Pereion Solutions Blog

New Pereion Tealeaf & Watson CXA Learning Portal

Posted by Kristin Bonazoli

Tue, Mar 12, 2019 @ 10:03 AM

Pereion Solutions is pleased to announce the launch of our new learning portal, Pereion Learning Paths, to our website. Pereion Learning Paths will put valuable resources within reach to help you successfully leverage IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) and Watson Customer Experience Analytics (CXA). Designed to supplement IBM's available education and provide you with short consumable education modules, our Learning Paths will assist you in focusing on specific areas important to facilitating effective digital analysis and creating actionable customer insight. The Learning Portal is a value add service for our clients.  Click below to learn more and request access to Pereion Learning Paths and get started on your learning path to successful analysis for your digital business.

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Tealeaf on Cloud Use Case Formulas for Success - Available now!

The initial launch of the learning portal features, Tealeaf on Cloud Use Case Formulas for Success. This learning module examines some of the top use cases for Tealeaf on Cloud that you can use to help enhance digital experience and boost business opportunities. These use cases include: Struggle Analysis, Real-time Alerting, Geospatial Analysis, Business Process Optimization, Search Optimization and Anomaly Detection. In addition, each use case provides a step by step formula which can be applied to further improve digital intelligence and optimize experiences using Tealeaf on Cloud.

Coming soon to Pereion Learning Paths 

As our Pereion Learning Paths curriculum is continually being developed, be sure to visit our portal regularly for new material.  Soon to be added is the Tealeaf on Cloud Fundamentals learning module that will touch upon the basics of Tealeaf on Cloud and cover topics such as Session Search, Advanced Session Search, Session Lists, Reporting and Managing Dashboards.   Furthermore, we will be adding modules that will provide resources and material on both Watson Customer Experience Analytics (CXA) and Universal Behavior Exchange, so stay tuned as there is much more to come!  

Questions or need help with Tealeaf on Cloud or Watson CXA?

Have questions or need help on a specific topic covered in our Learning Portal?  As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions can help!  Let us assist you in making sure you are fully utilizing the tools and getting the achieved value from Tealeaf on Cloud and Watson CXA.  Click here for a complimentary consultation.

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Topics: Search Optimization, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Struggle Analytics, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Data Drive Customer Experience with Tealeaf, Anomaly Detection, Pereion Learning Path Portal, geospatial analytics, Pereion Learning Paths, tealeaf cx on cloud use cases, Real-alerting, Business Process Scorecard, Tealeaf

Improve Digital Intelligence to Transform your Business

Posted by Steven Perry

Tue, Dec 11, 2018 @ 07:12 AM

As an online organization, you understand the necessity of embracing digital transformation to promote engagements and readily respond to your customers’ evolving needs and expectations. Central to this pivotal shift is the ability to improve your digital intelligence and gain the actionable insight required to execute transformative initiatives that are based on a true understanding of your customers’ behaviors, journeys and experiences – empowering you to deliver value across your business that is aligned with customer expectations and demands.

 

Convert your customer data into actionable insight

By applying powerful analytic capabilities to customer data, Watson™ Customer Experience Analytics (Watson CXA) and IBM® Tealeaf® Customer Experience on Cloud (Tealeaf CX on Cloud) offers actionable insight into customer behavior and assists you with making better decisions to drive digital transformation across your business. Utilizing struggle analytics, you can easily monitor specific processes, pages and events on your site to quickly identify where your customers struggle, while real-time alerting can be enabled to quickly notify you at the first sign of struggle. By then applying session replay technology, you can identify why your customers struggle – offering a valuable macro to micro view on customer behavior that you can use to rectify issues and optimize the many campaigns, processes and digital experiences that drive business across your site.

Journey analytics can assist further, by allowing you to readily compare customer paths across unique segments like web, mobile and email, offering you a deeper understanding of multi-channel customer journeys and the ability to identify paths where your customers may struggle and recognize what actions may lead your customers to convert. Additional capabilities like geospatial analytics can expand your reach and help you understand where your customer are engaging or struggling with your organization across regions, offering you additional insight you can use to make more targeted and informed decisions about your business and execute digital transformation efforts that focus on areas of growth and global opportunities.

