{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
Demand generation campaigns tend to be the primary focus of many channel marketing programs, yet partner enablement and education plays an equally important if not more important role. Partner education is a critical element of any channel marketing program and is a key lever you have to impact sales volumes through the channel. Exploiting the right partner enablement tactics can have a huge impact on the revenue performance of your channel program. One fundamental theme you will see throughout this post, is to keep the barrier's to education as low as possible. Partner education should not be an obstacle course that you force them to run through, it should be easy, helpful, and rewarding. Here are six simple tips to consider to help enable your partners and differentiate your channel program.
Pereion Solutions was named as one of 5 Startups to Watch in Mass High Tech and the Boston Business Journal in January. This month we are hiring!
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