Analytics Use Cases

Marketing Analytics
Use Cases

Marketing Analytics offers actionable insight on influencers that drive conversions across the marketing funnel.  With this valuable insight, you are better equipped to maximize the effectiveness of your marketing campaigns, allocate your marketing resources and align your marketing strategy to boost opportunities.  Learn more about the top Marketing Analytics use cases that you can put to work to facilitate compelling marketing campaigns that translate into increased conversions:

Marketing Attribution
eCommerce Marketing Analysis
Web analytics
Audience segmentation
Personalization
A/B Testing
Journey mapping
Path Analysis
Tag Management