Webinar on the CX Analytic Opportunity in Healthcare Insurance
by Steven Perry
The use of Customer Experience (CX) Analytics has been prevalent in the insurance industry for years. Unfortunately, the options for Healthcare Insurers or payers have been limited; largely due to HIPAA related issues. Fortunately, there are more options available in the current market that provide different deployment options and enhanced privacy and security features making HIPAA compliance possible. Now best in class CX analytics for digital properties in healthcare, including websites and native mobile apps is both possible and essential. There are several critical use cases that are important to healthcare insurance companies, including Session Search and Replay, Session Archival, Fraud Detection, Policy Conversion, Claims Management, Member Portal UX, Mobile App performance and Journey Maps. Pereion Solutions in conjunction with Glassbox Digital is hosting a webinar on February 23rd that focuses on the Digital Customer Experience in the healthcare insurance industry.