Pereion Solutions Blog

Need to Develop Tealeaf Skills in Your Organization?

Posted by Steven Perry

Mon, Oct 21, 2019 @ 13:10 PM

Tealeaf, now part of the Acoustic Analytics portfolio, is a powerful Customer Experience (CX) analytics offering from Acoustic that can provide invaluable insight into the what and why behind your customers’ behaviors. But, to unlock the solution’s full potential and effectively leverage its robust capabilities does require pertinent skills. As an Acoustic partner specializing in Tealeaf, Pereion Solutions recently launched a learning portal, Pereion Learning Paths, that offers short and easy to navigate education modules which provide entry-level skills to get your organization started on a learning path to uncover actionable insights you can use to digitally transform your business.

Take advantage of the unparalleled opportunity for virtual hands-on training!

To complement the entry-level education offered with our Pereion Learning Paths, Pereion Solutions is pleased to announce the availability of a virtual hands-on Tealeaf on Cloud Training Course. Designed to offer beginner level Tealeaf users in your organization the opportunity to develop intermediate level skills, the course content covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. The training is administered by a Pereion Solutions’ instructor and a Tealeaf analyst, and the course material is developed for remote delivery to a single company with 3 to 12 students. The curriculum is estimated at eight (8) hours and is customized to your site and Tealeaf environment.

 

Tealeaf on Cloud Training Class

 

Increase your proficiency and maximize ROI for your organization with Tealeaf CX Analytics

Acquiring the essential skills needed to successfully leverage Tealeaf helps lay a foundation for effective digital analysis by helping you understand your customer behaviors and creating the actionable insight needed to make more informed decisions about your business. By readily using analytic capabilities in Tealeaf, your organization can gain a valuable macro to micro view on user interactions and the opportunity to quickly uncover issues and implement improvements to optimize experiences, providing your business with an invaluable savings of time and money – and realize the planned ROI with your Tealeaf CX Analytics solution.

Ready to take the next step in developing your organization’s analytic skills?

To learn more about the Tealeaf on Cloud training course offered by Pereion Solutions or to register your organization for the virtual hands on training, please click on the button below. If you do have specific requirements for your organization, we will work with you to customize this class to the needs.

Pereion Solutions Tealeaf on Cloud Training Course

Topics: Pereion Solutions, Tealeaf Software, tealeaf analytics, Tealeaf partner, Tealeaf SaaS, digital transformation, Pereion Learning Paths, Tealeaf, ROI, Tealeaf Fundamentals, GoAcoustic, Acoustic Experience Analytics, Tealeaf on Cloud

Pereion and Tealeaf at Forrester CX NYC

Posted by Kristin Bonazoli

Tue, Jun 18, 2019 @ 07:06 AM

The Forrester CX NYC Conference wrapped up last week and Pereion Solutions was proud to showcase important Tealeaf use cases at the event's IBM Tealeaf Experience Zone.  Steven Perry was available for the duration of the conference answering questions and providing deep dives into several Tealeaf use cases that can be implemented to improve digital intelligence, create actionable insights and facilitate digital transformation.

Tealeaf provides valuable Customer Experience data-driven insights 

Tealeaf offers a robust set of AI-powered behavior analytic capabilities that provide valuable data-driven insights that will help you deliver compelling, consistent and relevant digital experiences to your customers.  By leveraging Tealeaf's advanced analytic tools and applying to various use cases, you are better prepared to to deliver optimized and superior on-line customer experiences.  Here are the use cases of Tealeaf that we touched upon at Forrester CX NYC:

