Pereion Solutions Blog

Need to Develop Tealeaf Skills in Your Organization?

Posted by Steven Perry

Mon, Oct 21, 2019 @ 13:10 PM

Tealeaf, now part of the Acoustic Analytics portfolio, is a powerful Customer Experience (CX) analytics offering from Acoustic that can provide invaluable insight into the what and why behind your customers’ behaviors. But, to unlock the solution’s full potential and effectively leverage its robust capabilities does require pertinent skills. As an Acoustic partner specializing in Tealeaf, Pereion Solutions recently launched a learning portal, Pereion Learning Paths, that offers short and easy to navigate education modules which provide entry-level skills to get your organization started on a learning path to uncover actionable insights you can use to digitally transform your business.

Take advantage of the unparalleled opportunity for virtual hands-on training!

To complement the entry-level education offered with our Pereion Learning Paths, Pereion Solutions is pleased to announce the availability of a virtual hands-on Tealeaf on Cloud Training Course. Designed to offer beginner level Tealeaf users in your organization the opportunity to develop intermediate level skills, the course content covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. The training is administered by a Pereion Solutions’ instructor and a Tealeaf analyst, and the course material is developed for remote delivery to a single company with 3 to 12 students. The curriculum is estimated at eight (8) hours and is customized to your site and Tealeaf environment.

 

Tealeaf on Cloud Training Class

 

Increase your proficiency and maximize ROI for your organization with Tealeaf CX Analytics

Acquiring the essential skills needed to successfully leverage Tealeaf helps lay a foundation for effective digital analysis by helping you understand your customer behaviors and creating the actionable insight needed to make more informed decisions about your business. By readily using analytic capabilities in Tealeaf, your organization can gain a valuable macro to micro view on user interactions and the opportunity to quickly uncover issues and implement improvements to optimize experiences, providing your business with an invaluable savings of time and money – and realize the planned ROI with your Tealeaf CX Analytics solution.

Ready to take the next step in developing your organization’s analytic skills?

To learn more about the Tealeaf on Cloud training course offered by Pereion Solutions or to register your organization for the virtual hands on training, please click on the button below. If you do have specific requirements for your organization, we will work with you to customize this class to the needs.

Pereion Solutions Tealeaf on Cloud Training Course

Topics: Pereion Solutions, Tealeaf Software, tealeaf analytics, Tealeaf partner, Tealeaf SaaS, digital transformation, Pereion Learning Paths, Tealeaf, ROI, Tealeaf Fundamentals, GoAcoustic, Acoustic Experience Analytics, Tealeaf on Cloud

Tealeaf Fundamentals Training offered at DC RUG

Posted by Kristin Bonazoli

Mon, Jul 8, 2019 @ 07:07 AM

The Washington, DC Tealeaf Regional Users Group (RUG) meeting is right around the corner and Pereion Solutions is pleased to be providing Tealeaf Fundamentals Training on day 2 of the event.  Scheduled on both Tuesday, 7/30/19 and Wednesday, 7/31/19, the DC Tealeaf RUG is a great opportunity to learn more about Tealeaf best practices, hear about client success stories and expand your knowledge of Tealeaf's robust analytic capabilities.

Register now for Tealeaf Fundamentals Training on 7/31/19

We invite you to join Pereion Solutions on Wednesday, 7/31/19, at the Washington, DC Tealeaf Regional Users Group (RUG) for beginner level Tealeaf on Cloud hands-on training that will help develop and further your skills in key areas that are important to facilitating effective digital analysis.  This no cost, valuable Tealeaf RUG training session will focus on advanced reporting and session search capabilities, combined with basic event development training.  We hope that you can join us for this informative training resource.  Please be sure to bring a laptop and access to a Tealeaf on Cloud environment for this course.  

