Pereion Solutions Blog

Evaluating the Return on Investment of CX Analytics

Posted by Kristin Bonazoli

Tue, Jun 4, 2019 @ 07:06 AM

In today’s digital environment, customers have come to expect superior and hassle-free online experiences requiring organizations to focus on creating exceptional cross-channel experiences to meet growing demands. The ability to better understand how and why customers interact across all digital properties is an essential component in delivering compelling and enriched customer experiences. Businesses that have adopted customer experience (CX) analytic solutions recognize the benefits of understanding customer behavior to assist in transforming digital channels to produce outstanding digital experiences. Although a detailed understanding of customers is important, being able to quantify and qualify both the financial costs and potential return on investment (ROI) of investing in and deploying a CX analytics solution involves a thorough analysis of the business benefits.

Boost business opportunities with data-driven insights

CX analytic solutions, such Tealeaf Customer Experience (CX), provide organizations with visibility and valuable data-driven insight into multi-channel customer interactions that can be used to quickly identify, diagnose and remove obstacles in the customer journey. Yet, being armed with rich insight goes beyond just resolving potential issues. With an enhanced view into your customers’ journeys, you are better able to discover areas of opportunity, reduce customer support costs, increase conversions and capture lost revenue.  This results in incremental returns that are realized from improved customer retention and conversion rates as well as enriched customer relationships that help boost business opportunities.

Examining the business value of CX analytics 

Determining the right CX analytic solution that will help optimize customer experiences, increase ROI and reduce costs requires a detailed review of the business benefits and the associated financial costs. A recent Forrester Total Economic Impact (TEI) study examined the potential ROI that organizations may achieve by implementing Tealeaf and its robust analytic capabilities that include anomaly detection, struggle analytics, session replay, usability analytics, eventing and real-time alerting.

Forrester conducted 4 interviews and 37 online surveys with Tealeaf users that had several years of experience using the platform within their respective organizations. Some of the key benefits revealed as a result of the TEI study include:

  • Increased revenue as a result of improved customer conversion, retention and upsell rates
  • Reduced time in reproducing online and mobile issues
  • Cost savings from development prioritization
  • Improved productivity of users, thus enabling them to make better and smarter decisions

benefits of tealeal tei-2

The Forrester TEI study also concluded that Tealeaf provided a significant financial impact over the course of 3 years resulting in:

  • 243% Return on Investment (ROI)
  • $10.1 million Net Present Value (NPV) – Total Benefit of $14.3 million vs. Total Cost of $4.2 million
  • Less than a 6 month payback

TEI forrester

 

Tealeaf Customer Experience can provide a significant value to businesses by providing quantitative and qualitative information necessary to understand customer experience across time, devices and channels. To learn more about the business benefits and cost savings identified using Forrester’s TEI framework and methodology, click here or the tile below to download Forrester’s The Total Economic Impact™ Of IBM Tealeaf, Cost Savings and Business Benefits Of IBM Customer Behavioral Analytics Solutions.

 

Download the Forrester TEI Study

 

 

Topics: tealeaf analytics, customer experience analytics, Customer Experience, customer journeys, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, customer insights, Behavior Analytics, cx analytics, digital experience, Tealeaf, return on investment, ROI

CX Analytics Drive Digital Transformation

Posted by Steven Perry

Wed, Jan 23, 2019 @ 07:01 AM

As we begin a new year, now may be an ideal time for many online businesses to rethink their digital transformation initiatives.  With expectations continuing to grow in the digital marketplace, online marketers must be able to quickly understand the needs of customers across all digital journeys in effort to deliver exceptional cross-channel customer experiences and to stay ahead of the competition.  Developing a solid digital transformation strategy will give businesses the means to understand customers’ needs and empower them to deliver value that is aligned with the customer demands.

Requirement of an effective digital transformation strategy

For many companies, digital technologies have been the driving force behind how they improve customer engagements and find new ways to transform business.  Yet, most lack the required data and insight needed to really understand digital customer experience issues which results in a transformation approach that misses the mark.  An effective digital transformation strategy must move beyond traditional web analytics, which offers a glimpse into customer interactions, and embrace Customer Experience (CX) analytics to get a thorough understanding of customer behaviors and journeys.  Although basic digital analytics provide you with details as to what is happening on a website, like number of clicks, page views or bounce rates, it does not tell you why digital properties perform as they do By applying CX analytic tools to customer data, businesses achieve an understanding into why and how users interact with digital properties rather than the properties themselves.  CX analytics plays an important role in producing successful digital transformation plans by supplying organizations with actionable insights that they can use to improve customer engagements and optimize digital experiences.  CX analytics have essentially become a digital transformation imperative.

