Pereion Solutions Blog

Four Themes from the MassTLC Channel Marketing ROI Seminar

Posted by Greg Jackman

Wed, Aug 6, 2014 @ 11:08 AM

Last week, MassTLC held the Sales & Marketing Seminar: Channel Marketing ROI to share some of channel marketing’s best practices. With the panel of sales and marketing executives from reputable companies, four themes emerged:  

 

  1. Partner Recruitment: Segment the Partner Community & Know Your Target. Do you understand the DNA of the partners you are recruiting? Have you differentiated your business from a channel perspective?
  2. Content Marketing: Establishing Thought Leadership. "Marketing in a box" doesn't work.  Do you have high value content they utilize?
  3. Marketing Planning & Execution: Build Individualized Plans with Your Partners. Work with your committed partners on their marketing plans in a flexible and collaborative way.
  4. Management System: It’s Possible to Build a Repeatable Process with Consistent Outcomes. What key performance indicators should you focus on as you develop your management plan?

 

I had the opportunity to moderate the Mass TLC panel discussion. To read our guest post on the MassTLC blog that covers the entire event, including more information on these four areas, please visit the Mass TLC Blog.

 

Who is MassTLC?
Massachusetts Technology Leadership Council is a technology association and network of tech industry leaders focused on accelerating innovation through active communities and events to support workforce development. With a membership of over 550 companies, MassTLC provides industry-leading content and a visible platform for companies and individuals looking to influence and grow their technology businesses.

If you would like to talk about this event, these channel marketing themes, or your specific channel marketing challenges, please contact us directly at slperry@pereion.com.

We offer a Channel Readiness Assessment to help companies identify the gap areas they need to work on to improve their channel sales performance.  Click below to learn more about Channel Readiness Assessments.  

Channel Readiness Assessment eBook

 

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Topics: Pereion Solutions, Channel Management, Channel Consulting Services, Channel Marketing, Channel Sales, Channel Readiness, Partner Enablement, Partner Advocacy Marketing, Partner Sales Enablement, Partner Recruitment

Looking for an Innovative Partner Portal Solution?

Posted by Greg Jackman

Mon, Mar 3, 2014 @ 07:03 AM

Recently, Pereion partnered with a company called Brainshark. If you’re not familiar with them, Brainshark provides you with the ability to create a valuable partner portal to convert your training and sales enablement materials into video presentations, all available on-demand. You’re able to produce and deliver compelling content for your clients and partners by uploading different formats and adding your own narration, giving you a dynamic presentation that partners will be able to share for training purposes.

Brainshark’s main application use cases are:

  1. Channel Partner Sales Enablement
  2. Sales Training
  3. Marketing Presentations
Brainshark Partner Portal

The dynamic, mobile-friendly, cloud-based, voice-enriched business presentations on a partner training portal, like Brainshark, increases retention, simplifies complex partner programs and products offerings, and improves the productivity of your sales, marketing and training programs. One of more significant elements of a parting training portal is that your clients are able to access these presentations anytime, anywhere, with any web-enabled device. You’re able to share critical, up-to-date content via email, newsletter, social media, an existing partner portal, and even embed it directly onto your website. The primary benefits of the partner training portal include:

  • Improved channel partner sales enablement and partner communications
  • Faster and cost efficient partner training and onboarding
  • Mobile optimized and cloud based, readying channel sellers with information on-the-go
  • Share content extending your reach and improving your lead generation and ROI
  • Ability to track viewer behavior, improving communication effectiveness

One of the more valuable features of Brainshark is the ability to track viewers of your content in real-time. This also includes the option of adding surveys, polls or quiz questions after your presentation is completed. With all these viewing details, you’re able to accomplish four important things:

  1. Engage your partners in a conversation
  2. Evaluate which content is resonating with your partners
  3. Align your content with your partners’ needs
  4. Measure the effectiveness of your channel marketing strategies for better decision making and prioritization

With a partner training portal, like Brainshark, you improve your overall channel partner communications and sales enablement.

We welcome you to check out our Pereion Solutions Presentation on myBrainshark, the entry level of Brainshark. This presentation gives you an overview of how our channel consulting and marketing services increases your channel sales through partners. Although posted on myBrainshark, it demonstrates Brainshark’s presentation capability and ability to deliver engaging content that grows your channel. 

If you’d like to discuss your partner sales channel enablement needs with us, please email Steve Perry at slperry@pereion.com. Or to learn more about Brainshark's capabilities, visit their Partner Sales Enablement page or Channel Sales Enablement page.

Please also share this blog using the social media icons above. You can subscribe to the Pereion blog below to receive additional tips on improving your channel marketing plans.

Topics: Pereion Solutions, Channel Management, Channel Marketing, Channel Sales, Partner Enablement, Partner Sales Enablement, Pereion

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Watson Customer Experience Analytics (WCXA) and Tealeaf software to optimize web and mobile experience.

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