{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog

Improving Conversion Rates. It's about the DATA!


by Steven Perry

The importance of optimizing web and mobile digital experience is well understood. There is lots of market data to support what is intuitively obvious.  The challenge is in how to do it well.  Do you have the tools and DATA you need to properly understand and manage the user experience on your web and mobile properties? 


Tealeaf Can Improve Health Insurance Buying Experience


by Colleen Perry

The implementation of the Affordable Care Act created the need for states to develop Health Insurance Marketplace websites for consumers to compare and purchase subsidized health insurance plans. These marketplaces, or health exchanges, are open during each year's annual open enrollment period, creating a large flux of consumers shopping for individual and small business coverage plans. In turn, there was a sudden increase of potential customers visiting state exchange sites and insurance company's sites. 8 million enrolled in the marketplaces during the 2014 enrollement, while 11.7 million were expected to enroll during the 2015 open enrollment. When this peak was first met, both the federal and state marketplaces experienced well-documented difficulties with their technical interfaces, creating widespread customer struggle and financial distress. Many consumers struggled to buy a health insurance plan that they were required by law to have. These issues have continued as health insurance exchanges and companies work to improve the site infrastructure and web experience. Improving the customer experience is a priority for both health exchanges and healthcare insurance companies. Available customer experience analytics and tools, like IBM's Tealeaf Software, can play a critical role in improving the experience on these websites.


Five Compelling Insurance Use Cases for Tealeaf Analytics


by Steven Perry

Customer Engagement Solution Integrated with Tealeaf Software


by Steven Perry

Happy New Year! Check Out Newest Version of IBM Tealeaf Software


by Steven Perry

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

Subscribe to Email Updates

Recent Posts

Categories

see all

Let's talk about gaining greater customer insight and improving digital experience for your customers.

Get Started