Pereion Solutions Blog

Register Now for Watson CXA, IBM Tealeaf and DA Webinars

Posted by Kristin Bonazoli

Fri, Mar 29, 2019 @ 08:03 AM

As an IBM Gold Business Partner specializing in Watson Marketing, Pereion Solutions strives to keep our clients informed of the latest releases and educational content available for  IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud), Watson Customer Experience Analytics (Watson CXA) and IBM Digital Analytics (IBM DA). One resource offered by IBM Watson Marketing, that is worth mentioning and is free to all Tealeaf CX on Cloud, Watson CXA and IBM DA users, is a series of product overview webinars that will provide an introduction into the reporting features available for each CX analytic platform. Below you will find the dates and times available in which you can register for these informative webinars.

Tealeaf CX on Cloud Webinars

The webinars offered for Tealeaf CX on Cloud will cover session search, struggle analytics and the snapshot gallery; event manager components; event tester and alert options; and report types available within the analytics section. To register, please click the date and time below that works best for you:


Watson CXA Webinars

The Watson CXA product overview webinars will discuss activity within the overview, web and mobile app dashboards; key stages within Mindset reporting; journey reporting across multiple channels; and flexible reporting.  If you would like to register, please click that date and time below that suits your schedule:


IBM Digital Analytics Webinars

Topics included in the IBM DA webinars will review interface layout, workspaces, standard reporting and ad-hoc reporting. If you wish to sign up, please click one of the dates and times below that works for you:


Additional resources for Tealeaf CX on Cloud and Watson CXA

Need additional resources or help leveraging Tealeaf and Watson CXA?  Pereion Solutions can assist in making sure you are fully utilizing the tools and getting the most value from Tealeaf on Cloud and Watson CXA. First, check out the important use case videos Pereion Solutions has developed that you can use to improve digital intelligence and put customer insights to work. Click the tile below to be directed Pereion's Customer Use Case Video page

Watson CXA/Tealeaf Use Case Videos 1

Also available is our ebook, “Watson, Can You Help Improve Digital Customer Experience?,” that complements the use case videos and includes formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences. Gain the insights you need to enhance customer journeys, boost conversions and maximize lifetime customer value by clicking the tile below to download the eBook:

Watson, Can you help improve digital experience ebook

Still need help or have questions on how to effectively leverage Tealeaf CX on Cloud or Watson CXA? 
Click here, to schedule a complimentary consultation with Pereion Solutions.   We can help you in your efforts to optimize and deliver exceptional digital customer experiences through our vast expertise in customer analytics.

 

Topics: Pereion Solutions, IBM Tealeaf, Coremetrics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, IBM Digital Analytics, IBM Customer Experience Analytics, Customer Experience, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, Watson Marketing, IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), IBM DA, Watson CXA Use Cases, wcxa, tealeaf cx on cloud use cases, Tealeaf

Exclusive Tealeaf CX to Cloud Migration Offer from Pereion Solutions

Posted by Kristin Bonazoli

Tue, Mar 26, 2019 @ 10:03 AM

Delivering optimal customer experiences across all digital channels while striving to reduce costs and maximize returns is a top priority for most online businesses.  For legacy IBM Tealeaf CX on-premise customers, you already recognize the value of understanding customer behavior to assist in enhancing overall digital experiences.  Although this on-premise solution offers robust analytics capabilities that help to enrich customer experiences, it also requires a considerable investment in hardware, software and resources to manage and maintain.  That said, now is an ideal time to consider making the move to IBM Tealeaf Customer Experience (CX) on Cloud to achieve even more advanced analytic functionality in addition to a significant cost savings and an increased return on investment (ROI).

Benefits of moving to Tealeaf CX on Cloud

Tealeaf CX on Cloud combines AI-powered capabilities with the strength and robustness found in the legacy Tealeaf CX on-premise platform plus substantially reduces the complexity and ability to maintain, resulting in significant advantages for your business. Here are some notable reasons to make the move:

  • AI powered functionality offers enhanced visibility into the customer experience allowing you to quickly identify struggle, uncover opportunities and boost conversions
  • Significantly reduces IT capital expenses and eliminates the need for further investment in hardware   and software
  • Minimized dependency on internal IT resources to set-up, install and maintain
  • Easy deployment - quickly implement customizable SDKs to capture data and start getting value in a matter of days
  • Achieve the customer experience benefits of a full function on-premise Tealeaf platform
  • Receive monthly releases that add new enhancements and features with no incremental cost
  • A modern user interface that provides easy navigation and enhanced views into your customer data
  • Realized savings in time and money and an overall enhanced return on investment (ROI)

Now that you have learned about the benefits, are you ready to make the move to Tealeaf CX on Cloud? We want to make it really easy for you to take the next step.