Click here to reserve your spot for our 7/31/19 session on day 2 of the DC Tealeaf RUG.  (Please note that if you wish to attend the training on day 2, 7/31/19,  we ask that you also attend day 1, 7/30/19 - so reserve your tickets for BOTH days.)  For additional information about the topics that will be covered in our training session and to download a copy of the agenda, click here.

 

Reserve your spot for  Tealeaf Fundamentals Training DC Tealeaf Regional Users Group on 7/31/19 CLICK HERE

 

Topics: Pereion Solutions, tealeaf analytics, Watson Customer Experience Analytics, Watson CXA, Tealeaf Customer Experience on Cloud, Tealeaf, Tealeaf RUG, Tealeaf Regional Users Group, Tealeaf RUG Washington, DC, Tealeaf Fundamentals

Pereion and Tealeaf at Forrester CX NYC

Posted by Kristin Bonazoli

Tue, Jun 18, 2019 @ 07:06 AM

The Forrester CX NYC Conference wrapped up last week and Pereion Solutions was proud to showcase important Tealeaf use cases at the event's IBM Tealeaf Experience Zone.  Steven Perry was available for the duration of the conference answering questions and providing deep dives into several Tealeaf use cases that can be implemented to improve digital intelligence, create actionable insights and facilitate digital transformation.

Tealeaf provides valuable Customer Experience data-driven insights 

Tealeaf offers a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that will help you deliver compelling, consistent and relevant digital experiences to your customers.  By leveraging Tealeaf's advanced analytic tools and applying to various use cases, you are better prepared to to deliver optimized and superior on-line customer experiences.  Here are the use cases of Tealeaf that we touched upon at Forrester CX NYC:

  • Struggle Analytics - Quickly detect and analyze user struggle using AI, allowing you to swiftly rectify issues, uncover areas of opportunity and optimize customer experiences.
  • Business Process Scorecards - Gain visibility into the performance of your business processes and identify process steps that may require enhancements to boost conversions.
  • Anomaly Detection - Leverage the power of predictive analytics to detect unusual patterns and irregularities in your customer behavior data and determine contributing. 
  • Real-time Alerting - Quickly detect and analyze customer struggles, allowing you to take swift corrective actions to eliminate areas of friction and provide optimal customer experiences.
  • Marketing Analytics - Evaluate your conversion paths and identify what led to conversions, allowing you to target and optimize your marketing efforts and realize a strong ROI.
  • Voice of the Customer - Easily integrate customer voice and customer experiences, allowing you to make more informed decisions on optimizing online experience for your customers.
  • Mobile Analytics - Increase insight into your mobile customers’ intentions and struggles, allowing you to implement site design changes to maximize your mobile opportunities.
  • Journey Analytics - Analyze a consolidated view of multi-path customer journeys, allowing you to compare and optimize touch points and journeys for all customers across unique segments.
  • Search Optimization - Gain advanced insights into search terms and click through behavior to assist in optimizing search and improving content engagement for enriched experiences.
  • Page Optimization - Evaluate customer engagements to identify what content is engaging to assist in optimizing your page content and increasing conversions. 
  • Geospatial Analytics - Understand geographically where customers engage or struggle and reveal geographic trends you can use to make targeted decisions on a global level.
  • Session Search and Analysis - Query captured data to locate and replay specific sessions for further analysis and increased visibility into user interactions to assist with optimizing experiences.

Steve at CX NYC
Steve Perry showcases Tealeaf use cases at the CX NYC Conference

Learn more about the robust capabilities of Tealeaf

Interested in learning more about Tealeaf and it's advanced analytic features? Schedule a one-on-one discussion with us to learn more about any of the valuable Tealeaf use cases or download a copy of our Tealeaf Use Case deck from CX NYC, click here or the tile below.  We want to make sure you are getting the most out of your Tealeaf investment and leveraging the necessary analytic tools so you can successfully optimize customer experiences and maximize opportunities for your digital business.

