Pereion Solutions Blog

Improving Conversion Rates. It's about the DATA!

Posted by Steven Perry

Tue, Jun 21, 2016 @ 08:06 AM

The importance of optimizing web and mobile digital experience is well understood. There is lots of market data to support what is intuitively obvious.  The challenge is in how to do it well.  Do you have the tools and DATA you need to properly understand and manage the user experience on your web and mobile properties? 

Building and maintaining transactional sites that deliver great customer experiences is not easy.  There are many permutations and variables that occur a high volume transactional site every day: device types, network, mobile, user path, country/geography, product selection, configuration choices, promotions/rebates, support, etc. Each of these variables can create different responses that alter the user experience.  Testing is critical, but not flawless.  Having the ability to collect the DATA that enables you to segment and slice user sessions by all these variables and then monitor user experience for each segment is critical for companies that are serious about managing online customer experience.

None of the pure web analytic tools in the marketplace give you this level of DATA. There are a proliferation of tools in the marketplace that give you a variety of different views of customer experience, including heatmaps, link analytics, session replay (usually sample data), and A/B testing. Almost all of them fail to give you the level of DATA you need to segment and subsegment user sessions to monitor user sessions and identify issues or customer struggle points.  Getting the tools and DATA in place is the first step to understanding, analyzing, and managing customer experience.

Once you have the DATA then you can establish a set of business processes that will enable you to monitor customer experience. Linking customer experience analytic DATA to other sources, such as Voice of Customer, surveys, and the contact center will enable you to connect the dots between customer feedback and actual user experience.  The right DATA strategy will also enable you to quantify the business impact of various user experience issues and prioritize those issues that are having the greatest impact to conversion and/or adoption rates.  To get more information on best practices, click below to download the IBM Commerce whitepaper titled: "Five Ways to Increase Conversion and Adoption Rates". 

5 ways to increase conversion and adoption rates

Customer experience management will improve conversion rates and ultimately boost revenue.  It will also improve customer loyalty and social sentiment.  The first step on this journey is to put the right tools in place, so you can collect the DATA you need. 

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Topics: Customer Experience Management, IBM Tealeaf

Tealeaf Can Improve Health Insurance Buying Experience

Posted by Colleen Perry

Tue, May 5, 2015 @ 21:05 PM

The implementation of the Affordable Care Act created the need for states to develop Health Insurance Marketplace websites for consumers to compare and purchase subsidized health insurance plans. These marketplaces, or health exchanges, are open during each year's annual open enrollment period, creating a large flux of consumers shopping for individual and small business coverage plans. In turn, there was a sudden increase of potential customers visiting state exchange sites and insurance company's sites. 8 million enrolled in the marketplaces during the 2014 enrollement, while 11.7 million were expected to enroll during the 2015 openExchange enrollment. When this peak was first met, both the federal and state marketplaces experienced well-documented difficulties with their technical interfaces, creating widespread customer struggle and financial distress. Many consumers struggled to buy a health insurance plan that they were required by law to have. These issues have continued as health insurance exchanges and companies work to improve the site infrastructure and web experience. Improving the customer experience is a priority for both health exchanges and healthcare insurance companies. Available customer experience analytics and tools, like IBM's Tealeaf Software, can play a critical role in improving the experience on these websites.

Healthcare Exchanges

The implementation of Obamacare has received a lot  of critisicm since it was established, as health exchange sites have been experiencing countless technical difficulties and shutdowns. Some of the struggles customers face on the exchage sites were outlined in this New York Times article. These types of customer experience problems are exactly the type problems IBM's Tealeaf technology was designed to help identify. If you can see the challenges that customers are experiencing on a healthcare exchange in buying insurance, then you have the opportunity to fix those issues.  Tealeaf was uniquely designed to provide that visibility and then able you to segment and prioritize the issues, so you can deliver a quality customer experience. 

