Pereion Solutions Blog

Register Now for Watson CXA, IBM Tealeaf and DA Webinars

Posted by Kristin Bonazoli

Fri, Mar 29, 2019 @ 08:03 AM

As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions strives to keep our clients informed of the latest releases and educational content available for  IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud), Watson Customer Experience Analytics (Watson CXA) and IBM Digital Analytics (IBM DA). One resource offered by IBM Watson Marketing, that is worth mentioning and is free to all Tealeaf CX on Cloud, Watson CXA and IBM DA users, is a series of product overview webinars that will provide an introduction into the reporting features available for each CX analytic platform. Below you will find the dates and times available in which you can register for these informative webinars.

Tealeaf CX on Cloud Webinars

The webinars offered for Tealeaf CX on Cloud will cover session search, struggle analytics and the snapshot gallery; event manager components; event tester and alert options; and report types available within the analytics section. To register, please click the date and time below that works best for you:


Watson CXA Webinars

The Watson CXA product overview webinars will discuss activity within the overview, web and mobile app dashboards; key stages within Mindset reporting; journey reporting across multiple channels; and flexible reporting.  If you would like to register, please click that date and time below that suits your schedule:


IBM Digital Analytics Webinars

Topics included in the IBM DA webinars will review interface layout, workspaces, standard reporting and ad-hoc reporting. If you wish to sign up, please click one of the dates and times below that works for you:


Additional resources for Tealeaf CX on Cloud and Watson CXA

Need additional resources or help leveraging Tealeaf and Watson CXA?  Pereion Solutions can assist in making sure you are fully utilizing the tools and getting the most value from Tealeaf on Cloud and Watson CXA. First, check out the important use case videos Pereion Solutions has developed that you can use to improve digital intelligence and put customer insights to work. Click the tile below to be directed Pereion's Customer Use Case Video page

Watson CXA/Tealeaf Use Case Videos 1

Also available is our ebook, “Watson, Can You Help Improve Digital Customer Experience?,” that complements the use case videos and includes formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences. Gain the insights you need to enhance customer journeys, boost conversions and maximize lifetime customer value by clicking the tile below to download the eBook:

Watson, Can you help improve digital experience ebook

Still need help or have questions on how to effectively leverage Tealeaf CX on Cloud or Watson CXA? 
Click here, to schedule a complimentary consultation with Pereion Solutions.   We can help you in your efforts to optimize and deliver exceptional digital customer experiences through our vast expertise in customer analytics.

 

Topics: Pereion Solutions, IBM Tealeaf, Coremetrics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, IBM Digital Analytics, IBM Customer Experience Analytics, Customer Experience, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Watson Marketing, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, Watson CXA Use Cases, wcxa, tealeaf cx on cloud use cases, Tealeaf

Exclusive Tealeaf CX to Cloud Migration Offer from Pereion Solutions

Posted by Kristin Bonazoli

Tue, Mar 26, 2019 @ 10:03 AM

Delivering optimal customer experiences across all digital channels while striving to reduce costs and maximize returns is a top priority for most online businesses.  For legacy IBM Tealeaf CX on-premise customers, you already recognize the value of understanding customer behavior to assist in enhancing overall digital experiences.  Although this on-premise solution offers robust analytics capabilities that help to enrich customer experiences, it also requires a considerable investment in hardware, software and resources to manage and maintain.  That said, now is an ideal time to consider making the move to IBM Tealeaf Customer Experience (CX) on Cloud to achieve even more advanced analytic functionality in addition to a significant cost savings and an increased return on investment (ROI).

Benefits of moving to Tealeaf CX on Cloud

Tealeaf CX on Cloud combines AI-powered capabilities with the strength and robustness found in the legacy Tealeaf CX on-premise platform plus substantially reduces the complexity and ability to maintain, resulting in significant advantages for your business. Here are some notable reasons to make the move:

  • AI powered functionality offers enhanced visibility into the customer experience allowing you to quickly identify struggle, uncover opportunities and boost conversions
  • Significantly reduces IT capital expenses and eliminates the need for further investment in hardware   and software
  • Minimized dependency on internal IT resources to set-up, install and maintain
  • Easy deployment - quickly implement customizable SDKs to capture data and start getting value in a matter of days
  • Achieve the customer experience benefits of a full function on-premise Tealeaf platform
  • Receive monthly releases that add new enhancements and features with no incremental cost
  • A modern user interface that provides easy navigation and enhanced views into your customer data
  • Realized savings in time and money and an overall enhanced return on investment (ROI)

Now that you have learned about the benefits, are you ready to make the move to Tealeaf CX on Cloud? We want to make it really easy for you to take the next step.

