{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


10 Digital Analytic Tracking Tips to take based on 2020 Holiday Shopping Trends


by Kate Fox

In the past e-commerce and retailers performed different roles in the customer shopping journey. This holiday season these two worlds have converged.  An increased attention on health and safety, along with monetary concerns, resulted in a shift in the way consumers spend their holiday budget.


The Value of Journey Analytics


by Kristin Bonazoli

With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers.  That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey.  For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities.  But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.


CX Analytics Drive Digital Transformation


by Steven Perry

As we begin a new year, now may be an ideal time for many online businesses to rethink their digital transformation initiatives.  With expectations continuing to grow in the digital marketplace, online marketers must be able to quickly understand the needs of customers across all digital journeys in effort to deliver exceptional cross-channel customer experiences and to stay ahead of the competition.  Developing a solid digital transformation strategy will give businesses the means to understand customers’ needs and empower them to deliver value that is aligned with the customer demands.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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