Pereion Solutions Blog

Need to Develop Tealeaf Skills in Your Organization?

Posted by Steven Perry

Mon, Oct 21, 2019 @ 13:10 PM

Tealeaf, now part of the Acoustic Analytics portfolio, is a powerful Customer Experience (CX) analytics offering from Acoustic that can provide invaluable insight into the what and why behind your customers’ behaviors. But, to unlock the solution’s full potential and effectively leverage its robust capabilities does require pertinent skills. As an Acoustic partner specializing in Tealeaf, Pereion Solutions recently launched a learning portal, Pereion Learning Paths, that offers short and easy to navigate education modules which provide entry-level skills to get your organization started on a learning path to uncover actionable insights you can use to digitally transform your business.

Take advantage of the unparalleled opportunity for virtual hands-on training!

To complement the entry-level education offered with our Pereion Learning Paths, Pereion Solutions is pleased to announce the availability of a virtual hands-on Tealeaf on Cloud Training Course. Designed to offer beginner level Tealeaf users in your organization the opportunity to develop intermediate level skills, the course content covers two main learning modules: the Fundamentals of Tealeaf and Basic Event Building. The training is administered by a Pereion Solutions’ instructor and a Tealeaf analyst, and the course material is developed for remote delivery to a single company with 3 to 12 students. The curriculum is estimated at eight (8) hours and is customized to your site and Tealeaf environment.

 

Tealeaf on Cloud Training Class

 

Increase your proficiency and maximize ROI for your organization with Tealeaf CX Analytics

Acquiring the essential skills needed to successfully leverage Tealeaf helps lay a foundation for effective digital analysis by helping you understand your customer behaviors and creating the actionable insight needed to make more informed decisions about your business. By readily using analytic capabilities in Tealeaf, your organization can gain a valuable macro to micro view on user interactions and the opportunity to quickly uncover issues and implement improvements to optimize experiences, providing your business with an invaluable savings of time and money – and realize the planned ROI with your Tealeaf CX Analytics solution.

Ready to take the next step in developing your organization’s analytic skills?

To learn more about the Tealeaf on Cloud training course offered by Pereion Solutions or to register your organization for the virtual hands on training, please click on the button below. If you do have specific requirements for your organization, we will work with you to customize this class to the needs.

Pereion Solutions Tealeaf on Cloud Training Course

Topics: Pereion Solutions, Tealeaf Software, tealeaf analytics, Tealeaf partner, Tealeaf SaaS, digital transformation, Pereion Learning Paths, Tealeaf, ROI, Tealeaf Fundamentals, GoAcoustic, Acoustic Experience Analytics, Tealeaf on Cloud

CX Analytics - How to Move from What to Why Webinar

Posted by Kristin Bonazoli

Mon, Oct 7, 2019 @ 14:10 PM

Are you looking to achieve deep customer insights to help improve digital experiences? 

Register now for the Digital Analytics Association (DAA) webinar, CX Analytics - How to Move from "What" to "Why", co-sponsored by Pereion Solutions and Acoustic on Wednesday, October 30, 2019 at 1:00pm ET. 

In this webinar, you will learn how to combine CX analytics, using Acoustic Experience Analytics (AKA Tealeaf), with traditional web analytics to gain an in-depth view into customer behaviors that offer valuable insights that can be used to help create exceptional customer experiences, eliminate struggle and answer the "Why" vs. the "What" in the customer journey.

Join DAA as Pereion Solutions, co-founder and president, Steve Perry and Adrienne Hartman, Director of E-commerce and Campaign Sales at J.J. Keller as well as an Acoustic Tealeaf customer, discuss the following:

  • Moving beyond traditional analytics to understand why and how users interact with digital properties rather than the properties themselves
  • The recognized business value of CX Analytics, using Acoustic Tealeaf, from JJ Keller's point of view
  • The realized rich customer data and insights that CX Analytics can uncover
  • How to apply and leverage specific Tealeaf use cases to help improve digital intelligence and create actionable insights
Click here or the tile below to register for the DAA Webinar co-sponsored by Pereion Solutions and Acoustic and get your answer to the "why" behind customer behaviors.