Health Insurance Companies

Healthcare Exchange sites provide side by side comparison of health insurance plans and direct links to company websites.  The need for customers and employers to shop for health insurance online has increased the need for health insurance companies to provide a high quality shopping experience. How well does your online conversion rate compare to your competitors, and how can you improve? There are a number of healthcare insurance providers that do leverage Tealeaf today to track and manage the customer experience.   Consumers are becoming savier consumers of health insurance and they won't tolerate poor online experience. Let's look at a quick summary of the benefits that Tealeaf can provide both Healthcare Exchanges and Health Insurance providers.

Tealeaf Benefits for Health Care

  1. Quickly resolve customer-experience problems by vieiwng a replay of the customer's session and addressing the problems directly. Instead of listening to complaints or asking users for feedback on surveys, proactively view the customer's experience.  
  2. Prioritize customer experience issues by using Tealeaf's unique customer experience analytics to answer not only quantitative data questions, but also a qualitative analysis. Then use that data to prioritize the issues having the greatest impact to your site. 
  3. Track your common technical issues with Tealeaf and be alerted when issues begin to arise, so you can resolve them quickly. Arm your call centers with the ability to track and replay user sessions, so they are truyly able to help customers when issues arise.
  4. Understand customer behavior to increase conversions. Understand where in the process users struggle. Why were they unable to find a policy that meets their needs? Why did they load a plan in your cart and then abandon it.

To learn more about how to optimize your web/mobile site to deliver a better online experience for your customers click on the button below to download the Customer Experience best practices whitepaper. 

Request IBM Customer Experience  Management Best Practices Guide

 

If your interested in discussing ways to improve the customer experience in the health insurance market, please leave a comment below or send an email to info@pereion.com

Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, Tealeaf best practices, Tealeaf technology

Five Compelling Insurance Use Cases for Tealeaf Analytics

Posted by Steven Perry

Mon, Feb 9, 2015 @ 15:02 PM

 

Tealeaf software provides a unique combination of customer analytics and customer experience management capabilities and it is widely used today by a number of insurance companies. What are some of the key features and benefits of Tealeaf technology that make it attractive to insurance companies? Let start with an overview of the capabilities of IBM Tealeaf:

  • Provides visibility into actual customer experience for both web and mobile
  • Allows quick diagnosis & resolution of site obstacles
  • The ability to quantify business impact of specific issues
  • Real time customer analytics with enhanced segmentation
  • Track and analyze online business processes
  • Integration with CRM systems to enhance call center operations
  • Retain online interactions to assist in fraud detection and customer disputes

Tealeaf software

These capabilities create multiple use cases for insurance companies to improve the online experience for their customers and agents.  Let's look at five specific use cases and the potential value that can be realized:

1) Increase online policy conversion rates

Optimize user experience by identifying why customers and/or agents struggle and abandon the process.  Supplement the struggle abandonment analytics with heat map analysis to have a more complete view of usability. 

2) Prioritize web and process related IT issues

Utilize segmentation and replay to develop a common cross organizational view of site issues. Develop business impact assessments to help prioritize IT related projects. 

3) Provide call center reps with tools to see customer online experience

Eliminate the need for call center representatives to try and recreate customer online problems, by giving them tools to visualize web and mobile experience. Improve customer satisfaction by quickly resolving and web site related issues.

4) Retain documentation of online transactions

Preserve a complete permanent record of customer online transactions and retain them in a document management system. This can be used for audit and compliance purposes, customer disputes, or fraud investigation.

5) Optimize user experience for mobile web

Gain complete mobile visibility, including touch screen interactions.  Quickly find and isolate problems with mobile sessions. Maintain single approach to customer experience management across mobile and web.

Case Studies

Here are a couple case studies of insurance companies that are using IBM Tealeaf and the value they are realizing. Just click on the names below and you will link to the case study. 

Best Practices Whitepaper

IBM developed a whitepaper on Customer Experience Managment best practices for Insurance based on utilizing Tealeaf software to optimize the customer experience.  By clicking on the image below you can recieve a copy of the best practices whitepaper. 

