{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Optimize On-site Search with Digital Experience Analytics


by Kristin Bonazoli

As an on-line business your site is the foundation to generating and conducting business. So, the continual monitoring of your site’s search capabilities is imperative to furthering efficiency and ensuring superior digital experiences. One important contributor to the overall digital experience is being able to offer an optimized search function that allows your customers to search for information and quickly get answers and content they are looking for. Digital experience analytics provides a solution.      


Reveal CX insights gaps with Digital Experience Analytics


by Kristin Bonazoli

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.


Retail eCommerce Digital Customer Experience Use Case eBook


by Kristin Bonazoli

With heightened expectations within the retail ecommerce sector, the ability to understand the evolving needs and wants of customers is essential to being successful. Not only must companies be prepared to engage customers where and how they want, but competitive companies that want to remain relevant must also understand why customers behave as they do in effort to provide consistent and optimized customer experiences across channels - and be agile and innovative in the delivery.


Opportunity for Acoustic Digital Analytics Users to add Customer Experience and Journey Analytics


by Kristin Bonazoli

Many organizations have initiatives in place to improve the digital customer experience for their customers, but lack the tools and insights to get there.  For users of Acoustic Digital Analytics (DA) looking to augment their current digital analytic capabilities with customer experience analytics and journey analytics, Pereion Solutions has a solution.  With our Acoustic Digital Analytics (DA) upgrade service offering, we will provide the necessary  resources to help you implement Acoustic Experience Analytics (Tealeaf) and Journey Analytics so you can get a complete view of your customer's journey and begin to optimize their experiences.


Leverage Customer Experience (CX) Analytics to Drive Business Value


by Steven Perry

As customer expectations continue to soar, the customer experience has become a make-or-break component for business success. At the same time, you are under increasing pressure to drive digital transformation across all areas of your business – and to do so within tight budgets where your investment in optimizing customer experiences translates into significant value to your business and fosters profitable growth. Fortunately, the right CX Analytic solutions can help you move beyond traditional web analytics and leverage your customer data to increase ROI and deliver the extraordinary customer experiences that can facilitate successful digital transformation of your business. In fact, based on a recent Forrester Total Economic Impact™ Study, Tealeaf CX Analytics demonstrated a potential three-year risk adjusted result of 196% ROI with a payback period of 4 months, offering significant business value.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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