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Topics: Pereion Solutions, Customer Analytics, Tealeaf SaaS, Tealeaf CX on Cloud, cx analytics, digital experience, tealeaf cx on cloud use cases, Tealeaf, Acoustic, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud, DAA Webinar

Leverage Customer Experience (CX) Analytics to Drive Business Value

Posted by Steven Perry

Thu, Sep 19, 2019 @ 10:09 AM

As customer expectations continue to soar, the customer experience has become a make-or-break component for business success. At the same time, you are under increasing pressure to drive digital transformation across all areas of your business – and to do so within tight budgets where your investment in optimizing customer experiences translates into significant value to your business and fosters profitable growth. Fortunately, the right CX Analytic solutions can help you move beyond traditional web analytics and leverage your customer data to increase ROI and deliver the extraordinary customer experiences that can facilitate successful digital transformation of your business. In fact, based on a recent Forrester Total Economic Impact™ Study, Tealeaf CX Analytics demonstrated a potential three-year risk adjusted result of 196% ROI with a payback period of 4 months, offering significant business value.

eBook Blog picCX Analytics offer significant value to your business

Boost digital intelligence with data-driven insight

While many organizations employ traditional digital analytics to help with recognizing what customer interactions are taking place on their site, leveraging Customer Experience Analytic (CX) solutions offers you the necessary data-driven insight into the why behind customer behavior -- arming you with valuable digital intelligence you can use to make important business decisions on rectifying issues and optimizing your site for all customers.

With customer analytic capabilities that provide insight into your customers’ actions, CX Analytics allow you to easily identify customer struggles and monitor critical process steps on your site, as well as detect potential anomalies in your business that could signal concern. Real-time alerting can be deployed to offer you the ability to quickly uncover obstacles to superior experiences and allow you to proactively eliminate areas of struggle or confusion on your site, translating into a valuable savings of time and lost opportunities for your business.

Behavior analytics available in CX Analytics can further assist by helping you identify what – or what paths -- lead to positive customer behavior. For example, marketing analytics can help determine the campaigns and channels that lead to conversion, while journey analytics offer a consolidated view of multi-path journeys and the ability to compare and optimize important touch points. Additionally, mobile analytics can offer increased visibility into the struggles and actions of this important user segment, and integration of Voice of the Customer allows you to link your customer feedback to actual customer experiences taking place on your site.

Transform your digital business

By applying powerful analytic capabilities to your customer data, CX Analytics offer data-driven insights into customer behaviors that you can use to optimize areas of your business crucial for maximizing digital transformation.

By providing insight into search terms and identifying customer behavior before, during and after performing a search, for example, CX Analytics can assist you with search optimization and help you understand if customers find what they are searching for on your site. At the same time, CX Analytics can help you evaluate page engagements on your site to aid you with correlating different elements of customer engagement across your pages and to assist with overall page optimization that can lead to increased conversions.

In addition, CX Analytics provide further capabilities that can assist you with optimizing experiences across your site. Geospatial analytics can help you understand geographically where your customers engage or struggle, allowing you to realize geographic trends and to rectify issues or replicate successes on a global level. The ability to perform session search and replay specific sessions for further analysis provides an invaluable macro to micro view on user interactions and the opportunity to quickly uncover issues and rapidly implement improvements to optimize experiences, providing your business with an invaluable savings of time and money.

Ready to get started with building the digital intelligence to transform your business?

CX Analytic solutions can help you quickly uncover the actionable insights from your customer data that you can use to improve the customer experience and gain the important digital intelligence necessary to drive digital transformation and significant business value across your organization. To help you get started, Pereion Solutions has compiled the top customer experience use cases you can apply to improve your digital intelligence and put data-driven insights to work using Tealeaf, a CX Analytics offering from Acoustic.

To learn more about how converting your customer data into actionable insight can help you make better decisions and provide optimal value to your business, you can download the Tealeaf Use Case eBook by clicking the tile below.

Download the Tealeaf Use Case eBook

Topics: Marketing Analytics, Customer Analytics, Search Optimization, Page Optimization, Customer Experience, real-time alerting, business process, Struggle Analytics, actionable insight, digital intelligence, Behavior Data, customer insights, cx analytics, Anomaly Detection, geospatial analytics, Tealeaf, ROI, GoAcoustic, Unleashbrilliance, Acoustic Experience Analytics, Tealeaf on Cloud

It is a Great Time to be a Tealeaf on Premise Customer!