IBM Whitepaper: CEM Best Practices for Insurance

If you would like to learn more about Customer Experience Management with IBM Tealeaf, please click here

 

Topics: Customer Experience Management, Tealeaf Software, tealeaf analytics, IBM ExperienceOne, Tealeaf technology, Tealeaf IBM, Tealeaf partner

Customer Engagement Solution Integrated with Tealeaf Software

Posted by Steven Perry

Mon, Jan 19, 2015 @ 09:01 AM

 

By integrating Exchange Solution's Customer Engagement Platform with IBM Tealeaf's Customer Experience Management technology you can leverage the detailed customer analytic data you recieve from Tealeaf software to optimize profitability through intelligent customer engagement. Customer Experience Management and Customer Engagement need to work as one.  The combination of the two provides marketers with customer data that provides both insights to improve the customer experience and the ability to engage customers with customized incentives to drive more profitable customer behavior. 

Exchange Solution Customer Engagement

 

 

 

 

 

Here Is How It Works

The data captured by Tealeaf can simultaneously be fed into the Exchange Solutions platform, with no additional investements in software or technology resoureces, to allow for identification of customer "behavior" gaps on a customer by customer basis. Behavior gaps are defined as valuable behaviors that customers are not performing. Companies can then target these behavior gaps with messaging offering individualized incentives in order to close those gaps.  Intelligent rules ensure that the offers are economically rationale, guaranteeing a positive ROI. 

Benefits of Integrated Solution

  • Discover previously unknown website or mobile experience problems, so you can improve success rates and increase online revenues
  • Drive increased profitability using individualized, data driven incentives to target new customer behaviors
  • Exchange Solutions performance based pricing model ensures a return on your marketing investment

IBM Webinar with Forrester Research

Title: Maximizing Your Profits with Integrated Customer Experience & Customer Engagement

Date: January 27th, 2015

Time: 1-2pm ET

Speakers:

  • Emily Collins, Customer Insights Analyst at Forrester Research
  • Robert Jewell, Chief Revenue Officer at Exchange Solutions
  • Dennis Coates, IBM Tealeaf
IBM Webinar Registration on Customer Engagement with Forrester Research

Pereion Solutions is working with Exchange Solutions to be able to provide clients a simple integrated implementation of IBM Tealeaf with the Exchange Solutions platform.  This allows clients to take advantage of the benefits of both offerings through a single implementation with an integrated pricing model; enabling them to focus on increasing conversion rates, retention rates, and revenue per customer; rather than focusing on implementing hardware and software infrastructure. To learn more about this integrated offering by Pereion Solutions and Exchange Solutions, just click on the image below.

Exchange Solutions Tealeaf Pereion


Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Exchange Solutions

Happy New Year! Check Out Newest Version of IBM Tealeaf Software

Posted by Steven Perry

Wed, Jan 7, 2015 @ 09:01 AM

 

Deliver superior customer experiences across your digital channels by gaining deep insight into every customer interaction with the newest release of IBM Tealeaf Customer Experience software.  The latest version of this innovative solution is designed to provide accurate, in depth understanding of how and where your customers are struggling online, and to pinpoint the sources of friction that keep them from achieving their goals. 

The new release of IBM Tealeaf technology delivers more powerful mobile experience analytics, expanded site usability features, and flexible deployment model options. Most of all, it provides an efficient way to measure the impact negative customer experiences have on your business, and your bottom line. 

IBM ExperienceOne PartnerTealeaf IBM

 

 

 

 

 

Join a Webcast to learn:

  • About support for capture and replay of an extended set of mobile gestures and support for enhanced native and hybrid replay
  • Expanded site usability features with new user interfaces for business users to better manage content
  • New accessibility overlays that help identify areas of struggle for users with visual, auditory, and physical disabilities
  • About flexible deployment model options for hosted service offerings of Tealeaf analytic solutions

Webcast Title: What's New in IBM Tealeaf 9.0.1? Get the Inside Story

Date and Time: January 15, 2015, 11am EST US

Speakers:

  • Henrietta Akpata, IBM Tealeaf Product Marketing Leader
  • Ram Melkote, Program Director, IBM Product Management
Register for Webcast on IBM Tealeaf release 9.0.1

If you are an IBM Digital Analytics (Coremetrics) user and are interested in learning more about how IBM Tealeaf can provide you with a much deeper understanding of Customer Experience on your website and mobile applications, please request more information on our "Jumpstart" offering.

