{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


The Value of Journey Analytics


by Kristin Bonazoli

With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers.  That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey.  For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities.  But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.


The Value of Marketing Automation for IT Service Providers


by Greg Jackman

Marketing automation provides the tools that make it possible for IT service providers, or managed service providers, to build pipeline and grow their businesses. When we refer to marketing automation we’re talking about applying techology that allows you to more fully understand and interact, with potential buyers throughout the sales lifecycle. Marketing automation provides the resources to identify, nurture, and close these prospects in a manner that is valuable to them.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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