Free Tealeaf CX on Cloud Implementation Offer

Valid through June 30, 2019, this offers includes:

  • Free Tealeaf SDK/UIC implementation services for IBM Tealeaf CX on Premise clients that transition to IBM Tealeaf CX on Cloud through Pereion Solutions by June 30, 2019
  • Customized, configured and tested SDK UIC
  • Incremental analytic capabilities of Tealeaf CX on Cloud
  • Recognized return on investment (ROI)

Click here to get started on your Tealeaf CX on Cloud implementation and take in all the advantages of making the move.

 

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Shubert Ticketing - Tealeaf CX on Cloud Customer Success Story

Shubert Ticketing, a leading international provider of ticketing services, abandoned the cost and complexity of managing and maintaining IBM's Tealeaf CX on Premise solution by successfully transitioning to IBM Tealeaf CX on Cloud.  Click here to read more about how Shubert Ticketing, along with the expert assistance of Pereion, effectively leveraged Tealeaf CX on Cloud to reduce customer struggle, optimize digital experiences and maximize ROI.  

Read the Shubert TIcketing CXA Case Study

 

Topics: Pereion Solutions, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, IBM Tealeaf Partner, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Tealeaf SaaS, IBM Customer Experience Analytics, customer experience analytics, Customer Experience, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Tealeaf on Premise to Cloud Migration, Tealeaf

Learn what’s new in Watson Customer Experience Analytics and IBM Tealeaf on Cloud

Posted by Steven Perry

Tue, Jan 8, 2019 @ 07:01 AM

Many new features and improvements were recently released for Watson Experience Analytics (CXA), IBM Tealeaf Customer Experience (CX) on Cloud and IBM Digital Analytics (DA). Let’s take a closer look at the latest enhancements that were introduced in Q4 of 2018 .

Watson Customer Experience Analytics improves user management and support for partnered offerings:

  • The Watson Customer Experience Analytics URL has a new design and login. Now all logins are directed to https://www.ibm.com/customer-engagement/marketing/launch/. This new link provides easy access to other IBM Marketing products that you may be utilizing like Watson Campaign Automation and Watson Content Hub.


Watson CXA new look

Watson Customer Experience Analytics new look

  • Ability to designate one publisher for each event by going to Settings>Data sources. To avoid duplication be sure to select a source for each event.
  • Now audiences within individual journeys can be filtered and saved.
  • User management enhancements include the ability to delete users from Watson CXA and view the last recorded time each user logged in. Administrators also can change users and roles.
  • Newly enhanced is the support for partnered offerings like Adobe Analytics, Google Analytics and IBM Digital Analytics that give you visibility into data from session events like cart and conversion abandonment.  Click here for more information about how you can integrate your Adobe and Google Analytics data with Watson CXA to gain deeper insight into your customer journeys.


UBX with Google and Adobe

Watson CXA adds insights to Adobe and Google Analytic data

  • Icons have been added to journey events allowing you do easily differentiate between events and channels.

IBM Tealeaf on Cloud introduces many features that enhance functionality and usability:

  • Content Retrieval Service (CRS) provides an improved way of retrieving static content from URLs captured in sessions.
  • Overstat reports can now be saved for future viewing. There is a new Save as option on the report builder in CX Overstat on Cloud. In the past, Overstat reports were read-only.

SaveAsOverstatReportCX Overstat on Cloud new Save As option

  • The user interface now has an Export option that enables you to export overlay data in CSV format.
  • Add session attributes within an event or add conditions to events using the new Create new session attribute button.


