Careers

Digital UX and Marketing Data Analyst

Overview

Work with clients to analyze digital user experience leveraging advanced analytical tools and provide digital marketing insights and analysis.  

Responsibilities

  • Work with clients and IBM Watson CXA and Tealeaf to generate customer analytics and develop insights into customer experience. 
  • Create "events" to track user interactions that feed analytics and enable segmentation of user sessions.  
  • Design and create "events" that identify customer struggle, help clients optimize customer experience. 
  • Use journey analytics to create customer journey reports and maps
  • Work with clients to generate digital marketing analytic reports and attribution models
  • Utilize replays, heatmaps, and session analysis to develop deep customer insights for clients. 
  • Utilize traditional web analytics and optimization tools (e.g. A/B testing) to assist in understanding customer behavior. 
  • Provide analysis of mobile interactions through websites and mobile apps.  
  • Integrate multiple customer data sources; such as social media, digital advertising, email, CRM, etc.  
  • Create multi-session, multi-channel journey reports to helps clients visual and understand customer journeys. 
  • Create reports, dashboards, and visualizations to help clients understand and communicate customer interactions.  
  • Assist in implementation and deployment of customer analytic tool sets. 
  • Provide application support for clients, including problem resolution. 

Personal Attributes

  • Problem server, willing to dig deep and understand issues
  • Desire to learn, and willingness to explore new technologies
  • Highly motivated, willing to work in a small startup environment
  • Team player, collaborates with teammates and clients
  • Communicator, able to articulate findings to clients

 

Skills/Experience

  • Experience working with digital analytic solutions, such as Google Analytics, Adobe Analytics or IBM Digital Analytics
  • Familiarity and awareness of web and mobile application development technologies, such as HTML, CSS, Javascript, AJAX, JSON, Github etc.
  • Knowledge or experience working with analytic tools, such as SAS, SPSS, R, SQL or Tableau
  • Experience working with Microsoft Office Suite, including Excel, Powerpoint, and Word
  • Minimum Education Requirement: Bachelors degree in relevant field

 

Position available effective May 1, 2019

 


 

 

 

How to Apply

Email resume to Steven Perry (slperry@pereion.com)