Drive digital innovation with actionable insights

Data is an important component in the success of digital transformation.  Using the right customer data coupled with advanced data analysis supplies companies with rich insight into customer behaviors that enable them to create more actionable insights to use to improve customer experiences and maximize digital business performance.   By leveraging the robust data analysis capabilities of CX analytics, organizations can achieve the insight needed to drive digital innovation across some key areas of their businesses, which include digital process optimization, site optimization and marketing effectiveness, allowing them to rise above the constraints in the adoption of digital technologies.   Let’s take a closer look at three key areas:

 

Digital Process Optimization

At the core of digital transformation is process optimization which entails restructuring business processes across an organization – sales, marketing, customer service, operations, etc. – to help create enriched customer centric experiences.  Using CX analytics, companies can measure process effectiveness and obtain a greater view into the overall performance of their important business processes as well as identify individual process steps that may require enhancements or improvement.    Additionally, the capability to drill deeper using session analysis and to segment data in CX analytics offers companies insight into both the what and the why behind business performance. Allowing them to understand what causes customer struggle in certain process steps and quickly take corrective measures to carry out improvements to optimize business processes.

Site Optimization

A critical part in digital transformation is ensuring that web pages on your site are fully optimized to draw customers, drive engagement and ultimately boost conversions.  Site optimization encompasses several different factors from detecting struggle, understanding page engagement, improving site usability and search function, to providing the right content to enrich customer experience.  By applying behavior analysis in CX analytics, organizations can gain a better understanding of customer behavior across their site to assist in optimizing search and page engagements and identifying areas of customer struggle.  With increased visibility into customer experiences, struggles and paths, companies can identify best practices and areas of improvement for optimizing their site to furnish enriched digital customer experiences.

Marketing effectiveness

Marketing plays a major function in the digital transformation process.  Not only are marketing efforts required to produce powerful content to drive customer engagement throughout the customer journey, they are also expected to maximize marketing effectiveness and boost return on investment (ROI).  By leveraging the power of artificial intelligence (AI) in CX Analytics, companies can realize valuable insights that can be used to develop more personalized campaigns and messages based on customer behavior.  Armed with rich customer insights, marketers can produce impactful campaigns that will produce improved segmentation and better yields.

 

Start accelerating digital innovation

Successful digital transformation involves a customer-centric approach that empowers companies to produce innovative and engaging customer experiences across their entire organization.  By focusing on the key elements in digital innovation and applying the power of CX analytics for actionable insights, businesses can prevail over digital transformation challenges and begin to address rising customer expectations in the digital landscape to stay ahead of the competition.  To get started with accelerating digital innovation using CX analytics, click the title below to download Pereion's white page, Customer Experience Analytics: A Digital Transformation Imperative."

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Start accelerating digital innovation for your business with help from Pereion Solutions. We can assist you in learning how to apply the necessary CX analytic tools to gain actionable insights that you can use to improve customer experiences and maximize digital business performance.  Click the tile below to get started!

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Topics: Customer Experience, customer journeys, actionable insight, Artificial Intelligence (AI), Digital Transformation with CX Analytics, customer insights, digital transformation, digital journey, digital innovation, digital journeys, cx analytics, digital experience, customer journey analytics

Improve Digital Intelligence to Transform your Business

Posted by Steven Perry

Tue, Dec 11, 2018 @ 07:12 AM

As an online organization, you understand the necessity of embracing digital transformation to promote engagements and readily respond to your customers’ evolving needs and expectations. Central to this pivotal shift is the ability to improve your digital intelligence and gain the actionable insight required to execute transformative initiatives that are based on a true understanding of your customers’ behaviors, journeys and experiences – empowering you to deliver value across your business that is aligned with customer expectations and demands.