SelectSessionAttribute - create session attribute

Create new session attributes in Tealeaf CX on Cloud

  • A new replay rule has been added, AddQueryParameters, that enables you to keep some or all the parameters in the URL.
  • Enhancements have been made to the Event Import feature and the Asset Manager for Replay and Tealeaf Template files.
  • An Analyze interactive elements only checkbox has been added to the Customize option for Link Analytics enabling to you to flag only the page element that visitors can interact with.
  • There is now an auto-update feature for the Snapshot Extension that checks the version of the Snapshot Extension that is currently installed and will notify you if a newer version is available.
  • An Event Usage feature has been introduced to easily monitor data usage.
  • Simple event editing is now available. Use Edit option to edit simple events that were saved to the Event Manager.
  • Watson Assistant has added "Show Me" capabilities to assist in finding data within Tealeaf and Anomaly Detection reports.
  • Other usability enhancements added include:
    • An expanded work space navigation pane.

Usability navigationTealeaf CX on Cloud expanded work space navigation pane

    • The ability to open session replays in a separate tab.
    • Expanding or collapsing events with a single button in Timeline view. Also, for each page session that was loaded in replay a timestamp is now displayed.
    • Name and Status columns of the Data Export table now have a filtering feature. Additionally, the Task type column now has a filter that will let you sort by daily or once run tasks.
    • In Session Search, an enhancement to Free text search offers a check box named Exact Match that provides you with only those sessions with the exact string of text in search results.

Free Text, exact match

Exact Match check box in Free test search

    • Consolidated Replay now synchronizes content across Replay and Raw Data views ensuring that context remains the same when moving from one tab to another. Consolidated replay also includes the Timeline view.

IBM Digital Analytics (DA) updates provide expanded functionality and improvement to reports:

  • Administrators now have the ability to manage DA users in IBM Watson Customer Experience Analytics (CXA). In DA, administrators can use the Manage users in CXA link under Admin to manage users in DA, Tealeaf on Cloud, UBX and Watson CXA.
  • Easily navigate directly to page URLs in Top Pages, Page Categories and Page Categories – Hierarchy reports. Simply go to the URL for a page in the report, click the 3 dot menu in the page row then click Actions > Navigate to this page.
  • Newly released is the Alert Manager window that allows you to create and manage alerts to monitor specific metric activity. The Alert Manager can be found under the Admin section of the navigation menu.
  • A new enhancement to Collapse in Report Manager allows you to quickly return to your previous page location. In prior releases, you returned to the top of the page in the Report Manager after clicking Collapse.
  • Now you can email reports that contain Link Clink Data by selecting Schedule Email for Link Click Data. In earlier releases, you could only download Link Clink Data as an Excel file and could not email.
  • Several improvements have been made to True Path reports in IBM DA. First, True Path reports can now be exported as a CSV or Excel file by clicking Menu>Export>CSV or Menu>Export>Excel. In the past, True Path reports could only be exported as PDF or PNG files. Additionally, True Path reports can be emailed one time or scheduled to reoccur – daily, monthly or quarterly and ad hoc True Path reports can be copied. Lastly, by hovering over steps in the True Path report configuration pane, you can view value information about the steps like the step’s name and page ID.
  • Previously, report filters or any changes to columns and sort order were removed when a report was emailed or exported. Now if a filter is applied or the report is customized by column or sort order the data will be consistent with report data in the UI if it is exported or emailed.
  • Any changes to custom work spaces and reports, like the order of reports or dates in a report calendar, are now saved in future Digital Analytic sessions.
  • A new feature of DA provides check boxes to Select Rows that enable you to select rows to display in a chart that compare date ranges and segments.
  • Report charts now display compare periods for selected events.

Boost digital intelligence in 2019

Leverage the advanced analytic capabilities found in AI-powered IBM Tealeaf on Cloud and Watson CXA to drive digital transformation across your business in 2019. To help you get started, check out the important use case videos Pereion Solutions has developed that you can use to improve digital intelligence and put customer insights to work. Click the tile below to be directed Pereion's Customer Use Case Video pageWatson CXA & Tealeaf Use Case Video

 Also available is our ebook, “Watson, Can You Help Improve Digital Customer Experience?,” that complements the use case videos and includes formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences. Transform your customer data into actionable information that allows you to make better decisions for your business, download the eBook by clicking the tile below