Posted by Steven Perry

Wed, Aug 28, 2019 @ 07:08 AM

At the end of June of this year, IBM sold the key elements of the Watson Marketing portfolio to a private equity company, Centerbridge Partners, enabling the formation of a new “Martech” company called Acoustic. One of the gems of this sale was Tealeaf CX Analytics. Tealeaf has been available as an “on Premise” product as well as a “SaaS based” offering for several years. Unfortunately, there had not been a new release of the on Premise version of the product for quite a few years. Whereas, the cloud or SaaS version of the product has seen the bulk of the investment and regular monthly releases. A new version, v10, of Tealeaf on Premise was released almost to the day of the start of Acoustic; the new name is Acoustic Customer Experience Analytics.

For existing Tealeaf on Premise customers, this is good news. There are now two excellent choices to consider:  (Option #1) Upgrade to v10, and, (Option #2) Migrate to Tealeaf on Cloud.  Let's explore the two options that are now available for Tealeaf on Premise users.

What’s New in v10

There are a number of updates in moving from v9.0.2 to v10.0, including:

  • Modernized user interface
  • Replay fidelity improvements
  • Collection and processing improvements
  • Browser based replay (BBR) enhancements
  • Integration with Acoustic Exchange (aka Universal Behavior Exchange or UBX)

Tealeaf v10Tealeaf on Premise v10 modernized user interface

What’s Different with Tealeaf on Cloud

Tealeaf on Cloud provides certain capabilities that do not exist in Tealeaf on Premise, such as:

  • Anomaly detection
  • Struggle analytics
  • Geospatial analytic reporting

Geospatial-16Geospatial Analytic Reporting available in Tealeaf on Cloud

What are the Key Factors Determining the Best Path?

The fundamental difference between Tealeaf on Premise and Tealeaf on Cloud is the method of data capture and retention, so this is the good starting point. Tealeaf on Premise is based on network capture through the PCA and is supplemented with client side data. The sessions and data are stored in a company managed server environment. Tealeaf on Cloud is based primarily on client side capture through the SDK (js file) that routes the data to the Acoustic cloud environment. Sessions and data are stored in the cloud. There is a hybrid option to supplement client side capture with passive network capture. Understanding how the data is collected and how it is stored, including any privacy or security restrictions, are the first factors to consider when evaluating the best path forward.

The next area to consider are specific functional differentiation between the two products. There are unique attributes associated with each offering which may lead you one way or another based on your requirements.

System implementation and management is the next consideration. The Tealeaf on Premise environment is more complex to setup and manage than the Tealeaf on Cloud environment and requires additional system management skills and resources. The cloud version of Tealeaf is relatively easy to maintain, updates to the SDK is the only software to maintain and application software updates occur automatically through monthly SaaS application updates.

Finally, cost is factor in deciding between Tealeaf on Cloud and On Premise versions. There are differences in annual license charges, hardware maintenance, and systems management. These costs are critical in measuring the overall ROI on your Tealeaf investment.

Why v10

Staying with the On Premise version and upgrading to v10 is generally going to be driven by data privacy and security related concerns or company policies, along with a need to maintain passive network capture.

Why Tealeaf Cloud

The decision to the migrate to the cloud is generally driven by the desire to simplify the environment and taken advantage of all the benefits of a SaaS based delivery model, including costs, simplification, cloud directives, automatic updates, and new functionality.

What’s Best for Us

With two great choices, there are a several things to consider before choosing between an On-Premise v10 vs. Cloud deployment.  We recommend that Tealeaf on Premise customers do an assessment of both options to determine which is the best fit for their business. Pereion can assist you in your decision and help you take the next step with a complimentary Tealeaf on Premise Migration Path Assessment.  Click here or the tile below to get started!

https://www.pereion.com/tealeafmigrationpathassessment

 

Topics: Tealeaf on Premise to Cloud Migration, Tealeaf, Acoustic, GoAcoustic, Tealeaf v10, Tealeaf on Premise, Acoustic Experience Analytics, Tealeaf on Cloud

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

Download the Tealeaf Use Case eBook

Pereion Learning Paths Portal

 Read the Shubert TIcketing CXA Case Study

 

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