  • Struggle Analytics - Quickly detect and analyze user struggle using AI, allowing you to swiftly rectify issues, uncover areas of opportunity and optimize customer experiences.
  • Business Process Scorecards - Gain visibility into the performance of your business processes and identify process steps that may require enhancements to boost conversions.
  • Anomaly Detection - Leverage the power of predictive analytics to detect unusual patterns and irregularities in your customer behavior data and determine contributing. 
  • Real-time Alerting - Quickly detect and analyze customer struggles, allowing you to take swift corrective actions to eliminate areas of friction and provide optimal customer experiences.
  • Marketing Analytics - Evaluate your conversion paths and identify what led to conversions, allowing you to target and optimize your marketing efforts and realize a strong ROI.
  • Voice of the Customer - Easily integrate customer voice and customer experiences, allowing you to make more informed decisions on optimizing online experience for your customers.
  • Mobile Analytics - Increase insight into your mobile customers’ intentions and struggles, allowing you to implement site design changes to maximize your mobile opportunities.
  • Journey Analytics - Analyze a consolidated view of multi-path customer journeys, allowing you to compare and optimize touch points and journeys for all customers across unique segments.
  • Search Optimization - Gain advanced insights into search terms and click through behavior to assist in optimizing search and improving content engagement for enriched experiences.
  • Page Optimization - Evaluate customer engagements to identify what content is engaging to assist in optimizing your page content and increasing conversions. 
  • Geospatial Analytics - Understand geographically where customers engage or struggle and reveal geographic trends you can use to make targeted decisions on a global level.
  • Session Search and Analysis - Query captured data to locate and replay specific sessions for further analysis and increased visibility into user interactions to assist with optimizing experiences.

Steve at CX NYC
Steve Perry showcases Tealeaf use cases at the CX NYC Conference

Learn more about the robust capabilities of Tealeaf

Interested in learning more about Tealeaf and it's advanced analytic features? Schedule a one-on-one discussion with us to learn more about any of the valuable Tealeaf use cases or download a copy of our Tealeaf Use Case deck from CX NYC, click here or the tile below.  We want to make sure you are getting the most out of your Tealeaf investment and leveraging the necessary analytic tools so you can successfully optimize customer experiences and maximize opportunities for your digital business.

 

Download Tealeaf Use Case Deck or Request a Consultation CLICK HERE

 

Data Driven Customer Experience with Tealeaf, on-demand webcast

In addition to the Forrester CX Conference information, we also want to make you aware that our Think 2019 presentation, Data Driven Customer Experience with IBM Tealeaf, is now available on-demand. Click here to view our on-demand webinar and discover how to use data driven insights and AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using Tealeaf on Cloud.  Also, learn more about the following important use cases: Geospatial AnalyticsStruggle AnalyticsAnomaly DetectionBusiness Process Scorecards and Onsite Search Optimization

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Topics: Marketing Analytics, Mobile Marketing, IBM Mobile Customer Engagement, tealeaf analytics, Search Optimization, Page Optimization, IBM Tealeaf on Cloud, business process, Struggle Analytics, actionable insight, Digital Transformation with CX Analytics, customer insights, digital transformation, customer journey analytics, Data Drive Customer Experience with Tealeaf, Anomaly Detection, geospatial analytics, Real-alerting, Business Process Scorecard, Tealeaf, CX NYC 2019

CX Analytics Drive Digital Transformation

Posted by Steven Perry

Wed, Jan 23, 2019 @ 07:01 AM

As we begin a new year, now may be an ideal time for many online businesses to rethink their digital transformation initiatives.  With expectations continuing to grow in the digital marketplace, online marketers must be able to quickly understand the needs of customers across all digital journeys in effort to deliver exceptional cross-channel customer experiences and to stay ahead of the competition.  Developing a solid digital transformation strategy will give businesses the means to understand customers’ needs and empower them to deliver value that is aligned with the customer demands.