Watson, Can you help improve digital experience ebook 

Topics: Pereion Solutions, IBM Tealeaf, Coremetrics, IBM Digital Analytics, Customer Experience, IBM Watson Customer Experience Analytics, Watson CXA, Tealeaf Customer Experience on Cloud, digital intelligence, Tealeaf CX on Cloud, Artificial Intelligence (AI), IBM Tealeaf Customer Experience (CX) On Cloud, IBM Digital Analytics (DA), Digital Transformation with CX Analytics, customer insights, Watson CXA Use Cases, wcxa

Transition to Tealeaf on Cloud and Realize the Benefits

Posted by Steven Perry

Wed, Nov 14, 2018 @ 08:11 AM

Many online businesses aim to optimize and deliver seamless and exceptional cross-channel customer experiences while reducing costs and maximizing return on investment (ROI). Businesses that currently utilize IBM’s Tealeaf CX on premise platform recognize the benefits of understanding customer behavior in helping to uncover areas of struggle to enhance digital experiences. Although this on-premise behavior analytics solution offers robust analytic capabilities, it also requires a significant investment in hardware, software and resources to manage and maintain. Tealeaf on Cloud was introduced as demand for ease of use, flexibility and cost efficiency increased for a cloud-based offering.

Tealeaf on Cloud combines AI-powered functionality with the strength and robustness found in the legacy Tealeaf CX on-premise platform. Tealeaf on Cloud offers added advanced analytic features and significantly reduces the complexity and ability to maintain which translates into substantial advantages for your business.

Many Tealeaf CX on Premise clients have transitioned over to Tealeaf on Cloud and have realized the many benefits. Let’s take a closer look at some functional and financial reasons to make the move.

Greater Visibility in the Customer Experience

By leveraging the advanced analytic capabilities found in AI-powered Tealeaf on Cloud you achieve an enhanced view into your customers’ experiences. Some of Tealeaf on Cloud’s innovative analytic capabilities, that cannot be achieved through the on-premise version of Tealeaf, include:

  • Struggle Analytics help you recognize areas of struggle, such as repetitive patterns or step counts, allowing you in drill deeper with session analysis to determine the root cause of friction.
  • Geospatial Analytics assist in identifying and understanding where geographically customers are engaging or struggling with your business.
  • Anomaly Detection, a new feature in Tealeaf on Cloud, detects unusual patterns in customer behavior data.

 

With greater visibility into the customer experience, you are well equipped to minimize struggle, uncover areas of opportunity and ensure that your customers progress across all their journeys with consistent and optimized experiences.

Click below to view the Tealeaf on Cloud Customer Use Case Videos.

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Additional Features Deliver Improved Efficiency

Along with advanced analytic features, Tealeaf on Cloud allows you to achieve all the customer experience benefits of a full function on-premise Tealeaf deployment but with greater simplicity and efficiency through technical enhancements. First, a modern user interface offers easy navigation and enhanced views into customer data. Also, with easy deployment of Tealeaf on Cloud, you can quickly implement SDKs to capture data and start getting value in a matter of days. Finally, Tealeaf on Cloud provides you with several added benefits that help you make sense of all the customer data you are capturing to deliver the best possible customer experience.

Recognize a in Savings Time and Money

By implementing AI-powered Tealeaf on Cloud, you recognize a considerable savings in time and money and a maximized return on investment (ROI) for your business. With Tealeaf on Cloud you can:

  • Drastically reduce your IT capital expenses and eliminate the need for further investment in hardware or software – including expensive software upgrades for supporting servers.
  • Receive monthly releases that add new enhancements and functionality to Tealeaf on Cloud with no incremental costs.
  • Minimize the dependency on internal IT resources to setup, install and maintain.
  • Simplify licensing as there are no user charges and no separate charges for additional modules like Overstat and Mobile.

 

With the incremental revenue recognized from optimized experiences and increased conversions, Tealeaf on Cloud maximizes your ROI and expands your ability to focus your time and resources on boosting your business.

Ready to Migrate to Tealeaf on Cloud and Realize the Benefits?

Do you what to learn more about the additional advanced analytic capabilities and the substantial cost saving your business will realize by making the move to Tealeaf on Cloud? Click the button below to request a complimentary Tealeaf on Cloud Migration Assessment.

