Pereion Solutions Blog

CX Analytics - How to Move from What to Why Webinar

Posted by Kristin Bonazoli

Mon, Oct 7, 2019 @ 14:10 PM

Are you looking to achieve deep customer insights to help improve digital experiences? 

Register now for the Digital Analytics Association (DAA) webinar, CX Analytics - How to Move from "What" to "Why", co-sponsored by Pereion Solutions and Acoustic on Wednesday, October 30, 2019 at 1:00pm ET. 

In this webinar, you will learn how to combine CX analytics, using Acoustic Experience Analytics (AKA Tealeaf), with traditional web analytics to gain an in-depth view into customer behaviors that offer valuable insights that can be used to help create exceptional customer experiences, eliminate struggle and answer the "Why" vs. the "What" in the customer journey.

Join DAA as Pereion Solutions, co-founder and president, Steve Perry and Adrienne Hartman, Director of E-commerce and Campaign Sales at J.J. Keller as well as an Acoustic Tealeaf customer, discuss the following:

  • Moving beyond traditional analytics to understand why and how users interact with digital properties rather than the properties themselves
  • The recognized business value of CX Analytics, using Acoustic Tealeaf, from JJ Keller's point of view
  • The realized rich customer data and insights that CX Analytics can uncover
  • How to apply and leverage specific Tealeaf use cases to help improve digital intelligence and create actionable insights
Click here or the tile below to register for the DAA Webinar co-sponsored by Pereion Solutions and Acoustic and get your answer to the "why" behind customer behaviors.

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Topics: Pereion Solutions, Customer Analytics, Tealeaf SaaS, Tealeaf CX on Cloud, cx analytics, digital experience, tealeaf cx on cloud use cases, Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud, DAA Webinar

Leverage Customer Experience (CX) Analytics to Drive Business Value

Posted by Steven Perry

Thu, Sep 19, 2019 @ 10:09 AM

As customer expectations continue to soar, the customer experience has become a make-or-break component for business success. At the same time, you are under increasing pressure to drive digital transformation across all areas of your business – and to do so within tight budgets where your investment in optimizing customer experiences translates into significant value to your business and fosters profitable growth. Fortunately, the right CX Analytic solutions can help you move beyond traditional web analytics and leverage your customer data to increase ROI and deliver the extraordinary customer experiences that can facilitate successful digital transformation of your business. In fact, based on a recent Forrester Total Economic Impact™ Study, Tealeaf CX Analytics demonstrated a potential three-year risk adjusted result of 196% ROI with a payback period of 4 months, offering significant business value.

eBook Blog picCX Analytics offer significant value to your business

Boost digital intelligence with data-driven insight

While many organizations employ traditional digital analytics to help with recognizing what customer interactions are taking place on their site, leveraging Customer Experience Analytic (CX) solutions offers you the necessary data-driven insight into the why behind customer behavior -- arming you with valuable digital intelligence you can use to make important business decisions on rectifying issues and optimizing your site for all customers.

With customer analytic capabilities that provide insight into your customers’ actions, CX Analytics allow you to easily identify customer struggles and monitor critical process steps on your site, as well as detect potential anomalies in your business that could signal concern. Real-time alerting can be deployed to offer you the ability to quickly uncover obstacles to superior experiences and allow you to proactively eliminate areas of struggle or confusion on your site, translating into a valuable savings of time and lost opportunities for your business.

Behavior analytics available in CX Analytics can further assist by helping you identify what – or what paths -- lead to positive customer behavior. For example, marketing analytics can help determine the campaigns and channels that lead to conversion, while journey analytics offer a consolidated view of multi-path journeys and the ability to compare and optimize important touch points. Additionally, mobile analytics can offer increased visibility into the struggles and actions of this important user segment, and integration of Voice of the Customer allows you to link your customer feedback to actual customer experiences taking place on your site.

Transform your digital business

By applying powerful analytic capabilities to your customer data, CX Analytics offer data-driven insights into customer behaviors that you can use to optimize areas of your business crucial for maximizing digital transformation.

