How To Build Channel Loyalty - Communicate and Compensate

Increasingly, vendors are focusing on channel based sales and marketing strategies to grow their business. Companies are competing for share of wallet from channel partner resellers.  At Pereion, we’re actively engaged with our clients as they develop and expand channel partner strategies to penetrate new markets and accelerate growth.

Vendors know that when a reseller sales rep has a preference to lead with a particular vendor’s products, they will sell more for that vendor. So how do you build a network of partners that favor your brand to the point that they will build entire solutions around your brand, integrating product lines, services, accessories and supplies? How do you capture the focus of the rep for the long term?

We have partnered with ChannelAssist to provide the ChannelManager+ platform for partner loyalty and relationship management.

ChannelAssist’s web based platforms for channel partner management empower organizations to accelerate sales growth. The solution is designed to build engagement with channel partners by focusing on both loyalty and enablement. This leads to improvement in business performance.

The platform enables vendors to open up direct communication to field sales executives working for resellers, a competitive edge for vendors selling through multi-tier distribution channels. Vendors use the platform to engage, enable and reward sales people and their support teams with everything from online learning, sales enablement resources, opportunity management/deal registration and high impact reward and recognition programs.

The intelligent analytics engine delivers data driven insights so you can optimize your programs and outpace your competition.

The ChannelAssist platform can support the needs of large and complex organizations, focusing in on a specialized area – for example managing sales incentive, promotions and contests where 100,000 sales claims are processed each month and rewards are fulfilled; through to a comprehensive partner management system for a mid-sized organization that manages all aspects of a channel partner program.

Pereion Solutions’ services in the areas of channel strategy, channel management and channel marketing align well with ChannelAssist’s platform and services. ChannelAssist provides a suite of professional and managed services to support our clients from design and implementation through to program management and optimization.

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