 

Download Tealeaf Use Case Deck or Request a Consultation CLICK HERE

 

Data Driven Customer Experience with Tealeaf, on-demand webcast

In addition to the Forrester CX Conference information, we also want to make you aware that our Think 2019 presentation, Data Driven Customer Experience with IBM Tealeaf, is now available on-demand. Click here to view our on-demand webinar and discover how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using Tealeaf on Cloud.  Also, learn more about the following important use cases: Geospatial AnalyticsStruggle AnalyticsAnomaly DetectionBusiness Process Scorecards and Onsite Search Optimization

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Topics: Marketing Analytics, Mobile Marketing, IBM Mobile Customer Engagement, tealeaf analytics, Search Optimization, Page Optimization, IBM Tealeaf on Cloud, business process, Struggle Analytics, actionable insight, Digital Transformation with CX Analytics, customer insights, digital transformation, customer journey analytics, Data Drive Customer Experience with Tealeaf, Anomaly Detection, geospatial analytics, Real-alerting, Business Process Scorecard, Tealeaf, CX NYC 2019

Evaluating the Return on Investment of CX Analytics

Posted by Kristin Bonazoli

Tue, Jun 4, 2019 @ 07:06 AM

In today’s digital environment, customers have come to expect superior and hassle-free online experiences requiring organizations to focus on creating exceptional cross-channel experiences to meet growing demands. The ability to better understand how and why customers interact across all digital properties is an essential component in delivering compelling and enriched customer experiences. Businesses that have adopted customer experience (CX) analytic solutions recognize the benefits of understanding customer behavior to assist in transforming digital channels to produce outstanding digital experiences. Although a detailed understanding of customers is important, being able to quantify and qualify both the financial costs and potential return on investment (ROI) of investing in and deploying a CX analytics solution involves a thorough analysis of the business benefits.

Boost business opportunities with data-driven insights

CX analytic solutions, such Tealeaf Customer Experience (CX), provide organizations with visibility and valuable data-driven insight into multi-channel customer interactions that can be used to quickly identify, diagnose and remove obstacles in the customer journey. Yet, being armed with rich insight goes beyond just resolving potential issues. With an enhanced view into your customers’ journeys, you are better able to discover areas of opportunity, reduce customer support costs, increase conversions and capture lost revenue.  This results in incremental returns that are realized from improved customer retention and conversion rates as well as enriched customer relationships that help boost business opportunities.

Examining the business value of CX analytics 

Determining the right CX analytic solution that will help optimize customer experiences, increase ROI and reduce costs requires a detailed review of the business benefits and the associated financial costs. A recent Forrester Total Economic Impact (TEI) study examined the potential ROI that organizations may achieve by implementing Tealeaf and its robust analytic capabilities that include anomaly detection, struggle analytics, session replay, usability analytics, eventing and real-time alerting.

Forrester conducted 4 interviews and 37 online surveys with Tealeaf users that had several years of experience using the platform within their respective organizations. Some of the key benefits revealed as a result of the TEI study include:

  • Increased revenue as a result of improved customer conversion, retention and upsell rates
  • Reduced time in reproducing online and mobile issues
  • Cost savings from development prioritization
  • Improved productivity of users, thus enabling them to make better and smarter decisions

benefits of tealeal tei-2

The Forrester TEI study also concluded that Tealeaf provided a significant financial impact over the course of 3 years resulting in:

  • 243% Return on Investment (ROI)
  • $10.1 million Net Present Value (NPV) – Total Benefit of $14.3 million vs. Total Cost of $4.2 million
  • Less than a 6 month payback

TEI forrester

 

Tealeaf Customer Experience can provide a significant value to businesses by providing quantitative and qualitative information necessary to understand customer experience across time, devices and channels. To learn more about the business benefits and cost savings identified using Forrester’s TEI framework and methodology, click here or the tile below to download Forrester’s The Total Economic Impact™ Of IBM Tealeaf, Cost Savings and Business Benefits Of IBM Customer Behavioral Analytics Solutions.

