General Data Protection Regulation (GDPR) will go into effect on May 25th, so if you are an organization with customers, vendors and partners in the European Union (EU), you will want to ensure that the way you collect, store, and manage their personal data complies with the new regulation. Designed to give individuals better control over their personal data and establish a single set of data protection rules across Europe, GDPR signals a critical turning point in the way organizations across the globe will need to approach data privacy – providing both challenges, as well as opportunities, for your business.
As you work towards becoming GDPR compliant, performing a GDPR health check on your IBM Digital Analytics (DA) solution is beneficial in preparing for your GDPR readiness.
Analyze the personal data you collect
The protection of personal data is the core of GDPR, and personal data under GDPR is any information relating to an identified or identifiable person and can include online identifiers, such as contact information, email address, IP addresses, and other unique identifiers. With the strict rules established for safeguarding this personal data, it is critical for you to identify the customer information you are collecting, understand how the information is being used by your company and recognize who has access to the information across your organization.
As tags are the primary means for collecting online data and gathering behavioral information about your customers and site visitors, an effective GDPR health check should include performing a tag audit to evaluate the tags used on your website. Implemented properly, a tag audit can help you isolate specific tags and attributes that are being used to collect different kinds of customer data and how they data is being used. In addition, efficient management of tags on your site can assist you with maintaining proper control and processing of personal data, as well as assist with offering the required consent or opt-out provision to individuals, which is a key part of GDPR.
Align your DA reporting to GDPR compliance
Conducting a report review to examine personal data is important for understanding and developing an inventory of what personal data you are collecting. At the same time, if you are looking to migrate to the new IBM Digital Analytics User Interface, now is also the perfect time to eliminate your older dated reports and create updated ones in the new UI that fully support your GDPR compliance plans.
Get ready for GDPR!
The GDPR deadline is right around the corner, and it is critical that you have a view of what personal data you collect on customers to effectively prepare for GDPR compliance. Now that you know what you need, let us help you make the process easier.
As an IBM Gold Partner with deep expertise in IBM Digital Analytics and Watson Customer Experience Analytics, we can assist you with a DA Health Check to put you on a successful path to GDPR readiness. IBM has made available a Watson Marketing GDPR readiness site with additional information on GDPR readiness that you can find here. To request a consult from Pereion Solutions and discuss how a Digital Analytics Health Check can help prepare for GDPR, just click on the tile below.