Jumpstart Your IBM Digital Analytics Solution with IBM Tealeaf

Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, tealeaf analytics, Tealeaf technology

IBM Smarter Commerce Blog Post Highlights Tealeaf Software Solutions

Posted by Steven Perry

Tue, Dec 9, 2014 @ 08:12 AM

We posted a guest blog on the IBM Smarter Commerce Blog this week highlighting the need for a no compromise approach to Customer Experience Management tools and processes.  The blog references some of the results from the IBM Holiday Digital Analytics benchmark, you can find the results of this benchmark on the IBM Digital Analytics Benchmark Hub.

IBM Smarter Commerce

 

 

 

 

You can click here to go directly to the IBM Smarter Commerce blog. Please take the time to read the blog, it highlights five key recommendations for online businesses:

  • Test Everything
  • Make Mobile Experience a Top Priority
  • Visualize and Optimize the Customer Experience
  • Understand the Full Customer Journey
  • Move to Intelligent Customer Engagement

I would like to call out two of these recommendations and corresponding partnerships that we have established to provide a unique set of solutions that take advantage of the IBM Tealeaf capabilities and provide clients with industry leading offerings that effectively allow them to maximize the value of their Tealeaf investment and create a differentiated customer experience. 

Test Everything

We have partnered with SiteSpect to create a private cloud implementation of IBM Tealeaf within the SiteSpect Cloud data centers.  This enables companies to take advantage of SiteSpect's best in class testing capabilities and IBM Tealeaf's industry leading Customer Experience Management capabilities in a single integrated network environment.  This combination reduces network latency and provides a seamless view between SiteSpect and Tealeaf.  For further information on this offering, please click on the image below.

Implement IBM Tealeaf with SiteSpect Cloud

Move to Intelligent Customer Engagement

In addition, we have partnered with Exchange Solutions to provide an integrated offering of Exchange Solutions unique customer engagement platform with IBM Tealeaf's rich customer analytic capabilities.  Exchange Solutions is able to leverage that information by applying a proprietary rules engine to identify customer behavior gaps and then offer individualized incentives to encourage specific buyer behavior.  This approach to Intelligent Customer Engagement provides the opportunity to maximize individual customer profitability and this can all be done with an innovative performance based pricing model that allows costs to be tied directly to results.  To learn more about this joint offering with Exchange Solutions, please click on the image below.

Exchange Solutions Tealeaf Pereion

There is no reason to compromise when it comes to customer experience, when you have the opportunity to marry these industry leading online solutions for testing and customer engagment with IBM Tealeaf technology to improve the overall customer experience.  

Topics: Customer Experience Management, Tealeaf Software, tealeaf web analytics, Tealeaf best practices, Tealeaf technology, Tealeaf IBM, Exchange Solutions, SiteSpect

IBM Digital Analytics Benchmark Provides Online Customer Insights

Posted by Greg Jackman

Tue, Nov 25, 2014 @ 08:11 AM

It's difficult enough to gather analytic data about your own customers and their journey on your website. But when it comes to understanding your digital customers, you also need to understand them in the context of what is going on in the industry and how your site or sites compare to the marketplace. IBM Digital Analytics Benchmark reporting provides insights on the broader market this holiday season by pulling digital analytic data from key dates for over 1,000 retail websites in the United States, Australia, and United Kingdom.

IBM ExperienceOne’s IBM Digital Analytics Benchmark Hub provides digital marketers with real-time, cloud-based retail data and analysis. This includes special alerts on Thanksgiving, Black Friday and Cyber Monday.

Here are some interesting metrics based on online shopping metrics from this past weekend, Alert: Early bird shoppers stuffed their checkout carts last weekend on shopping transactions from Saturday, 11/22 - Sunday, 11/23: 

  • Online sales were up 18.7% over the same two-day period in 2013.
  • Mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% YoY.
  • Desktop traffic accounted for 51.2% of all online traffic and 73.4% of all online sales. More money was spent on desktops than mobile.
  • The hottest retail category right now is Home Goods with weekend total online sales growth 20% over 2013.


