Pereion Solutions Blog

What’s new with Acoustic Analytics (Tealeaf, Journey and Digital Analytics)

Posted by Kristin Bonazoli

Tue, Nov 19, 2019 @ 07:11 AM

Several new features and enhancements, including name changes, have been introduced to the Acoustic Analytics, formerly part of IBM Watson Marketing, portfolio.  Let's take a closer look at what has been released over the past few months with Acoustic Analytics which includes the former Tealeaf, Journey and Digital Analytics.

Acoustic Analytics updates the UI and adds Journey Stages

Acoustic Analytics, formerly known as Watson Customer Experience Analytics, is comprised of of 3 components - Acoustic Experience Analytics (Tealeaf), Acoustic Journey Analytics and Acoustic Digital Analytics.  In addition to the rebranding, here is what is new with the Acoustic Journey Analytic and Acoustic Digital Analytic components of Acoustic Analytics:

Acoustic Journey Analytics updates include:

  • Journey stages have replaced Mindsets. Unlike the Mindsets report, which only shows a snapshot of customers in each stage, the Journey stages report also shows you the customers that are transitioning from stage to stage. Users can also configure stages and set target goals at each stage. Journey stages will track the progress of those goals.   For more information on Journey Stages, click here.

Original_MindsetOriginal Mindset Report

Journey_StagesJourney Stage report

  • Mindset changed event icon's name has been changed to Stage Migration and the Original mindset and New mindset attributes renamed Original stage and New stage respectively.
  • Enhancements to the navigation bar offer a more streamlined look and sharper labeling and the Reports menu has been renamed Journey Analytics.
  • Paths in the Channel summary report are now sorted by unique customers in descending order and the Most traveled metric has been temporarily removed. 
  • Now configure time zones in Journey Analytics to ensure consistent time zone reporting across Journey Analytics, Digital Analytics and Experience Analytics (Tealeaf) applications.
  • Users now have the ability exclude specific journeys from journey reports
  • Report descriptions can now be shown in the Description field of the report building panel.

Click here for more information on the new releases for Acoustic Journey Analytics

Acoustic Digital Analytics updates include:

  • Acoustic branding changes in the UI 
  • The capacity to apply filters in standard reports to narrrow report results.

Filter reports

  • Export Clickstream reports as Excel and CSV files. Open the Clickstream report and then click Menu > Export > CSV or Menu > Export > Excel.
  • Access to the Digital Analytics Enterprise Dashboard directly from the Digital Analytics UI.
  • Improvements to registration data processing and report calculation
  • Logging out to Digital Analytics will also log you out of IBM id.
  • Filter icons are now shown in standard report widgets
filtericon
  • Tracking Code Generator is now available 

Click here for more information on the new releases for Acoustic Digital Analytics

 

Acoustic Experience Analytics (Tealeaf) enhance Replay and Data Export

Acoustic Experience Analytics (Tealeaf), also a component of Acoustic Analytics, is alternatively available as a standalone module. Below you will find a list of the latest improvements to Acoustic Experience Analytics:

  • The user interface now reflects the Acoustic branding so when logging in you see a rebranded page and banner.


NewLoginPageRebranding

 

  • A redesigned Replay interface offers updated and re-positioned icons and allows users to customize replay with a new Settings option. 
  • Setting option can also be used to specify session attributes you want displayed during Replay.
  • Show mouse movement is available in Replay Settings and when enabled allows users to view the mouse movements when replaying the session with Auto Replay. This new feature can provide valuable insight into your customer's behavior.
  • The newly designed Replay also provides the ability to retrieve static content from outside LTS files for LTS session replay and filter mouse movement events from the Replay and Raw data navigation panes.
  • Anomaly Detection can now be configured to run on an hourly basis.

SetHourlyAnomalyDetection
  • Session Search BETA was renamed Search and made the default for searching sessions.  Search and Classic Search options have been added to the Session Search page allowing you to switch between both options.
  • Export all option has been added to the Session Search results page providing users with a new way to manage and monitor sessions searches.
  • Data Export feature has been improved.
  • Several usability enhancements have been made to the Snapshot Gallery
  • A text widget has been added for communicating information to WorkSpace members.

CreateTextWidget

Click here for a detailed list of the enhancements released for Acoustic Experience Analytics (Tealeaf)

 

Need Help Leveraging Acoustic Experience Analytics (Tealeaf)? 

Pereion Solutions specializes in Acoustic Experience Analytics (Tealeaf) and wants to help you get the most out of your CX investment.  Below is a list of Pereion resources that are available to you in your efforts of effectively leveraging Acoustic Experience Analytics (Tealeaf).

