{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Optimize On-site Search with Digital Experience Analytics


by Kristin Bonazoli

As an on-line business your site is the foundation to generating and conducting business. So, the continual monitoring of your site’s search capabilities is imperative to furthering efficiency and ensuring superior digital experiences. One important contributor to the overall digital experience is being able to offer an optimized search function that allows your customers to search for information and quickly get answers and content they are looking for. Digital experience analytics provides a solution.      


Value of Digital Experience Analytics in B2B eCommerce


by Kristin Bonazoli

Emerging technologies and B2C ecommerce practices have reshaped the expectations of today’s B2B ecommerce consumer. With the majority of B2B transactions now occurring online and across various digital channels, B2B buyers have come to expect simplified and seamless experiences like those they have grown accustomed to within the B2C ecommerce marketplace. Yet unlike B2C, the B2B ecommerce transaction can be based on more complex systems and processes, such as configurable product offerings, and many B2B organizations often lack the resources and capabilities to truly enhance the digital experience to meet growing customer demands.


Reveal CX insights gaps with Digital Experience Analytics


by Kristin Bonazoli

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.


Free Acoustic Tealeaf HealthCheck


by Kristin Bonazoli

Are you trying to build a Tealeaf use case around a unique business requirement but do not know the best way to develop it? Need some help validating that you are leveraging the latest Tealeaf capabilities?  Interested in learning about additional use cases that you are not currently leveraging? If so, we can help!


Upcoming webinar:  Proactively deliver exceptional digital experiences


by Kristin Bonazoli

Do you have the ability to understand why customers behave as they do to help you build superior digital experiences? 

Discover how digital customer experience analytics provide the advanced analytic tools to gain actionable insights that can help proactively create optimal digital experiences.  Register now for the upcoming CX analytics webinar to learn how to uncover the "why" behind customer behaviors by leveraging Acoustic Tealeaf.

Proactively deliver the digital experience consumers want

Brands and organizations use a variety of analytics tools to comb through data in effort to build top notch digital experiences. Yet when some of these tools can only tell you "what" is occurring, teams are left to make decisions on intuition alone. Uncovering why customers behave the way they do is essential in enabling teams to proactively deliver the experience consumers expect as wells as driving conversions, revenue, and customer satisfaction. 

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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