We are all very familiar with the idea of hotels providing their guests a concierge service to help plan and improve the quality of their stay. Hotel guests are often not familiar with the city they are staying in, or the hotel just may want to improve the overall guest experience to build customer loyalty; a hotel concierge desk can provide that value. This simple concept applies perfectly to channel marketing. So why not provide your channel partners with a marketing concierge service to help them develop their marketing plans?
Many IT technology solution providers or channel partners are not experts in marketing. Their core skills are usually in specific technology solutions. If you can “upgrade” their marketing experience with your products, you and your partner can generate more leads. In addition, you will create a new level of partner loyalty to sell your products or services.
Most channel marketing plans have similar types of marketing support that the vendor is providing their partners, such as:
- Co-marketing funding
- Joint collateral
- Email campaign templates
- Sales enablement material
The idea of a Channel Marketing Concierge Service is to provide a premium service level to your partners to enhance their marketing plans. The first step is to serve as a marketing advisor and help partners to create good marketing plans that include easily customizable and relevant marketing materials. Then, coaching partners through the development of digital marketing plans, including blogging, social media, and digital advertising. Partner programs often provide many of the base elements, but make it difficult due to poor quality interfaces or tools especially when it comes to managing marketing funding or leads. Implementing a Channel Marketing Concierge Service can provide you with some simple and clear benefits:
- Increased lead generation
- Increased partner loyalty
Pereion Solutions can help you understand the costs and where the real value is for your partners, by taking a prescriptive approach to evaluate how these services will truly increase lead generation for you and your partners.
If you’d like to discuss your channel marketing requirements with us or to learn more about how you might implement a Channel Marketing Concierge Service, please click below:
If you have any questions, please send an email to Steve Perry at firstname.lastname@example.org.
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