 

Download the Forrester TEI Study

 

 

Topics: tealeaf analytics, customer experience analytics, Customer Experience, customer journeys, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, customer insights, Behavior Analytics, cx analytics, digital experience, Tealeaf, return on investment, ROI

Exclusive Tealeaf CX to Cloud Migration Offer from Pereion Solutions

Posted by Kristin Bonazoli

Tue, Mar 26, 2019 @ 10:03 AM

Delivering optimal customer experiences across all digital channels while striving to reduce costs and maximize returns is a top priority for most online businesses.  For legacy IBM Tealeaf CX on-premise customers, you already recognize the value of understanding customer behavior to assist in enhancing overall digital experiences.  Although this on-premise solution offers robust analytics capabilities that help to enrich customer experiences, it also requires a considerable investment in hardware, software and resources to manage and maintain.  That said, now is an ideal time to consider making the move to IBM Tealeaf Customer Experience (CX) on Cloud to achieve even more advanced analytic functionality in addition to a significant cost savings and an increased return on investment (ROI).

Benefits of moving to Tealeaf CX on Cloud

Tealeaf CX on Cloud combines AI-powered capabilities with the strength and robustness found in the legacy Tealeaf CX on-premise platform plus substantially reduces the complexity and ability to maintain, resulting in significant advantages for your business. Here are some notable reasons to make the move:

  • AI powered functionality offers enhanced visibility into the customer experience allowing you to quickly identify struggle, uncover opportunities and boost conversions
  • Significantly reduces IT capital expenses and eliminates the need for further investment in hardware   and software
  • Minimized dependency on internal IT resources to set-up, install and maintain
  • Easy deployment - quickly implement customizable SDKs to capture data and start getting value in a matter of days
  • Achieve the customer experience benefits of a full function on-premise Tealeaf platform
  • Receive monthly releases that add new enhancements and features with no incremental cost
  • A modern user interface that provides easy navigation and enhanced views into your customer data
  • Realized savings in time and money and an overall enhanced return on investment (ROI)

Now that you have learned about the benefits, are you ready to make the move to Tealeaf CX on Cloud? We want to make it really easy for you to take the next step.

Free Tealeaf CX on Cloud Implementation Offer

Valid through June 30, 2019, this offers includes:

  • Free Tealeaf SDK/UIC implementation services for IBM Tealeaf CX on Premise clients that transition to IBM Tealeaf CX on Cloud through Pereion Solutions by June 30, 2019
  • Customized, configured and tested SDK UIC
  • Incremental analytic capabilities of Tealeaf CX on Cloud
  • Recognized return on investment (ROI)

Click here to get started on your Tealeaf CX on Cloud implementation and take in all the advantages of making the move.

 

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Shubert Ticketing - Tealeaf CX on Cloud Customer Success Story

Shubert Ticketing, a leading international provider of ticketing services, abandoned the cost and complexity of managing and maintaining IBM's Tealeaf CX on Premise solution by successfully transitioning to IBM Tealeaf CX on Cloud.  Click here to read more about how Shubert Ticketing, along with the expert assistance of Pereion, effectively leveraged Tealeaf CX on Cloud to reduce customer struggle, optimize digital experiences and maximize ROI.  

Read the Shubert TIcketing CXA Case Study

 

Topics: Pereion Solutions, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Tealeaf SaaS, IBM Customer Experience Analytics, customer experience analytics, Customer Experience, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Tealeaf on Premise to Cloud Migration, Tealeaf

Transition to Tealeaf on Cloud and Realize the Benefits

Posted by Steven Perry

Wed, Nov 14, 2018 @ 08:11 AM

Many online businesses aim to optimize and deliver seamless and exceptional cross-channel customer experiences while reducing costs and maximizing return on investment (ROI). Businesses that currently utilize IBM’s Tealeaf CX on premise platform recognize the benefits of understanding customer behavior in helping to uncover areas of struggle to enhance digital experiences. Although this on-premise behavior analytics solution offers robust analytic capabilities, it also requires a significant investment in hardware, software and resources to manage and maintain. Tealeaf on Cloud was introduced as demand for ease of use, flexibility and cost efficiency increased for a cloud-based offering.