Free Tealeaf CX on Cloud Implementation Offer

Valid through June 30, 2019, this offers includes:

  • Free Tealeaf SDK/UIC implementation services for IBM Tealeaf CX on Premise clients that transition to IBM Tealeaf CX on Cloud through Pereion Solutions by June 30, 2019
  • Customized, configured and tested SDK UIC
  • Incremental analytic capabilities of Tealeaf CX on Cloud
  • Recognized return on investment (ROI)

Click here to get started on your Tealeaf CX on Cloud implementation and take in all the advantages of making the move.

 

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Shubert Ticketing - Tealeaf CX on Cloud Customer Success Story

Shubert Ticketing, a leading international provider of ticketing services, abandoned the cost and complexity of managing and maintaining IBM's Tealeaf CX on Premise solution by successfully transitioning to IBM Tealeaf CX on Cloud.  Click here to read more about how Shubert Ticketing, along with the expert assistance of Pereion, effectively leveraged Tealeaf CX on Cloud to reduce customer struggle, optimize digital experiences and maximize ROI.  

Read the Shubert TIcketing CXA Case Study

 

Topics: Pereion Solutions, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Tealeaf SaaS, IBM Customer Experience Analytics, customer experience analytics, Customer Experience, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Tealeaf on Premise to Cloud Migration, Tealeaf

Transition to Tealeaf on Cloud and Realize the Benefits

Posted by Steven Perry

Wed, Nov 14, 2018 @ 08:11 AM

Many online businesses aim to optimize and deliver seamless and exceptional cross-channel customer experiences while reducing costs and maximizing return on investment (ROI). Businesses that currently utilize IBM’s Tealeaf CX on premise platform recognize the benefits of understanding customer behavior in helping to uncover areas of struggle to enhance digital experiences. Although this on-premise behavior analytics solution offers robust analytic capabilities, it also requires a significant investment in hardware, software and resources to manage and maintain. Tealeaf on Cloud was introduced as demand for ease of use, flexibility and cost efficiency increased for a cloud-based offering.

Tealeaf on Cloud combines AI-powered functionality with the strength and robustness found in the legacy Tealeaf CX on-premise platform. Tealeaf on Cloud offers added advanced analytic features and significantly reduces the complexity and ability to maintain which translates into substantial advantages for your business.

Many Tealeaf CX on Premise clients have transitioned over to Tealeaf on Cloud and have realized the many benefits. Let’s take a closer look at some functional and financial reasons to make the move.

Greater Visibility in the Customer Experience

By leveraging the advanced analytic capabilities found in AI-powered Tealeaf on Cloud you achieve an enhanced view into your customers’ experiences. Some of Tealeaf on Cloud’s innovative analytic capabilities, that cannot be achieved through the on-premise version of Tealeaf, include:

  • Struggle Analytics help you recognize areas of struggle, such as repetitive patterns or step counts, allowing you in drill deeper with session analysis to determine the root cause of friction.
  • Geospatial Analytics assist in identifying and understanding where geographically customers are engaging or struggling with your business.
  • Anomaly Detection, a new feature in Tealeaf on Cloud, detects unusual patterns in customer behavior data.

 

With greater visibility into the customer experience, you are well equipped to minimize struggle, uncover areas of opportunity and ensure that your customers progress across all their journeys with consistent and optimized experiences.

Click below to view the Tealeaf on Cloud Customer Use Case Videos.

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Additional Features Deliver Improved Efficiency

Along with advanced analytic features, Tealeaf on Cloud allows you to achieve all the customer experience benefits of a full function on-premise Tealeaf deployment but with greater simplicity and efficiency through technical enhancements. First, a modern user interface offers easy navigation and enhanced views into customer data. Also, with easy deployment of Tealeaf on Cloud, you can quickly implement SDKs to capture data and start getting value in a matter of days. Finally, Tealeaf on Cloud provides you with several added benefits that help you make sense of all the customer data you are capturing to deliver the best possible customer experience.