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Shubert Ticketings’ Successful Transition from Tealeaf CX on Premise to Tealeaf on Cloud

Read how Shubert Ticketing, a leading international provider of ticketing services, successfully made the move from Tealeaf CX on Premise to Tealeaf on Cloud.Together with the expert assistance from Pereion Solutions, Shubert Ticketing was able to optimize their customers’ digital experiences which resulted in exceptional customer experiences. To access the IBM Tealeaf on Cloud case study for Shubert Ticketing, please click the tile below. 

Read the Shubert TIcketing CXA Case Study

Topics: Pereion Solutions, Tealeaf Software, IBM Tealeaf, tealeaf web analytics, Tealeaf cloud, tealeaf analytics, Tealeaf technology, Tealeaf IBM, Tealeaf partner, Pereion, SAAS, IBM Tealeaf on Cloud, Tealeaf Customer Experience on Cloud, Tealeaf CX on Cloud, IBM Tealeaf Customer Experience (CX) On Cloud, Behavior Data, Behavior Analytics, Tealeaf on Premise to Cloud Migration

Maximize the Value of CX Data with Watson Customer Experience Analytics

Posted by Steven Perry

Wed, Feb 28, 2018 @ 07:02 AM

Customer data is an invaluable asset to your business – one that you want to effectively manage, store and protect.  Leveraging the ability to retain session replay and raw data of your customer sessions over an extended period of time allows you to not only perform additional analysis of customer interactions with your business, but it provides you the means to efficiently tap into data you can use to resolve customer disputes, help identify fraud and comply with regulatory audits.   Watson Customer Experience Analytics (CXA) provides a unique means to collect vast amounts of CX data, then segment the data to understand customer experience issues.  Now Watson CXA also provides the means to retain and manipulate the data in new ways to provide additional use cases to maximize the value of collecting and maintaining CX data. The new Session Data Export and Retention capabilities recently introduced in Watson CXA offer you increased ease and flexibility in managing your data, while providing for longer retention.

Let’s take a closer look at the substantial business value that these new capabilities can offer.

 

Data Retention:  Save and explore your customer engagement data

User interaction data provides unique information about how your customers engage with your organization through your mobile application or website.  The ability to retain and manipulate that data, while looking for user experience patterns, is an extremely valuable asset for your business.   For example, with the new Session Data Export and Retention capabilities, you can selectively export raw behavior analytics data in CSV format and then integrate this exported data with additional enterprise business solutions to expand on your data analysis and testing.    This ability to combine analytic competencies can empower you with valuable business insight into cross-channel effectiveness and marketing campaign performance you can use to fine-tune your marketing and sales efforts, as well as offer a view into potential fraud detection that you can use to actively protect your organization.

 

Session Export Data and Retention_image

Session Data Export in Watson CXA helps you leverage and maximize the value of your CX data

 

Session Archive:  Retain, view and analyze customer interactions

At the same time, the Session Data Export and Retention capability allows you to export and archive complete, replayable sessions in PDF format for long-term storage that you can use, as necessary, to resolve various business issues that may arise or to comply with regulatory requirements.  For instance, you can easily retain pertinent sessions by setting filters for exporting data, such as filtering by a "purchase" event or by a customized event for a "promo code,” to archive and replay the sessions at a later date to resolve customer disputes.   The exported sessions for a purchase event or a promo code event, as examples, can be used as a record for the returning customer in case that customer disputes the 30-day return policy or challenges a promotional offering, allowing you to control costs and maintain your business’ integrity.   In addition, archived and replayable sessions can act as long-term records for corporate or government audits and investigations of security violations or fraud, assisting you in preserving and safe-guarding your business interests.

 

Maximize Resources:  Save time and money: 

While the benefit of retaining and archiving your important data offers critical value to your business, Session Data Export and Retention also provides substantial financial advantages.   The increased flexibility the solution provides in managing and storing your data means that you can enjoy the cost benefits of a SaaS offering and export your data for storage in a pay-as-you-go cloud storage model or in your own data center.  Additionally, the ability to easily filter data helps you save and retain only what you need and find exactly what you are looking for. 

 

Take the Next Step:  Explore your User Interaction Data

Whether you are currently a Watson CXA customer, an IBM Tealeaf customer or just getting started with digital customer experience analytics, build a plan to leverage the value of the user interaction data from your web and mobile properties. 

If you would like assistance with helping your company take advantage of IBM Watson Customer Experience Analytics, request a consult by clicking here.  If you would like to review more use cases for Watson CXA then click on the tile below and request the ebook.

