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Pereion Solutions Blog


Applying CX Analytics in Healthcare Insurance - Demo Webinar


by Kristin Bonazoli

Many healthcare insurance customers have come to expect seamless and optimized digital experiences whether it be for selecting an insurance policy, filing a medical claim, or renewing healthcare coverages. At the same time, healthcare insurers and payers are striving to deliver frictionless and consistent experiences that build trust and create long-term customers.  Discover how best in breed Digital Customer Experience (CX) Analytics solutions can improve the digital experience by solving the CX challenges and identifying the CX opportunities within Healthcare Insurance. 


Webinar on the CX Analytic Opportunity in Healthcare Insurance


by Steven Perry

The use of Customer Experience (CX) Analytics has been prevalent in the insurance industry for years. Unfortunately, the options for Healthcare Insurers or payers have been limited; largely due to HIPAA related issues. Fortunately, there are more options available in the current market that provide different deployment options and enhanced privacy and security features making HIPAA compliance possible. Now best in class CX analytics for digital properties in healthcare, including websites and native mobile apps is both possible and essential. There are several critical use cases that are important to healthcare insurance companies, including Session Search and Replay, Session Archival, Fraud Detection, Policy Conversion, Claims Management, Member Portal UX, Mobile App performance and Journey Maps. Pereion Solutions in conjunction with Glassbox Digital is hosting a webinar on February 23rd that focuses on the Digital Customer Experience in the healthcare insurance industry.


The Value of Journey Analytics


by Kristin Bonazoli

With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers.  That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey.  For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities.  But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.


Five B2B Digital Experience Success Factors


by Steven Perry

The prolific use of digital technologies is not only transforming the way your B2B customers interact with your business, but it is revolutionizing customer expectations. Today’s B2B customers expect you to better understand their needs and to offer the highest level of customer service possible across all channels. But, how can you be sure that your B2B portal is optimized to foster engagements, deliver enriched customer experiences and develop loyal customers?


Leverage Customer Experience (CX) Analytics to Drive Business Value


by Steven Perry

As customer expectations continue to soar, the customer experience has become a make-or-break component for business success. At the same time, you are under increasing pressure to drive digital transformation across all areas of your business – and to do so within tight budgets where your investment in optimizing customer experiences translates into significant value to your business and fosters profitable growth. Fortunately, the right CX Analytic solutions can help you move beyond traditional web analytics and leverage your customer data to increase ROI and deliver the extraordinary customer experiences that can facilitate successful digital transformation of your business. In fact, based on a recent Forrester Total Economic Impact™ Study, Tealeaf CX Analytics demonstrated a potential three-year risk adjusted result of 196% ROI with a payback period of 4 months, offering significant business value.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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