Recognize a in Savings Time and Money

By implementing AI-powered Tealeaf on Cloud, you recognize a considerable savings in time and money and a maximized return on investment (ROI) for your business. With Tealeaf on Cloud you can:

  • Drastically reduce your IT capital expenses and eliminate the need for further investment in hardware or software – including expensive software upgrades for supporting servers.
  • Receive monthly releases that add new enhancements and functionality to Tealeaf on Cloud with no incremental costs.
  • Minimize the dependency on internal IT resources to setup, install and maintain.
  • Simplify licensing as there are no user charges and no separate charges for additional modules like Overstat and Mobile.

 

With the incremental revenue recognized from optimized experiences and increased conversions, Tealeaf on Cloud maximizes your ROI and expands your ability to focus your time and resources on boosting your business.

Ready to Migrate to Tealeaf on Cloud and Realize the Benefits?

Do you what to learn more about the additional advanced analytic capabilities and the substantial cost saving your business will realize by making the move to Tealeaf on Cloud? Click the button below to request a complimentary Tealeaf on Cloud Migration Assessment.

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Shubert Ticketings’ Successful Transition from Tealeaf CX on Premise to Tealeaf on Cloud

Read how Shubert Ticketing, a leading international provider of ticketing services, successfully made the move from Tealeaf CX on Premise to Tealeaf on Cloud.Together with the expert assistance from Pereion Solutions, Shubert Ticketing was able to optimize their customers’ digital experiences which resulted in exceptional customer experiences. To access the IBM Tealeaf on Cloud case study for Shubert Ticketing, please click the tile below. 

Read the Shubert TIcketing CXA Case Study

Topics: Pereion Solutions, Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Pereion, SAAS, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Behavior Data, Behavior Analytics, Tealeaf on Premise to Cloud Migration

Learn what’s new in Q3 with Watson Customer Experience Analytics, IBM Tealeaf on Cloud and IBM Digital Analytics

Posted by Steven Perry

Tue, Oct 16, 2018 @ 08:10 AM

Many new features and improvements were introduced in Q3 for Watson Experience Analytics (CXA), IBM Tealeaf Customer Experience (CX) on Cloud and IBM Digital Analytics (DA).

 Watson Customer Experience Analytics enhancements expand navigation and user management:

  • Enhancements to navigation allow users to pin favorite pages and easily move between all Watson Customer Engagement tools.
  • User management updates make it easy to add Digital Analytics users and assign a role as well as grant Admin privileges to a specific user.
  • The Digital Analytics client ID that provides flexible report data is now visible.
  • You can now replace top path reports with a customized report on the Overview dashboard and in the left navigation. Contact IBM Support for assistance.

 IBM Tealeaf on Cloud introduces many new features that enhance usability:

  • Anomaly Detection is new feature that has been added that detects anomalies in data.  Users now can indicate report metrics to be monitored.
  • The Simple Event Capture UI has been enhanced with the addition of a Match any content toggle. 
  • For Tealeaf on Cloud customers who provision the organization on their own, time zone input is now required. This addresses time zone information conflicts that periodically occur. 
  • Newly added to the Asset Manager is an option to view Native Templates. Use this feature to view existing templates and to incorporate custom templates for use with native replay. 
  • Bot Detected, an out-of-the-box session attribute, has been added to the Event Manager. Now you can easily identify session searches that are from bots with Bot Detected. 
  • Other usability enhancements added to Tealeaf on Cloud include:
    • A new section, Admin Workspaces, provides a new workspace for administrators and a central location for tracking Anomaly detection metrics. This section is visible to only Sysadmin, OrgAdmin and SupportUser roles.
    • The ability to select and add multiple widgets at once to your workspace.
    • Create new hit attribute and Create new step attribute buttons have been incorporated into the process of creating Events. Now you no longer need to abandon the Event you are creating when you want to add a Hit or Step attribute.
    • Select Multiple has been added to the Event Manager allowing you to simultaneously add multiple conditions to an Event.
    • The MMI Report has been enhanced to include MMI data from export sessions.
    • Improved validation for Replay Rules
    • Replay has been set as the default view for Consolidated session replay.
    • Improvements to the Replay user interface permit users to resize the left navigation panel.
    • Session list has been enhanced to allow users to adjust column width for an improved view of the Session list table.
    • An alphabetized applications list can now be found in the Applications table. This makes it easier for users to quickly find an application.
    • A numeric indicator has been added to the blue flag in the navigation pane of Session replay. Making it helpful to identify the exact number of steps for a screen that matches the search criteria.
    • Snapshot Gallery sort order is in a persisted state when accessing over multiple sessions.

