Pereion Solutions Blog

Uncover CX insight gaps with Digital Experience Analytics

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.

Improving the Travel and Tourism Digital Experience

Deciding on that once in a lifetime travel destination is both fun and exciting but the task of making the travel arrangements can be downright daunting. From booking flights to reserving a hotel room or car, the process of getting your itinerary in order can be lengthy and, at times, very complex. Therefore, it is important that travel and leisure companies provide optimized and seamless omni-channel experiences that attract new customers and keep them coming back time and time again.

Reveal CX insights gaps with Digital Experience Analytics

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.

Optimize the B2B eCommerce Digital  Experience

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.

Upcoming webinar:  Proactively deliver exceptional digital experiences

Do you have the ability to understand why customers behave as they do to help you build superior digital experiences? 

Discover how digital customer experience analytics provide the advanced analytic tools to gain actionable insights that can help proactively create optimal digital experiences.  Register now for the upcoming CX analytics webinar to learn how to uncover the "why" behind customer behaviors by leveraging Acoustic Tealeaf.

Brands and organizations use a variety of analytics tools to comb through data in effort to build top notch digital experiences. Yet when some of these tools can only tell you "what" is occurring, teams are left to make decisions on intuition alone. Uncovering why customers behave the way they do is essential in enabling teams to proactively deliver the experience consumers expect as wells as driving conversions, revenue, and customer satisfaction.