 

Watson CXA_new look_2018

Watson CXA with new navigational design and added features

 

Optimize experiences with data-driven success

Successful digital transformation requires a customer-centric approach that enables you to leverage data-driven insights based on customer behaviors to create engaging and optimized customer experiences across your entire organization. Creating advanced search events and customized reporting using Watson CXA and Tealeaf CX on Cloud can assist by providing deeper insight into customer behavior before, during and after performing search, offering the opportunity to optimize search terms and functions and improve content on your site to more actively engage your customers. Similarly, developing business process scorecards can help you measure and score your overall business process success by identifying the abandonment and conversion rates across and within each step of a critical business process, allowing you to recognize and root out inefficiencies in your important steps and optimize business processes across your organization. The capacity to segment your customer data and compare unique segments of customers offers you the capability to recognize issues with particular segments and optimize experiences, engagements and processes across your entire digital channels.

Applying usability analytics like heat maps are also very beneficial in providing insight into customer interactions on your pages and help you recognize usability issues with your site. As heat map overlays identify regions of a page where customers click or hover, they can assist you with identifying high and low interest areas on a page and providing insight you can use to replicate engaging content, make your pages more personal for your customers and optimize your page design to enrich the customer experience. The new feature of anomaly detection can further boost your business intelligence by providing real-time, actionable insights that assist you with detecting unusual patterns, or outliers, in your customer behavior data and determining contributing factors – helping you discover unexpected incidents and quickly respond to evolving issues to optimize and transform your entire online business performance.

 

Get started with building digital intelligence to transform your business!

Implementing effective customer behavior analysis can set the stage for the discovery of actionable insights you can use to drive digital transformation across your business. To help you get started with delivering consistent and extraordinary customer experiences, Pereion Solutions has developed a series of videos that introduce the important use cases you can execute to improve your digital intelligence and put customer insights to work using Watson CXA and Tealeaf CX on Cloud.

Watson CXA/Tealeaf Use Case Videos 1

 

Also available is our ebook, “Watson, Can You Help Improve Digital Customer Experience?,” that complements the use case videos and includes formulas for success that provide a step by step process for getting started with effective digital analysis that can help you visualize the customer journeys and create the actionable insights you need to optimize customer experiences and digitally transform your business.

Watson, Can you help improve digital experience ebook

 

Topics: Pereion Solutions, customer experience analytics, Search Optimization, Page Optimization, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, real-time alerting, customer journeys, journey reports, Tealeaf Customer Experience on Cloud, Struggle Analytics, actionable insight, digital intelligence, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Digital Transformation with CX Analytics, Behavior Data, customer insights, Watson CXA Use Cases, Behavior Analytics

Watson Customer Experience Analytics Named Leader by Forrester

Posted by Steven Perry

Tue, Jul 31, 2018 @ 07:07 AM

In the recent Forrester Wave™: Customer Analytics Solutions Q2, 2018 report, IBM was recognized as a leader based on  IBM’s Watson Customer Experience Analytics (CXA) and Watson Marketing Insights (WMI). Scoring high overall in a 39-criteria evaluation in the areas of business impact, time to value as well as product investment and vision.

The evaluation included 9 customer analytics solution vendors who provide a comprehensive customer analytics platform which offer DIFM (“do- it-for-me”- business user friendly) and out of the box capabilities. According to the report, as demand for easy and instant access to customer insights among many professionals has increased so has the market for DIFM customer analytics solutions. Due to lack of IT and data science resources within many organizations, this new class of customer analytics solutions has surfaced allowing non-technical business users to leverage the insights needed to make better business decisions.

Click here to download the Forrester Wave™: Customer Analytics Solutions Q2, 2018 report from IBM. 

Watson CXA outperforms in Journey and Struggle Analytics 

Watson CXA distanced itself from the competition by excelling in Journey Analytics and Struggle Analytics in the Forrester evaluation.  Both offer a greater visibility into customers' behavior resulting in outstanding digital customer experiences by leveraging an infusion of Watson AI technology.

  • Journey Analytics provides a cross channel and multi-session customer view to help visualize the complete journeys customers take and assist with identifying the top-performing or popular paths that lead to conversion, offering actionable insight that can be used to replicate positive customer experiences.

 

  • Struggle Analytics recognizes potential struggle activity, such as step counts, repetitive patterns, or slow load times for pages. In addition, it allows you to drill deeper with session analysis to view individual customer experiences and readily determine the cause of customer struggle.