Pereion Solutions Learning Paths Portal Offers Short Education Modules

Pereion Solutions' Learning Paths can help you expand your skills in key areas that are important to successful digital analysis.  Our learning paths put resources at your fingertips to allow you to effectively leverage both the Acoustic Analytics (Watson CXA) and Acoustic Experience Analytics (Tealeaf) solutions to optimize customer experiences and maximize opportunities for your digital business.  Our learning modules include:

  • Acoustic Experience Analytics (Tealeaf) Fundamentals will help you grasp the basics of Experience Analytics (Tealeaf) so you can begin to understand customer behavior and recognize areas of improvement for your online business. The topics include: Simple Session Search, Advanced Session Search, Session Replay and Analysis, Managing Workspaces and Dashboards, and Creating Standard Reports.

  • Acoustic Experience Analytics (Tealeaf) Formulas for Success include use cases and formulas that will provide you with a step by step process for getting started with effective digital analysis and optimized customer experiences to gain a competitive advantage in the online business world.  Use case topics include: Geospatial Analytics, Struggle Analytics, Heatmap Analysis, Realtime Alerting, Business Process Optimization, and Anomaly Detection.

 

Click here to get started on your Learning Path to effective digital analysis or by clicking the tile below.

Pereion Learning Paths Portal

 

Pereion Now Offering Virtual Hands on Training

In addition to the education modules available in our Pereion Learning Paths, Pereion Solutions is pleased to now offer a virtual hands-on Acoustic Experience Analytics (Tealeaf) Training Course that will further develop your Tealeaf skills.  Our new course is designed to provide the beginner level Tealeaf user the opportunity to develop intermediate level skills and covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. 

To learn more about the Tealeaf on Cloud training course or to register your organization for the virtual hands on training, please click on the button below.  If your organization has specific requirements, we will work with you to customize the class to fit your needs.

Pereion Solutions Tealeaf on Cloud Training Course

Pereion Solutions Acoustic Experience Analytics (Tealeaf) eBook

Pereion has put together the top customer experience use cases you can apply to improve your digital intelligence and put customer insights to work using Experience Analytics (Tealeaf).  Click here to download your copy and start to realize the business value of converting your customer behavior data into a competitive transformation tool.  

Acoustic Experience Analytics (Tealeaf) eBook

 

Topics: Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, customer journey analytics, Pereion Learning Paths, ROI, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly, Acoustic Experience Analytics, Acoustic analytics, Acoustic Journey Analytics

Get Ready for the Holidays with Acoustic

Posted by Kristin Bonazoli

Thu, Oct 31, 2019 @ 07:10 AM

With the holiday season almost upon us, now is the perfect time to ensure that your business is prepped and ready for the influx of on-line shoppers over the upcoming months. To assist with holiday preparations, Acoustic is providing clients with tips and recommendations to optimize for peak program activities with their 2019 Holiday Readiness Program.

Acoustic 2019 Holiday Readiness Program

If you are an existing Acoustic Experience Analytic (formerly Tealeaf) and Acoustic Analytics (formerly Watson CXA) user, the Acoustic Holiday Readiness Program will arm you with valuable information and resources that you can use to plan and make your busy season a success.  Below you will find links to Acoustic's Holiday Readiness Webinar Series and Holiday Readiness Guideline documents along with Acoustic Support information that will help you to prepare for the hectic holiday stretch.

Holiday Readiness pic for blog (2)

 

Holiday Readiness Webinars

Acoustic's Holiday Readiness Webinars offer a variety of tips and best practices for Acoustic Experience Analytics (formerly Tealeaf), both On-Premise and SaaS, and Acoustic Analytics (formerly Watson CXA) that can help ensure a successful holiday season and exceptional experience for customers.  These webinars examine a list of the most common and critical areas to help address challenges (like unusual data spikes, holiday eventing issues, and reporting) and the best ways to troubleshoot unforeseeable situations.


Holiday Readiness Guidelines and Support Information

In addition to the webinars, Acoustic has provided downloadable Holiday Readiness Guidelines that you can follow as you prepare your organization and ensure your Acoustic Experience Analytic and Acoustic Analytic requirements are in order for the holidays.  Acoustic Support is also available to assist with any technical issues over the 2019 Holiday Season.  Please click the link below for the Acoustic Support Handbook which details contact information, how to engage support and links to sign up for maintenance and outage notifications. 

 

CX Analytic Holiday Readiness Complimentary Consultation

Pereion Solutions wishes you a prosperous and profitable holiday season.  As an Acoustic partner, we provide our customers with best practices to achieve greater insight and improve digital experience through our deep expertise in Customer Experience Analytics.  Please click here to request a complimentary consultation with us to discuss your customer experience analytic requirements and to ensure you get the most value out of your Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) investment this holiday season.

