{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Optimize On-site Search with Digital Experience Analytics


by Kristin Bonazoli

As an on-line business your site is the foundation to generating and conducting business. So, the continual monitoring of your site’s search capabilities is imperative to furthering efficiency and ensuring superior digital experiences. One important contributor to the overall digital experience is being able to offer an optimized search function that allows your customers to search for information and quickly get answers and content they are looking for. Digital experience analytics provides a solution.      


Value of Digital Experience Analytics in B2B eCommerce


by Kristin Bonazoli

Emerging technologies and B2C ecommerce practices have reshaped the expectations of today’s B2B ecommerce consumer. With the majority of B2B transactions now occurring online and across various digital channels, B2B buyers have come to expect simplified and seamless experiences like those they have grown accustomed to within the B2C ecommerce marketplace. Yet unlike B2C, the B2B ecommerce transaction can be based on more complex systems and processes, such as configurable product offerings, and many B2B organizations often lack the resources and capabilities to truly enhance the digital experience to meet growing customer demands.


Optimize the B2B eCommerce Digital  Experience


by Kristin Bonazoli

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.


How Digital Experience Analytics Enable B2B Digital Commerce Growth


by Steven Perry

In July, Pereion CEO Steve Perry was interviewed by Digital Commerce 360 as part of a report focused on improving conversion rates in B2B ecommerce. Steve spoke about the importance of analyzing customer experience and the tools that are available to help. The full content of the interview follows. At the bottom of this post, you can request a complete copy of the Digital Commerce 360 report on B2B ecommerce.  

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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