 

Convert your customer data into actionable insight

By applying powerful analytic capabilities to customer data, Watson™ Customer Experience Analytics (Watson CXA) and IBM® Tealeaf® Customer Experience on Cloud (Tealeaf CX on Cloud) offers actionable insight into customer behavior and assists you with making better decisions to drive digital transformation across your business. Utilizing struggle analytics, you can easily monitor specific processes, pages and events on your site to quickly identify where your customers struggle, while real-time alerting can be enabled to quickly notify you at the first sign of struggle. By then applying session replay technology, you can identify why your customers struggle – offering a valuable macro to micro view on customer behavior that you can use to rectify issues and optimize the many campaigns, processes and digital experiences that drive business across your site.

Journey analytics can assist further, by allowing you to readily compare customer paths across unique segments like web, mobile and email, offering you a deeper understanding of multi-channel customer journeys and the ability to identify paths where your customers may struggle and recognize what actions may lead your customers to convert. Additional capabilities like geospatial analytics can expand your reach and help you understand where your customer are engaging or struggling with your organization across regions, offering you additional insight you can use to make more targeted and informed decisions about your business and execute digital transformation efforts that focus on areas of growth and global opportunities.

 

Watson CXA_new look_2018

Watson CXA with new navigational design and added features

 

Optimize experiences with data-driven success

Successful digital transformation requires a customer-centric approach that enables you to leverage data-driven insights based on customer behaviors to create engaging and optimized customer experiences across your entire organization. Creating advanced search events and customized reporting using Watson CXA and Tealeaf CX on Cloud can assist by providing deeper insight into customer behavior before, during and after performing search, offering the opportunity to optimize search terms and functions and improve content on your site to more actively engage your customers. Similarly, developing business process scorecards can help you measure and score your overall business process success by identifying the abandonment and conversion rates across and within each step of a critical business process, allowing you to recognize and root out inefficiencies in your important steps and optimize business processes across your organization. The capacity to segment your customer data and compare unique segments of customers offers you the capability to recognize issues with particular segments and optimize experiences, engagements and processes across your entire digital channels.

Applying usability analytics like heat maps are also very beneficial in providing insight into customer interactions on your pages and help you recognize usability issues with your site. As heat map overlays identify regions of a page where customers click or hover, they can assist you with identifying high and low interest areas on a page and providing insight you can use to replicate engaging content, make your pages more personal for your customers and optimize your page design to enrich the customer experience. The new feature of anomaly detection can further boost your business intelligence by providing real-time, actionable insights that assist you with detecting unusual patterns, or outliers, in your customer behavior data and determining contributing factors – helping you discover unexpected incidents and quickly respond to evolving issues to optimize and transform your entire online business performance.

 

Get started with building digital intelligence to transform your business!

Implementing effective customer behavior analysis can set the stage for the discovery of actionable insights you can use to drive digital transformation across your business. To help you get started with delivering consistent and extraordinary customer experiences, Pereion Solutions has developed a series of videos that introduce the important use cases you can execute to improve your digital intelligence and put customer insights to work using Watson CXA and Tealeaf CX on Cloud.

Watson CXA/Tealeaf Use Case Videos 1

 

Also available is our ebook, “Watson, Can You Help Improve Digital Customer Experience?,” that complements the use case videos and includes formulas for success that provide a step by step process for getting started with effective digital analysis that can help you visualize the customer journeys and create the actionable insights you need to optimize customer experiences and digitally transform your business.

Watson, Can you help improve digital experience ebook

 

Topics: Pereion Solutions, customer experience analytics, Search Optimization, Page Optimization, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, real-time alerting, customer journeys, journey reports, Tealeaf Customer Experience on Cloud, Struggle Analytics, actionable insight, digital intelligence, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Digital Transformation with CX Analytics, Behavior Data, customer insights, Watson CXA Use Cases, Behavior Analytics

Infuse More Intelligence into Marketing Campaigns with Watson Customer Experience Analytics

Posted by Steven Perry

Tue, Oct 30, 2018 @ 07:10 AM

Achieving increased added intelligence from customer behavior and applying it to automated marketing campaigns is every marketers goal. With Watson Campaign Automation (WCA), you already know you are delivering impactful campaigns by leveraging its insights and capabilities. By infusing AI-powered Watson Customer Experience Analytics (WCXA), you can inject even more intelligence into your marketing campaigns with deep customer insights that will produce improved segmentation and better yields.