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Topics: Tealeaf best practices, cx analytics, Tealeaf, Acoustic, GoAcoustic, Acoustic Experience Analytics, Acoustic analytics

Discover what’s new with Tealeaf on Cloud and Watson CXA

Posted by Kristin Bonazoli

Tue, Jul 23, 2019 @ 07:07 AM

One of the biggest changes over the past few months, in addition to the new enhancements to Tealeaf Customer Experience on Cloud, Watson Customer Experience Analytics (CXA) and Digital Analytics (DA), is the rebranding of the IBM Watson Marketing portfolio to be named Acoustic. 

Acoustic, formerly IBM Watson Marketing, was officially introduced, on Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions.  Although branded under a new name, Tealeaf on Cloud, Watson CXA and Digital Analytics (DA) continue to be powerful Customer Experience (CX) analytic tools that offer a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that help marketers deliver optimal and enriched cross channel digital experiences that drive customer satisfaction, improve conversion rates, reduce cost and maximize return on investment (ROI).  Now, let's take look at latest releases that add new enhancements and functionality to Tealeaf on Cloud, Watson CXA and DA.  

 

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Tealeaf on Cloud enhancements improve reports and workspaces

Below you will find a list of the latest improvements to Tealeaf on Cloud:

  • Users assigned to the EventAdmin role are now authorized to edit reports shared by other users.
  • A Validate page option has been added to the Snapshot Capture feature allowing users to check the page they are capturing to make sure it does not have any issues that may cause the snapshot to fail.
  • Enhancements to workspaces now allow you to share with user groups.
  • Workspace owner names are now displayed in the Workspace navigation to help differentiate between similar workspace names.
  • Category name edits in Workspaces can now be canceled if needed.
  • Session Search BETA search sharing includes users groups.   Members of user groups with which you shared results can access the session listing by choosing Search results>Shared with Me from the Session Search BETA page. 
  • Simple Event Caption now functions with span elements.

Click here for a detailed list of the enhancements released for Tealeaf on Cloud.

 

Watson CXA adds updates to event icons and Navigation

Here is what is new and improved for Watson CXA :

  • Ability to customize event icons in individual journeys
  • Enhancements to the Navigation bar offer users a more up-to-date Reports menu and sharper labeling on other menus.
  • Organizations with top path enabled also see top path trends in the Overview dashboard

Click here additional information on Watson CXA enhancements.

Digital Analytics release enhances usability

Updates to DA include:

  • Hierarchy reports that you export and email now support date and segment compare.
  • Watson Assistant not only can answer your question but also provides a link to the IBM Knowledge Center for further information.
  • Digital Analytics Real-time Monitor and the Digital Analytics Enterprise Dashboard can be accessed by clicking the Monitor or Enterprise Dashboard link in the DA standard workspace.
  • Support for JSON in the Report API has been added allowing users to export reports to CSV, Excel, Tableau and JSON formats.
  • Monitor specific Product category metrics by configuring alerts.

Click here for more information on the new releases for Digital Analytics

Improve your Tealeaf skills at the DC Tealeaf Rug on 7/31/19, 

Looking to improve your Tealeaf skills?  Join Pereion Solutions on Wednesday, 7/31/19, at the Washington, DC Tealeaf Regional Users Group (RUG) for Tealeaf on Cloud Fundamentals training that will help develop and further your knowledge in key areas that are important to facilitating effective digital analysis.  This no cost, valuable Tealeaf RUG training session will focus on advanced reporting and session search capabilities, combined with basic event development training.  

Reserve Tickets to DC Tealeaf RUG on 7/31/19

Click here to reserve your spot for our 7/31/19 session on day 2 of the DC Tealeaf RUG.  (Please note that if you wish to attend the training on day 2, 7/31/19,  we ask that you also attend day 1, 7/30/19 - so reserve your tickets for BOTH days.)  Please be sure to bring a laptop and access to a Tealeaf on Cloud environment for this course.  For additional information about the topics that will be covered in our training session and to download a copy of the agenda, click here.

 

New learning material added to Pereion Learning Paths portal

Pereion Learning Paths put resources at your fingertips to allow you to effectively leverage Watson Customer Experience Analytics (Watson CXA) and Tealeaf Customer Experience on Cloud (Tealeaf on Cloud) solutions to optimize customer experiences and maximize opportunities for your digital business.  We have recently added a couple new education modules that will provide you with valuable information on Managing Workspaces and Dashboards and Creating Standard ReportsClick here or the tile below to read more about these new learning modules and other educational material that will help you get started with successful digital analysis.

Pereion Learning Paths Portal

 

Topics: tealeaf web analytics, Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, What's new with Tealeaf and Watson CXA, geospatial analytics, Pereion Learning Paths, return on investment, ROI, Tealeaf RUG Washington, DC, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

Look what’s new with IBM Tealeaf on Cloud, Watson CXA and IBM DA

Posted by Kristin Bonazoli

Tue, May 7, 2019 @ 07:05 AM

Several new features and enhancements were introduced in Q1 for IBM Tealeaf Customer Experience (CX) on Cloud, Watson Experience Analytics (CXA) and IBM Digital Analytics (DA), that significantly improve functionality and usability.  Take a look at what's new and changed over the past few months.

