{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Pereion Solutions becomes Webtrends Optimize Business Partner


by Kristin Bonazoli

Pereion Solutions is pleased to offer a suite of website optimization solutions that accelerate conversion rate optimization and further enhance the digital experience for your customers. Through a new partnership with Webtrends Optimize, we now offer Testing and Personalization solutions to help optimize and deliver personalized digital experiences, increase online conversions and maximize website ROI.


Why Digital Experience Analytics is Critical to eCommerce Conversion Rate Optimization


by Steven Perry

In the current economic environment, optimizing conversion rates is not just nice to have, it is critical to the profitability and viability of an ecommerce business.  Do you have the people, processes, tools, and data in your toolkit to enable your eCommerce Conversion Rate Optimization (CRO) program?  


Integrate VoC Data and Digital Experience Analytics to deliver superior customer experiences


by Kristin Bonazoli

One of the most valuable resources you can use to improve and build exceptional customer experiences is your customer’s feedback. Your customers can share their opinions pretty much everywhere online, whether it be through community forums, blogs, product reviews, social media or an organization’s Voice of the Customer (VoC) survey, their comments provide significant “straight from the source” insight that can be used to overcome several CX challenges. Learn how the integration of digital experience analytics and VoC tools creates an important use case for many businesses looking to enhance the digital experience to meet growing customer demands.


Improving the Travel and Tourism Digital Experience


by Kristin Bonazoli

Deciding on that once in a lifetime travel destination is both fun and exciting but the task of making the travel arrangements can be downright daunting. From booking flights to reserving a hotel room or car, the process of getting your itinerary in order can be lengthy and, at times, very complex. Therefore, it is important that travel and leisure companies provide optimized and seamless omni-channel experiences that attract new customers and keep them coming back time and time again.


Improving the Insurance Digital Experience


by Kristin Bonazoli

Digital disruption has had a profound effect on the insurance industry in recent years. With a new breed of insurance consumers and emerging digital technologies to streamline operations, many insurance companies have accelerated digital transformation initiatives to meet the demands of customers and to stay ahead of the competition. Digital customer experience analytics can play a critical role in transformation efforts by helping to further efficiency across online processes and to optimize the digital experience that customers count on.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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