Pereion Solutions Blog

Integrate VoC Data and Digital Experience Analytics to deliver superior customer experiences

One of the most valuable resources you can use to improve and build exceptional customer experiences is your customer’s feedback. Your customers can share their opinions pretty much everywhere online, whether it be through community forums, blogs, product reviews, social media or an organization’s Voice of the Customer (VoC) survey, their comments provide significant “straight from the source” insight that can be used to overcome several CX challenges. Learn how the integration of digital experience analytics and VoC tools creates an important use case for many businesses looking to enhance the digital experience to meet growing customer demands.

Improving the Travel and Tourism Digital Experience

Deciding on that once in a lifetime travel destination is both fun and exciting but the task of making the travel arrangements can be downright daunting. From booking flights to reserving a hotel room or car, the process of getting your itinerary in order can be lengthy and, at times, very complex. Therefore, it is important that travel and leisure companies provide optimized and seamless omni-channel experiences that attract new customers and keep them coming back time and time again.

Improving the Insurance Digital Experience

Digital disruption has had a profound effect on the insurance industry in recent years. With a new breed of insurance consumers and emerging digital technologies to streamline operations, many insurance companies have accelerated digital transformation initiatives to meet the demands of customers and to stay ahead of the competition. Digital customer experience analytics can play a critical role in transformation efforts by helping to further efficiency across online processes and to optimize the digital experience that customers count on.

Optimize the B2B eCommerce Digital  Experience

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.

Upcoming webinar:  Proactively deliver exceptional digital experiences

Do you have the ability to understand why customers behave as they do to help you build superior digital experiences? 

Discover how digital customer experience analytics provide the advanced analytic tools to gain actionable insights that can help proactively create optimal digital experiences.  Register now for the upcoming CX analytics webinar to learn how to uncover the "why" behind customer behaviors by leveraging Acoustic Tealeaf.

Brands and organizations use a variety of analytics tools to comb through data in effort to build top notch digital experiences. Yet when some of these tools can only tell you "what" is occurring, teams are left to make decisions on intuition alone. Uncovering why customers behave the way they do is essential in enabling teams to proactively deliver the experience consumers expect as wells as driving conversions, revenue, and customer satisfaction.