IBM Tealeaf on Cloud enhancements improve functionality and workspace management

A number of new features were added to Tealeaf CX on Cloud and CX Overstat on Cloud that introduce enhancements in these key areas:

Anomaly Detection -

  • A new feature allows you to enable and configure alerts.  Alerts can be managed from the Alert Manager and allow users to select the alert method and indicate the email recipients. 
  • The table of the Anomaly Detection report has been enhanced to make it easier to understand the correlation between dimensions and contributing factors.  
  • Action column now includes contextual information.

Session Search -

  • OrgAdmin can now pin and "favorite" almost all categories of search conditions, like Event names, Dimension names, Session attribute names, to a drop-down list in Session Search. 
  • Session Name has been added to the Event Tester results page to make it easier to identify sessions and differentiate one from another.


Event testerSession Name is added to the Event Tester

  • Support for wildcard (*) searches has been added.
  • Share option has been added to the results page making it easier to share your session search with other users. 
  • Session Search Beta has been introduced and is an improved version of Session Search, offering intelligent and cognitive searching features.

Event Tester -

  • Expand all and Collapse all options have been added that provide you with a more efficient way to view and scroll Event results for sessions. 
  • The Select Sessions area of the Event Tester has new feature to Replay sessions so you can make sure you have the correct session for the Events or Event objects you are testing.

Data Export tasks - 

  • To improve performance, only the most recent week of the Daily export tasks are loaded into the table and you can view the entire history of a Daily export task by clicking View task. history.  Previously, if a Daily export task contained a lot of execution records, it took a long time to load in Data Export table and users had to wait before working with the data.

CX Overstat reports -

  • Dates are now grayed out on calendars if they fall outside of the Overstat data retention period for  Expanded reports in the Overstat report builder and the Overstat reports.
  • Capture Shortcut can now be modified by users.

Session Replay -

  • New icons have been added to the Navigation pane for Replay to either click, load, unload, scroll or value change. 
  • Timeline, Replay and Raw Data are now located in the top row in the navigation pane and the icons for User, Number of Screens and Operation System can now be found below the Timeline, Replay and Raw Data tabs. 
  • The Steps label now includes the session's start time and duration.

snipping timestampDuration for each screen view is displayed in Step label. Previously, a timestamp was displayed.

  • Filter content in the Replay and Raw data views to de-clutter the navigation pane.

Workspaces

  • SysadminSupportUser and OrgAdmin designated users now have the ability to delete workspaces owned by other users and to create categories for public workspaces. Creating categories for public workspaces makes it easier for members within your organization to find data that is relevant to their roles.   

Workspace categoriesOrgAdmin and system administrators have an option to create categories in Public Workspaces

  • OrgAdmin can now manage users by group.
  • Ability to create categories in My Workspaces and a name-check prevents duplicate category names.
  • A bookmarking feature has been added to the navigation pane to access your reports quicker.
  • Shared workspaces are renamed to Shared with me and Admin workspaces are grouped by owner.
  • Declutter the Workspace Viewer area with the Close all tabs icon. Also, the creation of inadvertent New Workspaces has been addressed and eliminates the possibility of creating new workspaces accidentally.

In addition to the added improvements, issues with Simple Event Capture,  to the Create and Clear buttons have been resolved.  Also, you now have the ability to refactor Sub-select tool output for time-based metrics.

 

Watson CXA updates offer improvements to reports

The following enhancements were introduced in Q1 for Watson CXA: 

  • Now you have the ability to drill into an expanded view of a journey report to see new calculations to metrics.  These new metrics are available for newly created reports and allow you to see percentage of journeys within a channel that contain a certain event, as well as the average number of times an event was completed per channel.

expanded view

Expanded view of a journey report to see new calculations to metrics


  • The number of Top paths you want to display in journey reports can now be customized between five and fifty.
  • Mindset categories can also be customized.  Previously, mindset categories featured OR logic between events, but now you can specify AND relationships for events in a mindset category.  Also, you can now track when a user moves from one mindset category to another and use the events as touchpoints within journey reports.
  • You can now export a CSV file that contains a list of your users for Watson CXA, Tealeaf on Cloud and Digital Analytics that includes user roles, permissions and the date of last login.

