and determine contributing. 
  • Real-time Alerting - Quickly detect and analyze customer struggles, allowing you to take swift corrective actions to eliminate areas of friction and provide optimal customer experiences.
  • Marketing Analytics - Evaluate your conversion paths and identify what led to conversions, allowing you to target and optimize your marketing efforts and realize a strong ROI.
  • Voice of the Customer - Easily integrate customer voice and customer experiences, allowing you to make more informed decisions on optimizing online experience for your customers.
  • Mobile Analytics - Increase insight into your mobile customers’ intentions and struggles, allowing you to implement site design changes to maximize your mobile opportunities.
  • Journey Analytics - Analyze a consolidated view of multi-path customer journeys, allowing you to compare and optimize touch points and journeys for all customers across unique segments.
  • Search Optimization - Gain advanced insights into search terms and click through behavior to assist in optimizing search and improving content engagement for enriched experiences.
  • Page Optimization - Evaluate customer engagements to identify what content is engaging to assist in optimizing your page content and increasing conversions. 
  • Geospatial Analytics - Understand geographically where customers engage or struggle and reveal geographic trends you can use to make targeted decisions on a global level.
  • Session Search and Analysis - Query captured data to locate and replay specific sessions for further analysis and increased visibility into user interactions to assist with optimizing experiences.

Steve at CX NYC
Steve Perry showcases Tealeaf use cases at the CX NYC Conference

Learn more about the robust capabilities of Tealeaf

Interested in learning more about Tealeaf and it's advanced analytic features? Schedule a one-on-one discussion with us to learn more about any of the valuable Tealeaf use cases or download a copy of our Tealeaf Use Case deck from CX NYC, click here or the tile below.  We want to make sure you are getting the most out of your Tealeaf investment and leveraging the necessary analytic tools so you can successfully optimize customer experiences and maximize opportunities for your digital business.

 

Download Tealeaf Use Case Deck or Request a Consultation CLICK HERE

 

Data Driven Customer Experience with Tealeaf, on-demand webcast

In addition to the Forrester CX Conference information, we also want to make you aware that our Think 2019 presentation, Data Driven Customer Experience with IBM Tealeaf, is now available on-demand. Click here to view our on-demand webinar and discover how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using Tealeaf on Cloud.  Also, learn more about the following important use cases: Geospatial AnalyticsStruggle AnalyticsAnomaly DetectionBusiness Process Scorecards and Onsite Search Optimization

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Topics: Marketing Analytics, Mobile Marketing, IBM Mobile Customer Engagement, tealeaf analytics, Search Optimization, Page Optimization, IBM Tealeaf on Cloud, business process, Struggle Analytics, actionable insight, Digital Transformation with CX Analytics, customer insights, digital transformation, customer journey analytics, Data Drive Customer Experience with Tealeaf, Anomaly Detection, geospatial analytics, Real-alerting, Business Process Scorecard, Tealeaf, CX NYC 2019

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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