One of the primary features of this hub is the IBM ExperienceOne Benchmark Live. This online sales tools tracks real-time, industry analytics this holiday season such as:
  • Online traffic
  • Average order value
  • Conversion rate
  • Average page views per session
  • Bounce rate
  • Shopping cart abandonment

Click on the button below to use IBM ExperienceOne Benchmark Live to see how your customer analytics compare and rank amongst the industry's averages:


IBM ExperienceOne Benchmark Live

 

In addition to the live benchmark analytic data and the alerts on key dates, the IBM Digital Analytics Benchmark Hub provides additional tools, reports, and news feeds for digital analytics reporting this holiday season. You’ll learn about customer/digital analytics stories that build loyalty and drive revenue, so you’re able to better understand your own customers and improve your customer engagement and conversion rates. In this hub, you’re also able to customize and download resources that give you access to online shopping trends.

I recommend you download the 10 Customer Analytics Success Stories That Deliver Results ebook containing the stories of how 10 clients used customer insights to deliver a personalized, real-time brand experience that engaged their customers, and increased conversions and revenue. These are great examples of best practices and will help you to plan ahead and optimize your customer experiences to keep pace with competition, especially during the holiday season.

For fun, check out The Lost Ones, a satirical video on how IBM Tealeaf can help you improve your online customer experience and avoid cart abandonment issues.

Take advantage of the IBM Digital Analytics Benchmark data, it will provide additional insights beyond your own digital analytics. If you would like to discuss how to apply the Digital Analytic Benchmark data to your business, please feel free to leave a comment below or you can also contact us at slperry@pereion.com.

Topics: Marketing Analytics, Customer Experience Management, IBM Tealeaf, IBM ExperienceOne, Digital Marketing Optimization, IBM Digital Analytics

What’s New with the Latest Release of IBM Tealeaf cxLifecyle?

Posted by Greg Jackman

Mon, Nov 10, 2014 @ 08:11 AM

In October, IBM released a few new enhancement features for cxLifecycle that were developed to give users a more complete understanding of their entire customer journey. Users of this IBM Tealeaf modules are now able to: 

  1. Build milestones, or conversion events, that allow marketers to measure the time and sessions it took for customers who advance through the customer purchase lifecycle
  2. Promptly react to non-migrators (potential customers who abandon the purchase lifecycle)
  3. Easily import or export Tealeaf and cxLifecycle segments, with one click, for replay and/or conversion analysis
  4. Build reports in cxLifecycle with imported segments
  5. Open imported segments into Tealeaf session lists
  6. Have expanded support for mobile devices

For those not familiar, IBM Tealeaf cxLifecycle is an analytics reporting system designed to provide extensive cross-session visitor and segment level analysis in an IBM Tealeaf session.

The key enhancements revolve around the milestones in cxLifecycle that provide more powerful, and well-rounded, insight into your customer experience. To further define, milestones are conversion events that compound to define a customer’s full conversion lifecycle.

cxLifecycle now allows the user to identify and react to those customers who are progressing from one milestone to the next, and those who don’t. With non-migrators, you’ll be able to understand where and why they abandoned. cxLifecycle users are now able to diagnose, classify, target, and plan their interactions with non-migrators.

You’re also able to see beyond single-sessions and metrics to other web analytics tools to discover areas where customers struggle, and areas where they thrive. cxLifecycle now sets specific goals designed to reduce the time it takes for a customers to reach a milestone, giving you the ability to evaluate their effectiveness on your marketing strategy.

With cxLifecycle’s ad-hoc reporting, customer lifecycle analysis and visualization, tag management, and data syndication (DDX), Tealeaf users are able to optimize their Tealeaf web analytics. With this Tealeaf technology, you’re able to run qualitative and quantitative analytics, from one tool, to drive more effective customer interactions. cxLifeCycle also allows you to measure long-term, customer lifecycle conversion analysis across multiple channels and devices. With cxLifecycle, users are given the tools to find and quantify trends and anomalies that influences conversion rates. The ability to implement advanced customer analysis of issues found through Tealeaf session replays is also a useful feature of adding cxLifecycle to your Tealeaf software.

