What is a Channel Readiness Assessment?
A Channel Readiness Assessment is a methodical approach to evaluate if your partner sales channel is truly ready and enabled to deliver the goals and objectives that you have established.
When should you use this approach?
You can use this process anytime to evaluate your partner sales channel. However, I would recommend that you use this approach in any one of the following scenarios:
Bringing a new product or offering to market
Expanding geographically into a new country or region
Launching a new or revised channel program
The existing partner sales channel is underperforming
What is in the eBook?
The Channel Readiness Assessment eBook is a structured guide that walks you through the key elements of your channel program to identify where you may have “readiness” gaps that are inhibiting, or could inhibit, your channel’s sales performance. The eBook provides you with the tools to ask questions and think through that end-to-end process in each of the areas below.
1. Business Goals & Channel Objectives
2. Partner Role & Profile
3. Capacity Planning
4. Partner Value
5. Partner Recruitment
6. Economic Model
7. Product Access & Skills
8. Marketing Support
9. Sales Support
10. Program Structure & Tools
11. Management System
12. Channel Readiness Assessment Checklist
To download the Channel Readiness Assessment eBook, please click on this eBook icon:
Hopefully you find this eBook useful and use it to assess and analyze your partner sales channel. We would love to get your feedback, so if you’d like to discuss your own channel readiness challenges, or some partner sales channel best practices, please let us know. We welcome the opportunity to speak with you.
If you have any questions, please send an email to Steve Perry at firstname.lastname@example.org.
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