Digital technology is having a profound impact on B2B organizations and redefining how they must connect with their clients. With more of the B2B decision-making process occurring online, successful B2B companies are now required to better develop their digital channels and increase their B2B ecommerce effectiveness. At the same time, B2C ecommerce has reshaped the expectations of B2B customers, and B2B companies need to improve business processes and meet the challenge of providing an optimized online customer experience to remain competitive and capitalize on opportunities.
How must B2B ecommerce adapt?
B2B organizations that want to be successful must digitally transform their business to streamline processes and enrich the buyer experience to meet the demands of today’s B2B customer. To accomplish this, B2B organizations need to understand their customer’s online struggles, eliminate the obstacles that prevent successful conversions and offer a personalized and seamless experience. The ability to successfully convert customer behavior data into actionable insights that result in customized and frictionless experiences offer a huge opportunity and competitive advantage for B2B companies.
“Thanks to our Customer Experience Analytics solution, we successfully diagnosed and remediated issues almost twice as fast as was previously possible."
- Jennifer Tattenbaum, Senior Director of Interactive at Shubert Ticketing
Pereion Solutions assists clients with leveraging the Customer Experience Analytics solution to help them understand customer struggles and deliver exceptional customer experiences. With deep expertise in customer analytics skills, Pereion Solutions allows businesses to reduce the time to value for their customer analytic solution and implement best practices across organizations.