 

5 cxLifecycle Benefits:

  1. Enables the insight gained from Tealeaf to be analyzed in a cross-session, cross-device context
  2. Combine data to uncover which marketing campaigns, channels and tactics succeeded or failed, with added insight into why
  3. Use customer replay analysis to fix critical, costly customer experience gaps, and measure the results on those same customers
  4. Surface unique, actionable, and frequent insights on the customers’ journeys across conversion milestones
  5. Data syndication (DDX), enterprise-class tag management, easily displaces costly Tealeaf competitors

With these new features of IBM Tealeaf cxLifecycle, you’re able to gain valuable insight from the combination of qualitative and quantitative analytics. This data can be used for extensive ad-hoc analysis, segmentation, and conversion analysis.

For more on how cxLifecycle adds value to your Tealeaf technology, please download this IBM Whitepaper, and request a quote or free consultation with us if you’d like:

IBM Tealeaf cxLifecycle Whitepaper OR Request a Quote or Free Consultation

Or if you have any questions or remarks, please feel free to leave a comment below.

You can also contact us directly, by sending an email to slperry@pereion.com.

Topics: Pereion Solutions, Customer Experience Management, Tealeaf Software, IBM Tealeaf, Tealeaf competitors, tealeaf web analytics, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

Customer Experience Win-Win: IBM Tealeaf & SiteSpect in the Cloud

Posted by Greg Jackman

Mon, Oct 27, 2014 @ 08:10 AM

SiteSpect appeals to companies that recognize the value of testing every aspect of the web and mobile customer experience, so you can rapidly test, target, and optimize your website.

IBM Tealeaf appeals to companies that value unprecedented visibility into web and mobile customer experience, so they can quickly identify, analyze, and resolve customer issues.

Now you can get both solutions implemented together in the cloud for those companies truly committed to optimizing all aspects of their digital customer experience.

sitespect tealeaf cloud on blue resized 600

Wait…Tealeaf in the Cloud? Yes!

IBM Tealeaf is historically implemented in a traditional model, by acquiring software licenses, hardware, and implementation services; then implementing in your data center and hiring people to manage the infrastructure and the application. Now you have the opportunity to implement Tealeaf in a private cloud outside your data center, leverage certified Tealeaf resources, and shift the majority of your costs to a monthly operational expense.  

As a business partner of IBM and SiteSpect, Pereion Solutions provides you with a Tealeaf private cloud hosted in the SiteSpect data center combined with the Tealeaf services you need.  

1+1=3…The Key Benefits include:

  • The premium digital testing solution you receive with SiteSpect
  • Identification & elimination of customer experience issues via Tealeaf
  • Single integrated network implementation, reducing the potential for network latency issues
  • Complete visibility of customer experience across various test scenarios
  • Shifting the upfront capital investments to monthly operational costs
  • Reduce in-house resources to manage infrastructure & applications

Ultimately, increased conversion rates and revenue growth are the real benefits of implementing SiteSpect and IBM Tealeaf. With this integrated solution, you're able to achieve that in a more efficient and effective approach.

Sounds great! How do I learn more about SiteSpect?

SiteSpect is a digital optimization provider that allows companies to test everything on their sites without Javascript tags. You’re able to test as many content variations as you wish, and track any sequence of conversion behavior. SiteSpect is a premier provider of A/B & Multivariate testing services.

What makes IBM Tealeaf unique?

Advanced customer behavior analysis from Tealeaf's session reply and search functions. With these IBM Tealeaf resources, you're able to learn how Tealeaf software delivers Customer Experience Management (CEM) insight into actual customer experiences first-hand, giving you the opportunity for fast customer issue resolution.

 

What's the next step?

To learn more about implementing IBM Tealeaf in the SiteSpect cloud, please click on the button below to request a free consultation with us.

