Build a MSP Marketing Plan That Will Increase Lead Generation
Last year, HubSpot released their ROI Report that leaves no doubt that the inbound marketing movement is alive and flourishing across all types of industries. According to the 2013 HubSpot ROI Report1, 93% of companies using inbound marketing have increased their lead generation2. The principles of inbound marketing should be incorporated into an overall MSP Marketing plan, there are solid proof points in the industry of success. For example, Paranet, a managed IT services and consulting firm, increased their monthly organic leads by 2000%, their web traffic by 148%, and their landing page conversions by 1000%3 by implementing inbound marketing practices with HubSpot.