Ease the Pains in Healthcare by Optimizing the Customer Experience 

Gaining visibility into customer experiences

Delivering simplification across online processes

Offering a personalized and meaningful experience

Managing critical compliance and regulatory data

Providing seamless efficiency across websites and apps

Claim Simplification

Identify abandonments in essential online processes like submitting a medical claim to uncover customer struggles or usability issues, allowing you to root out inefficiencies across the flow of critical processes and offer a simplified and seamless experience on your site and applications.

Member Portals

Analyze customer engagements across your pages and applications to understand how customers interact with digital touchpoints and gain insight into customer preferences that assist you with delivering relevant content and offers at the right time to keep your customers engaged and provide a personalized and rewarding experience that is vital for long-term healthcare relationships.

Fraud Detection

Enable struggle events on your site that could signal potential fraud, like a user entering different member IDs and passwords in a session, or apply anomaly detection to key metric reports to detect unusual patterns in customer behavior and determine contributing factors to quickly identify possible fraudulent activity and proactively work to safeguard your and your clients’ information.  

Session Analysis and Archival

Capture and analyze individual digital interactions to gain a valuable macro to micro view into what and why behind customer struggles, enabling you to identify and rectify the root causes of friction. Then, retain and manage relevant online interactions, such as a customer completing pertinent information on a medical claim, that you can use to resolve customer disputes, identify possible fraud or comply with regulatory audits – helping you to provide safe and seamless transactions.                            

Mobile optimization

Segment standard business practices like abandoned sessions using mobile-specific attributes, such as platform, orientation changes and gestures, to understand how your mobile channel is performing compared to other channels. Further segment, analyze and drill down into mobile data to understand where and why your mobile customers struggle, allowing you to better implement site design changes and optimize your mobile experience.