{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Optimize the B2B eCommerce Digital  Experience


by Kristin Bonazoli

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.


How Digital Experience Analytics Enable B2B Digital Commerce Growth


by Steven Perry

In July, Pereion CEO Steve Perry was interviewed by Digital Commerce 360 as part of a report focused on improving conversion rates in B2B ecommerce. Steve spoke about the importance of analyzing customer experience and the tools that are available to help. The full content of the interview follows. At the bottom of this post, you can request a complete copy of the Digital Commerce 360 report on B2B ecommerce.  


Five B2B Digital Experience Success Factors


by Steven Perry

The prolific use of digital technologies is not only transforming the way your B2B customers interact with your business, but it is revolutionizing customer expectations. Today’s B2B customers expect you to better understand their needs and to offer the highest level of customer service possible across all channels. But, how can you be sure that your B2B portal is optimized to foster engagements, deliver enriched customer experiences and develop loyal customers?


CX Analytics Webinar: Leveraging Advanced Analytics and AI to Understand the True Customer Experience


by Kristin Bonazoli

Many B2B and B2C organizations have achieved substantial financial returns through the deployment of Customer Experience Analytics.  In our next webinar, find out how those currently using Acoustic Experience Analytics, infused with advanced analytics and artificial intelligence (AI) capabilities, have realized increased conversion rates by 3.6%, improvements in customer retention by 1.6% and minimized time spent on reproduction of issues by 90% and do so with a six month payback*. 


Accelerating B2B Digital Transformation with CX Analytics


by Steven Perry

Like many organizations, B2B companies have elevated digital transformation on their business agenda. Faced with rising expectations in a competitive landscape where much of the B2B decision-making process is now online, B2Bs realize they must quickly understand and address their customers’ needs across their digital journeys and deliver an exceptional eCommerce experience. But, while digital technologies are forcing B2B companies to rethink how they can best service their customers and adopt new ways of transforming their business, they often find themselves struggling to overcome B2B digital innovation challenges.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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