Tealeaf on Cloud combines AI-powered functionality with the strength and robustness found in the legacy Tealeaf CX on-premise platform. Tealeaf on Cloud offers added advanced analytic features and significantly reduces the complexity and ability to maintain which translates into substantial advantages for your business.

Many Tealeaf CX on Premise clients have transitioned over to Tealeaf on Cloud and have realized the many benefits. Let’s take a closer look at some functional and financial reasons to make the move.

Greater Visibility in the Customer Experience

By leveraging the advanced analytic capabilities found in AI-powered Tealeaf on Cloud you achieve an enhanced view into your customers’ experiences. Some of Tealeaf on Cloud’s innovative analytic capabilities, that cannot be achieved through the on-premise version of Tealeaf, include:

  • Struggle Analytics help you recognize areas of struggle, such as repetitive patterns or step counts, allowing you in drill deeper with session analysis to determine the root cause of friction.
  • Geospatial Analytics assist in identifying and understanding where geographically customers are engaging or struggling with your business.
  • Anomaly Detection, a new feature in Tealeaf on Cloud, detects unusual patterns in customer behavior data.

 

With greater visibility into the customer experience, you are well equipped to minimize struggle, uncover areas of opportunity and ensure that your customers progress across all their journeys with consistent and optimized experiences.

Click below to view the Tealeaf on Cloud Customer Use Case Videos.

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Additional Features Deliver Improved Efficiency

Along with advanced analytic features, Tealeaf on Cloud allows you to achieve all the customer experience benefits of a full function on-premise Tealeaf deployment but with greater simplicity and efficiency through technical enhancements. First, a modern user interface offers easy navigation and enhanced views into customer data. Also, with easy deployment of Tealeaf on Cloud, you can quickly implement SDKs to capture data and start getting value in a matter of days. Finally, Tealeaf on Cloud provides you with several added benefits that help you make sense of all the customer data you are capturing to deliver the best possible customer experience.

Recognize a in Savings Time and Money

By implementing AI-powered Tealeaf on Cloud, you recognize a considerable savings in time and money and a maximized return on investment (ROI) for your business. With Tealeaf on Cloud you can:

  • Drastically reduce your IT capital expenses and eliminate the need for further investment in hardware or software – including expensive software upgrades for supporting servers.
  • Receive monthly releases that add new enhancements and functionality to Tealeaf on Cloud with no incremental costs.
  • Minimize the dependency on internal IT resources to setup, install and maintain.
  • Simplify licensing as there are no user charges and no separate charges for additional modules like Overstat and Mobile.

 

With the incremental revenue recognized from optimized experiences and increased conversions, Tealeaf on Cloud maximizes your ROI and expands your ability to focus your time and resources on boosting your business.

Ready to Migrate to Tealeaf on Cloud and Realize the Benefits?

Do you what to learn more about the additional advanced analytic capabilities and the substantial cost saving your business will realize by making the move to Tealeaf on Cloud? Click the button below to request a complimentary Tealeaf on Cloud Migration Assessment.

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Shubert Ticketings’ Successful Transition from Tealeaf CX on Premise to Tealeaf on Cloud

Read how Shubert Ticketing, a leading international provider of ticketing services, successfully made the move from Tealeaf CX on Premise to Tealeaf on Cloud.Together with the expert assistance from Pereion Solutions, Shubert Ticketing was able to optimize their customers’ digital experiences which resulted in exceptional customer experiences. To access the IBM Tealeaf on Cloud case study for Shubert Ticketing, please click the tile below. 