 

IBM Digital Analytics release new features to improve usability

Let's take a look at the updates for IBM Digital Analytics:

  • A date range now shows on the file name and report headers of exported reports.  Also, date ranges can be saved in custom views for Top Line Metric reports.
  • The Trend icon has been moved to the top of the report workspace so users can see the correlation between the trended view and the bar chart view.
  • Heat maps for Top Line Metrics reports can now be exported to Excel, CSV, and PDF.
  • When editing custom marketing channels in the Admin UI, Administrators have the ability to sort channel names and active vendors.  This can be done by clicking Up/Down arrow next to Channel name in Marketing Channel window or Active vendor in the Create channel window.
  • DA now restricts you to three failed login attempts before you are locked out and a password reset email is sent.
  • Enhancements to the TagBar allow you to resize and  open in the tab that you are currently using.  Also, The TagBar extension is easier to install on Firefox.
  • Scheduled report emails now provide option to unsubscribe.
  • Top Line reports tracked and anonymous comparison data is now available when you export or email.
  • New/Repeat Visitors can be added to segments.
  • The title for the Mobile Device Type column in the Mobile Devices report is changed to Device Type and a column for non-mobile devices shows Desktop/Non-Mobile.
  • "No end date" is remains on in reports after you change the date frequency in the Calendar.
  • Date and segment compare can be saved and is now supported in all ad hoc and standard hierarchy reports.

hierachy reports

Save views of hierarchy reports with compared dates and segments

  • Ability to quickly identify users groups that a report is shared with by either checking the report tool tips or the report properties.
  • Now when unique-based metrics change to no longer being unique, a message displays and the corresponding metric name in the IBM DA UI updates 

 

Pereion's Think Presentation, Data Driven Customer Experience with IBM Tealeaf, available on-demand

Discover how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using Tealeaf on Cloud.  View our on-demand webinar, Data Driven Customer Experience with IBM Tealeaf, that examines Tealeaf CX on Cloud best practices and highlights important use cases that can be applied to achieve a better understanding of customer behavior to improve digital customer experience and boost business opportunities.  Click here or the tile below to watch our on-demand webinar, Data Driven Customer Experience with IBM Tealeaf. 

 

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Interested in learning more about Tealeaf on Cloud and the topics covered in our webinar? Please click below for a one-on-one discussion on how we can help you effectively leverage and get the most out of Tealeaf CX on Cloud and Watson CXA to optimize and deliver exceptional digital customer experiences.

 
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Topics: Pereion Solutions, tealeaf web analytics, Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Search Optimization, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), Mindset data, IBM DA, What's new with Tealeaf and Watson CXA, CX Analytics Best Practice Tip, Data Drive Customer Experience with Tealeaf, Anomaly Detection, Think 2019 Presentation, geospatial analytics, Business Process Scorecard

Pereion's Think Tealeaf Presentation Now On-Demand

Posted by Kristin Bonazoli

Thu, Apr 25, 2019 @ 08:04 AM

At the IBM Think 2019 conference this past February, Pereion Solutions was invited to present, Data Driven Customer Experience with IBM Tealeaf.  Our presentation focused on Tealeaf CX on Cloud best practices and highlighted important use cases that can be applied to gain a greater understanding of customer behavior in effort to improve digital customer experience and boost business opportunities.

57Steve Perry presents, Data Driven Customer Experience with IBM Tealeaf, at  IBM Think 2019

 

Data Driven Customer Experience with Tealeaf available as on-demand webcast 

We are pleased to let you know that our IBM Think 2019 presentation, Data Driven Customer Experience with IBM Tealeaf, is now available as an on-demand webcast. For those that were unable to attend Think 2019 or missed our session, this is a perfect opportunity to discover how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using Tealeaf. In addition,  learn more about the following use cases that can be utilized to improve digital intelligence and create actionable insights: Geospatial Analytics, Struggle Analytics, Anomaly Detection, Business Process Scorecards, Onsite Search Optimization and Anomaly Detection.  Click here, or the tile below, to view our webinar, Data Driven Customer Experience with IBM Tealeaf.

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Pereion Solutions specializes in Tealeaf and Watson Customer Experience Analytics (CXA). We can help you effectively leverage Tealeaf CX on Cloud and Watson CXA to optimize and deliver exceptional digital customer experiences. Click here to schedule a complimentary consultation with us. 

 

Topics: Pereion Solutions, Tealeaf best practices, Tealeaf IBM, Search Optimization, Tealeaf Customer Experience on Cloud, Struggle Analytics, actionable insight, digital intelligence, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, customer insights, digital experience, IBM Think 2019, Think 2019, Data Drive Customer Experience with Tealeaf, Anomaly Detection, Think 2019 Presentation, geospatial analytics, tealeaf cx on cloud use cases, Business Process Scorecard, Tealeaf

Pereion Solutions Presents at IBM Think 2019

Posted by Kristin Bonazoli

Wed, Feb 20, 2019 @ 07:02 AM

Pereion Solutions was proud to present and be a part of the IBM Think 2019 conference that wrapped up last Friday.   Our founder and president, Steve Perry, discussed ways to utilize data driven insights and leverage the power of AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) and Watson Customer Experience Analytics (CXA).

