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Now is an ideal time to ensure your organization is following analytic best practices and leveraging all the advanced capabilities that Acoustic Analytics has to offer. Over the upcoming weeks, I will be highlighting topics, tips, and techniques your organization can apply to make sure you are fully utilizing all the tools and getting the most value from your investment.
With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers. That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey. For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities. But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.
Many B2B and B2C organizations have achieved substantial financial returns through the deployment of Customer Experience Analytics. In our next webinar, find out how those currently using Acoustic Experience Analytics, infused with advanced analytics and artificial intelligence (AI) capabilities, have realized increased conversion rates by 3.6%, improvements in customer retention by 1.6% and minimized time spent on reproduction of issues by 90% and do so with a six month payback*.
One of the biggest changes over the past few months, in addition to the new enhancements to Tealeaf Customer Experience on Cloud, Watson Customer Experience Analytics (CXA) and Digital Analytics (DA), is the rebranding of the IBM Watson Marketing portfolio to be named Acoustic.
In today’s digital environment, customers have come to expect superior and hassle-free online experiences requiring organizations to focus on creating exceptional cross-channel experiences to meet growing demands. The ability to better understand how and why customers interact across all digital properties is an essential component in delivering compelling and enriched customer experiences. Businesses that have adopted customer experience (CX) analytic solutions recognize the benefits of understanding customer behavior to assist in transforming digital channels to produce outstanding digital experiences. Although a detailed understanding of customers is important, being able to quantify and qualify both the financial costs and potential return on investment (ROI) of investing in and deploying a CX analytics solution involves a thorough analysis of the business benefits.