Read the Shubert TIcketing CXA Case Study

Topics: Pereion Solutions, Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Pereion, SAAS, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Behavior Data, Behavior Analytics, Tealeaf on Premise to Cloud Migration

Five Compelling Insurance Use Cases for Tealeaf Analytics

Posted by Steven Perry

Mon, Feb 9, 2015 @ 15:02 PM

 

Tealeaf software provides a unique combination of customer analytics and customer experience management capabilities and it is widely used today by a number of insurance companies. What are some of the key features and benefits of Tealeaf technology that make it attractive to insurance companies? Let start with an overview of the capabilities of IBM Tealeaf:

  • Provides visibility into actual customer experience for both web and mobile
  • Allows quick diagnosis & resolution of site obstacles
  • The ability to quantify business impact of specific issues
  • Real time customer analytics with enhanced segmentation
  • Track and analyze online business processes
  • Integration with CRM systems to enhance call center operations
  • Retain online interactions to assist in fraud detection and customer disputes

Tealeaf software

These capabilities create multiple use cases for insurance companies to improve the online experience for their customers and agents.  Let's look at five specific use cases and the potential value that can be realized:

1) Increase online policy conversion rates

Optimize user experience by identifying why customers and/or agents struggle and abandon the process.  Supplement the struggle abandonment analytics with heat map analysis to have a more complete view of usability. 

2) Prioritize web and process related IT issues

Utilize segmentation and replay to develop a common cross organizational view of site issues. Develop business impact assessments to help prioritize IT related projects. 

3) Provide call center reps with tools to see customer online experience

Eliminate the need for call center representatives to try and recreate customer online problems, by giving them tools to visualize web and mobile experience. Improve customer satisfaction by quickly resolving and web site related issues.

4) Retain documentation of online transactions

Preserve a complete permanent record of customer online transactions and retain them in a document management system. This can be used for audit and compliance purposes, customer disputes, or fraud investigation.

5) Optimize user experience for mobile web

Gain complete mobile visibility, including touch screen interactions.  Quickly find and isolate problems with mobile sessions. Maintain single approach to customer experience management across mobile and web.

Case Studies

Here are a couple case studies of insurance companies that are using IBM Tealeaf and the value they are realizing. Just click on the names below and you will link to the case study. 

Best Practices Whitepaper

IBM developed a whitepaper on Customer Experience Managment best practices for Insurance based on utilizing Tealeaf software to optimize the customer experience.  By clicking on the image below you can recieve a copy of the best practices whitepaper. 

IBM Whitepaper: CEM Best Practices for Insurance

If you would like to learn more about Customer Experience Management with IBM Tealeaf, please click here

 

Topics: Customer Experience Management, Tealeaf Software, tealeaf analytics, IBM ExperienceOne, Tealeaf technology, Tealeaf IBM, Tealeaf partner

Customer Engagement Solution Integrated with Tealeaf Software

Posted by Steven Perry

Mon, Jan 19, 2015 @ 09:01 AM

 

By integrating Exchange Solution's Customer Engagement Platform with IBM Tealeaf's Customer Experience Management technology you can leverage the detailed customer analytic data you recieve from Tealeaf software to optimize profitability through intelligent customer engagement. Customer Experience Management and Customer Engagement need to work as one.  The combination of the two provides marketers with customer data that provides both insights to improve the customer experience and the ability to engage customers with customized incentives to drive more profitable customer behavior. 

Exchange Solution Customer Engagement

 

 

 

 

 

Here Is How It Works

The data captured by Tealeaf can simultaneously be fed into the Exchange Solutions platform, with no additional investements in software or technology resoureces, to allow for identification of customer "behavior" gaps on a customer by customer basis. Behavior gaps are defined as valuable behaviors that customers are not performing. Companies can then target these behavior gaps with messaging offering individualized incentives in order to close those gaps.  Intelligent rules ensure that the offers are economically rationale, guaranteeing a positive ROI. 