59 (1)Steve Perry, President of Pereion Solutions presents at IBM Think 2019

 

Data Driven Customer Experience with IBM Tealeaf

Our IBM Think 2019 session, Data Driven Customer Experience with IBM Tealeaf, touched upon IBM Tealeaf CX on Cloud best practices and important use cases that can be applied to help achieve a better understanding of customer behavior to enhance digital experience and drive business opportunities.  Some of the important use cases covered in the presentation include:

  • Anomaly Detection - Identify unusual patterns and irregularities in customer behavior data and uncover contributing factors
  • Struggle Analytics - Detect and analyze customer struggle on your site in real time
  • Business Process Scorecards - Gain visibility into the performance of your business processes and identify individual process steps that may need improvement
  • Geospatial Analytics - Understand where your customers are engaging and struggling geographically
  • Onsite Search Optimization - Achieve advanced insights into how customers engage with content and what they are searching for on your website

 

Please click the tile below to take a look at additional Tealeaf CX on Cloud and Watson CXA customer use cases that were not included in our presentation.

Watson CXA & Tealeaf Use Case Video 

 

Missed our IBM Think 2019 session?  Download a copy of our presentation or schedule a consultation on Data Driven Customer Experience with IBM Tealeaf, by clicking the tile below.

Download Pereion Solutions' IBM Think Presentation, Data Driven Customer Experience with IBM Tealeaf, or request a consult

 

Pereion introduces new Learning Path portal at Think 2019

In addition to our presentation, we are thrilled to have introduced Pereion Solutions' Learning Paths at IBM Think 2019!

In effort to address the needs of our customers and put resources within reach to effectively leverage IBM Tealeaf CX on Cloud and Watson CXA solutions, Pereion developed the Pereion Learning Path portal.  It is designed to help you focus on specific areas important to facilitating effective digital analysis and creating actionable customer insight.

Our Learning Paths curriculum is continually being developed so be sure to visit our portal regularly for new material.  Click below to register and get started on your learning path to successful digital analysis!

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Topics: Tealeaf best practices, IBM Tealeaf Partner, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Think 2019, Learning path portal, Think 2019

Learn About Data Driven Customer Experience with Tealeaf at IBM Think 2019

Posted by Steven Perry

Tue, Feb 5, 2019 @ 07:02 AM

IBM Think 2019 is just seven days away and an ideal time for companies to get hands on experience and explore the many technologies and resources that can be employed to help transform and optimize their businesses. Artificial intelligence (AI) will again be a key topic at Think and a great opportunity for online businesses to discover new ways of leveraging the power of AI in solutions like IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) to enhance digital experiences and maximize business opportunities.

Pereion Solutions to present at IBM Think 2019

As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions is proud to be presenting and to be a part of IBM Think 2019.  Please join us on Wednesday, February 13, 2019, from 9:30 AM - 10:10 AM for a break out session (Session ID#7359A), Data Driven Customer Experience with IBM Tealeaf, located at Moscone South, Exhibit Level, Hall D - Data & AI Think Tank E.  Learn how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience. We will focus on Tealeaf CX on Cloud best practices and highlight important use cases that you can apply to help you better understand customer behavior and transform your data into usable insight to create exceptional digital experiences and boost business performance.  Our presentation will cover the following key topics:

  • Anomaly Detection
  • Struggle Analytics
  • Business Process Scorecards
  • Geospatial Analytics
  • OnSite Search Optimization
  • Session Search & Analysis Techniques

 

We hope to see you at Think 2019.  For additional information on our session click here

 Think 2019-2

 

Not attending Think but are interested in learning more about Tealeaf on Cloud and the valuable information being presented? Please click below for a one-on-one discussion on Data Driven Customer Experience with IBM Tealeaf.

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Topics: Tealeaf best practices, IBM Tealeaf Partner, Pereion, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Think 2019

Tealeaf Can Improve Health Insurance Buying Experience

Posted by Colleen Perry

Tue, May 5, 2015 @ 21:05 PM

The implementation of the Affordable Care Act created the need for states to develop Health Insurance Marketplace websites for consumers to compare and purchase subsidized health insurance plans. These marketplaces, or health exchanges, are open during each year's annual open enrollment period, creating a large flux of consumers shopping for individual and small business coverage plans. In turn, there was a sudden increase of potential customers visiting state exchange sites and insurance company's sites. 8 million enrolled in the marketplaces during the 2014 enrollement, while 11.7 million were expected to enroll during the 2015 openExchange enrollment. When this peak was first met, both the federal and state marketplaces experienced well-documented difficulties with their technical interfaces, creating widespread customer struggle and financial distress. Many consumers struggled to buy a health insurance plan that they were required by law to have. These issues have continued as health insurance exchanges and companies work to improve the site infrastructure and web experience. Improving the customer experience is a priority for both health exchanges and healthcare insurance companies. Available customer experience analytics and tools, like IBM's Tealeaf Software, can play a critical role in improving the experience on these websites.

