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{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

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After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Value of Digital Experience Analytics in B2B eCommerce


by Kristin Bonazoli

Emerging technologies and B2C ecommerce practices have reshaped the expectations of today’s B2B ecommerce consumer. With the majority of B2B transactions now occurring online and across various digital channels, B2B buyers have come to expect simplified and seamless experiences like those they have grown accustomed to within the B2C ecommerce marketplace. Yet unlike B2C, the B2B ecommerce transaction can be based on more complex systems and processes, such as configurable product offerings, and many B2B organizations often lack the resources and capabilities to truly enhance the digital experience to meet growing customer demands.


Improving the Travel and Tourism Digital Experience


by Kristin Bonazoli

Deciding on that once in a lifetime travel destination is both fun and exciting but the task of making the travel arrangements can be downright daunting. From booking flights to reserving a hotel room or car, the process of getting your itinerary in order can be lengthy and, at times, very complex. Therefore, it is important that travel and leisure companies provide optimized and seamless omni-channel experiences that attract new customers and keep them coming back time and time again.


Tealeaf Webinar: Use cases along Tealeaf Maturity Curve


by Kristin Bonazoli

Tealeaf is a digital experience analytics offering from Acoustic which enables organizations to quickly identify and address customer struggle, answer important business questions and proactively build seamless customer experiences. As a first-time user getting started, leveraging the solution’s capabilities tends to focus on very specific use cases around customer struggle, conversion issues and error detection.


Reveal CX insights gaps with Digital Experience Analytics


by Kristin Bonazoli

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.


Improving the Insurance Digital Experience


by Kristin Bonazoli

Digital disruption has had a profound effect on the insurance industry in recent years. With a new breed of insurance consumers and emerging digital technologies to streamline operations, many insurance companies have accelerated digital transformation initiatives to meet the demands of customers and to stay ahead of the competition. Digital customer experience analytics can play a critical role in transformation efforts by helping to further efficiency across online processes and to optimize the digital experience that customers count on.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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