Benefits of Integrated Solution

  • Discover previously unknown website or mobile experience problems, so you can improve success rates and increase online revenues
  • Drive increased profitability using individualized, data driven incentives to target new customer behaviors
  • Exchange Solutions performance based pricing model ensures a return on your marketing investment

IBM Webinar with Forrester Research

Title: Maximizing Your Profits with Integrated Customer Experience & Customer Engagement

Date: January 27th, 2015

Time: 1-2pm ET

Speakers:

  • Emily Collins, Customer Insights Analyst at Forrester Research
  • Robert Jewell, Chief Revenue Officer at Exchange Solutions
  • Dennis Coates, IBM Tealeaf
IBM Webinar Registration on Customer Engagement with Forrester Research

Pereion Solutions is working with Exchange Solutions to be able to provide clients a simple integrated implementation of IBM Tealeaf with the Exchange Solutions platform.  This allows clients to take advantage of the benefits of both offerings through a single implementation with an integrated pricing model; enabling them to focus on increasing conversion rates, retention rates, and revenue per customer; rather than focusing on implementing hardware and software infrastructure. To learn more about this integrated offering by Pereion Solutions and Exchange Solutions, just click on the image below.

Exchange Solutions Tealeaf Pereion


Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Exchange Solutions

Happy New Year! Check Out Newest Version of IBM Tealeaf Software

Posted by Steven Perry

Wed, Jan 7, 2015 @ 09:01 AM

 

Deliver superior customer experiences across your digital channels by gaining deep insight into every customer interaction with the newest release of IBM Tealeaf Customer Experience software.  The latest version of this innovative solution is designed to provide accurate, in depth understanding of how and where your customers are struggling online, and to pinpoint the sources of friction that keep them from achieving their goals. 

The new release of IBM Tealeaf technology delivers more powerful mobile experience analytics, expanded site usability features, and flexible deployment model options. Most of all, it provides an efficient way to measure the impact negative customer experiences have on your business, and your bottom line. 

IBM ExperienceOne PartnerTealeaf IBM

 

 

 

 

 

Join a Webcast to learn:

  • About support for capture and replay of an extended set of mobile gestures and support for enhanced native and hybrid replay
  • Expanded site usability features with new user interfaces for business users to better manage content
  • New accessibility overlays that help identify areas of struggle for users with visual, auditory, and physical disabilities
  • About flexible deployment model options for hosted service offerings of Tealeaf analytic solutions

Webcast Title: What's New in IBM Tealeaf 9.0.1? Get the Inside Story

Date and Time: January 15, 2015, 11am EST US

Speakers:

  • Henrietta Akpata, IBM Tealeaf Product Marketing Leader
  • Ram Melkote, Program Director, IBM Product Management
Register for Webcast on IBM Tealeaf release 9.0.1

If you are an IBM Digital Analytics (Coremetrics) user and are interested in learning more about how IBM Tealeaf can provide you with a much deeper understanding of Customer Experience on your website and mobile applications, please request more information on our "Jumpstart" offering.

Jumpstart Your IBM Digital Analytics Solution with IBM Tealeaf

Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, tealeaf analytics, Tealeaf technology

How to Use Tealeaf Technology to Optimize your Website Redesign

Posted by Greg Jackman

Wed, Nov 19, 2014 @ 08:11 AM

IBM Tealeaf software provides critical customer experience data so you’re able to make the best decisions possible throughout your entire website redesign process.

imgres resized 600

In IBM’s whitepaper, Drive Site Redesign Success, they discuss nine use cases, in which IBM Tealeaf works to prevent and resolve costly failures before, during, and after a website redesign. You’re able to use IBM Tealeaf to:


  1. Efficiently identify and resolve post-launch problems
  2. Cut site stabilization times through issue prioritization
  3. Validate A/B test results
  4. Proactively monitor your new site moving forward
  5. Capture real-world customer experience data for research
  6. Thoroughly benchmark the business performance of your old and new sites
  7. Improve quality assurance and development with best test scripts
  8. Make User Acceptance Testing (UAT) more effective
  9. Prioritize future projects according to business impact 

 

One of the most significant advantages IBM Tealeaf brings to a website redesign is the ability to quickly identify, isolate, and prioritize as many issues as possible as you launch a new website or website upgrade.