Requirement of an effective digital transformation strategy

For many companies, digital technologies have been the driving force behind how they improve customer engagements and find new ways to transform business.  Yet, most lack the required data and insight needed to really understand digital customer experience issues which results in a transformation approach that misses the mark.  An effective digital transformation strategy must move beyond traditional web analytics, which offers a glimpse into customer interactions, and embrace Customer Experience (CX) analytics to get a thorough understanding of customer behaviors and journeys.  Although basic digital analytics provide you with details as to what is happening on a website, like number of clicks, page views or bounce rates, it does not tell you why digital properties perform as they do By applying CX analytic tools to customer data, businesses achieve an understanding into why and how users interact with digital properties rather than the properties themselves.  CX analytics plays an important role in producing successful digital transformation plans by supplying organizations with actionable insights that they can use to improve customer engagements and optimize digital experiences.  CX analytics have essentially become a digital transformation imperative.

Drive digital innovation with actionable insights

Data is an important component in the success of digital transformation.  Using the right customer data coupled with advanced data analysis supplies companies with rich insight into customer behaviors that enable them to create more actionable insights to use to improve customer experiences and maximize digital business performance.   By leveraging the robust data analysis capabilities of CX analytics, organizations can achieve the insight needed to drive digital innovation across some key areas of their businesses, which include digital process optimization, site optimization and marketing effectiveness, allowing them to rise above the constraints in the adoption of digital technologies.   Let’s take a closer look at three key areas:

 

Digital Process Optimization

At the core of digital transformation is process optimization which entails restructuring business processes across an organization – sales, marketing, customer service, operations, etc. – to help create enriched customer centric experiences.  Using CX analytics, companies can measure process effectiveness and obtain a greater view into the overall performance of their important business processes as well as identify individual process steps that may require enhancements or improvement.    Additionally, the capability to drill deeper using session analysis and to segment data in CX analytics offers companies insight into both the what and the why behind business performance. Allowing them to understand what causes customer struggle in certain process steps and quickly take corrective measures to carry out improvements to optimize business processes.

Site Optimization

A critical part in digital transformation is ensuring that web pages on your site are fully optimized to draw customers, drive engagement and ultimately boost conversions.  Site optimization encompasses several different factors from detecting struggle, understanding page engagement, improving site usability and search function, to providing the right content to enrich customer experience.  By applying behavior analysis in CX analytics, organizations can gain a better understanding of customer behavior across their site to assist in optimizing search and page engagements and identifying areas of customer struggle.  With increased visibility into customer experiences, struggles and paths, companies can identify best practices and areas of improvement for optimizing their site to furnish enriched digital customer experiences.

Marketing effectiveness

Marketing plays a major function in the digital transformation process.  Not only are marketing efforts required to produce powerful content to drive customer engagement throughout the customer journey, they are also expected to maximize marketing effectiveness and boost return on investment (ROI).  By leveraging the power of artificial intelligence (AI) in CX Analytics, companies can realize valuable insights that can be used to develop more personalized campaigns and messages based on customer behavior.  Armed with rich customer insights, marketers can produce impactful campaigns that will produce improved segmentation and better yields.

 

Start accelerating digital innovation

Successful digital transformation involves a customer-centric approach that empowers companies to produce innovative and engaging customer experiences across their entire organization.  By focusing on the key elements in digital innovation and applying the power of CX analytics for actionable insights, businesses can prevail over digital transformation challenges and begin to address rising customer expectations in the digital landscape to stay ahead of the competition.  To get started with accelerating digital innovation using CX analytics, click the title below to download Pereion's white page, Customer Experience Analytics: A Digital Transformation Imperative."

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Start accelerating digital innovation for your business with help from Pereion Solutions. We can assist you in learning how to apply the necessary CX analytic tools to gain actionable insights that you can use to improve customer experiences and maximize digital business performance.  Click the tile below to get started!

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Topics: Customer Experience, customer journeys, actionable insight, Artificial Intelligence (AI), Digital Transformation with CX Analytics, customer insights, digital transformation, digital journey, digital innovation, digital journeys, cx analytics, digital experience, customer journey analytics

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

Download the Tealeaf Use Case eBook

Pereion Learning Paths Portal

 Read the Shubert TIcketing CXA Case Study

 

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