 

 

IBM Watson Marketing Insights - AI-power cognitive analytics with out of box capabilities

Forrester commends IBM Watson Marketing Insights (WMI) for its AI powered predictive customer insights and out-of-the-box analytic capabilities. It allows businesses to explore marketing insights and leverage predictive analytics without requiring data scientist technical skills. IBM WMI assists marketers in understanding and forecasting customer behaviors by recommending target audiences based on predictive analytics by creating segments based on a profile of customer data compiled from multiple sources. For more information about IBM Watson Marketing Insights, click here.

Learn more about Watson Customer Experience Analytics (CXA)

As a top performer in customer analytic solutions, IBM Watson Customer Experience Analytics (CXA) provides a comprehensive customer analytic platform which offers a seamless, end-to-end view of the customer experience to understand and optimize every journey.  Gain the insights you need to resolve issues, boost conversions and maximize lifetime customer value with Watson CXA. In our eBook, we have highlighted the top 10 use cases and formulas for success. Please click the tile below to download the eBook.

Watson, Can you help improve digital experience ebook

Pereion Solutions is an IBM Gold business partner specializing in Watson Marketing. If you would like to learn more about IBM Watson Customer Experience Analytics please click here or the tile below to request a consult or request a demo.

Learn more about Watson Customer Experience Analytics

Topics: Pereion Solutions, Marketing Analytics, Pereion, Customer Analytics, IBM Customer Experience Analytics, customer experience analytics, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, customer journeys, journey reports, Struggle Analytics, actionable insight, Watson Marketing, IBM Watson Marketing Insights, IBM WMI

Upgrade from IBM Digital Analytics to Watson Customer Experience Analytics Today

Posted by Steven Perry

Tue, Jul 10, 2018 @ 07:07 AM

Special Offer for IBM Digital Analytics Customers

Move beyond traditional web analytics with a special offer from Pereion Solutions and begin to really understand your customers' behavior.

This upgrade offer is designed to help you seamlessly and successfully make the transition from IBM Digital Analytics (DA) to Watson Customer Experience Analytics (CXA) along with the expertise of Pereion Solutions. In addition, it will allow you to gain a greater visibility into customers' behavior resulting in outstanding digital customer experiences.

Valid from July 1, 2018 though September 30, 2018, this offer provides:

  • Free Tealeaf SDK implementation services for IBM Digital Analytics customers that upgrade to Watson Customer Experience Analytics through Pereion Solutions by September 30, 2018
  • Customized, configured and tested SDK
  • Incremental capabilities of Watson CXA
  • Recognized return on investment (ROI)

 

IBM Digital Analytics Upgrade Offer Request a Quote

Why make the move from IBM DA to Watson CXA

Although IBM Digital Analytics (DA, AKA, Coremetrics) has a good web analytic foundation to build on, Watson Customer Experience Analytics (CXA) yields a level of customer insight that can't be achieved with traditional web or digital analytics solutions. Watson CXA can go beyond that and provide tremendous value in identifying and improving customer experience issues and ultimately increasing conversion rates.

Benefits of making the move to Watson CXA

  • Enhanced visibility into customer experience through Journey Analytics, Struggle Analytics, Mobile Analytics
  • Ability to create actionable insight from your customer data
  • Modern user interface that provides easy navigation and enhanced views in to customer data
  • Monthly releases that add new enhancements and functionality with no incremental costs
  • Realized savings in time and money and an overall return on investment (ROI)

 

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Improve Digital Experience by Upgrading to Watson CXA Now

A challenge for many organizations is how to get started and move beyond basic digital analytics to create more relevant data that equals better customer insights.  Watson CXA and Pereion Solutions can help you with these efforts.   In our eBook, “Watson, Can You Help Improve Digital Customer Experience?,” we compiled the top 10 use cases you can implement to improve your digital intelligence and put customer insights to work with IBM Watson CXA.    Also included are formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences.

To learn more about how Watson CXA can transform your customer data into actionable information that allows you to make better decisions for your business, you can download the eBook by clicking below.

Watson, Can you help improve digital experience ebook.

 

Topics: Coremetrics, Pereion, IBM Digital Analytics, customer experience analytics, Watson Customer Experience Analytics, Watson CXA, customer journeys, journey reports, Struggle Analytics, actionable insight, IBM Digital Analytics (DA)

What’s New in IBM Tealeaf Customer Experience on Cloud and IBM Digital Analytics?