Healthcare Exchanges

The implementation of Obamacare has received a lot  of critisicm since it was established, as health exchange sites have been experiencing countless technical difficulties and shutdowns. Some of the struggles customers face on the exchage sites were outlined in this New York Times article. These types of customer experience problems are exactly the type problems IBM's Tealeaf technology was designed to help identify. If you can see the challenges that customers are experiencing on a healthcare exchange in buying insurance, then you have the opportunity to fix those issues.  Tealeaf was uniquely designed to provide that visibility and then able you to segment and prioritize the issues, so you can deliver a quality customer experience. 

Health Insurance Companies

Healthcare Exchange sites provide side by side comparison of health insurance plans and direct links to company websites.  The need for customers and employers to shop for health insurance online has increased the need for health insurance companies to provide a high quality shopping experience. How well does your online conversion rate compare to your competitors, and how can you improve? There are a number of healthcare insurance providers that do leverage Tealeaf today to track and manage the customer experience.   Consumers are becoming savier consumers of health insurance and they won't tolerate poor online experience. Let's look at a quick summary of the benefits that Tealeaf can provide both Healthcare Exchanges and Health Insurance providers.

Tealeaf Benefits for Health Care

  1. Quickly resolve customer-experience problems by vieiwng a replay of the customer's session and addressing the problems directly. Instead of listening to complaints or asking users for feedback on surveys, proactively view the customer's experience.  
  2. Prioritize customer experience issues by using Tealeaf's unique customer experience analytics to answer not only quantitative data questions, but also a qualitative analysis. Then use that data to prioritize the issues having the greatest impact to your site. 
  3. Track your common technical issues with Tealeaf and be alerted when issues begin to arise, so you can resolve them quickly. Arm your call centers with the ability to track and replay user sessions, so they are truyly able to help customers when issues arise.
  4. Understand customer behavior to increase conversions. Understand where in the process users struggle. Why were they unable to find a policy that meets their needs? Why did they load a plan in your cart and then abandon it.

To learn more about how to optimize your web/mobile site to deliver a better online experience for your customers click on the button below to download the Customer Experience best practices whitepaper. 

Request IBM Customer Experience  Management Best Practices Guide

 

If your interested in discussing ways to improve the customer experience in the health insurance market, please leave a comment below or send an email to info@pereion.com

Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, Tealeaf best practices, Tealeaf technology

IBM Smarter Commerce Blog Post Highlights Tealeaf Software Solutions

Posted by Steven Perry

Tue, Dec 9, 2014 @ 08:12 AM

We posted a guest blog on the IBM Smarter Commerce Blog this week highlighting the need for a no compromise approach to Customer Experience Management tools and processes.  The blog references some of the results from the IBM Holiday Digital Analytics benchmark, you can find the results of this benchmark on the IBM Digital Analytics Benchmark Hub.

IBM Smarter Commerce

 

 

 

 

You can click here to go directly to the IBM Smarter Commerce blog. Please take the time to read the blog, it highlights five key recommendations for online businesses:

  • Test Everything
  • Make Mobile Experience a Top Priority
  • Visualize and Optimize the Customer Experience
  • Understand the Full Customer Journey
  • Move to Intelligent Customer Engagement

I would like to call out two of these recommendations and corresponding partnerships that we have established to provide a unique set of solutions that take advantage of the IBM Tealeaf capabilities and provide clients with industry leading offerings that effectively allow them to maximize the value of their Tealeaf investment and create a differentiated customer experience. 

Test Everything

We have partnered with SiteSpect to create a private cloud implementation of IBM Tealeaf within the SiteSpect Cloud data centers.  This enables companies to take advantage of SiteSpect's best in class testing capabilities and IBM Tealeaf's industry leading Customer Experience Management capabilities in a single integrated network environment.  This combination reduces network latency and provides a seamless view between SiteSpect and Tealeaf.  For further information on this offering, please click on the image below.

Implement IBM Tealeaf with SiteSpect Cloud

Move to Intelligent Customer Engagement

In addition, we have partnered with Exchange Solutions to provide an integrated offering of Exchange Solutions unique customer engagement platform with IBM Tealeaf's rich customer analytic capabilities.  Exchange Solutions is able to leverage that information by applying a proprietary rules engine to identify customer behavior gaps and then offer individualized incentives to encourage specific buyer behavior.  This approach to Intelligent Customer Engagement provides the opportunity to maximize individual customer profitability and this can all be done with an innovative performance based pricing model that allows costs to be tied directly to results.  To learn more about this joint offering with Exchange Solutions, please click on the image below.

Exchange Solutions Tealeaf Pereion

There is no reason to compromise when it comes to customer experience, when you have the opportunity to marry these industry leading online solutions for testing and customer engagment with IBM Tealeaf technology to improve the overall customer experience.  