To learn about how one company has successfully leveraged Watson CXA to reduce customer struggle and optimize their customers’ digital experiences, visit the IBM case study for Shubert Ticketing by clicking on the tile below. 

 Watson, Can you help improve digital experience ebook                Read the Shubert TIcketing CXA Case Study

Topics: IBM Tealeaf, Watson Customer Experience Analytics, IBM Watson Customer Experience Analytics, Watson CXA, Session Data Export, Session Data Export and Retention

Improving Conversion Rates. It's about the DATA!

Posted by Steven Perry

Tue, Jun 21, 2016 @ 08:06 AM

The importance of optimizing web and mobile digital experience is well understood. There is lots of market data to support what is intuitively obvious.  The challenge is in how to do it well.  Do you have the tools and DATA you need to properly understand and manage the user experience on your web and mobile properties? 

Building and maintaining transactional sites that deliver great customer experiences is not easy.  There are many permutations and variables that occur a high volume transactional site every day: device types, network, mobile, user path, country/geography, product selection, configuration choices, promotions/rebates, support, etc. Each of these variables can create different responses that alter the user experience.  Testing is critical, but not flawless.  Having the ability to collect the DATA that enables you to segment and slice user sessions by all these variables and then monitor user experience for each segment is critical for companies that are serious about managing online customer experience.

None of the pure web analytic tools in the marketplace give you this level of DATA. There are a proliferation of tools in the marketplace that give you a variety of different views of customer experience, including heatmaps, link analytics, session replay (usually sample data), and A/B testing. Almost all of them fail to give you the level of DATA you need to segment and subsegment user sessions to monitor user sessions and identify issues or customer struggle points.  Getting the tools and DATA in place is the first step to understanding, analyzing, and managing customer experience.

Once you have the DATA then you can establish a set of business processes that will enable you to monitor customer experience. Linking customer experience analytic DATA to other sources, such as Voice of Customer, surveys, and the contact center will enable you to connect the dots between customer feedback and actual user experience.  The right DATA strategy will also enable you to quantify the business impact of various user experience issues and prioritize those issues that are having the greatest impact to conversion and/or adoption rates.  To get more information on best practices, click below to download the IBM Commerce whitepaper titled: "Five Ways to Increase Conversion and Adoption Rates". 

5 ways to increase conversion and adoption rates

Customer experience management will improve conversion rates and ultimately boost revenue.  It will also improve customer loyalty and social sentiment.  The first step on this journey is to put the right tools in place, so you can collect the DATA you need. 

Subscribe to Pereion Solutions Blog  

Topics: Customer Experience Management, IBM Tealeaf

Customer Experience Analytics - Hiring Tealeaf Consultant & Analyst

Posted by Steven Perry

Mon, Jun 6, 2016 @ 08:06 AM

We are looking to fill a position for a Tealeaf analyst and consultant.  IBM Tealeaf is the leading Customer Experience Analytic solution in the marketplace.  If you are interested in working with clients to improve web and mobile digital experience, we have a growing need for a Tealeaf Analyst and a Tealeaf Consultant. Read on for details on each position...

As a Tealeaf analyst, you will be building events and reports that enable a deeper understanding of user sessions and then assisting in the analysis of those sessions to identify customer struggle points. You will also work with the client to cross reference Tealeaf with their web analytic, a/b testing, and voice of the customer data. We need an individual who is passionate about analyzing data and uncovering insights as well as customer service delivery. We are looking for an individual interested in developing advanced digital, customer experience and business analytic skills.

As a Tealeaf consultant, you have front end web developer skills and are proficient in Javascript and with various Javascript libraries as well as other web development technologies.  You must be able to work in a web and mobile application environment to support and customize the Tealeaf SDK. In addition, you should be proficient in basic programming tools (i.e. Github), database technologies (i.e. SQL), and internet networking technologies.  You will be doing technical and analytical work in this job.  We need an individual who is willing to invest the time to optimize their skills in this and associated technologies and is also able to work with clients to optimize Tealeaf for their environments. 

