{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
It's difficult enough to gather analytic data about your own customers and their journey on your website. But when it comes to understanding your digital customers, you also need to understand them in the context of what is going on in the industry and how your site or sites compare to the marketplace. IBM Digital Analytics Benchmark reporting provides insights on the broader market this holiday season by pulling digital analytic data from key dates for over 1,000 retail websites in the United States, Australia, and United Kingdom.
In October, IBM released a few new enhancement features for cxLifecycle that were developed to give users a more complete understanding of their entire customer journey. Users of this IBM Tealeaf modules are now able to:
Pereion Solutions recently sponsored two IBM ExperienceOne Customer Forums, one in San Francisco and one in Boston. Both events included robust discussions on Customer Analytics and specifically best practices in leveraging IBM Tealeaf to help companies improve digital customer experience across web and mobile.
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