 

Looking to improve digital intelligence and create actionable customer insights?  Click the tile below to view Pereion Solutions' IBM Watson Customer Experience Analytics and Tealeaf on Cloud Customer Use Case videos. 

 

Watson CXA/Tealeaf Use Case Videos 1

 

IBM Digital Analytics (DA) updates provide improved capabilities and management of personal data:

  • The ability to login to IBM Digital Analytics with an IBMid. Now when a user logs in to DA for the first time, using an IBMid, the user is prompted to link the IBMid with a DA client ID.
  • Support for recurring email delivery of workspaces. In prior releases, you could email a workspace only one time. Now with this added feature, workspace emails can be scheduled daily, weekly or monthly using the Schedule Email drop down.
  • Newly released, is an alert feature that displays a 5-minute countdown. You can now indicate if you wish to stay logged in or just simply log out.
  • In earlier releases, DA did not allow you to email workspaces that contained personal data. Now, reports with personal data are excluded from workspaces that you email.
  • A notification feature is displayed at the top of the DA screen when ad hoc reports are finished processing. In addition, a Report status menu has been added to the DA header. Allowing you to track the status of active ad hoc reports as they are running (Running reports) or if they have finish processing (Completed reports).
  • The Standard report tooltip shows more detailed information like report type, report frequency and if the report contains personal data. Additionally, you can now share views of Standard reports with others and set start dates for segments in Standard reports to 800 days in the past.
  • Now only users with PII access are able to select dimensions that contain personal data. All users without PII access are restricted.
  • Marketing Channel and Marketing Program reports are replaced by the beta reports. Now you can create custom channels in DA and those channels will be included in your Standard reports.
  • Export data straight from the Digital Analytics UI. Using Export, you can select 3 types of data to export: Activity Record Feed, Customer Record Feed and Search Data Feed

Top 10 use cases to improve on digital intelligence using Watson CXA

Using Watson CXA, Pereion Solutions can help you identify your customers' paths, understand your customers' struggles and experiences, and then optimize your site and maximize business opportunities. 

In our eBook, Watson, Can You Help Improve Digital Customer Experience?,” we complied a list of the top 10 use cases you can implement to improve your digital intelligence and put customer insights to work with IBM Watson CXA.  Also included, are links to specific formulas that provide a step by step process for getting started with effective digital analysis and optimized customer experiences.  Click below to download our eBook.

Watson, Can you help improve digital experience ebook


 

 

Topics: Pereion Solutions, tealeaf web analytics, Coremetrics, Tealeaf IBM, Tealeaf SaaS, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA

Five Compelling Insurance Use Cases for Tealeaf Analytics

Posted by Steven Perry

Mon, Feb 9, 2015 @ 15:02 PM

 

Tealeaf software provides a unique combination of customer analytics and customer experience management capabilities and it is widely used today by a number of insurance companies. What are some of the key features and benefits of Tealeaf technology that make it attractive to insurance companies? Let start with an overview of the capabilities of IBM Tealeaf:

  • Provides visibility into actual customer experience for both web and mobile
  • Allows quick diagnosis & resolution of site obstacles
  • The ability to quantify business impact of specific issues
  • Real time customer analytics with enhanced segmentation
  • Track and analyze online business processes
  • Integration with CRM systems to enhance call center operations
  • Retain online interactions to assist in fraud detection and customer disputes

Tealeaf software

These capabilities create multiple use cases for insurance companies to improve the online experience for their customers and agents.  Let's look at five specific use cases and the potential value that can be realized:

1) Increase online policy conversion rates

Optimize user experience by identifying why customers and/or agents struggle and abandon the process.  Supplement the struggle abandonment analytics with heat map analysis to have a more complete view of usability. 

2) Prioritize web and process related IT issues

Utilize segmentation and replay to develop a common cross organizational view of site issues. Develop business impact assessments to help prioritize IT related projects. 

3) Provide call center reps with tools to see customer online experience

Eliminate the need for call center representatives to try and recreate customer online problems, by giving them tools to visualize web and mobile experience. Improve customer satisfaction by quickly resolving and web site related issues.