No new website launch will ever be flawless. Websites today are simply too complex to foresee every single issue. IBM Tealeaf technology provides a tool to quickly isolate areas of customer struggle. With any redesign project there is the potential for page errors or issues in deploying new business processes. Gaining both awareness and visibility to those issues is critical to providing a quick resolution.

With IBM Tealeaf’s visual replay functionality, you’re able to identify and visualize difficult issues that you weren't able to catch during the testing phase. You're able to diagnose the problem accurately and prioritize the issues that need to be addressed.

As a leader in customer experience management, IBM Tealeaf technology finds, prioritizes and repairs your website issues before they’re able to have a negative impact on your business. Based on proactive discovery and analysis of your customer experience, IBM Tealeaf solutions fully integrate into your website redesign lifecycle, especially during the post-launch stabilization period. You’re able to focus not just on reactive problem resolution, but on proactive discovery with alert capabilities and analysis of customer experience issues. You’re not only able to capture actual behavior, but capture scenarios that would otherwise be unpredictable and difficult to find.

Site Redesign Lifecycle:

Many organizations use IBM Tealeaf throughout the entire site redesign lifecycle. The unique insights Tealeaf analytics provide offers significant benefits in each of the 5 lifecycle phases:

 

image2 resized 600

 


  1. Plan/Design & Development: Real-world and benchmarking data, without page tagging, to conduct research
  2. Test/Quality Assurance: Convert real customer sessions into future test scenarios
  3. Soft Launch: A/B testing of new site features to evaluate why certain variables performed well or poorly
  4. Post Launch: Quickly identify and solve site issues, mitigate risk, justify website redesign investments, and prioritize future enhancements

 

After launch, you can use IBM Tealeaf solutions to establish a set of Key Performance Indicators (KPIs) that are useful to decide where on your site you need to invest more time and money. KPI’s can be used for benchmarking your new site as well, without the hassle and inconvenience of tagging and waiting months for results.

 

IBM Tealeaf provides the tools needed to avoid website redesign failure.

Awareness:

With IBM Tealeaf technology, organizations have the qualitative and quantitative data to lessen the risks involved with site changes. IBM Tealeaf allows you to be aware of a range of problems before they damper your customer’s experience on your new site. Some common problems during a website redesign that Tealeaf analytics draws attention to are:

  • Broken links or functionalities
  • Navigation issues
  • Server configuration issues

Visibility:

One of the best reasons to invest in IBM Tealeaf before your new website launch is the level of visibility it provides into your customers’ online behavior so you’re able to identify and resolve issues quickly, giving you the opportunity to make better website optimization decisions. Tealeaf software records and captures all your customer’s interactions in real-time across your entire website. Its replay functionality enables you to gather the quantitative and qualitative data (with no page tagging) to solve the issues and evaluate the business impact site obstacles have on your online business. Without Tealeaf’s replay capability, customer behavior would be difficult to reproduce and fix, and may lead to premature diagnoses and more costs. Some of the high-level benefits of implementing IBM Tealeaf before your new website launches are: 

  • Investing your resources where they can make the greatest improvement and impact
  • Dramatically reducing the time required for site stabilization
  • Increasing conversion rates and decreasing customer complaints
  • Improving top and bottom line results 

 

For more on how IBM Tealeaf optimizes your website redesign project, including customer case studies, please download the IBM whitepaper, Drive Site Redesign Success.

IBM Tealeaf Website Redesign

If you would like to discuss how to utilize IBM Tealeaf on your website redesign project, please feel free to leave a comment below. You can also contact us directly, by sending an email to slperry@pereion.com.

Topics: Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf best practices, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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