Topics: Customer Experience Management, Tealeaf Software, tealeaf web analytics, Tealeaf best practices, Tealeaf technology, Tealeaf IBM, Exchange Solutions, SiteSpect

How to Use Tealeaf Technology to Optimize your Website Redesign

Posted by Greg Jackman

Wed, Nov 19, 2014 @ 08:11 AM

IBM Tealeaf software provides critical customer experience data so you’re able to make the best decisions possible throughout your entire website redesign process.

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In IBM’s whitepaper, Drive Site Redesign Success, they discuss nine use cases, in which IBM Tealeaf works to prevent and resolve costly failures before, during, and after a website redesign. You’re able to use IBM Tealeaf to:


  1. Efficiently identify and resolve post-launch problems
  2. Cut site stabilization times through issue prioritization
  3. Validate A/B test results
  4. Proactively monitor your new site moving forward
  5. Capture real-world customer experience data for research
  6. Thoroughly benchmark the business performance of your old and new sites
  7. Improve quality assurance and development with best test scripts
  8. Make User Acceptance Testing (UAT) more effective
  9. Prioritize future projects according to business impact 

 

One of the most significant advantages IBM Tealeaf brings to a website redesign is the ability to quickly identify, isolate, and prioritize as many issues as possible as you launch a new website or website upgrade.


No new website launch will ever be flawless. Websites today are simply too complex to foresee every single issue. IBM Tealeaf technology provides a tool to quickly isolate areas of customer struggle. With any redesign project there is the potential for page errors or issues in deploying new business processes. Gaining both awareness and visibility to those issues is critical to providing a quick resolution.

With IBM Tealeaf’s visual replay functionality, you’re able to identify and visualize difficult issues that you weren't able to catch during the testing phase. You're able to diagnose the problem accurately and prioritize the issues that need to be addressed.

As a leader in customer experience management, IBM Tealeaf technology finds, prioritizes and repairs your website issues before they’re able to have a negative impact on your business. Based on proactive discovery and analysis of your customer experience, IBM Tealeaf solutions fully integrate into your website redesign lifecycle, especially during the post-launch stabilization period. You’re able to focus not just on reactive problem resolution, but on proactive discovery with alert capabilities and analysis of customer experience issues. You’re not only able to capture actual behavior, but capture scenarios that would otherwise be unpredictable and difficult to find.

Site Redesign Lifecycle:

Many organizations use IBM Tealeaf throughout the entire site redesign lifecycle. The unique insights Tealeaf analytics provide offers significant benefits in each of the 5 lifecycle phases:

 

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  1. Plan/Design & Development: Real-world and benchmarking data, without page tagging, to conduct research
  2. Test/Quality Assurance: Convert real customer sessions into future test scenarios
  3. Soft Launch: A/B testing of new site features to evaluate why certain variables performed well or poorly
  4. Post Launch: Quickly identify and solve site issues, mitigate risk, justify website redesign investments, and prioritize future enhancements

 

After launch, you can use IBM Tealeaf solutions to establish a set of Key Performance Indicators (KPIs) that are useful to decide where on your site you need to invest more time and money. KPI’s can be used for benchmarking your new site as well, without the hassle and inconvenience of tagging and waiting months for results.

 

IBM Tealeaf provides the tools needed to avoid website redesign failure.

Awareness:

With IBM Tealeaf technology, organizations have the qualitative and quantitative data to lessen the risks involved with site changes. IBM Tealeaf allows you to be aware of a range of problems before they damper your customer’s experience on your new site. Some common problems during a website redesign that Tealeaf analytics draws attention to are:

  • Broken links or functionalities
  • Navigation issues
  • Server configuration issues

Visibility:

One of the best reasons to invest in IBM Tealeaf before your new website launch is the level of visibility it provides into your customers’ online behavior so you’re able to identify and resolve issues quickly, giving you the opportunity to make better website optimization decisions. Tealeaf software records and captures all your customer’s interactions in real-time across your entire website. Its replay functionality enables you to gather the quantitative and qualitative data (with no page tagging) to solve the issues and evaluate the business impact site obstacles have on your online business. Without Tealeaf’s replay capability, customer behavior would be difficult to reproduce and fix, and may lead to premature diagnoses and more costs. Some of the high-level benefits of implementing IBM Tealeaf before your new website launches are: 

  • Investing your resources where they can make the greatest improvement and impact
  • Dramatically reducing the time required for site stabilization
  • Increasing conversion rates and decreasing customer complaints
  • Improving top and bottom line results 

 

For more on how IBM Tealeaf optimizes your website redesign project, including customer case studies, please download the IBM whitepaper, Drive Site Redesign Success.

IBM Tealeaf Website Redesign

If you would like to discuss how to utilize IBM Tealeaf on your website redesign project, please feel free to leave a comment below. You can also contact us directly, by sending an email to slperry@pereion.com.

Topics: Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf best practices, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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