4) Retain documentation of online transactions

Preserve a complete permanent record of customer online transactions and retain them in a document management system. This can be used for audit and compliance purposes, customer disputes, or fraud investigation.

5) Optimize user experience for mobile web

Gain complete mobile visibility, including touch screen interactions.  Quickly find and isolate problems with mobile sessions. Maintain single approach to customer experience management across mobile and web.

Case Studies

Here are a couple case studies of insurance companies that are using IBM Tealeaf and the value they are realizing. Just click on the names below and you will link to the case study. 

Best Practices Whitepaper

IBM developed a whitepaper on Customer Experience Managment best practices for Insurance based on utilizing Tealeaf software to optimize the customer experience.  By clicking on the image below you can recieve a copy of the best practices whitepaper. 

IBM Whitepaper: CEM Best Practices for Insurance

If you would like to learn more about Customer Experience Management with IBM Tealeaf, please click here

 

Topics: Customer Experience Management, Tealeaf Software, tealeaf analytics, IBM ExperienceOne, Tealeaf technology, Tealeaf IBM, Tealeaf partner

Customer Engagement Solution Integrated with Tealeaf Software

Posted by Steven Perry

Mon, Jan 19, 2015 @ 09:01 AM

 

By integrating Exchange Solution's Customer Engagement Platform with IBM Tealeaf's Customer Experience Management technology you can leverage the detailed customer analytic data you recieve from Tealeaf software to optimize profitability through intelligent customer engagement. Customer Experience Management and Customer Engagement need to work as one.  The combination of the two provides marketers with customer data that provides both insights to improve the customer experience and the ability to engage customers with customized incentives to drive more profitable customer behavior. 

Exchange Solution Customer Engagement

 

 

 

 

 

Here Is How It Works

The data captured by Tealeaf can simultaneously be fed into the Exchange Solutions platform, with no additional investements in software or technology resoureces, to allow for identification of customer "behavior" gaps on a customer by customer basis. Behavior gaps are defined as valuable behaviors that customers are not performing. Companies can then target these behavior gaps with messaging offering individualized incentives in order to close those gaps.  Intelligent rules ensure that the offers are economically rationale, guaranteeing a positive ROI. 

Benefits of Integrated Solution

  • Discover previously unknown website or mobile experience problems, so you can improve success rates and increase online revenues
  • Drive increased profitability using individualized, data driven incentives to target new customer behaviors
  • Exchange Solutions performance based pricing model ensures a return on your marketing investment

IBM Webinar with Forrester Research

Title: Maximizing Your Profits with Integrated Customer Experience & Customer Engagement

Date: January 27th, 2015

Time: 1-2pm ET

Speakers:

  • Emily Collins, Customer Insights Analyst at Forrester Research
  • Robert Jewell, Chief Revenue Officer at Exchange Solutions
  • Dennis Coates, IBM Tealeaf
IBM Webinar Registration on Customer Engagement with Forrester Research

Pereion Solutions is working with Exchange Solutions to be able to provide clients a simple integrated implementation of IBM Tealeaf with the Exchange Solutions platform.  This allows clients to take advantage of the benefits of both offerings through a single implementation with an integrated pricing model; enabling them to focus on increasing conversion rates, retention rates, and revenue per customer; rather than focusing on implementing hardware and software infrastructure. To learn more about this integrated offering by Pereion Solutions and Exchange Solutions, just click on the image below.

Exchange Solutions Tealeaf Pereion


Topics: Customer Experience Management, Tealeaf Software, IBM Tealeaf, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Exchange Solutions

IBM Smarter Commerce Blog Post Highlights Tealeaf Software Solutions

Posted by Steven Perry

Tue, Dec 9, 2014 @ 08:12 AM

We posted a guest blog on the IBM Smarter Commerce Blog this week highlighting the need for a no compromise approach to Customer Experience Management tools and processes.  The blog references some of the results from the IBM Holiday Digital Analytics benchmark, you can find the results of this benchmark on the IBM Digital Analytics Benchmark Hub.

IBM Smarter Commerce

 

 

 

 

You can click here to go directly to the IBM Smarter Commerce blog. Please take the time to read the blog, it highlights five key recommendations for online businesses:

  • Test Everything
  • Make Mobile Experience a Top Priority
  • Visualize and Optimize the Customer Experience
  • Understand the Full Customer Journey
  • Move to Intelligent Customer Engagement

I would like to call out two of these recommendations and corresponding partnerships that we have established to provide a unique set of solutions that take advantage of the IBM Tealeaf capabilities and provide clients with industry leading offerings that effectively allow them to maximize the value of their Tealeaf investment and create a differentiated customer experience. 

