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{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

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After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Acoustic Experience Analytics (Tealeaf) Tips and Techniques Webinar


by Steven Perry

Are you fully leveraging the capabilities of Tealeaf? Would you like to join us for a session exploring Tealeaf on Cloud best practices? We will cover advanced Tips and Techniques that you can take advantage of to identify customer struggle and improve UX issues.


Start 2021 with a Tealeaf TuneUp


by Kristin Bonazoli

Does your company use Acoustic Experience Analytics (aka Tealeaf on Cloud)?  Are you fully leveraging the capabilities of Tealeaf?  Is Tealeaf providing the insights you need to drive your digital transformation activity and enable your eCommerce growth in 2021?  If not, we can help!  We have put together a small simple service offering to optimize your return on investment.


Prep for the 2020 Holiday Season with Acoustic


by Kristin Bonazoli

There is no question that the 2020 holiday shopping season will be like no other we have ever experienced.  With many stores offering Black Friday deals and special promotions a little earlier than usual along with more people buying online, now is a great time to ensure that your business is prepped and ready for the unusual and hectic holiday season.  To assist with holiday preparations, Acoustic has provided tips and recommendations to optimize for peak program activities this 2020 holiday season.


Time for a Tealeaf TuneUp!


by Kristin Bonazoli

Does your company use Acoustic Experience Analytics (Tealeaf)?  Are you getting the maximum value out of your Tealeaf implementation?  Is Tealeaf providing the insights you need to drive your digital transformation activity?  If not, we can help!  For a small investment of time and money, you can insure you are fully optimizing your investment in Customer Experience Analytics.


Optimizing On-site Search with IBM, Marketing Analytics Summit Presentation


by Steven Perry
Yesterday, I had the opportunity to co-present with Dave McDuff, IBM’s leader for IBM.com Search and Discovery at the Marketing Analytic Summit.  Our talk was about On-site search for IBM.com, including What we track, What we find, What we do, and Why! 
 
I have observed in this business that certain individuals and teams truly look to leverage data to gain insight into their digital products, Dave and his team clearly fit in this category. They meet informally every morning, first thing over coffee, to see where the data may lead them.   
 
While the focus is on a limited number of core metrics, including clicks and terms, the real analysis is done by breaking out those core metrics in many dimensions.  These dimensions include: net promoter score, page performance, geography, language, results position, filters, pagination, time on page, etc.  The highly customized dimensional analysis is combined with the ability to pull up and do session analysis on any user session. This creates the ability to visualize and contextualize user behavior, enabling the team to gain a common understanding of UX issues. 
 
Based on their analysis, the team can address UX or UI issues that they uncover.  They quickly identify and quantify queries with no results,  including new topics.  They can even tackle issues around single word searches, where the user has provided very few clues on their real interests. 
 
The team is then able to quickly update UX issues as they surface and tune the search engine based on search terms and results.  They are also able to proactively listen and respond to their customers. This might include a recent product launch, product update or it might be a surge in searches based on current events, such as the current Covid 19 pandemic. 
 
Search is one of the most important capabilities on IBM.com. This data driven culture created by Dave and his team, has enabled them to focus on customer service, cost reduction, and revenue generation opportunities.  Across most digital properties, On-site search has become an increasingly critical tool for site navigation.  Often it fails to receive the analytical focus it deserves.  
 

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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