Digital disruption is forcing transformation across the healthcare industry where healthcare insurers are confronted with rising customer expectations and increased competition. From selecting an insurance policy, renewing healthcare coverage or filing a medical claim, healthcare consumers are demanding top-notch experiences that reliably anticipate and address their needs and convert them into loyal customers. At the same time, the Covid-19 pandemic has accelerated the requirement for healthcare agencies to innovate and successfully deliver simple and optimized healthcare services across all online channels – web, mobile, email and video -- for the safety of their customers.
How must the healthcare industry adapt?
Healthcare organizations must digitally transform their business by securing the actionable insight into customer behaviors they can use to deliver frictionless and consistent experiences that build trust and create long-term customers. Insurers need to deliver valuable new digitized services that optimize customer care, such as mobile apps, and offer reliable and seamless access to personalized offerings based on consumers’ unique needs. Ensuring regulatory compliance and minimizing risk exposure of patients’ personal information are also critical for healthcare insurers to build trust and confidence with their customers, as well as protect their own reputation.
Do you have visibility into the customer experience? Can you identify the cause of struggle on your site?
Learn more about the digital customer experience opportunities and challenges faced in healthcare insurance. This on-demand webinar explores critical use cases that are important to healthcare insurers and provides tips on improving the patient experience on mobile apps and websites while protecting patient data and ensuring HIPAA compliance. Click here to register for the on-demand webinar.
This on-demand webinar will demonstrate how to leverage Digital Customer Experience (CX) Analytics and apply CX analytic use cases to help minimize call center volumes and improve production support in healthcare insurance. We also take a look at the digital properties, website and mobile apps, that are important to healthcare insurers and touch upon customer journey mapping. Click here to register for the on-demand webinar.
Pereion Solutions assists clients with leveraging the Customer Experience Analytics solution to help them understand customer struggles and deliver exceptional customer experiences. With deep expertise in customer analytics skills, Pereion Solutions allows businesses to reduce the time to value for their customer analytic solution and implement best practices across organizations.