Test Everything

We have partnered with SiteSpect to create a private cloud implementation of IBM Tealeaf within the SiteSpect Cloud data centers.  This enables companies to take advantage of SiteSpect's best in class testing capabilities and IBM Tealeaf's industry leading Customer Experience Management capabilities in a single integrated network environment.  This combination reduces network latency and provides a seamless view between SiteSpect and Tealeaf.  For further information on this offering, please click on the image below.

Implement IBM Tealeaf with SiteSpect Cloud

Move to Intelligent Customer Engagement

In addition, we have partnered with Exchange Solutions to provide an integrated offering of Exchange Solutions unique customer engagement platform with IBM Tealeaf's rich customer analytic capabilities.  Exchange Solutions is able to leverage that information by applying a proprietary rules engine to identify customer behavior gaps and then offer individualized incentives to encourage specific buyer behavior.  This approach to Intelligent Customer Engagement provides the opportunity to maximize individual customer profitability and this can all be done with an innovative performance based pricing model that allows costs to be tied directly to results.  To learn more about this joint offering with Exchange Solutions, please click on the image below.

Exchange Solutions Tealeaf Pereion

There is no reason to compromise when it comes to customer experience, when you have the opportunity to marry these industry leading online solutions for testing and customer engagment with IBM Tealeaf technology to improve the overall customer experience.  

Topics: Customer Experience Management, Tealeaf Software, tealeaf web analytics, Tealeaf best practices, Tealeaf technology, Tealeaf IBM, Exchange Solutions, SiteSpect

How to Use Tealeaf Technology to Optimize your Website Redesign

Posted by Greg Jackman

Wed, Nov 19, 2014 @ 08:11 AM

IBM Tealeaf software provides critical customer experience data so you’re able to make the best decisions possible throughout your entire website redesign process.

imgres resized 600

In IBM’s whitepaper, Drive Site Redesign Success, they discuss nine use cases, in which IBM Tealeaf works to prevent and resolve costly failures before, during, and after a website redesign. You’re able to use IBM Tealeaf to:


  1. Efficiently identify and resolve post-launch problems
  2. Cut site stabilization times through issue prioritization
  3. Validate A/B test results
  4. Proactively monitor your new site moving forward
  5. Capture real-world customer experience data for research
  6. Thoroughly benchmark the business performance of your old and new sites
  7. Improve quality assurance and development with best test scripts
  8. Make User Acceptance Testing (UAT) more effective
  9. Prioritize future projects according to business impact 

 

One of the most significant advantages IBM Tealeaf brings to a website redesign is the ability to quickly identify, isolate, and prioritize as many issues as possible as you launch a new website or website upgrade.


No new website launch will ever be flawless. Websites today are simply too complex to foresee every single issue. IBM Tealeaf technology provides a tool to quickly isolate areas of customer struggle. With any redesign project there is the potential for page errors or issues in deploying new business processes. Gaining both awareness and visibility to those issues is critical to providing a quick resolution.

With IBM Tealeaf’s visual replay functionality, you’re able to identify and visualize difficult issues that you weren't able to catch during the testing phase. You're able to diagnose the problem accurately and prioritize the issues that need to be addressed.

As a leader in customer experience management, IBM Tealeaf technology finds, prioritizes and repairs your website issues before they’re able to have a negative impact on your business. Based on proactive discovery and analysis of your customer experience, IBM Tealeaf solutions fully integrate into your website redesign lifecycle, especially during the post-launch stabilization period. You’re able to focus not just on reactive problem resolution, but on proactive discovery with alert capabilities and analysis of customer experience issues. You’re not only able to capture actual behavior, but capture scenarios that would otherwise be unpredictable and difficult to find.

Site Redesign Lifecycle:

Many organizations use IBM Tealeaf throughout the entire site redesign lifecycle. The unique insights Tealeaf analytics provide offers significant benefits in each of the 5 lifecycle phases:

 

image2 resized 600

 


  1. Plan/Design & Development: Real-world and benchmarking data, without page tagging, to conduct research
  2. Test/Quality Assurance: Convert real customer sessions into future test scenarios
  3. Soft Launch: A/B testing of new site features to evaluate why certain variables performed well or poorly
  4. Post Launch: Quickly identify and solve site issues, mitigate risk, justify website redesign investments, and prioritize future enhancements

 

After launch, you can use IBM Tealeaf solutions to establish a set of Key Performance Indicators (KPIs) that are useful to decide where on your site you need to invest more time and money. KPI’s can be used for benchmarking your new site as well, without the hassle and inconvenience of tagging and waiting months for results.

