At the end of June of this year, IBM sold the key elements of the Watson Marketing portfolio to a private equity company, Centerbridge Partners, enabling the formation of a new “Martech” company called Acoustic. One of the gems of this sale was Tealeaf CX Analytics. Tealeaf has been available as an “on Premise” product as well as a “SaaS based” offering for several years. Unfortunately, there had not been a new release of the on Premise version of the product for quite a few years. Whereas, the cloud or SaaS version of the product has seen the bulk of the investment and regular monthly releases. A new version, v10, of Tealeaf on Premise was released almost to the day of the start of Acoustic; the new name is Acoustic Customer Experience Analytics.
For existing Tealeaf on Premise customers, this is good news. There are now two excellent choices to consider: (Option #1) Upgrade to v10, and, (Option #2) Migrate to Tealeaf on Cloud. Let's explore the two options that are now available for Tealeaf on Premise users.
What’s New in v10
There are a number of updates in moving from v9.0.2 to v10.0, including:
- Modernized user interface
- Replay fidelity improvements
- Collection and processing improvements
- Browser based replay (BBR) enhancements
- Integration with Acoustic Exchange (aka Universal Behavior Exchange or UBX)
Tealeaf on Premise v10 modernized user interface
What’s Different with Tealeaf on Cloud
Tealeaf on Cloud provides certain capabilities that do not exist in Tealeaf on Premise, such as:
- Anomaly detection
- Struggle analytics
- Geospatial analytic reporting
Geospatial Analytic Reporting available in Tealeaf on Cloud
What are the Key Factors Determining the Best Path?
The fundamental difference between Tealeaf on Premise and Tealeaf on Cloud is the method of data capture and retention, so this is the good starting point. Tealeaf on Premise is based on network capture through the PCA and is supplemented with client side data. The sessions and data are stored in a company managed server environment. Tealeaf on Cloud is based primarily on client side capture through the SDK (js file) that routes the data to the Acoustic cloud environment. Sessions and data are stored in the cloud. There is a hybrid option to supplement client side capture with passive network capture. Understanding how the data is collected and how it is stored, including any privacy or security restrictions, are the first factors to consider when evaluating the best path forward.
The next area to consider are specific functional differentiation between the two products. There are unique attributes associated with each offering which may lead you one way or another based on your requirements.
System implementation and management is the next consideration. The Tealeaf on Premise environment is more complex to setup and manage than the Tealeaf on Cloud environment and requires additional system management skills and resources. The cloud version of Tealeaf is relatively easy to maintain, updates to the SDK is the only software to maintain and application software updates occur automatically through monthly SaaS application updates.
Finally, cost is factor in deciding between Tealeaf on Cloud and On Premise versions. There are differences in annual license charges, hardware maintenance, and systems management. These costs are critical in measuring the overall ROI on your Tealeaf investment.
Staying with the On Premise version and upgrading to v10 is generally going to be driven by data privacy and security related concerns or company policies, along with a need to maintain passive network capture.
Why Tealeaf Cloud
The decision to the migrate to the cloud is generally driven by the desire to simplify the environment and taken advantage of all the benefits of a SaaS based delivery model, including costs, simplification, cloud directives, automatic updates, and new functionality.
What’s Best for Us
With two great choices, there are a several things to consider before choosing between an On-Premise v10 vs. Cloud deployment. We recommend that Tealeaf on Premise customers do an assessment of both options to determine which is the best fit for their business. Pereion can assist you in your decision and help you take the next step with a complimentary Tealeaf on Premise Migration Path Assessment. Click here or the tile below to get started!