Pereion Solutions is a small entreprenuerial environment looking for people committed to client service and developing deep skills in digital customer analytics and the associated technologies.  We provide a flexible and competitive work environment for employees that share our values.  We are committed to skill development for our employees, outstanding customer service for our clients, and being the very best in the niches we choose to serve.  You can read more about both positions at www.pereion.com/careers . If either of these roles and the environment I have described sounds exciting to you, we would love to hear from you.  Just send an email with your resume to slperry@pereion.com

Topics: IBM Tealeaf, customer analytcis

New IBM Customer Experience Analytics Solution with Journey Analytics

Posted by Steven Perry

Tue, May 24, 2016 @ 06:05 AM

At the IBM Amplify Conference in Tampa this past week, IBM announced a new cloud based Customer Experience Analytic solution. This new offering combines the latest release of IBM Digital Analytics, Tealeaf CX on Cloud, and new Journey Analytic capabilities all integrated with UBX. This provides a unique set of capabilities which provide a complete view of customer interaction on your web and mobile properties combined with the ability to visualize the customer's journey over multiple sessions. For companies, looking to optimize customer experience and make decisions based on detailed customer data this new offering provides tremendous benefits.  Let's take a closer look at what is included. 

Foundation: IBM Tealeaf Inside with New Digital Analytic Offering

This solution includes Tealeaf CX on Cloud, the SaaS based version of Tealeaf providing a detailed view of each user session combined with the ability to segment those sessions based on user events. Tealeaf is the leading CX solution in the marketplace in terms of providing the tools needed to capture and identify customer struggle. The new Digital Analytic solution combines a completely refreshed user interface with a modern Hadoop data structure. By integrating through UBX, with Digital Analytics and other data sources the rich data set from Tealeaf can be combined to provide extensive insight into customer experience and actions. 

Secret Sauce: UBX

The Universal Behaviour Exchange was released by IBM into market last year, it provides a bus to exchange user data between the different components (aka endpoints). This enables the exchange of data between the components I have already referenced, but also opens up to a marketplace of other marketing technology  solutions that provide additonal insight into the customer experience and journey. UBX  includes identity services to facilitate the mapping of different sessions to a single user.

Holy Grail: Journey Analytics

Moving from single session analytics to multi-session and multi-device views of a customer journey is something all marketers strive for, yet there are several inhibitors in getting there. By leveraging a common integrating bus with identity services we can start to break down those barriers. A set of Journey Analytic reporting capabilities come with the new cloud based IBM Customer Experience Analytic Solution. By integrating other elements of your marketing technology infrastructure you can expand on those reporting capabilities. 

Journey_screen.jpg

Get Started Now

The fully integrated solution is not available yet, but fortunately there are some very clear actions you can take now that will start delivering value right away.

  1. Read and watch the IBM Customer Experience Analytic product material at the following link.
  2. Implement Tealeaf CX on Cloud now, this will enable you to start identifying the customer experience issues on your current web and mobile properties.
  3. Universal Business Exchange (i.e. UBX) is then available at no additional charge.  You can begin adding endpoints based on your marketing technology portfolio, this will enable you to start building a data model for tracking customer journeys. 

If you would like additional information on the IBM Customer Experience Analytic announcement and assistance in helping your company build a roadmap to take advantage of these capabilities, then please click on the tile below. 

Learn more about IBM Customer Experience Analytics                  Subscribe to Pereion Solutions Blog                

 

Topics: IBM Tealeaf, IBM Customer Experience Analytics

Announcing Tealeaf CX Hosted in the Cloud

Posted by Steven Perry

Wed, Nov 4, 2015 @ 10:11 AM

We are proud to announce the availability of IBM Tealeaf CX hosted in the Cloud. This solution combines the strength and robustness of the traditional on premise based implementation of Tealeaf CX with the speed of deployment and time to value of the new IBM Tealeaf SaaS offering.  This is an exclusive offering from Pereion Solutions brought to market in partnership with Oxford Networks

This is a full function "no compromise" implementation of IBM Tealeaf CX hosted in a cloud environment.  IBM Tealeaf has a reputation as the leading web and mobile customer experience analytic solution in the marketplace based on a robust portfolio of clients in retail, travel, telecommunications, and financial services. This implementation takes full advantage of the cloud features announced with v9.0.1 and the virtualization features announced in v9.0.2 earlier this year.  The solution architecture enables us to preserve web site availability and performance, while capturing the network traffic in a fully virtualized private hosted cloud.  By standardizing the Tealeaf deployment in the cloud, we are able to reduce complexity, accelerate the time to value, and maintain the ability to implement the full Tealeaf product portfolio.