 

IBM Tealeaf provides the tools needed to avoid website redesign failure.

Awareness:

With IBM Tealeaf technology, organizations have the qualitative and quantitative data to lessen the risks involved with site changes. IBM Tealeaf allows you to be aware of a range of problems before they damper your customer’s experience on your new site. Some common problems during a website redesign that Tealeaf analytics draws attention to are:

  • Broken links or functionalities
  • Navigation issues
  • Server configuration issues

Visibility:

One of the best reasons to invest in IBM Tealeaf before your new website launch is the level of visibility it provides into your customers’ online behavior so you’re able to identify and resolve issues quickly, giving you the opportunity to make better website optimization decisions. Tealeaf software records and captures all your customer’s interactions in real-time across your entire website. Its replay functionality enables you to gather the quantitative and qualitative data (with no page tagging) to solve the issues and evaluate the business impact site obstacles have on your online business. Without Tealeaf’s replay capability, customer behavior would be difficult to reproduce and fix, and may lead to premature diagnoses and more costs. Some of the high-level benefits of implementing IBM Tealeaf before your new website launches are: 

  • Investing your resources where they can make the greatest improvement and impact
  • Dramatically reducing the time required for site stabilization
  • Increasing conversion rates and decreasing customer complaints
  • Improving top and bottom line results 

 

For more on how IBM Tealeaf optimizes your website redesign project, including customer case studies, please download the IBM whitepaper, Drive Site Redesign Success.

IBM Tealeaf Website Redesign

If you would like to discuss how to utilize IBM Tealeaf on your website redesign project, please feel free to leave a comment below. You can also contact us directly, by sending an email to slperry@pereion.com.

Topics: Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf best practices, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

What’s New with the Latest Release of IBM Tealeaf cxLifecyle?

Posted by Greg Jackman

Mon, Nov 10, 2014 @ 08:11 AM

In October, IBM released a few new enhancement features for cxLifecycle that were developed to give users a more complete understanding of their entire customer journey. Users of this IBM Tealeaf modules are now able to: 

  1. Build milestones, or conversion events, that allow marketers to measure the time and sessions it took for customers who advance through the customer purchase lifecycle
  2. Promptly react to non-migrators (potential customers who abandon the purchase lifecycle)
  3. Easily import or export Tealeaf and cxLifecycle segments, with one click, for replay and/or conversion analysis
  4. Build reports in cxLifecycle with imported segments
  5. Open imported segments into Tealeaf session lists
  6. Have expanded support for mobile devices

For those not familiar, IBM Tealeaf cxLifecycle is an analytics reporting system designed to provide extensive cross-session visitor and segment level analysis in an IBM Tealeaf session.

The key enhancements revolve around the milestones in cxLifecycle that provide more powerful, and well-rounded, insight into your customer experience. To further define, milestones are conversion events that compound to define a customer’s full conversion lifecycle.

cxLifecycle now allows the user to identify and react to those customers who are progressing from one milestone to the next, and those who don’t. With non-migrators, you’ll be able to understand where and why they abandoned. cxLifecycle users are now able to diagnose, classify, target, and plan their interactions with non-migrators.

You’re also able to see beyond single-sessions and metrics to other web analytics tools to discover areas where customers struggle, and areas where they thrive. cxLifecycle now sets specific goals designed to reduce the time it takes for a customers to reach a milestone, giving you the ability to evaluate their effectiveness on your marketing strategy.

With cxLifecycle’s ad-hoc reporting, customer lifecycle analysis and visualization, tag management, and data syndication (DDX), Tealeaf users are able to optimize their Tealeaf web analytics. With this Tealeaf technology, you’re able to run qualitative and quantitative analytics, from one tool, to drive more effective customer interactions. cxLifeCycle also allows you to measure long-term, customer lifecycle conversion analysis across multiple channels and devices. With cxLifecycle, users are given the tools to find and quantify trends and anomalies that influences conversion rates. The ability to implement advanced customer analysis of issues found through Tealeaf session replays is also a useful feature of adding cxLifecycle to your Tealeaf software.