Implement IBM Tealeaf with SiteSpect Cloud

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Topics: Pereion Solutions, Customer Experience Management, Tealeaf Software, Tealeaf competitors, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

IBM ExperienceOne Forums Highlight Tealeaf Best Practices

Posted by Greg Jackman

Tue, Oct 21, 2014 @ 08:10 AM

Pereion Solutions recently sponsored two IBM ExperienceOne Customer Forums, one in San Francisco and one in Boston. Both events included robust discussions on Customer Analytics and specifically best practices in leveraging IBM Tealeaf to help companies improve digital customer experience across web and mobile.

IBM ExperienceOne Customer Forums image2 resized 600

Karen He, a Product Manager for IBM Tealeaf just wrote an IBM SmarterCommerce post about marketing optimization and customer experience best practices: Enhancing customer engagements through customer experience best practices based on these customer events. In the blog, she discusses our conversations around IBM Customer Analytics and Tealeaf, including Pereion’s partnership with SiteSpect, a premier provider of an A/B and Multivariate testing platform. This partnership includes a private cloud implementation of IBM Tealeaf with the SiteSpect Cloud platform. To learn more about this offering, please click here.

During both IBM ExperienceOne forums, there were presentations and discussions on Tealeaf Best Practices, including a Tealeaf Maturity Model on Best Practices from initial implementation through advanced use cases as well as sessions on Tealeaf CX Mobile Best Practices and Call Center Best Practices. The sessions included:

  • Best Practices in Identifying and Resolving Customer Struggle with IBM Tealeaf
  • Delivering Superior Mobile Customer Experience: Demonstration Showing How Leading Companies are Improving their Mobile Apps with IBM Tealeaf
  • Tealeaf in the Call Center: Reduce Costs and Improve Customer Satisfaction

 

IBM Tealeaf Maturity Model

For existing Tealeaf software users, IBM presented a maturity model of best practices to improve the customer journey, and maximize Tealeaf’s potential. The model highlighted the following steps:

  • Customer Experience Investigation
  • Monitoring Known Issues
  • Monitoring Site Processes
  • Measuring Customer Experience Key Performance Indicators
  • Advanced Business Impact Analysis
  • Voice of Customer Investigation

 

IBM Tealeaf CX Mobile Best Practices

The Tealeaf CX Mobile solution captures, stores and analyzes the customer experience to optimize your mobile channel giving your customers the power of Tealeaf’s customer experience management solutions for mobile websites. This includes the following Tealeaf CX Mobile capabilities:

  • Capturing user data for mobile websites to obtain complete mobile visibility.
  • Developing an early warning system to discover mobile application failures and usability issues, leading to unsuccessful transactions and cart abandonments.
  • Real-time drag and drop analysis of the mobile user’s behavior to quantify business impact and segmentation.
  • Identify errors in customers’ mobile sessions with ad hoc discovery and segmentation without tags.

 

Call Center Best Practices with IBM Tealeaf

How many customers contact your call center when experiencing an obstacle on your website? How long does it usually take to accurately understand the issue and identify the actual problem? Tealeaf software streamlines these business processes for your call center. Tealeaf’s best practices for customer service optimization in the call center include:

  • Offering instant customer session access to call center agents to walk through customer sessions, increasing customer service effectiveness.
  • Protecting online customer interactions records to resolve customer disputes quickly and accurately.
  • Providing online self-service options that reduce calls to the contact center, decreasing costs, and optimizing web and mobile channels.
  • Training your customers about online processes to avoid future calls, decreasing costs.

 

For a thorough analysis of the potential benefits of IBM Tealeaf for your business and a discussion about Tealeaf best practices in improving Customer Experience Management please click on the button below.

IBM Tealeaf Business Assessment 

To learn more about Tealeaf software, click on the "What is IBM Tealeaf" button below.

 

Pereion Logo   IBM Tealeaf   Pereion Solutions Blog

Topics: Pereion Solutions, Marketing Analytics, IBM Mobile Customer Engagement, Customer Experience Management, Tealeaf Software, IBM Tealeaf, Tealeaf competitors, tealeaf web analytics, Tealeaf best practices, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, IBM Tealeaf CX Mobile, IBM Tealeaf Call Center

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Watson Customer Experience Analytics (WCXA) and Tealeaf software to optimize web and mobile experience.

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