By providing insight into search terms and identifying customer behavior before, during and after performing a search, for example, CX Analytics can assist you with search optimization and help you understand if customers find what they are searching for on your site. At the same time, CX Analytics can help you evaluate page engagements on your site to aid you with correlating different elements of customer engagement across your pages and to assist with overall page optimization that can lead to increased conversions.

In addition, CX Analytics provide further capabilities that can assist you with optimizing experiences across your site. Geospatial analytics can help you understand geographically where your customers engage or struggle, allowing you to realize geographic trends and to rectify issues or replicate successes on a global level. The ability to perform session search and replay specific sessions for further analysis provides an invaluable macro to micro view on user interactions and the opportunity to quickly uncover issues and rapidly implement improvements to optimize experiences, providing your business with an invaluable savings of time and money.

Ready to get started with building the digital intelligence to transform your business?

CX Analytic solutions can help you quickly uncover the actionable insights from your customer data that you can use to improve the customer experience and gain the important digital intelligence necessary to drive digital transformation and significant business value across your organization. To help you get started, Pereion Solutions has compiled the top customer experience use cases you can apply to improve your digital intelligence and put data-driven insights to work using Tealeaf, a CX Analytics offering from Acoustic.

To learn more about how converting your customer data into actionable insight can help you make better decisions and provide optimal value to your business, you can download the Tealeaf Use Case eBook by clicking the tile below.

Download the Tealeaf Use Case eBook

Topics: Marketing Analytics, Customer Analytics, Search Optimization, Page Optimization, Customer Experience, real-time alerting, business process, Struggle Analytics, actionable insight, digital intelligence, Behavior Data, customer insights, cx analytics, Anomaly Detection, geospatial analytics, Tealeaf, ROI, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud

Discover what’s new with Tealeaf on Cloud and Watson CXA

Posted by Kristin Bonazoli

Tue, Jul 23, 2019 @ 07:07 AM

One of the biggest changes over the past few months, in addition to the new enhancements to Tealeaf Customer Experience on Cloud, Watson Customer Experience Analytics (CXA) and Digital Analytics (DA), is the rebranding of the IBM Watson Marketing portfolio to be named Acoustic. 

Acoustic, formerly IBM Watson Marketing, was officially introduced, on Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions.  Although branded under a new name, Tealeaf on Cloud, Watson CXA and Digital Analytics (DA) continue to be powerful Customer Experience (CX) analytic tools that offer a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that help marketers deliver optimal and enriched cross channel digital experiences that drive customer satisfaction, improve conversion rates, reduce cost and maximize return on investment (ROI).  Now, let's take look at latest releases that add new enhancements and functionality to Tealeaf on Cloud, Watson CXA and DA.  

 

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Tealeaf on Cloud enhancements improve reports and workspaces

Below you will find a list of the latest improvements to Tealeaf on Cloud:

  • Users assigned to the EventAdmin role are now authorized to edit reports shared by other users.
  • A Validate page option has been added to the Snapshot Capture feature allowing users to check the page they are capturing to make sure it does not have any issues that may cause the snapshot to fail.
  • Enhancements to workspaces now allow you to share with user groups.
  • Workspace owner names are now displayed in the Workspace navigation to help differentiate between similar workspace names.
  • Category name edits in Workspaces can now be canceled if needed.
  • Session Search BETA search sharing includes users groups.   Members of user groups with which you shared results can access the session listing by choosing Search results>Shared with Me from the Session Search BETA page. 
  • Simple Event Caption now functions with span elements.

Click here for a detailed list of the enhancements released for Tealeaf on Cloud.

 

Watson CXA adds updates to event icons and Navigation

Here is what is new and improved for Watson CXA :

  • Ability to customize event icons in individual journeys
  • Enhancements to the Navigation bar offer users a more up-to-date Reports menu and sharper labeling on other menus.
  • Organizations with top path enabled also see top path trends in the Overview dashboard

Click here additional information on Watson CXA enhancements.

Digital Analytics release enhances usability

Updates to DA include:

  • Hierarchy reports that you export and email now support date and segment compare.
  • Watson Assistant not only can answer your question but also provides a link to the IBM Knowledge Center for further information.
  • Digital Analytics Real-time Monitor and the Digital Analytics Enterprise Dashboard can be accessed by clicking the Monitor or Enterprise Dashboard link in the DA standard workspace.
  • Support for JSON in the Report API has been added allowing users to export reports to CSV, Excel, Tableau and JSON formats.
  • Monitor specific Product category metrics by configuring alerts.