 

5 cxLifecycle Benefits:

  1. Enables the insight gained from Tealeaf to be analyzed in a cross-session, cross-device context
  2. Combine data to uncover which marketing campaigns, channels and tactics succeeded or failed, with added insight into why
  3. Use customer replay analysis to fix critical, costly customer experience gaps, and measure the results on those same customers
  4. Surface unique, actionable, and frequent insights on the customers’ journeys across conversion milestones
  5. Data syndication (DDX), enterprise-class tag management, easily displaces costly Tealeaf competitors

With these new features of IBM Tealeaf cxLifecycle, you’re able to gain valuable insight from the combination of qualitative and quantitative analytics. This data can be used for extensive ad-hoc analysis, segmentation, and conversion analysis.

For more on how cxLifecycle adds value to your Tealeaf technology, please download this IBM Whitepaper, and request a quote or free consultation with us if you’d like:

IBM Tealeaf cxLifecycle Whitepaper OR Request a Quote or Free Consultation

Or if you have any questions or remarks, please feel free to leave a comment below.

You can also contact us directly, by sending an email to slperry@pereion.com.

Topics: Pereion Solutions, Customer Experience Management, Tealeaf Software, IBM Tealeaf, Tealeaf competitors, tealeaf web analytics, tealeaf analytics, IBM ExperienceOne, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

Customer Experience Win-Win: IBM Tealeaf & SiteSpect in the Cloud

Posted by Greg Jackman

Mon, Oct 27, 2014 @ 08:10 AM

SiteSpect appeals to companies that recognize the value of testing every aspect of the web and mobile customer experience, so you can rapidly test, target, and optimize your website.

IBM Tealeaf appeals to companies that value unprecedented visibility into web and mobile customer experience, so they can quickly identify, analyze, and resolve customer issues.

Now you can get both solutions implemented together in the cloud for those companies truly committed to optimizing all aspects of their digital customer experience.

sitespect tealeaf cloud on blue resized 600

Wait…Tealeaf in the Cloud? Yes!

IBM Tealeaf is historically implemented in a traditional model, by acquiring software licenses, hardware, and implementation services; then implementing in your data center and hiring people to manage the infrastructure and the application. Now you have the opportunity to implement Tealeaf in a private cloud outside your data center, leverage certified Tealeaf resources, and shift the majority of your costs to a monthly operational expense.  

As a business partner of IBM and SiteSpect, Pereion Solutions provides you with a Tealeaf private cloud hosted in the SiteSpect data center combined with the Tealeaf services you need.  

1+1=3…The Key Benefits include:

  • The premium digital testing solution you receive with SiteSpect
  • Identification & elimination of customer experience issues via Tealeaf
  • Single integrated network implementation, reducing the potential for network latency issues
  • Complete visibility of customer experience across various test scenarios
  • Shifting the upfront capital investments to monthly operational costs
  • Reduce in-house resources to manage infrastructure & applications

Ultimately, increased conversion rates and revenue growth are the real benefits of implementing SiteSpect and IBM Tealeaf. With this integrated solution, you're able to achieve that in a more efficient and effective approach.

Sounds great! How do I learn more about SiteSpect?

SiteSpect is a digital optimization provider that allows companies to test everything on their sites without Javascript tags. You’re able to test as many content variations as you wish, and track any sequence of conversion behavior. SiteSpect is a premier provider of A/B & Multivariate testing services.

What makes IBM Tealeaf unique?

Advanced customer behavior analysis from Tealeaf's session reply and search functions. With these IBM Tealeaf resources, you're able to learn how Tealeaf software delivers Customer Experience Management (CEM) insight into actual customer experiences first-hand, giving you the opportunity for fast customer issue resolution.

 

What's the next step?

To learn more about implementing IBM Tealeaf in the SiteSpect cloud, please click on the button below to request a free consultation with us.

Implement IBM Tealeaf with SiteSpect Cloud

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Topics: Pereion Solutions, Customer Experience Management, Tealeaf Software, Tealeaf competitors, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Watson Customer Experience Analytics (WCXA) and Tealeaf software to optimize web and mobile experience.

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 Watson, Can you help improve digital experience ebook

 Read the Shubert TIcketing CXA Case Study

 

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