Advanced Analytic Capabilities to Boost your Marketing Efforts

By integrating Watson Campaign Automation (WCA) and Watson Customer Experience Analytics (WCXA), you are able to leverage the analytic capabilities of Watson CXA.  Watson CXA provides a robust set of analytic capabilities based on the customer journey and user experience.  Watson CXA’s advanced analytic capabilities include:

  • Journey Analytics provide you with an aggregate view of the customer journey across time, devices and channels. Presenting you with valuable insight that you can leverage to quickly resolve potential issues, increase conversions and optimize every journey to create loyal customers.

Journey-1


  • Behavior Analytics helps you visualize and understand user experience; it displays and captures customer data through heat maps, session replays and form analytics. These capabilities can quickly identify areas of customer struggle and enable you to remarket to customers who may have abandoned based on user experience issues.

Heat Map Image_1-2

 

  • Struggle Analytics allows you to rapidly detect and analyze customer struggle on your website in real time. It works to recognized patterns or repetitive activity that could indicate customer struggle and provides the ability to quickly identify issues that cause customer friction. By detecting your customer struggle points, you can swiftly take corrective action to rectify issues, uncover areas of opportunity and optimize your customer experiences.

Edit Struggle Factor_image


  • Geospatial Analytics recognizes and assists you in understanding where geographically customers are engaging or struggling with your business. This aids in identifying key geographical areas for improvement and allowing you to make more informed business decisions on a global level.

Geospatial image_test cut

 

Integrated Customer Data to enhance Marketing Campaigns

Using IBM’s Universal Behavior Exchange (UBX) you can easily share data between Watson Campaign Automation (WCA) and Watson Customer Experience Analytics (WCXA). By passing data from Watson Campaign Automation you provide critical data to build customer journey reports.  Conversely, passing data and audiences from WCXA to WCA enables automated campaign execution based on insights developed through WCXA. 

Optimize Customer Journeys with Watson Experience Analytic

The key to a successful customer journey is having the appropriate data to better understand your customer. By leveraging AI powered Watson Customer Experience Analytics (CXA), you achieve a greater understanding and view of how customers interact in journeys across time, devices and channels. It supplies you with meaningful insight into your customers’ interactions, so you are well equipped to quickly resolve potential issues, increase conversions and optimize every journey to create loyal customers. Allowing you to make better, faster and smarter business decisions across customer touch points and recognize a return on investment (ROI). Learn more about enhancing the customer journey by downloading a copy of the IBM’s Whitepaper, “How to use Customer-Level Data to Supercharge Customer Journeys”, by clicking here. 

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Gain the insights you need to enhance customer journeys, boost conversions and maximize lifetime customer value by downloading our eBook, “Watson, Can You Help Improve Digital Customer Experience?”. Our eBook is a compilation of the top 10 use cases you can apply to improve your digital intelligence and optimize your overall customer journeys. Put customer insights work with IBM Watson CXA. Please click the tile below to download the eBook.

Watson, Can you help improve digital experience ebook

Topics: Pereion Solutions, Marketing Analytics, Customer Experience, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, Marketing Optimization, customer journeys, actionable insight, Watson Marketing, Watson Campaign Automation, Silverpop, IBM Universal Behavior Exchange (UBX), customer insights, Watson CXA Use Cases, user experience, Watson CA, wcxa, wca

Enhance Customer Journeys with Customer Insights using Watson CXA

Posted by Steven Perry

Tue, Aug 21, 2018 @ 07:08 AM

All too often, many customers experience frustration in their digital online journeys. Such as a poor online check out process, a link that doesn’t direct you to the appropriate information or an invalid coupon code. All can lead to abandon carts or ignored marketing campaigns that, in the end, result in disappointed customers and marketers.

The key to a successful customer journey is having the appropriate data to better understand your customers. Each customer journey requires both a starting point and a goal. That goal should be a mutual win-win that builds up your relationship with your customer at every conversion point. The use of the customer data can help in achieving the mutual goal.

Sample Journeys

The What vs. the Why of the Customer Journey

While traditional web analytics do a great job in evaluating what is happening with your website, like number of clicks, page views or bounce rates, it does not tell you why your digital properties perform as they do. Use of customer data gives you the why in the equation. When you have both what and why, you acquire the insight needed to help improve customer journeys.

Customer data focuses on how users interact with your digital properties rather than the properties themselves. Customer data awards you a competitive advantage in that it supplies you with the knowledge needed to create exceptional digital experiences that produce outstanding journeys.