Click here for more information on the new releases for Digital Analytics

Improve your Tealeaf skills at the DC Tealeaf Rug on 7/31/19, 

Looking to improve your Tealeaf skills?  Join Pereion Solutions on Wednesday, 7/31/19, at the Washington, DC Tealeaf Regional Users Group (RUG) for Tealeaf on Cloud Fundamentals training that will help develop and further your knowledge in key areas that are important to facilitating effective digital analysis.  This no cost, valuable Tealeaf RUG training session will focus on advanced reporting and session search capabilities, combined with basic event development training.  

Reserve Tickets to DC Tealeaf RUG on 7/31/19

Click here to reserve your spot for our 7/31/19 session on day 2 of the DC Tealeaf RUG.  (Please note that if you wish to attend the training on day 2, 7/31/19,  we ask that you also attend day 1, 7/30/19 - so reserve your tickets for BOTH days.)  Please be sure to bring a laptop and access to a Tealeaf on Cloud environment for this course.  For additional information about the topics that will be covered in our training session and to download a copy of the agenda, click here.

 

New learning material added to Pereion Learning Paths portal

Pereion Learning Paths put resources at your fingertips to allow you to effectively leverage Watson Customer Experience Analytics (Watson CXA) and Tealeaf Customer Experience on Cloud (Tealeaf on Cloud) solutions to optimize customer experiences and maximize opportunities for your digital business.  We have recently added a couple new education modules that will provide you with valuable information on Managing Workspaces and Dashboards and Creating Standard ReportsClick here or the tile below to read more about these new learning modules and other educational material that will help you get started with successful digital analysis.

Pereion Learning Paths Portal

 

Topics: tealeaf web analytics, Coremetrics, Tealeaf best practices, Tealeaf IBM, Tealeaf SaaS, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, What's new with Tealeaf and Watson CXA, geospatial analytics, Pereion Learning Paths, return on investment, ROI, Tealeaf RUG Washington, DC, Tealeaf Fundamentals, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

Introducing Acoustic - Market, Brilliantly.

Posted by Kristin Bonazoli

Tue, Jul 16, 2019 @ 07:07 AM

It's official!  Acoustic was launched, Monday, 7/15/19, as the largest independent marketing cloud to offer a comprehensive suite of AI-powered solutions which include Campaign, Content, Analytics, Personalization and Exchange.  Formed by Centerbridge Partners who recently acquired IBM’s Watson Marketing Portfolio, Acoustic is focused on empowering marketers with purpose-built solutions which will enable them to "unleash the brilliance" and give them the "freedom to do their best work."  Click here for the press release on Acoustic's formal announcement.

acoustic.co

Tealeaf - same robust CX analytic tool, new company

Now owned by Acoustic, Tealeaf Customer Experience on Cloud, Tealeaf CX on Premise and Watson CXA are and continue to be powerful Customer Experience (CX) analytic tools.  Offering a robust set of AI-powered behavior analytic capabilities, Tealeaf and Watson CXA produce valuable data-driven insights that help marketers deliver compelling, consistent and relevant digital experiences to their customers. Click here to be directed to Acoustic's webpage on Experience Analytics.

Pereion's commitment to customers and Acoustic partnership

Pereion Solutions is committed to supporting our current Tealeaf and Watson CXA customers as well as future Acoustic customers through this transition and looks forward to a new partnership with Acoustic.  Below you will find links that will provide more information about Acoustic so you can begin to "Market, Brilliantly":

 

Pereion is dedicated to providing our customers with ways to gain greater insight and improve digital experience through our deep expertise in Customer Experience Analytics. Please click here to request a complimentary consultation with us to discuss your customer experience analytic requirements or if you have questions about Acoustic.

Experience Analytics Consultation

 

Topics: Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, marketbrilliantly

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

Download the Tealeaf Use Case eBook

Pereion Learning Paths Portal

 Read the Shubert TIcketing CXA Case Study

 

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