Posted by Steven Perry

Tue, Dec 19, 2017 @ 07:12 AM

A number of new features have been introduced for Tealeaf Customer Experience (CX) on Cloud, Watson Customer Experience Analytics (CXA) and IBM Digital Analytics, including several that provide significant improvements and capabilities in analyzing struggle and managing your customer data.   Let’s take a closer look at a few of the most important enhancements over the last quarter.

 

Major upgrades to Struggle Analytics provide expanded views on struggle

Just released, version 2.0 of Struggle Analytics in Tealeaf CX on Cloud and Watson CXA incorporates a new struggle factor named UI element that detects issues pertaining to interaction with UI elements on specified pages that might indicate a sign of visitor struggle.  If repeat interaction is detected, such as a visitor repeatedly clicking on or in a UI element or spending an inordinate length of time interacting with a UI element, struggle data related to the interaction with the UI element is added to the detailed view of the page with struggle for your further review and analysis.   

 

What's New Q4_image 1.jpg

Struggle Analytics now includes struggle detection for UI elements

 

A new and improved user interface (UI) that makes it easier for you to interpret and act on struggle data has also been introduced in Version 2.0 of Struggle Analytics.   New views into struggle data on intuitive UI include:

  • An Overview page presenting a summarized view for the various categories of struggle acts as a portal to expanded and detailed views of struggle detection data.
  • The Overview page includes expanded data views for Triggered struggle events, Pages with struggle, and Repeat patterns in sessions with detailed information of struggle-related data.

 

Maximize the value of your data with Session Data Export capability

Released last month, Tealeaf Customer Experience on Cloud and Watson CXA introduced Session Data Export and Retention capabilities that help you leverage the value of your data and offer increased flexibility in managing your data.   The ability to export your session data provides substantial value to your business by offering:

  • Raw Data Export in CSV format that allows you to selectively export raw behavior analytics data and leverage the data with other analytic tools, empowering your data analysis
  • Long-term Storage Data Export in PDF format that allows you to export and archive complete, replayable sessions you can use for effective resolution of customer disputes, long-term records for audits, investigation of security violations and fraud, and help with regulatory requirements and compliance

 

What's New Q4_image 2 option.png

 

Session Data Export also offers increased flexibility in the management of your data -- you can export data to servers on your premises, store it in IBM Cloud Document Storage or store it with third-party cloud storage like Amazon Web Services.  The ability to filter data helps you find exactly what you are looking for and retain the subset of sessions you need, while the flexibility in reporting allows you to create one-time reports or schedule daily batch jobs.

 

Increased visibility into your data

As part of the release this month, IBM Digital Analytics added some new features that broaden the view of your customer data, including the ability to filter columns by OR criteria, as well as filter by AND and OR criteria.   Additionally, Site Attributes are now available as a new dimension for creating ad hoc reports, and you can now run a Custom Marketing Channels report to help you understand the channels that drive the most traffic and have the best conversion rates for your website.

 

Learn more about the benefits!

With the current enhancements, and more to come, now is the perfect time to learn more about how the new UI for IBM Digital Analytics and IBM Tealeaf CX on Cloud can help you to optimize on your digital marketing efforts and position you to more easily adopt Watson Customer Experience Analytics (CXA) to improve customer experiences across your website.

 If you would like to explore more about the additional new features introduced or need assistance with helping your company take advantage of IBM Watson Customer Experience Analytics, request a consult or download our new Watson CXA eBook by clicking here or on the tile below.  

To learn about how one company has successfully leveraged Watson CXA to reduce customer struggle and optimize their customers’ digital experiences, visit the IBM case study for Shubert Ticketing by clicking below. 

 

Watson, Can you help improve digital experience ebook                Read the Shubert TIcketing CXA Case Study

Topics: IBM Digital Analytics, IBM Watson Customer Experience Analytics, Watson CXA, Tealeaf Customer Experience on Cloud, Struggle Analytics

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Watson Customer Experience Analytics (WCXA) and Tealeaf software to optimize web and mobile experience.

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 Watson, Can you help improve digital experience ebook

 Read the Shubert TIcketing CXA Case Study

 

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