Customer Insights

Let’s take a look at the types of customer data that can be helpful in creating positive impressions on customer journeys:

  • Mindset Data – Are the key stages in the customer experience with a brand. Based on the customer interaction performed, customers are placed in one of the five mindsets
    1. Discover-customers are starting to learn what you’re are offering
    2. Compare-customers are looking at all the options available.
    3. Acquire-customers have purchased one or more product
    4. Use-customers that are your users who may register their product or contact the
      help desk
    5. Advocate-customers sharing product info on social media or supplying a
      customer product review

Mindset data can aid in building remarkable experiences along the customer journey that result in progress from one mindset segment to the next.

Journey_screen

  • Behavior Data displays and captures customer data through heatmaps, session replays and form analytics. These behavior analytic capabilities can pin point customer struggles that need immediate attention across all channels with speed and accuracy which ultimately drive ROI. This allows marketers to stay ahead of the competition, be more dependable and gain valuable insight to ensure customers achieve goals throughout their journey.
  • Engagement and Value Data can be created by leveraging AI customer analytic solutions, like Watson CXA. Customer value data calculations can be made for you with a level of speed and accuracy that does not involve a team of data scientists. The outcome being a recognized ROI.

Leverage Watson CXA to Improve Customer Journeys

By leveraging AI powered Watson Customer Experience Analytics (CXA), a better understanding of how customers interact with your brand can be achieved in journeys across time, devices and channels. It gives you insight into to why your customers experience issues, the visibility into the customer experience and the ability to segment customer sets so you can take immediate action. All allow you to make better, faster and smarter business decisions across customer touchpoints. To download a copy of the IBM’s Whitepaper, How to use Customer Level Data to Supercharge Customer Journeys, click here.

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If you are interested in learning more about Watson CXA and realized benefits and ROI, download a copy of our eBook which highlights the top 10 use cases and formulas for success. Gain the insights you need to enhance customer journeys, boost conversions and maximize lifetime customer value. Please click the tile below to download the eBook.

Watson, Can you help improve digital experience ebook

Topics: Pereion Solutions, Customer Analytics, IBM Customer Experience Analytics, customer experience analytics, Cart Abandonment, Customer Experience Analytics Formula, Customer Experience, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, customer journeys, journey reports, IBM Watson Marketing Insights, IBM WMI, Mindset data, Behavior Data, Engagement and Value Data, customer insights

Watson Customer Experience Analytics Named Leader by Forrester

Posted by Steven Perry

Tue, Jul 31, 2018 @ 07:07 AM

In the recent Forrester Wave™: Customer Analytics Solutions Q2, 2018 report, IBM was recognized as a leader based on  IBM’s Watson Customer Experience Analytics (CXA) and Watson Marketing Insights (WMI). Scoring high overall in a 39-criteria evaluation in the areas of business impact, time to value as well as product investment and vision.

The evaluation included 9 customer analytics solution vendors who provide a comprehensive customer analytics platform which offer DIFM (“do- it-for-me”- business user friendly) and out of the box capabilities. According to the report, as demand for easy and instant access to customer insights among many professionals has increased so has the market for DIFM customer analytics solutions. Due to lack of IT and data science resources within many organizations, this new class of customer analytics solutions has surfaced allowing non-technical business users to leverage the insights needed to make better business decisions.

Click here to download the Forrester Wave™: Customer Analytics Solutions Q2, 2018 report from IBM. 

Watson CXA outperforms in Journey and Struggle Analytics 

Watson CXA distanced itself from the competition by excelling in Journey Analytics and Struggle Analytics in the Forrester evaluation.  Both offer a greater visibility into customers' behavior resulting in outstanding digital customer experiences by leveraging an infusion of Watson AI technology.

  • Journey Analytics provides a cross channel and multi-session customer view to help visualize the complete journeys customers take and assist with identifying the top-performing or popular paths that lead to conversion, offering actionable insight that can be used to replicate positive customer experiences.

 

  • Struggle Analytics recognizes potential struggle activity, such as step counts, repetitive patterns, or slow load times for pages. In addition, it allows you to drill deeper with session analysis to view individual customer experiences and readily determine the cause of customer struggle.

