{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Upcoming webinar:  Proactively deliver exceptional digital experiences


by Kristin Bonazoli

Do you have the ability to understand why customers behave as they do to help you build superior digital experiences? 

Discover how digital customer experience analytics provide the advanced analytic tools to gain actionable insights that can help proactively create optimal digital experiences.  Register now for the upcoming CX analytics webinar to learn how to uncover the "why" behind customer behaviors by leveraging Acoustic Tealeaf.

Proactively deliver the digital experience consumers want

Brands and organizations use a variety of analytics tools to comb through data in effort to build top notch digital experiences. Yet when some of these tools can only tell you "what" is occurring, teams are left to make decisions on intuition alone. Uncovering why customers behave the way they do is essential in enabling teams to proactively deliver the experience consumers expect as wells as driving conversions, revenue, and customer satisfaction. 


Top Reasons to Start Using Google Analytics 4


by Kate Fox

Last fall, Google released a new version of Google Analytics - Google Analytics 4 (GA4).  This next generation of Google Analytics can be used for a website, an app, or both a website and app together.  Let's explore what is new in GA4 and how we anticipate these features to be valuable to e-commerce managers and data analysts.


Analytic best practices to grow your web analytics maturity - Navigation reports


by Kate Fox

Now is an ideal time to ensure your organization is following analytic best practices and leveraging all the advanced capabilities that Acoustic Analytics has to offer.  Over the upcoming weeks, I will be highlighting topics, tips, and techniques your organization can apply to make sure you are fully utilizing all the tools and getting the most value from your investment.


10 Digital Analytic Tracking Tips to take based on 2020 Holiday Shopping Trends


by Kate Fox

In the past e-commerce and retailers performed different roles in the customer shopping journey. This holiday season these two worlds have converged.  An increased attention on health and safety, along with monetary concerns, resulted in a shift in the way consumers spend their holiday budget.


Prep for the 2020 Holiday Season with Acoustic


by Kristin Bonazoli

There is no question that the 2020 holiday shopping season will be like no other we have ever experienced.  With many stores offering Black Friday deals and special promotions a little earlier than usual along with more people buying online, now is a great time to ensure that your business is prepped and ready for the unusual and hectic holiday season.  To assist with holiday preparations, Acoustic has provided tips and recommendations to optimize for peak program activities this 2020 holiday season.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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