{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Value of Digital Experience Analytics in B2B eCommerce


by Kristin Bonazoli

Emerging technologies and B2C ecommerce practices have reshaped the expectations of today’s B2B ecommerce consumer. With the majority of B2B transactions now occurring online and across various digital channels, B2B buyers have come to expect simplified and seamless experiences like those they have grown accustomed to within the B2C ecommerce marketplace. Yet unlike B2C, the B2B ecommerce transaction can be based on more complex systems and processes, such as configurable product offerings, and many B2B organizations often lack the resources and capabilities to truly enhance the digital experience to meet growing customer demands.


Optimize the B2B eCommerce Digital  Experience


by Kristin Bonazoli

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.


How Digital Experience Analytics Enable B2B Digital Commerce Growth


by Steven Perry

In July, Pereion CEO Steve Perry was interviewed by Digital Commerce 360 as part of a report focused on improving conversion rates in B2B ecommerce. Steve spoke about the importance of analyzing customer experience and the tools that are available to help. The full content of the interview follows. At the bottom of this post, you can request a complete copy of the Digital Commerce 360 report on B2B ecommerce.  


Five B2B Digital Experience Success Factors


by Steven Perry

The prolific use of digital technologies is not only transforming the way your B2B customers interact with your business, but it is revolutionizing customer expectations. Today’s B2B customers expect you to better understand their needs and to offer the highest level of customer service possible across all channels. But, how can you be sure that your B2B portal is optimized to foster engagements, deliver enriched customer experiences and develop loyal customers?


Using CX Analytics to Accelerate B2B Digital Transformation Webinar


by Kristin Bonazoli

With today's new normal, the use of Customer Experience (CX) Analytics is essential for many B2B organizations who are looking to drive digital transformation across their digital properties.  The need to understand customer’s online struggles, eliminate the obstacles that prevent successful process conversions as well as offer a personalized and seamless experience is critical.  Being able to successfully convert customer behavior data into actionable insights that results in optimized and frictionless digital experiences provides a significant opportunity and competitive advantage for B2B companies.  Join us for our next webinar and learn how CX Analytics helps B2B organizations, like Bulbs.com and IBM, accelerate digital transformation.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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