 

 

IBM Watson Marketing Insights - AI-power cognitive analytics with out of box capabilities

Forrester commends IBM Watson Marketing Insights (WMI) for its AI powered predictive customer insights and out-of-the-box analytic capabilities. It allows businesses to explore marketing insights and leverage predictive analytics without requiring data scientist technical skills. IBM WMI assists marketers in understanding and forecasting customer behaviors by recommending target audiences based on predictive analytics by creating segments based on a profile of customer data compiled from multiple sources. For more information about IBM Watson Marketing Insights, click here.

Learn more about Watson Customer Experience Analytics (CXA)

As a top performer in customer analytic solutions, IBM Watson Customer Experience Analytics (CXA) provides a comprehensive customer analytic platform which offers a seamless, end-to-end view of the customer experience to understand and optimize every journey.  Gain the insights you need to resolve issues, boost conversions and maximize lifetime customer value with Watson CXA. In our eBook, we have highlighted the top 10 use cases and formulas for success. Please click the tile below to download the eBook.

Watson, Can you help improve digital experience ebook

Pereion Solutions is an IBM Gold business partner specializing in Watson Marketing. If you would like to learn more about IBM Watson Customer Experience Analytics please click here or the tile below to request a consult or request a demo.

Learn more about Watson Customer Experience Analytics

Topics: Pereion Solutions, Marketing Analytics, Pereion, Customer Analytics, IBM Customer Experience Analytics, customer experience analytics, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, customer journeys, journey reports, Struggle Analytics, actionable insight, Watson Marketing, IBM Watson Marketing Insights, IBM WMI

Upgrade from IBM Digital Analytics to Watson Customer Experience Analytics Today

Posted by Steven Perry

Tue, Jul 10, 2018 @ 07:07 AM

Special Offer for IBM Digital Analytics Customers

Move beyond traditional web analytics with a special offer from Pereion Solutions and begin to really understand your customers' behavior.

This upgrade offer is designed to help you seamlessly and successfully make the transition from IBM Digital Analytics (DA) to Watson Customer Experience Analytics (CXA) along with the expertise of Pereion Solutions. In addition, it will allow you to gain a greater visibility into customers' behavior resulting in outstanding digital customer experiences.

Valid from July 1, 2018 though September 30, 2018, this offer provides:

  • Free Tealeaf SDK implementation services for IBM Digital Analytics customers that upgrade to Watson Customer Experience Analytics through Pereion Solutions by September 30, 2018
  • Customized, configured and tested SDK
  • Incremental capabilities of Watson CXA
  • Recognized return on investment (ROI)

 

IBM Digital Analytics Upgrade Offer Request a Quote

Why make the move from IBM DA to Watson CXA

Although IBM Digital Analytics (DA, AKA, Coremetrics) has a good web analytic foundation to build on, Watson Customer Experience Analytics (CXA) yields a level of customer insight that can't be achieved with traditional web or digital analytics solutions. Watson CXA can go beyond that and provide tremendous value in identifying and improving customer experience issues and ultimately increasing conversion rates.

Benefits of making the move to Watson CXA

  • Enhanced visibility into customer experience through Journey Analytics, Struggle Analytics, Mobile Analytics
  • Ability to create actionable insight from your customer data
  • Modern user interface that provides easy navigation and enhanced views in to customer data
  • Monthly releases that add new enhancements and functionality with no incremental costs
  • Realized savings in time and money and an overall return on investment (ROI)

 

Watson CXA image-6

  

Improve Digital Experience by Upgrading to Watson CXA Now

A challenge for many organizations is how to get started and move beyond basic digital analytics to create more relevant data that equals better customer insights.  Watson CXA and Pereion Solutions can help you with these efforts.   In our eBook, “Watson, Can You Help Improve Digital Customer Experience?,” we compiled the top 10 use cases you can implement to improve your digital intelligence and put customer insights to work with IBM Watson CXA.    Also included are formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences.

To learn more about how Watson CXA can transform your customer data into actionable information that allows you to make better decisions for your business, you can download the eBook by clicking below.

Watson, Can you help improve digital experience ebook.

 

Topics: Coremetrics, Pereion, IBM Digital Analytics, customer experience analytics, Watson Customer Experience Analytics, Watson CXA, customer journeys, journey reports, Struggle Analytics, actionable insight, IBM Digital Analytics (DA)

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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