Oxford Networks provides the cloud infrastructure, fiber optic internet network backbone, and high security data center for this solution offering. Oxford Networks is based in Lewiston, Maine and recently merged with BayRing Communications in New Hampshire expanding their IT and telecommunications carrier service capabilities.

In addition to a hosted Tealeaf CX cloud, this is a fully managed Tealeaf application environment including Tealeaf application and system administration.  Tealaf event administration and analyst services are also available.  This enables clients to focus on real web and mobile customer experience improvements while minimizing investments in capital infrastructure costs and staff related operational expenses to manage the environment. You can read more about this offering on the Pereion Tealeaf CX Hosted in the Cloud page.

This is a perfect solution for midmarket companies or business units in a larger enterprise looking to avoid a complex implementation with a lengthy deployment cycle.  Please click below if you would like to request information on the Tealeaf CX Hosted in the Cloud offering. 

Learn more about Tealeaf CX Hosted in the Cloud

Topics: Tealeaf Software, IBM Tealeaf, Tealeaf cloud, Tealeaf SaaS

Tealeaf as a Service for IBM Digital Analytic Customers

Posted by Steven Perry

Mon, Oct 19, 2015 @ 07:10 AM

IBM Digital Analytics, formerly Coremetrics, is going through a needed refresh.  The beta version of the new release is currently available for all IBM Digital Analytic customers. While the beta version is still limited, there are already some emerging features and functionality that are much improved.  Such as:

  • Top line metrics reports that are easier to use
  • More flexibility in date ranges and segmentation
  • Shared work spaces

One of the unique and interesting additions to the Digital Analytics beta is the Ghostery Tracker Map Integration.  This allows you to easily view and analyze the third party tags on your pages, evaluating both the prevalence and latency of those tags.  Excessive and unwanted tags can create a number of problems, including poor customer experience, privacy compliance issues, and wasted time of the web operations team. 

At the same time, Tealeaf CX has been released in SaaS version that is called IBM Customer Experience on Cloud.  This Tealeaf SaaS version does not provide all of the functionality of the on premise version of Tealeaf (which has been around for a decade), however it is much simpler to deploy and  is less expensive to purchase and implement.  For IBM Digital Analytics customers in particular this represents a great opportunity.  The User Interface between the beta version of IBM Digital Analytics and Tealeaf SaaS is the same and it is easy to see how IBM can fully integrate these two offerings.  While full integration is not currently available, IBM has said the short term roadmap includes full bidirectional export capability of session segments between offerings.  It is possible to export segments from Tealeaf SaaS to the Digital Analytics beta today. 

IBM Tealeaf Customer Experience on CloudTealeaf SaaS Screenshot

IBM Digital Analytics customers with Tealeaf SaaS will be able to easily apply Tealeaf capabilities to their Digital Analytics segment analysis all with a common user interface.  A real simple example would be to export a top line metric report out of IBM Digital Analytics, such as cart abandonment, and leverage the capabilities of Tealeaf to understand why customers are abandoning.  Tealeaf's unique strengths are the ability to apply segmentation, robust session analytics, and session replay to fully understand customer experience and customer behaviour on web and mobile properties.  This will provide a unique and integrated set of capabilities to existing IBM Digital Analytic customers that may have considered leaving the platform. 

IBM Tealeaf Customer Experience on Cloud(SaaS) is also a new offering and it is rapidly evolving.  In addition to the current capabilities, by early next year alerts and heatmaps should be available which will provide another level of capability and functionality for existing IBM Digital Analytic customers.

Honestly there has not been alot of innovation around IBM Digitial Analytics in the past couple years.  With the new IBM Digital Analytics beta and the new Tealeaf SaaS offering the time is right for IBM Digital Analytic customers that are truly interested in understanding web and mobile customer experience and improving their customer engagement to add Tealeaf capabilities.  If you are interested in learning more about the opportunities to pair IBM Digital Analytics and Tealeaf SaaS click below. 

Request Information on Tealeaf SaaS  for IBM Digital Analytic CustomersIBM Advanced Business Partner

Topics: IBM Tealeaf, IBM Digital Analytics, Tealeaf SaaS

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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