Marketing Attribution

Choosing the Appropriate Attribution Window

Marketing Attribution is a Marketing Analytics use case that provides the ability to understand what drives conversions across the marketing funnel and offers important data points you can leverage to help improve your marketing campaign success. Through the use of marketing attribution reports your organization is better equipped to determine the pages, marketing campaigns and marketing channels that drive the most conversions. The insight offered through marketing attribution arms you with actionable data that you can use to better align your marketing strategy and optimize your campaign results.   Check out this use case video on Marketing Attribution:

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